The following skills are required to become successful in this career – the ability to conduct strong research, knowledge of studying and updating the latest media trends; computer literacy; excellent time management skills; and logical thinking abilities. A bachelor’s degree is normally sufficient to enter this field provided the candidate is well-acquainted with the latest happenings in media and can compel customers to buy the client’s products.
Headline : To negotiate with media vendors and work with Senior Media Planners/Supervisors to develop strategic recommendations that meet client-marketing goals and develop a considered vehicle list (i.e., considered sites, publications, lists, etc.)
Participated in the development and management of effective integrated media plans.
Developed objectives, strategies, plans, and presentations.
Maintained media plans including changes, budgeting, execution, reporting, optimization, and invoice reconciliation.
Executed digital plans in DoubleClick.
Ensured account and creative team are apprised of changes to the placements by producing the creative and specs worksheet.
Investigated and utilized information from syndicated research sources.
Developed and fostered strong relationships with media partners.
Analyzed web metrics, providing campaign effectiveness reports.
Experience
5-7 Years
Level
Executive
Education
BA In Advertising
Assistant Media Planner Resume
Summary : Over 5 years of experience to manage the day-to-day planning and reporting activity on several accounts, as well as work closely with the Planning Supervisor to develop objectives and strategies for media plans.
Skills : Market Research, Creativity, Account Management, Research Projects.
Description :
Responsible for managing a sizeable portfolio of clients.
Handled key aspects of marketing including branding, advertising, and customized programs based on clients' objectives.
Spearheaded and developed impactful advertising strategies, and marketing campaigns in order to elevate brand awareness and increase sales.
Conducted benchmarking and designed performance metrics to measure online advertising campaign success.
Prepared and presented comprehensive reports of key findings.
Accountable for conducting marketing research and analysis to direct company strategies and initiatives.
Correlated response tracking efforts to marketing efforts, such as e-mail, outbound marketing, and sales/promotional initiatives.
Formulated strategies and tactical objectives based on acquired business intelligence.
Experience
10+ Years
Level
Senior
Education
Bachelor Of Science
Assistant Media Planner Resume
Objective : Driven, detail-oriented professional is eager to apply over 13 years of sales, marketing, and integrated logistics experience in highly competitive businesses. Highly regarded top sales executive with a unique blend of creative marketing experience. Seeking the position of an Assistant Media Planner.
Skills : Communication Skills, Marketing Research, Time Management SKills.
Description :
Developed and executed integrated media plans for national, foreign, and regional clients across traditional and non-traditional media vehicles.
Executed the paid search campaign for HGTV's Dream Home Sweepstakes, which garnered more entries than any previous sweepstakes for HGTV.
Responsible for overseeing the analytical reporting for several online banners, pre-roll video, and paid search campaigns.
Presented strategy and annual media plan recommendations directly to the clients.
Worked closely with the account management team to develop strategic direction.
Responsible for the training and development of a team of Media Supervisors, Media Planners, and Assistant Media Planners.
Consulted on internal processes for the media department in an effort to increase productivity.
Experience
2-5 Years
Level
Junior
Education
GED
Assistant Media Planner Resume
Headline : As an Assistant Media Planner to develop and present media plan options that adhere to the strategic platform and recognize client marketing direction/goals and also aid in the development of Media Objectives and Strategies.
Skills : Advanced computer, MS Office, Adobe, Detail-oriented.
Description :
Assembled and carried out comprehensive media strategies/plans across eight individual markets using Out-of-Home and Online media to increase acquisition numbers and protect against competitors.
Maintained all flowcharts, budgets, and CPAs to ensure spending to budget, optimizing where necessary.
Served as the sole contact for all messages directed to Zipcar media voicemail and e-mail inboxes.
Acted as the main point of contact with the client for media buys, including local and national TV, Radio, Print, and Out-of-Home.
Responsible for executing the authorization process with the client, developing specs and daily goals based on irregular buying schedules, working through production processes with vendors, and billing clients for all media.
Generated comprehensive POVs in regards to potential media opportunities for client consideration.
Developed comprehensive targeting information, the share of voice data, and media plan recommendations for client and partner agencies.
Experience
5-7 Years
Level
Executive
Education
Bachelor Of Arts
Assistant Media Planner Resume
Summary : To obtain a position as an Assistant Media Planner. Leveraging ability to translate business analytics into cost-saving initiatives. Diverse industry and leadership experience that includes current and former Director-level positions with AMC Theatres.
Skills : Microsoft Office, Attention-to Detail, Critical Thinking.
Description :
Worked with the client and the account team to understand the client's business objectives and advertising strategy.
Assisted in making decisions on the best form of media for specific clients and campaigns.
Undertook research and analyzed data using specialist industry resources.
