Brand Executive Resume
Summary : As a Brand Executive, educated prospects about our platform and capabilities, and helped refine the sales process and strategy to improve your effectiveness.Communicated cross-functionally with our campaign strategy, account management, and product teams.
Skills : Brand Strategy, Marketing.
Description :
- Worked with the NPD team to deliver on NPD projects.
- Demonstrated problem-solving approach to challenges that arise.
- Oversaw paid media amplification across core social channels and worked closely Brand Manager in delivering mid-funnel acquisition strategy and amplification.
- Created and delivered clear, concise presentations and instructions tailored to a diverse group of stakeholders.
- Built and iterated outbound sequences which led to high conversion rates.
- Identified, prioritized, and secured business opportunities, and managed the entire new business sales cycle.
- Briefly engaged EDMs by supplying artwork, copy, and collation lists.
Experience
10+ Years
Level
Senior
Education
Bachelor's Degree in Marketing
Branding Executive Resume
Summary : As a Branding Executive, created new entrees for the menu, adhered to standard recipes and techniques for food preparation and presentation which helped to assure consistently high quality and minimize food costs, and exercised portion control for all items served.
Skills : Market Research, Communication.
Description :
- Managed to see that all food was prepared to recipe standards and served at the proper temperature and appearance.
- Prepared necessary data for applicable parts of the budget - projects annual food, labor, and other costs and monitors actual financial results.
- Took corrective action as necessary to help ensure that financial goals were met.
- Ensured high standards of sanitation, cleanliness, and safety are maintained through all kitchen areas at all times.
- Periodically visited the dining room during lunch/dinner to ensure that guests' expectations were being met.
- Scheduled and coordinated the work of Kitchen Staff to ensure that food preparation was economical and technically correct and within budgeted labor cost goals.
- Conducted performance-oriented training and maintained accurate training records.
Experience
7-10 Years
Level
Management
Education
Bachelor's Degree in Business
Senior Brand Executive Resume
Summary : As a Senior Brand Executive, utilized par sheets to maintain a proper level of food to avoid waste, oversaw ordering, storage, inventory, and loss-control of food and kitchen supplies, and managed special dietary needs.
Skills : Creative Thinking, Digital Marketing.
Description :
- Managed and owned the NPD process for the relevant brands.
- Demonstrated a creative approach to brand development and activation.
- Developed and maintained brand presentations and product information files.
- Cascaded brand updates to relevant markets in a timely manner.
- Worked with key agencies to develop plans in line with Brand objectives and manage/monitor plans and timings.
- Collected, compiled, verified, and analyzed data on product performance and customer feedback and made reports to relevant managers.
- Developed and executed brand plans to meet brand objectives and strategies with Brand Manager.
Experience
10+ Years
Level
Senior
Education
Bachelor's Degree in Marketing
Junior Brand Executive Resume
Objective : As a Junior Brand Executive, managed workflow across the marketing calendar to minimize peaks and troughs to deliver within specific times, constantly measured and reported performance of all acquisition-marketing activities, and assessed against objectives. Provide recommendations for optimizations.
Skills : Collaboration, Analytical Skills.
Description :
- Monitored Brand performance against marketing/sales/profit targets and reported upon Brand development and promotion activity.
- Developed and maintained critical path for managed business ensuring that all key milestones.
- Developed & maintained a Marketing Calendar with a critical path to ensure all activities landed on time.
- Assisted in preparing Marketing cascade deck, maintained and developed all digital channels ensuring that all key activities were properly represented online.
- Monitored & reported on implementation and activity performance.
- Ensured that all Marketing activity briefs were comprehensive and engaging and were distributed in line with the Marketing calendar.
- Ensured that all activities have online visibility primarily through websites/ Facebook (site specific/ company).
Experience
2-5 Years
Level
Junior
Education
Bachelor's Degree in Marketing
Brand Executive Resume
Objective : As a Brand Executive, researched brand, retail, and category strategy, built broader knowledge within specific categories to achieve category expert status, and shared insights on retail analysis, trend, and trade performance.
Skills : Brand Development, Marketing Strategy.
Description :
- Built a solid understanding of the target consumer for their JPS brands and how to best communicate with them (visuals, TOV).
- Closed contact and working relationship with Global Marketing in order to drive the brand through the Cluster.
- Developed product & packaging and manage many cross-brand projects.
- Developed content for use in different marketing platforms, stakeholder engagement, and internal meetings.
- Developed Business Support Materials (BSM) and retailing tools to support distributors in retailing.
- Monitored and worked with central teams on increasing NPS scores.
- Delivered specific brand projects co-branding with a major retailer.
Experience
2-5 Years
Level
Executive
Education
Bachelor's Degree in Marketing
Brand Executive Resume
Headline : As a Brand Executive, oversaw organic social channels, continuing to innovate and evolve a content strategy to drive key targets including engagement, follower growth, impressions, reach, traffic, and revenue, led our brand advertising, PR, influencer marketing, and partnership strategy, including traditional press/media relations, large-scale multi-channel brand campaigns, paid & organic influencer campaigns, and strategic co-marketing partnerships
Skills : Market Research, Campaign Management.
