A Corporate Marketing Director is responsible for providing guidance, direction, and leadership to the marketing department. The job description entails managing the marketing of the business and/or a particular group of products. A well-drafted Corporate Marketing Director Resume mentions the following tasks – overseeing marketing department, developing marketing strategies and marketing plans, communicating marketing plans with the department, researching the demand for the company’s products and services; conducting competitor research; working with the sales department to develop pricing strategies, identifying potential customers; building brand awareness and positioning, supporting sales and lead generation efforts; and overseeing social media marketing strategies and content marketing.
As this is a senior-most position, the following skills are needed – strong abilities to manage budgets, professional and proactive work ethics, proven marketing campaign experience, experience in marketing and running a marketing team, and high competence in project and stakeholder management, and experience with digital marketing forms such as social media marketing and content marketing. The minimum education requirement differs from employer to employer, but most successful resumes denote a degree in marketing and previous workplace performance.
Summary : Experienced Corporate Marketing Director with a proven track record of driving revenue growth through effective marketing strategies that worked cohesively with sales and operations. Have been recognized by executives and colleagues as self-motivated, team player, dedicated, with a can-do attitude and exceptional work ethic.
Skills : Adobe Photoshop, Advertising.
Description :
Corporated Marketing Director Created and implemented strategic marketing plans for five divisions; produced effective sales collateral that targeted and educated the customer.
Negotiated all radio, billboard, transit, and electronic media and managed all public relations efforts, promotional services and developed print newsletters and e-Newsletters.
Managed the layout and development of Northwest Cascade Inc.
Participated on the management team responsible for the proposal to the Utah Olympic committee.
Selected as a vendor Utah Winter Olympics games.
Developed and revamped corporate brand identity in order to ensure continuity throughout market segments.
Drove and executed social media marketing campaigns for corporate office and (8) divisions and locations.
Experience
10+ Years
Level
Senior
Education
MS
Corporate Marketing Director Resume
Objective : A position that is challenging, creative and utilizes my years of sales, event planning and marketing experience especially within the hospitality or entertainment industry.
Skills : MS Office, Planning Skills.
Description :
Responsible for marketing plan and all marketing efforts of Amphora Group businesses which includes restaurants, bakeries & catering.
Generated personalized & themed menus for clients.
Prospected for new business and initiate sales calls.
Focused on Hotels & Event Sites in need of off-site catering.
Identified potential markets and target specifically depending on business sector.
Established and maintained customer service & donation departments within the corporation.
Assigned all Corporate Marketing duties as required by a multi-billion dollar California real estate franchiser.
Experience
2-5 Years
Level
Executive
Education
Bachelor Of Arts
Corporate Marketing Director Resume
Objective : Responsible for Communicating with Customer Service partners regarding new or changed content, agencies, vendors, processes, or functionality. Ensuring that issues with field, fulfillment providers, or development resources are resolved timely and effectively.
Skills : Brand Development Awareness Go-to-Market Strategy.
Description :
Spearheaded and executed new branding standards and positioning.
Developed sales & marketing campaigns to increase exposure and profits.
Facilitated creative development of marketing activities to effectively reinforce overall mission, core values and key messages.
Managed multiple complex projects and tasks while adhering to designated deadlines.
Established & maintained strategic marketing objectives and budgets for multiple divisions and locations.
Drove the marketing and communications efforts for local and national locations.
Created and implemented value add propositions to positively differentiate from current and future competitors.
Experience
2-5 Years
Level
Executive
Education
Bachelor Of Arts In Communication Studies
Corporate Marketing Director Resume
Summary : Top-performing marketing professional demonstrating 15 years expertise in strategic marketing, brand awareness, and lead generation for both Fortune 50 conglomerates and start-ups. Responsible for shaping new markets through go-to-market strategies, integrated marketing communications, global events, public relations, and strategic partnership.
Skills : Leadership, Managing Skills.
Description :
Corporated-level marketing duties focused on brand development and promotion across all media categories.
Served as primary contact for all marketing and information technology vendors.
Conceptualized, created, and produced desktop publishing and graphic design programs for Corporation and all franchisees throughout California.
Responsible for generating and sustaining $1.2 MM financial support while growing revenue 1,100% in the first three years.
Developed affinity credit card program for Foundation members, which generated more than $500K annually.
Implemented email compliance solutions with third-party vendor and conducted FINRA regulation online filing.
Streamlined administrative records through reorganization of Excel database.
Experience
10+ Years
Level
Senior
Education
BA In Communication Studies
Corporate Marketing Director Resume
Objective : A creative brand marketing professional with experience in traditional, digital and social media as well as website and multi-media collateral development. Worked with clients in a wide array of industries, from technology to health care, retail, led the marketing and advertising team for a gaming company, and have a passion for fashion and jewelry design.
Skills : Microsoft Office, Sales, Customer Service, Social Media Management, Social Media Marketing, Social Networking, Cold Calling, Digital Marketing.
Description :
Led the corporate marketing department to provide high-quality creative, strategic resources and cost efficiencies across the company.
Directed a team of creative, operational and administrative staff in the development of marketing materials from concept to completion including brand development, campaign and special event concepts, print and broadcast advertising, direct mail, outdoor, signage, presentations, brochures, trade show displays and annual corporate social responsibility report.
