Freelance Copywriter Cover Letter Examples

A Freelance Copywriter is a professional who specializes in creating written content for businesses. They work independently, often for multiple clients at once, to create content for websites, blog posts, advertising copy, newsletters, social media posts, and more. Freelance Copywriters should possess excellent written communication skills, as well as a passion for writing and creativity. They should possess a basic understanding of marketing principles, such as SEO, and be able to research topics in order to write compelling and accurate content. Additionally, they should be able to develop strategies to ensure that the content they create is effective and engaging.

What to Include in a Freelance Copywriter Cover Letter?

Roles And Responsibilities

Developing original content for websites, brochures, blogs, and other marketing material.
Researching and staying up-to-date on industry trends and best practices.
Writing and editing copy that adheres to the brand’s voice and style.
Developing and managing content calendars.
Collaborating with other departments to ensure content accuracy and quality.
Optimizing content using SEO best practices.
Proofreading and fact-checking copy.
Ensuring all copy is legally sound and in compliance with applicable laws and regulations.
Working with designers to incorporate copy into visuals.
Measuring performance of copy using analytics tools.

Education & Skills

Freelance Copywriter Skills:

Excellent written and verbal communication skills.
Creative and innovative writing style.
Ability to write in a wide range of styles and tones.
Ability to meet deadlines.
Strong research skills.
Understanding of SEO principles and keyword optimization.
Knowledge of various content management systems (CMS).
Ability to collaborate with other departments and teams.
Knowledge of social media platforms and content strategies.
Proficient in Microsoft Office and Google Suite applications.
Working knowledge of Adobe Creative Suite.

Freelance Copywriter Education Requirements:

Some copywriters have degrees in journalism, communications, or marketing. More specialized types of copywriting may require additional training or certifications, such as in technical writing or search engine optimization.
In addition to or in lieu of a degree, many freelance copywriters have a portfolio of writing samples to demonstrate their writing skills. You can also take courses or workshops to learn more about copywriting and sharpen your skills.

Freelance Copywriter Cover Letter Example (Text Version)

Dear Mr./Ms.

I am writing to apply for the position of Freelance Copywriter. With a combination of my creative writing abilities, my marketing experience, and my eye for detail, I believe I would be a great asset to your team.

I have a degree in English, and I have been writing professionally for the past five years. During this time, I have worked on a variety of projects, from creating website copy to writing press releases. I am familiar with a variety of digital and print marketing materials, and I am comfortable working both independently and collaboratively.

I am well-versed in SEO writing and understand how to craft copy that is both engaging and optimized for search engines. I am also highly organized and able to juggle multiple projects at once without sacrificing quality. Furthermore, I have experience creating content for social media, and I am passionate about staying up to date with the latest trends in digital marketing.

During my career, I have gained a reputation for creating compelling and impactful copywriting. My portfolio of work includes [list a few accomplishments and recognition]:

Winner of the [award], for my work on [project].
Developed copywriting campaigns that increased website visits by [percentage].
Created copy for a successful launch of [product] that earned an [percentage] increase in sales.
Contributed to an [percentage] increase in organic search traffic for the company.

I am a creative, reliable, and detail-oriented professional who puts my clients’ needs first. I can quickly grasp the goals of a project and create content that resonates with the target audience. I bring a passion for writing and a commitment to delivering results. I am excited to discuss this opportunity and look forward to hearing from you.

Sincerely,
[Your Name]

Tips

When writing a cover letter for a freelance copywriter position, be sure to showcase your creativity and ability to write compelling content. Highlight any previous successes you have had in the copywriting field and explain how you can bring value to the organization. Additionally, emphasize your strong research and communication skills and your ability to work independently. Finally, make sure to read the job description thoroughly and tailor your cover letter to the specific position.

Once you’ve written a great cover letter, it’s time to start working on your resume. Refer to our Freelance Copywriter Resume Sample for more tips on how to write your resume and accompany it with a strong cover letter.