The main role of a Classified Advertising Manager is to plan, direct, and coordinate classified advertising policies and programs and to product collateral materials for creating extra interest in the product/service. A well-drafted Classified Advertising Manager Resume mentions the following core duties and tasks – interviewing and hiring classified advertising sales clerks and representatives; overseeing the schedules and work of the representatives, verifying the accuracy of ads, developing and maintaining a positive relationship with current and potential advertisers; developing and maintaining records on the quality and efficiency of the department performance; and increasing the use of classified ads and the departments’ revenue.
The nature of the job demands the following skills and abilities – superior verbal and written communication skills; the ability to multitask; extreme proficiency in MS Office and related software; knowledge of administrative duties and good presentation skills. To gain this position, one has to possess an Arts degree with a major course in Advertising, and also work for several years in lower positions to reach this managerial post.
Summary : Dynamic Classified Advertising Manager with over 10 years of experience driving revenue growth through innovative advertising strategies. Proven success in leading high-performing teams, optimizing operations, and enhancing client engagement across print and digital platforms. Passionate about leveraging analytics to refine marketing approaches and exceed business objectives.
Skills : Ad Campaign Management, Market Research Skills, Digital Marketing, Content Creation
Description :
Oversaw budgeting and forecasting for both online and print classified sales across various verticals, driving a 25% increase in annual revenue.
Negotiated and secured key contracts in real estate and recruitment sectors, contributing to sustained revenue growth.
Led a diverse sales team, fostering a culture of accountability and high performance, resulting in a 35% increase in sales productivity.
Designed and implemented training programs to transition print representatives into multi-media sales consultants, enhancing cross-selling capabilities.
Developed and marketed bundled advertising packages, increasing client satisfaction and retention.
Created innovative special sections that attracted new advertisers and generated $300K in incremental revenue.
Revamped online classified pages to optimize user experience and improve SEO, resulting in a 40% increase in organic traffic.
Experience
7-10 Years
Level
Management
Education
BA Comm
Junior Classified Advertising Manager Resume
Objective : Results-oriented professional with 5 years of experience in classified advertising management, specializing in maximizing revenue through strategic ad placement and market analysis. Demonstrated ability to lead teams and enhance customer engagement across diverse media platforms. Committed to driving growth and innovation in advertising strategies to meet and exceed business goals.
Develop and implement effective classified advertising strategies to boost revenue.
Created publisher's certificates for legal ads, along with weekly and monthly billing statements, maintaining financial integrity.
Designed and built display ads for clients, enhancing visual appeal and effectiveness.
Provided exceptional customer service at the counter and managed the multi-line phone system.
Oversaw an $800K classified advertising department, launching the region's first free online classifieds platform.
Managed a team of twelve representatives, focusing on multi-layered product responsibilities and performance metrics.
Directed revenue responsibilities for a multi-million dollar advertising product, driving substantial growth.
Experience
2-5 Years
Level
Executive
Education
BA Marketing
Classified Advertising Manager Resume
Headline : Accomplished Classified Advertising Manager with 7 years of expertise in enhancing revenue through targeted advertising initiatives. Skilled in leading diverse teams, optimizing operational processes, and fostering strong client relationships across multiple media channels. Eager to utilize data-driven insights to innovate marketing strategies and achieve exceptional business results.
Skills : Data Analysis Software, Team Leadership, Content Strategy, Audience Targeting, Lead Generation, Campaign Optimization
Description :
Contributed to the startup team by establishing effective pricing structures and sales policies.
Formulated strategic business plans for various departments including Recruitment and Education.
Oversaw classified business development, enhancing product offerings.
Recruited, trained, and managed a high-performing sales team.
Conducted employee performance evaluations to drive team effectiveness.
Resolved disputes and managed performance issues through effective disciplinary actions.
Designed new rate structures and advertising packages for print and online platforms.
Experience
5-7 Years
Level
Senior
Education
B.A. Marketing
Senior Classified Advertising Manager Resume
Summary : Accomplished Senior Classified Advertising Manager with a decade of experience in driving revenue through strategic advertising initiatives. Expertise in optimizing team performance, enhancing client relationships, and leveraging analytics for impactful marketing solutions. Committed to developing innovative strategies that exceed business goals and elevate brand visibility.
Skills : Social Media Strategy, Data Analysis Skills, Budget Management, Client Relationship Management, Project Management, Creative Problem Solving
Description :
Managed daily operations of the Classified Advertising Department, ensuring effective execution of marketing strategies.
Oversaw the collection and processing of advertising payments, maintaining accurate financial records.
Analyzed market trends to optimize advertisement placements and maximize revenue.
Collaborated with management to set and track monthly budgets and performance goals.
Coordinated supply orders to maintain operational efficiency while controlling costs.
Cross-trained with other departments to enhance operational knowledge and team performance.
Monitored telemarketing efforts to improve advertising account performance and customer outreach.
Experience
7-10 Years
Level
Senior
Education
B.A.
Classified Advertising Manager Resume
Summary : Innovative Classified Advertising Manager with a decade of experience in driving successful advertising campaigns across print and digital mediums. Expertise in maximizing revenue through strategic planning, team leadership, and data analytics. Dedicated to enhancing client satisfaction and achieving organizational growth through targeted advertising solutions.