Consulted with individual properties to develop local marketing strategies.
Ensured effective communications and brand consistency specific to each casino within the company, providing direction, review, recommendations and all final approvals.
Oversaw the company web site, including managing creative development, content management and making recommendations for functionality and features.
Provided marketing support to executive team on Corporate and company-wide projects and initiatives.
Developed departmental budget and managed budget to annual projections and goals.
Experience
2-5 Years
Level
Executive
Education
Master's
Corporate Marketing Director Resume
Headline : An accomplished and resourceful marketing professional with demonstrated success in growing businesses through developing and implementing strategic and tactical marketing plans, seeks a leadership position in a company that embraces exceptional customer service and has a healthy company culture. The desired position will be one in which a company will benefit from my skills in leadership, business development and marketing strategies to increase performance and positively affect the bottom line.
Skills : MS Office, Marketing Skills.
Description :
Oversaw and led the marketing plans to increase circulation at two of the company's largest daily newspapers.
Directed circulation marketing efforts for three daily newspapers and four weekly newspapers.
Acted as interim Circulation Manager at various properties when the need arose.
Conducted successful sales blitzes.
Assisted Advertising Department with marketing initiatives.
Served on readership committees to study and implement NAA's recommendations.
Created successful direct mail campaigns with 1.8% return rate, low cost and high retention.
Experience
5-7 Years
Level
Junior
Education
MS
Corporate Marketing Director Resume
Summary : Directing future development roadmap, including integration with other systems and strategic direction, Overseeing ongoing assessment of functional and technical requirements, project and testing plans, and rollout approach.
Oversaw creative leadership for brand properties including logos, taglines, web and print copy, ad campaigns, and dimension naming and branding.
Spearheaded crisis management strategy and development of press releases, media advisories, and talking points.
Coordinated redesign of pre-opening promotions website, implementing fully-interactive online presence integrated with social media properties and seamless mobile app assimilation.
Managed market intelligence assets to guide promotional strategy.
Directed 120-person team for launch of flagship location including brand messaging, public relations and event orchestration.
Designed presentations, offering summaries, and high-impact pitches securing $25 million in funding for establishment of 3 new locations.
Generated over 300,000 individual guest visits in 1st 12 months of operations.
Experience
7-10 Years
Level
Management
Education
Master's In Business Administration
Corporate Marketing Director Resume
Headline : An entrepreneurial leader that achieves goals, solves problems and builds systems. A leader, visionary, and executioner that directly impacts the success of any endeavor. Successfully helped thousands of decision-makers and hundreds of organizations achieve their goals and make sound business decisions.
Skills : Marketing Strategy, Marketing Communications, Brand Management, Digital Marketing, PR.
Description :
Based in Copenhagen, Denmark Maconomy was an ERP software provider headquartered in Copenhagen, Denmark that engineers solutions exclusively for professional service organizations, with a particular focus on specific industries including marketing communications, consulting, legal and accounting.
Acquired by Deltek Inc.
Negotiated contracts for SNF commercial payers including Humana.
Secured and maintained relationships with both print and television media groups, resulting in lower costs for franchises and individual agents.
Supplied knowledge of using cost effective methods to increase ROI as well as retaining current clients and increasing referrals.
Responsible for creating and implementing creative marketing and advertising solutions for entire Texas Region.
Established blog for CEO, embedding cross-marketing social media widgets, achieving increased readership views and comments.
Experience
5-7 Years
Level
Executive
Education
MS
Corporate Marketing Director Resume
Objective : Highly qualified Corporate Marketing Director with experience in the industry. Enjoy creative problem solving and getting exposure to multiple projects, and I would excel in the collaborative environment on which your company prides itself.
Skills : Microsoft Office, WordPress, Sharepoint.
Description :
Led global marketing organization and managed $4M budget.
Team launched most extensive integrated product and platform rollout in Paradigm history.
Significantly grew customer awareness of and engagement with Paradigm brand.
Reaped highest access by media and public for two product press releases (669 and 620 for weeks of release), as reported by PR Newswire.
Exceeded projected event attendance by 32% around the globe.
Extended news coverage by launching new website concurrent with synchronized release.
Elevated team accomplishments with three industry awards.
Experience
2-5 Years
Level
Executive
Education
GED
Corporate Marketing Director Resume
Headline : To provide exemplary support as a multi-faceted career paralegal with an exceedingly global perspective derived from prior legal, administrative, and marketing roles in various professional disciplines supporting Attorneys, CEOs, Corporate Office Executives, Physicians, Hospital Staff and Risk Managers.
Responsible for the development, implementation, execution and evaluation of company marketing plans and trade standards in a seven sales center operation.
Worked with Sales Center Managers to achieve sales and financial objectives in their bottling areas.
Held key account responsibility for the company's franchise area.
Developed and implemented the company's community relations programs.
Worked as a member of the transition team as Oklahoma Beverage Company acquired new bottling facilities in Tulsa, Oklahoma.
Directed corporate marketing and fundraising for the world's largest nonprofit environmental tree-planting organization.
Worked exclusively with corporations, organizations, and agencies, promoting the education and mission of the Foundation.
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