Senior Brand Strategist Resume
Summary : A dynamic and insightful professional with over 10 years of combined experience in progressively responsible areas of communications management, account management, customer service, integrated marketing and brand planning, and business development. With a demonstrated career of successful results in planning and executing brand strategy in customer-focused markets in the advertising and marketing industries, my highest objective is to contribute to a company's development and growth.
Skills : Excellent Communicator, Strong Analytical, and Brand Positioning.
Description :
- Analyzed market trends to address business opportunities and issues, and to set the brands' annual objectives, strategies, positioning, tactics, and measures.
- Developed the product/business strategy, pricing, and analysis, and performed ongoing business analysis to drive the brand performance.
- Prepared work plans, established marketing strategy, and conducted control via reports.
- Worked in collaboration with others in the strategy department and across the agency to deliver sound strategies on time and on budget.
- Actively shared knowledge and trained with the agency team on new trends, innovations, and best practices.
- Researched client industries, audiences, and behaviors through benchmarking in the sector.
- Incorporated web analytics, social data, media, and research findings, adding strategic insight.
Experience
10+ Years
Level
Senior
Education
Degree In Marketing
Brand Strategist Resume
Summary : Adaptable and versatile Marketing, Advertising, and Branding professional with experience in corporate environments and advertising agencies. Creative strategist with the ability to easily brainstorm and develop imaginative ideas for campaigns and innovative solutions to capitalize on business opportunities. Ensured consistent brand experiences across all touch points paid, earned, owned shared Accountable to improve the health of the brand (Relevance, Ease, and Distinctiveness).
Skills : Marketing Management, Communications, General Management, and Messaging Development.
Description :
- Managed multiple agency accounts, serving as the primary liaison between agency staff, client marketing teams, and outsourced vendors.
- Defined client requirements and project parameters and guided teams in the development and delivery of campaign strategy and multimedia collateral.
- Adhered to budgets, oversaw account billing, and communicated updates to client teams.
- Made recommendations on content marketing, media strategy, CRM, social media, mobile and digital planning.
- Ensured the Vermont Lottery stayed on top of market trends, assisted in creating clear and defined growth goals, and kept marketing efforts organized and on track; provided project management for campaigns.
- Contributed to an 11% increase in Museum traffic for a client, Castle in the Clouds, by directing the development of a new logo, new promotional materials, and a membership drive booklet.
- Provided added value in media through effective negotiations.
Experience
10+ Years
Level
Senior
Education
Degree In Advertising
Brand Strategist Resume
Summary : Highly creative, energetic, and analytically rigorous, with specialized knowledge in strategic multi-channel marketing campaigns and content strategy that builds brand equity. Delivered synthesized, actionable, inspirational strategies. Derived a centralized and unified brand point of view. Amplified multi-cultural customer understanding and empathy: segmentations, personas, insights, experiences, and journeys. Developed a deep understanding of the media habits of our core and aspirational customer audiences.
Skills : Adobe Suite, Sketch App, Axure, HTML, CSS, Wireframing, Branding, Visual Design, Lean UX, Scrum.
Description :
- Led the team that created and executed campaigns that met client objectives and budgets.
- Project managed the first New England lottery game, 'Lucky for Life'.
- Analyzed social media responses and digital interactions with customers to identify opportunities to enhance our brand, as well as the customer experience.
- Developed and evaluated marketing strategy, based on knowledge of established objectives, market characteristics, and cost factors.
- Managed a community of 3k customers to leverage market research.
- Created and executed groundbreaking customer-centric marketing campaigns.
- Built strong relationships with external vendors to help produce company-specific customer-centric goods.
Experience
7-10 Years
Level
Management
Education
B.S. In Marketing
Brand Strategist Resume
Summary : Highly effective in customer service and in crisis management Well-rounded educational and professional background in marketing. communications, and client/customer service Outcome driven; strong planning, organization, and time management skills.
Skills : Marketing Strategy, Public Speaking, Writing And Editing, Public Relations, Hoot Suite, Sales Force, Brand Strategy, Speech Writing.
