The role of an Account Planner is different from the account coordinators and managers, these planners drive the strategic direction of each campaign, and make sure that the creative work fits the brand and also is focused strategically. Major duties relating to this role are listed on the Account Planner Resume as – gaining a comprehensive context for advertising strategies; commissioning research from outside organizations; running qualitative research groups using a wide range of market research data, providing the creative team with clearly designed and concise information of the product; and increasing public awareness of the marketing strategies.
The most sought-after skills for this post include – strong researching and analytical thinking skills; creative and able to think around problems, strong verbal and written communication skills; IT literacy; and an interest in cultural trends. Most of these account planners have a degree in liberal arts and also have a background in sociology, psychology, and cultural anthropology.
Objective : As an Account Planner, responsible for creating presentations that can be delivered as complete solutions achieving all client needs; partnering with Marketing and Research functions to pull information to tell the appropriate story to clients.
Created and analyzed selling reports on a weekly basis.
Proactively identified door opportunity and issue surfacing from trends and filed callouts.
Maximized inventory flow to improve turn and sell off percent.
Generated RDOS selling reports and market share reports on a monthly basis.
Effectively helped the director of retail development to speak more intelligently about LRL business with the DOS.
Implemented and executed retail development strategies for the stores.
Developed & provided appropriate ad-hoc business analysis & recommendations.
Experience
2-5 Years
Level
Junior
Education
GED
Account Planner Resume
Objective : Account planner with 5+ years of agency experience with a passion for uncovering consumer insight, through primary and secondary research, to inform brand strategy and creative direction.
Skills : Microsoft Office, Marketing Strategy, Marketing Research.
Description :
Collected, prepared, and analyzed research data to develop schedules, proposals, and presentations for account executives.
Implemented recovery solutions for current and churned business.
Recommended and helped negotiate TV & Digital sales opportunities to established and new clients.
Developed solutions and opportunities for account executives to increase revenue and achieve overall goals.
Worked with the AE on daily, monthly, annual revenue projections, and goal execution.
Streamlined processes by developing a three-year trending report used to effectively help account executives negotiate and secure business.
Produced weekly reports recapping sales, inventory, and gross margin.
Experience
2-5 Years
Level
Executive
Education
BS In Accounting
Account Planner Resume
Objective : As an Account Planner position, responsible for Working closely with Pricing and Inventory to ensure that all inventory is used effectively and priced appropriately. Familiar with brand strategy, competitive analysis, creative brief development, and collaborating across departments to deliver effective creative solutions.
Skills : Spoken Communication Skills, Analyzing Skills, Multitasking.
Description :
Developed six months open to buys by account for three size ranges.
Tracked group selling on a weekly basis.
Planned seasonal by door plans by the account that includes sales, receipts, markdowns, and vendor margin.
Ensured account plans meet internal and external sales and profit goals.
Created seasonal merchandise orders based on predetermined sales and receipt clusters.
Ensured the clusters tie back to account plans.
Analyzed sales to stock ratios.
Experience
2-5 Years
Level
Executive
Education
BS
Account Planner Resume
Objective : Seeking an Account Planner profession with an outstanding career opportunity that will offer a rewarding work environment along with a winning team that will fully utilize management skills.
Skills : Creative and able to Think Around Problems, Accounting Skills, Customer Service.
Description :
Processed customer orders and resolving all reported customer-related noncompliance issues.
Planned and managed inventory levels for all assigned accounts.
Ensured the accuracy and timeliness of customer orders being shipped via various carriers.
Prepared purchase orders.
Regularly reviewed product inventory to minimize scrap and obsolete inventory.
Procured specialty items at the customer's request.
Analyzed stock on hand to ensure an appropriate in-stock position on basic and carryover styles.
Experience
2-5 Years
Level
Executive
Education
G.E.D
Account Planner Resume
Objective : As an Account Planner position, responsible for Creating an open honest communication line with all Account Executives as the need to balance the competing needs of multiple Account Executives at the same time.
Skills : Microsoft Office, Creative Skills, Good Business Skills.
Description :
Responsible for a year over year growth of existing clients.
Promoted the integration of all communications disciplines in media and make final decisions on marketing strategy.
Prepared cost requests and competitive reports.
Fostered and maintained strong relationships with the clients, and vendors.
Created Hoosier Lottery Communication Channel Plans, which serve as a strategic guide throughout campaign implementation.
Suggested transfers and reorders to get ratios in line.
