Content Strategy Manager Resume
Summary : As a Content Strategy Manager, coordinated and launched Entertainment, News & Sports content in the service. Assisted with the launch of Original Series Content alongside programming leads within the brand's vertical. Assisted with upfront sales and launch partnerships for original programming. Handled the asset lifecycle of the content and interactive features for related shows.
Skills : Developing and Implementing strategies.
Description :
- Worked with a content management system (CMS) to store, organize, update, and refine content.
- Evolved content model to support client-variable content while maintaining the core behavioral science components, machine learning capabilities, and ability to scale and reuse components in the Precision Nudging product and optimizing scalability.
- Guided and participated in a client-facing content activation process, including coaching clients on content review and CMS navigation, reviewing and reconciling feedback and client tailoring, maintaining quality standards and program requirements, and leading process improvements.
- Maintained CMS technical quality standards and guidelines.
- Collaborated with the apps squad to inform improvements to the CMS.
- Reviewed and reconciled feedback/client tailoring, maintained quality standards and program requirements, and led process improvements.
- Refined content based on input from internal and external (client) reviewers, brand guidelines, or clinical considerations.
Experience
7-10 Years
Level
Consultant
Education
Bachelor's In Marketing
Content Strategy Manager Resume
Objective : As a Content Strategy Manager, ensured all content meets behavioral design requirements, is consistent in terms of style, quality, and tone, and adheres to clients' brand guidelines. Created behavioral science-informed copy for email, SMS, and pushed messages, chatbots, landing pages, client-facing and internal documentation, consulting reports, call center scripts, and marketing collateral.
Skills : Communication, Interpersonal.
Description :
- Created and maintained Content editorial calendars for distribution; Worked with key internal and external stakeholders to determine how products, promotions, events, campaigns, holidays, brand launches, and initiatives can be best supported.
- Managed and briefed both internal and external agencies, designers, and writers to align with style, voice, brand, and go-to-market themes to ensure a ruthlessly consistent brand experience for each audience.
- Worked includes paperwork, budgeting, routing, managing content, and managing timelines.
- Suggested new pet care topics to cover and continue to improve upon existing content in order to stay current with pet care trends; work with contract writers to help generate new content.
- Meticulously audited existing content articles in the content library to identify content gaps and advise on future content pieces as well as which blogs to sunset.
- Played a critical role in creating the capability to ensure Content is an ever-improving, high-engagement center of excellence for information, messaging support, and communications counsel.
- Measured, evaluated, and revised strategies, tactics, and processes to continuously improve overall program effectiveness.
Experience
2-5 Years
Level
Executive
Education
Bachelor's In Marketing
Content Strategy Manager Resume
Summary : As a Content Strategy Manager, monitored and project-handled onboarding/integration of CBS content into Paramount. Supported content placement decisions across the Paramount+ platform. Aligned with the CBS and P+ Marketing teams to assist in the prioritization and planning of all promotional activity around CBS programming within the Paramount brand vertical.
Skills : Think Strategically, Analyze Data, and Project Management.
Description :
- Evaluated content performance data using Adobe Analytics, Google Analytics & Content Square (among others) to inform future direction.
- Contributed as a peer with others to influence best-in-class marketing communications and new methods to deliver that outcome through an agile test & learn program.
- Built the playbook for consistently developing effective creative content, both in test mode and when scaling.
- Selected and managed the right technologies, tools, and resources to support great content and execution including how to deliver the right assets to enable machines to dynamically optimize creative and the BBU brands to create best-in-class digital experiences across the consumer journey.
- Oversaw influencer marketing campaigns for BBU brands.
- Coordinated with Marketing, PR, and Customer Relations teams.
- Stayed abreast of cultural hot topics and digital marketing trends in order to connect with relevant audiences.
Experience
7-10 Years
Level
Consultant
Education
Bachelor's In Marketing
Associate Content Strategy Manager Resume
Objective : As an Associate Content Strategy Manager, liaised with the Operations team regarding the ingest of CBS content within the service and on Digital/Social platforms. Worked with the Product team on the implementation of in-service enhancements. Worked with Sales and Integrated Marketing teams to package and implement sponsored features tied to shows.
Skills : Content Manager, Program Designer.