Description :
- Provided consulting services to Fortune 500 companies to help senior leadership align goals and strategies with the employee performance critical to driving accountability and business results.
- Conducted workshops with senior management to gain alignment on top business objectives and develop plans for implementation; regularly received high scores on content and delivery.
- Used qualitative and quantitative research to identify desired client outcomes and establish a framework for service delivery; meet all established time frames for deliverables.
- Collaborated with HR and management to operationalize strategies, including integrating desired actions into employee lifecycle touch points - recruitment/hiring, onboarding, performance evaluations - to set clear expectations, promote employee buy-in, ensure accountability, and measure quality performance.
- Launched a new service portfolio for the company, which included developing a Customer Experience training curriculum featuring 16 instructional modules on the behavioral and setting components that influence customer perceptions and loyalty.
- Delivered Customer Experience training at multiple campuses within Erickson Retirement Communities to bring new methods for comprehensive service delivery to its 20,000 employee base; training resulted in increased resident satisfaction scores.
- Presented Customer Experience methodology and practices to international and national audiences of up to 400 attendees, including associations, corporations, and labor unions.
Experience
10+ Years
Level
Senior
Education
B.S. In Marketing
Brand Strategist Resume
Summary : Seeking a challenging Brand Strategist position in a dynamic fast-paced media organization in public relations or marketing organization where I can use my skills and knowledge gained through my experience and academic achievement to deliver creative solutions that meet the business goals as well as provide the opportunity to strengthen and further develop my leadership skills.
Skills : Microsoft Office, Spanish, Brand Strategy.
Description :
- Devised media plans utilizing tactics across all mediums to support key brands and drive ROI.
- Served as a primary point of contact for client and partner agency requests.
- Nurtured development of assistant brand strategists to propel team growth.
- Analyzed data to develop post-campaign analysis detailing media effectiveness.
- Designed several templates and processes to streamline project management.
- Assisted on New Business accounts for entertainment and tune-in.
- Researched and created monthly competitive reports to inform of competitors and industry trends.
Experience
7-10 Years
Level
Management
Education
Masters Degree In Advertising
Brand Strategist Resume
Summary : A passionate, goal-oriented, creative individual seeking a competitive and challenging position where I can serve your organization and establish a career for myself. Have an ambitious entrepreneurial spirit with a love to collaborate and cultivate positive relationships with individuals at all organization levels. Conducted audit & analysis of category, competition, channels, brand portfolio, trends, culture. Stayed current with innovations and interesting movements in the musical instrument, professional audio and consumer audio space, identifying opportunities for learning and sharing with our internal teams.
Skills : Email Marketing, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Project Management, Web Design.
Description :
- Helped brand's determine opportunities for growth and increased awareness.
- Developed strategies for creative ideation of campaigns and marketing through digital channels focused on sales & lead-generation.
- Maintained consistent communication with multiple clients and team contractors to manage and monitor project budgets, schedules, progresses, and risks.
- Ensured client expectations are met and team goals & objectives are clear.
- Conducted research and analysis to provide recommendations for improvement of business & advertising processes along with overall efficiencies.
- Created and managed engaging content & deliverables for print and digital use, multiple monthly email marketing campaigns, social media advertising and web development projects.
- Nurtured past and current client relationships for future opportunities.
Experience
7-10 Years
Level
Management
Education
Master's In Communications
Brand Strategist Resume
Summary : A highly motivated and enthusiastic individual with an avid love for learning. Experienced in marketing, customer service, and communication. Strong organization and planning skills. Aligned brand work with the metrics of our internal partners. Collaborated with internal resources, reviewing data and garnering insights.
Skills : Strong project management, Knowledge of digital marketing and social media strategies.
Description :
- Created and implemented social and digital content strategies across multiple channels with the objective to increase brand awareness, build audience engagement, and facilitate lead generations.
- Customized social media marketing campaigns to connect top influencer's with brands resulting in social shares and maximum visibility.
- Managed social media campaigns along with networking and engaging influencer's to build trusted brand relationships Built unique brand specific infographic content to secure a followed link placements on high domain websites.
- Performed ongoing consumer research, multi channel content planning and execution, diverse media strategy and development, and customer relationship management in order to meet strategic campaign goals.
