Public Relations Specialist Cover Letter Examples

Public Relations Specialists are employed by companies, governments, trade groups and individuals to create, maintain and improve their public image.

The job outlook for these professionals is expected to grow by 6 percent from 2018 to 2028. The average salary for Public Relations Specialists is $78,000 per year.

What to Include in a Public Relations Specialist Cover Letter?

Roles And Responsibilities

Responding to requests for information from the media or assigning them to the appropriate staff member.
Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs.
Developing and implementing public relations campaigns.
Answering enquiries from the public, the press, and related organizations.
Liaising with clients (e.g., celebrities and business executives) to manage their public image.
Organizing promotional events such as press conferences, open days, exhibitions, tours and visits.
Speaking publicly at interviews, press conferences and presentations.
Providing clients with information about new promotional opportunities and current PR campaigns progress.

Education & Skills

Public Relations Specialist Skills:

Excellent written and verbal communication skills.
Great interpersonal and cross-cultural communication skills, including tact and diplomacy.
Superb organizational skills.
Great research skills.
Strong attention to detail.
Ability to work under pressure, multi-task, and meet deadlines.

Public Relations Specialist Education Requirements:

Public relations specialists often hold bachelor’s degrees in public relations, communications, journalism, or English. Many have significant experience working in communications prior to becoming specialists.

Public Relations Specialist Cover Letter Example (Text Version)

Dear [Hiring Manager’s Name],

I would like to introduce myself as a candidate for the Public Relations Specialist position at [company name]. With my experience in media relations, marketing, and advertising, I am confident that I can help [company name]’s mission.

When I learned about this opportunity, I was excited to apply–I instantly knew [company name] would be a great fit for my career goals. For example, one of the biggest things that attracted me to working here is your company’s commitment to transparency with clients and customers. I believe in building long-lasting relationships through clear communication as much as you do!

Some of my achievements include:

Conceived and wrote letters, speeches, articles, and press releases for executive officers.
Developed positive relationships with members of the press and encouraged coverage of organizations’ products and services.
Developed programs and publications that enhanced the corporate image of clients.
Worked with media to develop print, television, and radio advertising campaigns.

I graduated from [school name] with a bachelor’s degree in communications. During my studies, I worked as a communications assistant for the university. In this role, I helped create press releases for major events hosted by the school and helped plan media coverage with local newspapers.

Part of what excites me most about working in public relations is the intersection between creativity and interpersonal communication. My experience in content creation combined with my passion for managing relationships makes me an ideal candidate.

I look forward to talking more about how my skills could be an asset to your team. Thank you for your time.

Sincerely,
[Your Name]

Tips

As a public relations specialist, you know how important it is to effectively communicate with a variety of people. You need to be able to pitch story ideas to journalists and craft clear, compelling messages that will appeal to your target audience.

When writing your cover letter, you want to show off these skills, as well as your ability to build rapport and maintain relationships. The more specific you can be about how your skills match the job description, the better.

Once you’ve written a great cover letter, it’s time to start working on your resume. Refer our Public Relations Specialist Resume Sample for more tips on how to write your resume and accompany it with a strong cover letter.