Designed and implemented comprehensive advertising strategies to maximize revenue across various media platforms.
Led a team of sales professionals, providing training and support to enhance performance and drive results.
Analyzed market trends and customer data to identify opportunities for growth and improvement.
Developed strong relationships with clients to understand their needs and deliver tailored advertising solutions.
Managed budgets and forecasts to ensure financial targets were met and exceeded.
Conducted performance reviews and team assessments to optimize operations and productivity.
Collaborated with marketing and creative teams to ensure cohesive messaging and branding across all platforms.
Experience
10+ Years
Level
Management
Education
B.A.
Lead Classified Advertising Manager Resume
Headline : Seasoned Classified Advertising Manager with 7 years of experience in driving revenue through innovative ad solutions. Proven track record of leading teams to enhance client engagement and optimize advertising strategies across digital and print platforms. Committed to utilizing data analytics to inform decision-making and achieve significant business growth.
Skills : Digital Advertising Tools, Digital Marketing Expertise, Data Management, Client Communication
Description :
Supervised and managed a sales team of 8, driving performance and achieving sales targets.
Delivered exceptional customer service to enhance client satisfaction and retention.
Oversaw sales of classified ads, display ads, and digital products across various platforms.
Implemented successful inside, outside, and business-to-business sales strategies.
Developed innovative product packages and incentives to attract new clients.
Directed the successful launch of the Big Red Auto Book, increasing market visibility.
Analyzed market trends to inform advertising strategies and optimize revenue.
Experience
5-7 Years
Level
Management
Education
B.A. Marketing
Classified Advertising Manager Resume
Summary : Accomplished Classified Advertising Manager with over 10 years of experience in driving substantial revenue growth through strategic advertising initiatives. Expertise in team leadership, maximizing operational efficiencies, and fostering client relationships across diverse media platforms. Committed to utilizing data-driven insights to innovate marketing strategies and achieve exceptional business outcomes.
Skills : Proficient In Microsoft Office Suite, Adobe Indesign, Brand Development, Performance Metrics Analysis, Email Marketing, Graphic Design Basics
Description :
Oversaw the daily operations of the Classified Advertising department, ensuring effective sales and customer service across print and online platforms.
Managed and optimized monthly and yearly financial budgets, establishing and tracking performance goals for sales representatives.
Trained and inspired sales staff through innovative techniques, ensuring budgetary targets were consistently met.
Collaborated with corporate teams and external consultants to set competitive rates aimed at maximizing revenue potential.
Developed and executed promotional strategies to enhance traffic to classified sections in both print and digital formats.
Recognized and promoted to New Media Director for exceptional performance in online classified advertising sales.
Maintained comprehensive administrative and procedural processes to enhance operational accuracy and efficiency.
Experience
10+ Years
Level
Executive
Education
B.A.
Classified Advertising Manager I Resume
Summary : Proficient Classified Advertising Manager with a decade of experience in enhancing advertising strategies and driving substantial revenue growth. Adept at leading diverse teams, optimizing operations, and creating engaging campaigns across print and digital platforms. Committed to using data analytics to refine marketing efforts and achieve organizational objectives.
Skills : Advanced Ms Office Proficiency, Strategic Account Management, Salesforce Crm Expertise, Saas Marketing Strategies, Time Management, Content Management Systems
Description :
Ensure compliance with advertising regulations and standards.
Monitor and report on the performance of classified ad campaigns.
Established clear sales and revenue objectives, ensuring alignment with overall business goals.
Coached and managed the sales team to consistently meet and exceed performance targets.
Recruited, trained, and motivated sales staff, fostering a high-performance culture.
Achieved a 20% revenue increase by implementing innovative training programs for the sales team.
Initiated the company's first Career Fair, significantly increasing community engagement and client acquisition.
Experience
7-10 Years
Level
Executive
Education
BA Marketing
Classified Advertising Manager Resume
Objective : Results-driven Classified Advertising Manager with 5 years of experience enhancing revenue through targeted ad strategies and market insights. Expertise in team leadership, operational efficiency, and client relationship management across print and digital platforms. Eager to leverage data analytics to innovate advertising solutions and drive organizational success.
Achieved and surpassed advertising sales revenue goals by implementing strategic initiatives.
Designed and managed the layout of classified sections to enhance user engagement.
Coordinated advertising runs, ensuring timely and accurate formatting.
Led front office operations, providing coaching and supervision to staff.
Maintained high accuracy levels while meeting aggressive deadlines, increasing sales revenue.
Oversaw a team of two employees, fostering a collaborative work environment.
Composed and proofread advertisements to ensure clarity and effectiveness.
Experience
2-5 Years
Level
Executive
Education
B.A.
Classified Advertising Manager Resume
Objective : Results-focused Classified Advertising Manager with 2 years of experience enhancing revenue through strategic advertising solutions. Adept at utilizing data analytics to optimize ad placements and improve client engagement across digital and print platforms. Committed to driving innovative marketing initiatives that elevate brand visibility and achieve organizational goals.
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