Description :
- Trained and led Technical Content Authors as they were onboarded to support the RMI program.
- Created and maintained editorial taxonomies and content migration plans.
- Understood the full customer journey to define and create best practices for ensuring content is consistent, accessible, understandable, actionable, and engaging across touchpoints and channels.
- Worked cross-divisionally and cross-functionally throughout the RMI program design, validation, and implementation phases, as well as a post-program launch to maintain best business practices and continuous process improvements.
- Partnered directly with our Publications Managers to ensure all required material is properly structured and published through our CLS and Repair and Maintenance Information (RMI) systems; Actively ensured our transition from Ixiasoft CMS to Empolis CLS is as streamlined as possible.
- Coordinated with a global team to successfully launch our RMI program, including active workshop engagement and attendance as needed.
- Planned, edited, and helped develop all types of marketing content, including opinion pieces, research reports, case studies, and solutions pages, which will be distributed to the Client and across other paid, owned, and earned channels.
Experience
0-2 Years
Level
Entry Level
Education
Bachelor's In Marketing
Associate Director/Content Strategy Manager Resume
Objective : As an Associate Director/Content Strategy Manager, led a team of content strategy professionals. Hired resources, trains them, and manages them for the achievement of departmental and organizational goals. Assisted in providing creative direction and guidance on messaging and/or content strategy across mediums by working closely with multi-disciplinary teams.
Skills : Training, Team Work.
Description :
- Advised stakeholders on all aspects of content development, from ideation to execution.
- Brainstormed and helped create content that engages and reaches audiences using not only words and pictures, but also infographics, videos, and other multimedia elements.
- Supported the development and implementation of the content strategy, including managing content guidelines, criteria, process documents, and checklists.
- Articulated, evangelized, and helped enforce our content strategy and editorial standards within and beyond the global marketing team.
- Leveraged techniques such as LEAN or Six Sigma to transform opportunities into quantifiable results
- Partnered with key stakeholders across marketing, community management, media relations, and other cross-functional consumer marketing functions to develop multi-channel campaigns where Paid, Earned, Shared, and Owned initiatives align to a progressive content strategy
- Led experimentation strategies to understand channel nuances and develop optimization tactics to maximize content engagement, reach, and conversion.
Experience
0-2 Years
Level
Entry Level
Education
Bachelor's In Marketing
Assistant Content Strategy Manager Resume
Summary : As an Assistant Content Strategy Manager led the content strategy team at an organization. Collaborated with the UX design team, product managers, and other stakeholders to develop effective content strategies. Continually reviewed and monitored data and analytics for CBS content and shifted programming strategies as needed in an effort to drive increased engagement, along with communicating performance and data trends with teams.
Skills : Planning, Communicational Skills.
Description :
- Collaborated with territory markets to implement global best practices around content and channel optimization.
- Developed bespoke content strategies based on each territorys requirements.
- Devise transformative, consumer-centered strategies that deliver against key business objectives.
- Selected, prioritized, edited, and posted content of all types (text, video, photo, audio, ), always with the thought about what works best for the goals of educating and entertaining an Intlaudience.
- Led project planning and execution across the Consumer Marketing division and its key partners including but not limited to editing/Publishing, Technology, Customer Service, and Online Operations.
- Documented and communicated business requirements and confirm requirements are accurately reflected in the build of new marketing capabilities.
- Oversaw management of content development budget; Managed Global usage rights for digital video content.
Experience
7-10 Years
Level
Consultant
Education
Bachelor's In Marketing
Content Strategy Manager Resume
Summary : As a Content Strategy Manager, Assisted various teams within Operation Christmas Child to support marketing strategy and content related to their areas. Performed research and analysis on marketing strategies. Identified community insights and spotted trends to inform content strategy and actionable recommendations. Tracked record of successfully and independently negotiating and closing rights/content agreements.
Skills : UX Designer, Content Designer.
Description :
- Led the Innovation Agenda for Digital, Payments & Cards Marketing through the Incubation of Strategic and Transformational Projects.
- Led the development of an Integrated Content Management Strategy for the Digital, Payments, and Cards Marketing team that addresses the unique needs of its various products, Client segments, and business priorities.