Reforecasted open to buys on a bi-monthly basis based on actual sales, markdowns, and receipts to recommend appropriate action.
Experience
2-5 Years
Level
Executive
Education
High School Diploma
Account Planner Resume
Headline : Account Planner with 6+ years of experience in Suggesting action plans to generate additional bookings and maximize margin monitored end of season retailer profitability and traveled to accounts to present proposals and competitive shop.
Worked with the Sales team to plan and forecast current and future seasons for 6 accounts with $32M volume.
Utilized marketing and pricing strategies to grow market share through increasing sales to current customers.
Exploded top-line goals into intelligent divisional/category plans that retailers could partner with.
Created usable Excel solutions for accounts with missing or unattainable data.
Worked with Oracle-based programs, Demand Planner, Cognos, and Crystal.
Actively participated in determining the requirements needed for new forecasting software roll-out.
Participated in staff recruitment, training, and scheduling.
Experience
5-7 Years
Level
Executive
Education
B.S. In Marketing
Account Planner Resume
Objective : Organized and motivated individuals with diverse experience in sports marketing, state government agencies, higher education, and small business. Seeking a Marketing position, utilizing excellent communication skills with an interest in utilizing social media to enhance strategic marketing initiatives.
Skills : Marketing Management Skills, Good Communication Skills, MS Office.
Description :
Successfully optimized brand value of Dove Hair Care's point of difference through testimonial communications, driving trial.
Leveraged research results to provide a competitive advantage and drive sales growth following launch.
Identified opportunities for Dove to transcend its traditional categories and win in-store.
Coached account executives on accountability for sales, time management, product knowledge negotiations, and execution.
Performed statistical analysis using historical data and current trends to recommend strategies to achieve goals and objectives.
Provided analysis for marketing promotional events to maximize sales, gross margin, and inventory turn.
Developed sales presentations and materials that addressed customer needs and highlighted the benefits of buying products or services.
Experience
2-5 Years
Level
Executive
Education
GED
Account Planner Resume
Objective : Outgoing and resourceful Account Planner with over ten years of experience consistently meeting and exceeding productivity goals. Proven ability to troubleshoot and resolve issues quickly. Efficient in minimizing customer dissatisfaction and increase customer loyalty.
Skills : Critical Thinking, MS Office, Developing Skills.
Supervised and trained the Account Coordinators for three territories of Pizza Hut, Inc.
Managed the yellow pages advertising process and $6 million budget.
Researched and developed advertising proposals and strategies to improve the client's business.
Managed the marketing calendar process and $70,000 budget.
Developed efficient processes and procedures for the Pizza Hut Account team as well as our clients.
Built and maintained client and vendor relationships.
Experience
2-5 Years
Level
Executive
Education
Bachelor Degree
Account Planner Resume
Objective : Account Planner with 5 years of experience in Identifying and leveraging market and customer insights into meaningful brand ideas and strategies. To work closely with account management and creative teams to become a valued strategic partner both internally and externally.
Conducted qualitative interview research, organized experiments, and analyzed data to develop a final creative brief and strategy.
Led planning-focused projects on supported brands, including market research, insight mining, audience narratives, customer journeys, and positioning development.
Led insight, positioning, and messaging workshops.
Authored and supported authorship of creative briefs.
Led inspiring creative briefings.
Evaluated creative output through the target-lens.
Created effective data-driven multi-screen advertising schedules for all clients.
Experience
2-5 Years
Level
Executive
Education
High School Diploma
Account Planner Resume
Objective : Seeking an Account Planner position in a marketing and communications department where I can leverage varied communication skills to identify superior job candidates or be involved in the creation of marketing campaigns and network with customers about their products.
Skills : Good Communication Skills, Business Skills, Multitasking.
Description :
Researched, planned, and optimized impact of retail, in-bar, direct, print, and experiential marketing.
Raised brand equity despite a restrictive marketing environment that decreased visibility of brand imagery by developing a creative benchmark for Marlboro direct mail program.
Prevented the client from discontinuing the program by identifying the source of affinity and opportunities to leverage the catalog's equity.
Oversaw the development of insights and execution of all creative briefs, which lead to effective campaigns.
Conducted regional analysis through market research to determine viable locations for new distribution.
Facilitated document production including correspondence, proposals, advertising schedules, co-op documentation, and client presentations.
Utilized Kantar, Polk, Nielsen, Comscore, Set Top Box data, and other research metrics to make proposal recommendations.
Coordinated with Regional Digital Account Planner for multi-screen solutions integrated into overall client presentation.
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