An Area Marketing Manager takes initiative for using different marketing mixes and accommodates unique preferences and competitive conditions in an assigned geographical area to increase or enhance sales. Job duties identified on a successful Area Marketing Manager Resume include the following – developing strategies and tactics to drive sales, deploying successful marketing campaigns and implementing the same from ideation to execution; producing valuable and engaging contents for the website, preparing and monitoring marketing budgets, overseeing and approving marketing materials from website banners to hard copy brochures; and analyzing consumer behavior and advertising campaigns.
Those in this area often possess the following skills – demonstrable experience in marketing, proven work experience, solid knowledge of website analytics tools; experience in setting up and optimizing Google AdWords Campaigns, staying current with the latest trends and best practices in online marketing and measurement; and numerical literacy. A Degree in the field of marketing is the required education.
Objective : Area Marketing Manager professional with extensive experience delivering end-to-end lead generation programs that drive sales, build brand recognition, nurture leads, and enhance the customer experience. An advocate of aligning marketing programs and sales teams, helping to achieve company goals within fast-paced environments. Hands-on campaign manager who enjoys handling day-to-day execution of projects. Offers a strategic and analytic approach to identifying growth opportunities.
Skills : Microsoft, Team Work, Communication.
Description :
Strategized, created, and executed strategic marketing plan to drive demand, generate leads, engage customers, and elevate brand awareness.
Worked closely with Sales leaders to determine target programs to drive revenue.
Researched, investigated, and committed to sponsorship of relevant opportunities.
Managed and allocated annual marketing budget, payments, and relationships with outside vendors.
Developed creative print and email marketing collateral.
Analyzed and communicated results to stakeholders to continuously improve campaigns.
Communicated metrics to management and directly engaged with the sales team to improve lagging areas.
Experience
2-5 Years
Level
Executive
Education
GED
Area Marketing Manager Resume
Objective : As an Area Marketing Manager, responsible for Executing promotions through direct mail, advertising, digital, social media, on-property displays, and other mediums as defined through Corporate Marketing resources to include PR, Media Buyer, Marketing Agency, Social Media Agency, Printer, etc.
Skills : MS Office, Good Team Work, Multitasking.
Description :
Recruited their national advertising agency, Tracy/Locke, to work as the Area Marketing Manager for the company's Southeast Division.
Managed and worked with the ad agency SE team to develop local marketing and media plans for local cooperative advertising groups throughout the territory.
Managed approximately $25 million dollars in marketing/media budgets.
Maintained strong ongoing relationships with restaurant Accomplishments Part of marketing and agency teams that developed and executed several groundbreaking marketing strategies that not only impacted Taco Bell but the industry in general.
Spearheaded a divisional Recycling Campaign that partnered with Keep America Beautiful affiliates, local schools, and civic organizations.
Personally responsible for the six-state region, including all marketing efforts and tradeshow coordination.
Coordinated over 350 special events, trade shows, sponsorships, and concerts.
Experience
2-5 Years
Level
Junior
Education
BA
Area Marketing Manager Resume
Objective : Seeking a position in an Area Marketing Manager communications department where I can leverage varied communication skills to identify superior job candidates or be involved in the creation of marketing campaigns and network with customers about their products. The aim is to utilize, apply, and excel in current extensive self-discipline, trustworthiness and interpersonal skills to succeed in career goals and company hired.
Skills : Negotiation, Sales, Microsoft Office.
Description :
Interacted with all levels of decision-makers.
Executed daily networking and prospecting tactics.
Leveraged brand in local promotions and sponsorships for community projects, sports partnerships, and other marketing initiatives.
Translated brand strategy to tactical execution at local level targeting business to business and meetings/travel industry throughout Louisiana.
Exceeded sallies goals every period throughout tenure.
Grew business to and maintained the number one market share.
Monitored and analyzed competitor's fares, schedules, advertising, and local economy.
Experience
2-5 Years
Level
Executive
Education
Diploma
Area Marketing Manager Resume
Objective : Outgoing and resourceful Area Marketing Manager with over ten years of experience consistently meeting and exceeding productivity goals. Proven ability to troubleshoot and resolve issues quickly. Maintains a high level of patience, professionalism, and efficiency to minimize customer dissatisfaction and increase customer loyalty.
Developed consumer-focused marketing/sales plans and collateral materials to support corporate stores and authorized distributors.
Created, implemented, and executed test programs, merchandising, and store inventory management and advertising programs; identification of new distribution channels such as Corporate Web Site, Business to Business, and Indirect Channel (National Retail Chains).
Developed marketing investment and competitive analysis report to determine business opportunities within the marketplace.
Served as the single point of contact for retail store accessory vendors and manufacturer merchandising representatives to scout and introduce new products and services that were appropriate for the Hispanic and other pre-paid consumers niches.
Managed & coordinated with outside advertising and public relations agencies, vendors, and suppliers.
Contributed to the development of the National Hispanic Marketing Initiatives team out of Verizon's headquarters.
Represented DuPont Carpet Fiber Division and assisted in the launch of Stainmaster Carpet Fibers, 05/85 - 09/87.
Experience
2-5 Years
Level
Executive
Education
GED
Area Marketing Manager Resume
Objective : To obtain a job as an Area Marketing Manager. A job that will challenge me and allow me to use my education, skills, and past experiences in a way that is both beneficial to self, marketing, and employer and allow for further growth and advancement.