- Led the Annual Strategic Planning process for the Digital, Payments, and Cards Marketing team including the development of the Integrated document and socialization process with key Stakeholders.
- Represented Digital, Payments, and Cards on Integrated Canadian Banking Programs and champion our teams unique business needs, Client Segments, and priorities.
- Led the monthly Marketing Executive Committee and Marketing Leadership meetings including the development of agendas, facilitation of discussion, and follow-up on deliverables.
- Proactively monitored Competitive and broader industry trends and innovation to identify new opportunities, risks, and trends that require assessment.
- Led and was the voice of the technology evolution for the Marketing team through team innovation and education sessions.
Experience
7-10 Years
Level
Consultant
Education
Bachelor's In Marketing
Content Strategy Manager Resume
Summary : As a Content Strategy Manager, Researched, planned, and implemented digital marketing strategies to achieve ministry goals and initiatives. Developed plans for marketing campaigns within Operation Christmas Child, manage the implementation, and execute across all marketing channels. Managed the strategic integration of Operation Christmas Child content across all marketing channels.
Skills : Marketing, Communicational Skills.
Description :
- Led the conversation between editorial and social teams, especially regarding the creation and promotion of sponsored content.
- Worked with the Site Director, Senior Editor, and Social Manager to liaise with ad sales for food.com activations and provide campaign highlights and recaps as necessary.
- Partnered with Site Director to create compelling advertiser products on food.com, and work to communicate those opportunities in compelling ways to iASM, with a focus on opportunities with product integration.
- Worked with editorial, video, and social teams to coordinate timelines for sponsored projects, and document and circulate those timelines.
- Worked with pricing and planning teams to anticipate inventory shifts.
- Created branded food.com training and presentation documents necessary; Served as a food brand ambassador and advocate.
- Coached individual contributors as they strategize, execute and measure HCP-focused global campaigns, content, and tactics on time and on budget.
Experience
7-10 Years
Level
Consultant
Education
Bachelor's In Marketing
Content Strategy Manager Resume
Summary : As a Content Strategy Manager developed strategy and content for social selling in collaboration with Field Enablement. Supported Field Enablement team with ongoing content needs. Set, managed, and continually improved content management and distribution strategy for research.
Skills : Planning, Researching.
Description :
- Directly led the strategy, execution, and measurement of global patient-focused global campaigns, content, and tactics on time and on budget.
- Balanced leading individuals focused on HCP communications, while also owning and managing content and digital strategy for patient campaigns.
- Partnered with Marketing, Global Digital Marketing, Global Brand, Operations, Events, PR, and Internal Communications colleagues, with external vendor partners.
- Developed and tested messaging and create compelling patient content and stories for the campaigns.
- Managed all patient content from creation through editing through approval in compliance with standard operating procedures related to Regulatory and Legal approval of Marketing materials.
- Developed and analyzed data-driven digital campaigns; Delivered quarterly reports to Marketing on the progress of campaign metrics and budget.
- Hired, directed, and managed vendor partners; Managed all assigned campaign budgets.
Experience
7-10 Years
Level
Consultant
Education
Bachelor's In Marketing
Junior Executive/Content Strategy Manager Resume
Objective : As a Junior Executive/Content Strategy Manager, partnered with agencies to create content. Recommended, booked, and worked with speakers on their content. Worked autonomously and as part of a team Fantastic working knowledge of production tools, and CMS Great understanding of how to develop content to suit all channels.
Skills : Planning, Developmental Skills.
Description :
- Delivered global, measurable, integrated communications strategies and tactics for patients and for HCP audiences with a heavy emphasis on digital channels.
- Worked within a global organization and created communications that take into account different cultural nuances for both patients and healthcare professionals.
- Experienced building digital strategic plans through various digital channels including search, social, online advertising, and other media with a demonstrated ability to analyze various data sources.
- Partnered with digital vendor partners and the internal Global Digital Marketing (GDM) team to create robust campaigns and insightful campaign reports that helped optimize the overall campaign.
- Developed and deployed content in a highly regulated environment.
- Experienced with event engagement and content strategies.
- Developed a strategy for a content experience that brings our brand to life at external events, including macro-theme, agenda, and speaker line-up.
Experience
0-2 Years
Level
Junior
Education
Bachelor's In Marketing