Identified target audiences and analyzing their characteristics, behavior, and media habits.
Presented proposals, including cost schedules to clients.
Proofread advertisement content before release.
Compiled competitive overviews and other analyses for client presentations.
Experience
10+ Years
Level
Senior
Education
BS
Assistant Media Planner Resume
Objective : Results-oriented marketing, sales, and advertising professional with more than 7 years of experience, particularly in the media industries. Proficient in corporate branding, digital and social media, email marketing, and the development of marketing strategies and collateral.
Collaborated with Head Planner to issue buying specifications and authorization.
Maintained professional relationships with vendors and organize vendor meetings as required.
Assisted in budget preparation and allocation for different media.
Maintained budget reports and controlled expenses within the allotted budget.
Executed media plans and resolved issues that arise during execution.
Evaluated campaign performance data and recommend improvements.
Developed and loaded search keywords and ad copy in Google Adwords.
Experience
2-5 Years
Level
Executive
Education
BA In Communications
Assistant Media Planner Resume
Summary : As an Assistant Media Planner, responsible for conducting research, liaising with clients, helping to develop media strategies, analyzing target audiences, recommending media types to be used, maintaining records, and preparing advertisement content.
Directed media buyers, outlets, and distributors of Print & Alternative Media (OOH Media) to execute client campaigns.
Developed database of over 290 Out-Of-Home media vendors cataloging 3,334 properties and services nationwide.
Assisted the planning and placement of print media with various newspapers.
Provided data analysis to senior media planners investing $2.3 million.
Assisted in managing paid social media on Facebook, Instagram, and Twitter.
Contributed to the creation and presentation of media plans to clients.
Provided continuous support to the national broadcast team to maintain national and local TV and radio buys.
Experience
7-10 Years
Level
Consultant
Education
Bachelor's In Social Studies
Assistant Media Planner Resume
Headline : Accurate, efficient, and resourceful Assistant Media Planner with experience assisting executives in a corporate setting, eager to bring proven skills to the dynamic organization. Seeking a role where the contribution to the success of team and company is both challenging and rewarding.
Skills : Excellent COmmunication SKills, Able to Communicate well With Others, Administrative Skills.
Description :
Gathered and studied consumer media habits and brand usage information.
Assisted in coordinating, developing, and implementing media plans for Verizon.
Advanced with specific tools to collect and organize information for media planning such as ComScore, Socialtools, Kantar, Simmons, and Media tools.
Supported execution of media plans for clients of highly effective political media strategy and communications firm, including trafficking spots.
Assisted in the development of integrated media strategies for fashion brands.
Helped develop an advertising campaign for the Gardasil vaccine to target young-adult females.
Responsible for the monthly and quarterly budget summary and reporting for all newspaper ads for Subaru.
Experience
5-7 Years
Level
Executive
Education
Bachelor Of Arts
Assistant Media Planner Resume
Objective : Over 2 years of experience work with the media sales community, in-house research departments, clients, and creative teams to develop unique and strategically appropriate media approaches. Seeking the position of an Assistant Media Planner.
Planned, tracked, and managed offline media for client Coordinated with digital team to create planning strategy.
Worked cross-functionally with various departments to develop a digital advertising strategy, monitor campaigns, analyze results, and optimize performance.
Managed advertising campaign budgets throughout the campaign, as well as, month-end billing Generate weekly reports to ensure the budget is being.
Collaborated with planners and supervisors to develop and implement traditional media recommendations for the local field.
Reserved ad placement in newspapers, magazines, outdoor, guerilla, direct mail, radio, and TV media vehicles.
Excelled at negotiating added value and sponsorship discounts for multiple retail, sports, and entertainment brands.
Provided market-specific media audience POVs that resulted in incremental client investment.
Experience
2-5 Years
Level
Executive
Education
Bachelor's In Political Science
Assistant Media Planner Resume
Objective : As an Assistant Media Planner to target brand side opportunities to leverage professional and academic prowess. And collaborate with account management, strategy, creative, and production colleagues.
Skills : Event Planning, Project Management, Media Planning.
Description :
Assisted in the development of media plans in accordance with the objectives, strategies, and budget.
Provided input to Media Supervisor on Assistant Planners' performance.
Collaborated with account and event teams on media plans Uphold strong attention to detail to ensure smooth running.
Evaluated and optimized media plans based on weekly performance reports for Display/Search and DRTV which summarized the brands.
Analyzed publication demographics through MRI and Simmons to determine the ideal target fit, assisted with the final.
Placed ads with local, regional, and national newspapers based on the allocated budget and negotiated rates for over 100 ads.
Tracked proof-of-performance of non-traditional media outlets for the college program through communication with various vendors, including pictures verifying placement of ads and checking signed affidavits.
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