Skills : Marketing, MS Office, Communication.
Description :
Acted as a liaison between DuPonts fiber manufacturing facility to garment manufactures, distributors, cleanrooms in high-tech environments, and pharmaceutical firms.
Prospected business opportunities, held on-going product seminars, and training to educate users on the technical aspect of the product.
Conducted marketing studies in a 5 state territory, responsible for co-op advertising and incentive programs.
Attended industry special events, trade shows, and supported product and service evaluation programs.
Initially, established as a residential renovation company that purchased historic homes, renovated, sold, or maintained as investment properties.
Experienced working as an independent Residential Loan Officer.
Worked with hired talent at high profile events to represent company and brand.
Experience
2-5 Years
Level
Junior
Education
BS
Area Marketing Manager Resume
Headline : Highly qualified Area Marketing Manager with experience in the industry. Enjoy creative problem solving and getting exposure on multiple projects, and would excel in the collaborative environment on which your company prides itself.
Skills : Microsoft Office, Peoplesoft, Quickbooks.
Description :
Assigned primary Marketing duties over multi-location North Texas and Oklahoma territory.
Supported all area sales distribution channels to achieve annual goals.
Managed area marketing budget.
Provided ad hoc reporting for Area Vice President, Area Management, and regional marketing.
Assisted in the establishment of territory guidelines and lead management.
Developed and maintained local sales metrics reporting including promotion, penetration, and performance.
Reviewed local media to validate accurate execution.
Experience
5-7 Years
Level
Executive
Education
Diploma
Area Marketing Manager Resume
Objective : As an Area Marketing Manager, responsible for Developing and launching marketing tactics to apply a boots-on-the-ground approach in-market to drive locals and in-town guests to our hotels, restaurants, and experiences, and also Determining the length and timing of promotions based on property needs.
Skills : Presentation, MS office, Attention-Detail.
Description :
Responsible for a $27 million budget in advertising programs and marketing of Goodyear products.
Wrote Op-Ed replies when needed, responding to questions related to product performance.
Spoke before the Board of Directors as well as major stockholders at an annual meeting regarding strategies used in product development.
Handled all press when accidents occurred for the Southern area of the United States, locating talent and filming and production crews through the use of Fasone Garrett and Boehm.
Worked extensively with Omnicom and Young & Rubicam.
Signed Len Dawson to a 5-year contract as a spokesman in Kansas City, becoming friends and golf buddies in the process to this day.
Worked with Kansas City Star, Dallas Morning News, Ft.
Experience
2-5 Years
Level
Junior
Education
GED
Area Marketing Manager Resume
Objective : Area Marketing Manager with 2 years of experience in Assisting in the development, writes and implements the quarterly sales and marketing plans with a budget, and also Ensuring the entire plan is effective to achieve census objectives.
Skills : Client Relationship Management, Business Development, Sales.
Description :
Led and developed the local marketing strategy, and provided intelligence to corporate marketing headquarters.
Implemented marketing programs, tracked program results, and evaluated their effectiveness.
Coordinated with the Sales Team to devise tactics to surpass the competition, which included utilizing: print/radio/outdoor advertising, direct mail campaigns, secondary distribution arrangements, promotions, and public relations.
Proposed recommendations and supplied rationales for product changes and new products.
Provided the Sales Team with appropriate training and sales visual materials.
Served as the spokesperson for The Real Yellow Pages at local community events.
Increased the customer base by 3% by developing and implementing a new direct mail campaign.
Experience
2-5 Years
Level
Executive
Education
G.E.D
Area Marketing Manager Resume
Objective : Area Marketing Manager with 5+ years of experience in Organizing public relations, group presentations, seminars, special events, and trade shows to establish the Noble Senior Services community as a preferred provider. Responsible for Identifying and coordinates advertising activities in conjunction with Vice President of Sales Marketing (VPSM) or Regional Marketing Managers (RMM) or Regional Director of Operations if no RSMD or AMM in the region.
Skills : MS Office, Organizational Skills, Critical Thinking.
Description :
Provided ongoing and in-depth consultation to sales managers, distributors, and representatives.
Supervised direct and indirect sales channels for compliance with advertising, public relations, and sponsorship directives.
Served as a company spokesperson at media events and through numerous public relations channels.
Organized VIP events designed to increase business with large accounts.
Created and managed advertising campaigns for clients on Yahoo, Google, and MSN with SEO and SEM services.
Worked with marketing, sales, and food & beverage departments to create promotions and execute a marketing strategy.
Worked alongside on-property teams to incorporate promotions relative to hotel stays and experience.
Experience
2-5 Years
Level
Executive
Education
MS
Area Marketing Manager Resume
Objective : Seeking an Area Marketing Manager position with an outstanding career opportunity that will offer a rewarding work environment along with a winning team that will fully utilize management skills.
Skills : MS Office, Multitasking, Detail-Oriented.
Description :
Performed sales and marketing activities for eleven Northern Virginia Glory Days Grill restaurants.
Generated marketing programs and materials for the region and increased annual sales for each location through these programs and local store marketing efforts.
Created and maintained budgets for eleven locations.
Planned, promoted, and attended community events to include food service and catering.
Managed support marketing staff, to include community relations representatives.
Updated Glory Days Grill website and Facebook page.
Successfully directed and ran the annual Glory Days Grill Sunshine Foundation Golf Tournament and have raised over $260,000 for the Sunshine Foundation and local charities.
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