- Completed monthly competitive analysis reports based on statistical research and interpreting risk assessment for upcoming competitors.
- Provided feedback for clients on Google search algorithm updates, on-page and off-page optimization techniques and ways to facilitate best practice search engine optimization.
- Assisted small businesses and brands in establishing brand awareness and social media presence to increase revenue and fanbase.
Experience
7-10 Years
Level
Management
Education
Master's In Sociology
Brand Strategist Resume
Headline : To contribute my knowledge in cosmetics and marketing at a company where I can grow into a strong leader, while pushing company objectives forward. Ensured all ideas are packaged appropriately from a proposal and planning perspective, aligning with the needs of our brand partners. Understood insights to better curate marketing opportunities for Entertainment clients, utilizing measurement tools and research to add relevant, trustworthy data to our ideation.
Skills : Brand Development, Creative Direction, Marketing Communications, Strategy Development, Digital Marketing, Corporate Communications.
Description :
- Re-developed social media usage by defining a ROI on all products; enabled purchasing via social media applications.
- Leveraged social media platforms to grow business (online and in-store); utilized these platforms as a direct sales tool [had yet to be done in industry]; later adopted by industry brands and boutiques.
- Provided direction and strategic approach for the brand.
- Discovered brand and industry trends for direct brand marketing strategies.
- Created comprehensive seeding program to market key market influencers for brand growth and expanded reach.
- Developed social media and marketing strategies.
- Worked with small and large business entities to develop their most authentic brand to increase sales margin, promote visibility and stimulate market growth while maintaining positive public and internal image.
Experience
5-7 Years
Level
Executive
Education
Master's In Anthropology
Brand Strategist Resume
Summary : As a Brand Strategist, Managed interdepartmental workflow to ensure that all elements are handled according to process and schedule, embraced an agile environment and sustain a flexible mindset to evolve with the business. Worked closely with data around customer behaviors, market research, and business strategy. Led and/or supported a cross-functional team of designers, technologists, and strategy partners in accomplishing all phases of work, including problem definition, research, creative development, testing and implementation.
Skills : Social Media Management, Analyzing, Digital Branding And Strategy Development.
Description :
- Worked with international, national and local clients to build their brand through traditional and non-traditional media.
- Developed and created social media campaigns to support and extend brand awareness.
- Created strategic media buying plans for our clients that deliver maximum exposure in their target markets.
- Spearheaded new business development, assessing client needs, and creating actionable plans for their brand development and marketing strategy.
- Supported key global marketing initiatives with custom research for senior executives to transform business challenges into opportunities.
- Oversaw the development of comprehensive and compelling value propositions, message testing, and identification of pricing and payment options.
- Boosted sales revenue growth as a result of improving IBM's client focus and clearly demonstrating innovative and business savvy marketing abilities.
Experience
10+ Years
Level
Senior
Education
Masters In Advertising
Junior Brand Strategist Resume
Objective : As a Brand Strategist, Supervised and trained a team of 100+ individuals and executed culture branding of product to target market throughout the Southeast USA for major multimedia marketing company and Fortune 500 clients Pepsi Co. Assisted clients in organically growing their social media audience. Showed individuals, artist and small businesses how to increase their brand awareness, services offered and social media presence.
Skills : Integrated Marketing Communications, Strategic Marketing Development, Planning Brand Identity.
Description :
- Responsible for developing positioning recommendations, guiding market research studies & analysis, and defining brand elements and tone.
- Responsible for identifying opportunities to further enhance the branding of clients' products and services, as well as developing the marketing plan through analysis of market data and trends.
- Managed over 19 client engagements that were integral in driving firm revenue from 0 to $30MM in less than three years.
- Identified opportunities through research of competitors' online marketing campaigns.
- Created and developed digital content and engagement strategies for top online influencers.
- Strengthened customer relations by conducting quantitative studies to identify specific customer pain points and crafting solution-based strategies.
- Attended meetings of various airport user groups, and makes presentations regarding development.
Experience
2-5 Years
Level
Junior
Education
BA In Psychology