Description :
- Built and mentored a high-performing marketing organization with a high sense of impact ownership and collaboration.
- Developed and implemented key marketing and creative systems, reporting, and processes to achieve collaboration, efficiency, and effectiveness across marketing for all brands.
- Assisted the Events and Restaurant teams in key events.
- Developed key reporting and analytics to report results, and oversaw the marketing budget.
- Ensured all brand assets are up to date on the Global Artwork Management System.
- Implemented the brand standards (product, packaging, price, communication, and brand architecture).
- Identified and generated sales opportunities through both inbound and outbound activities.
Experience
5-7 Years
Level
Executive
Education
Bachelor's Degree in Marketing
Brand Executive Resume
Summary : As a Brand Executive, responsible for monitoring social media channels and online presence, responding to brand-related inquiries and maintaining a positive online reputation, and conducting consumer surveys and focus groups to gather feedback and inform future brand strategies.
Skills : Cross-functional Collaboration, Creative Thinking.
Description :
- Developed growth-focused marketing and advertising strategies to drive brand, performance marketing, and retention marketing resulting in integrated marketing plans and programs that fuel customer discovery, interest, engagement, and retention that are aligned with the company’s 3-year strategic plan and goals.
- Established and proactively managed the performance of all marketing channels to regularly review, drive, and optimize KPIs.
- Managed monthly tactical marketing plan with Retail, Social, CRM, PR, and Creative to bring brand and merchandise stories to life across multiple channels.
- Defined the goals, core strategies, and most efficient tactics to drive cost-effective acquisition and retention through paid media channels and SEO.
- Drove end-to-end CRM and customer loyalty strategy to build awareness and drive long-term
- Executed plans to build and elevate the brands and drive the company's business objectives.
- Oversaw purchasing to stay within a certain budget.
Experience
7-10 Years
Level
Management
Education
Bachelor's Degree in Marketing
Brand Executive Resume
Summary : As a Brand Executive, responsible for developing and executing comprehensive brand strategies that increased brand awareness by percentage and positively impacted market share.
Skills : Digital and Social Media Marketing, Event Planning.
Description :
- Responsible for conducting market research and competitor analysis to identify opportunities for brand differentiation and expansion.
- Responsible for collaborating with product development teams to ensure brand consistency and alignment with market demands.
- Responsible for overseeing the creation of brand collateral, ensuring adherence to brand guidelines, and maintaining a cohesive brand identity.
- Responsible for analyzing and reporting on key performance indicators (KPIs), providing insights for continuous improvement.
- Responsible for managing the rebranding process, successfully refreshing the company's image, and increasing customer engagement.
- Responsible for developing and maintaining relationships with key stakeholders, including media partners, influencers, and industry associations.
- Responsible for coordinating events and sponsorships to enhance brand visibility and engage target audiences.
Experience
10+ Years
Level
Senior
Education
Bachelor's Degree in Marketing
Brand Executive Resume
Summary : As a Brand Executive, , responsible for leading cross-functional teams to launch successful marketing campaigns, including digital, print, and social media initiatives.
Skills : Data Analysis, Reporting.
Description :
- Built and developed a team supporting Krause Group Brand, Communications, CSR, and DEI.
- Assisted in managing brand and product development with regional and global management to ensure local needs were optimized.
- Contributed to Brand aspects of the Local market two-year plan, incorporating all Local market Brand Programme plans.
- Contributed to identifying relevant brand activities from a high-level toolkit to be implemented in the Local market.
- Defined Local market line CoPlan cycle grid, including local brand activities.
- Responded, engaged, and qualified inbound leads and inquiries.
- Worked with marketing to build target prospect lists and constantly improve our ICP (ideal client profile).
Experience
7-10 Years
Level
Management
Education
Bachelor's Degree in Marketing
Brand Executive Resume
Headline : As a Brand Executive, ensured enforcement of brand standards in all aspects of brand communication and packaging to maintain consistency, conceptualized, and managed.
Skills : Relationship Management, Planning.
Description :
- Assisted the Marketing Manager and internal departments to implement, and manage marketing plans from conceptualization to execution including brand positioning, market intelligence, pricing, promotion and advertising opportunities, product value propositions, content creation, and launch execution of new products.
- Worked with ATL, Media, Digital and Public Relations agencies, external media partners, and suppliers to drive smooth integration and execution of plans to meet campaigns’ objectives and deliverables.
- Managed day-to-day activities associated with all marketing efforts, including project management, creative development, cross-functional implementation, new product development, campaign, and budget tracking and reporting as necessary as related to brand development and performance.
- Defined and created the brand vision and strategy for the Krause Group brand.
- Provided leadership and guidance to brand strategy behind each Krause Group business.
- Integrated 4 Pillars of Corporate Social Responsibly (CSR): Purpose, People (including Diversity, Equity & Inclusion), Planet, and Philanthropy into the fabric of our businesses.
- Provided leadership to CSR governance, strategy, metrics, and initiatives.
Experience
5-7 Years
Level
Executive
Education
Bachelor's Degree in Marketing
