A Corporate Marketing Manager creates and implements various marketing programs and campaigns, and also assesses the demand for a new product among consumers. A well-drafted Corporate Marketing Manager Resume mentions the following core duties and tasks – developing strategies and tactics to drive qualified traffic; deploying successful marketing campaigns; experimenting a variety of organic and paid acquisition channels like content creation, content curation, and PPC campaigns; producing valuable and engaging content for the websites; building strategic relationships and partner; preparing and monitoring the marketing budget; overseeing and approving marketing materials; and analyzing consumer behavior and adjusting email and advertising campaigns.
The most sought-after skills for the post include – experience in marketing; the ability to identify target audience and creativity in devising and leading across channels marketing campaigns that educate and motivate; solid knowledge of website analytics tools; experience in setting up and optimizing Google Adwords campaigns; making sense of metrics and processing figures; a sense of aesthetics; and staying updated with the latest trends and best practices in online marketing measurement. A Degree in marketing or a related field is commonplace among job applicants.
Headline : Seeks to Strive to become increasingly more Successful. Defined by leadership through solid business development experience and consistently high closing rates.
Skills : CRM Software: Salesforce, Hubspot, SAS Enterprise BI.
Description :
Ownered Conceived created and executed business plan, marketing strategy, tactics, calendar, and budgets.
Evaluated and measured effectiveness using key performance indicators.
Led team of 15+ employees working in creative and program management capacities.
Outstanding fiscal planning, oversight, and management.
Responsible for the creation of the largest nationally distributed British sports car enthusiast magazine published quarterly and produced in house.
Led creation and launch of 5 enthusiast car programs from the ground up, resulting in tens of millions of dollars in incremental sales.
Developed branded marketing materials and campaigns for commercial real estate properties to target audiences.
Experience
5-7 Years
Level
Executive
Education
BA in Public Relations
Corporate Marketing Manager Resume
Headline : Skilled communications Corporate Marketing Manager professional with over ten years of diverse experience. Extensive background in public relations, digital and traditional marketing, corporate communications, account management, and corporate sales. Professional skills include written and verbal communication, promotion strategies, project planning, and client management.
Skills : Blog Writing, SEO, Graphic Design, Marketing, Business Administration, Branding, Event Planning, Social Media, Advertising, Press Releases, Marketing Campaigns, Surveys, Web Design, Email Marketing.
Description :
Assisted the corporate, commercial, residential, and construction departments to facilitate the development of marketing strategies and plans for the individual businesses as well as the company as a whole and measurement of the implementation progress.
Worked with the Residential Operations Team to develop cost-effective site-level strategic marketing plans and execute as appropriate to increase traffic, leases, and income.
Managed the company's 12 websites.
Coordinated the completion of 7 new websites.
Completed on-site marketing audits, manage quarterly shop report process, and manage marketing training compliance.
Compiled and analyzed performance data and metrics in order to make decisions regarding campaign direction based on the analysis.
Took the lead on the overall management of internet listing sites by maintaining relationships with vendors, monitoring performance, and working with communities to ensure updates and listings are being updated.
Provided solutions and guidance to associates as necessary on any online marketing initiatives.
Experience
5-7 Years
Level
Executive
Education
BA in Business Administration
Corporate Marketing Manager Resume
Summary : Corporate Marketing Manager professional with experience in crafting and execution of brand messaging, for print, online media, and emerging technologies. Possesses an eye for design, combined with a customer approach, for driving sales and consumer engagement. Performs well in a fast-paced working environment and adheres to deadlines and budget requirements.
Skills : Written and Verbal Communication, Promotion Strategies, Project Planning, Client Relationship Management.
Description :
Oversaw and directed all marketing and advertising campaigns for 9 theaters and 2 restaurants through the use of print, email marketing, and emerging technologies.
Supervised and reviewed in-theater promotions, events, and sponsorships.
Created an integrated marketing plan for the company using analytical data and marketing research.
Responsible for overseeing and directing in-house graphic designers.
Provided art direction for in-theater, restaurant promotions, events, and campaigns.
Maintained and updates Theaters branded assets including collateral, data logs, brand guidelines, and logo usage.
Ensured consistent brand messaging and brand equity across all communication channels.
Responsible for overseeing the development of the company rewards program, 'MuviStar'.
Experience
7-10 Years
Level
Management
Education
MBA in Marketing
Corporate Marketing Manager Resume
Summary : A challenging position that utilizes diversified knowledge and experience to exceed objectives. Seeking a professional position within a company/organization that will provide an enthusiastic and competitive challenge of job performance and competency.
Skills : Indesign, Photoshop.
Description :
Supervised a graphic designer, upsell manager, and international marketing manager to establish in-season promotions and initiatives while collaborating with accounting, IT, marketing, food and beverage, hospitality, and ski school.
Utilized guest demographic and purchasing behavior data to help guide strategic and tactical efforts.
Worked with resort food and beverage directors and marketing teams to elevate and present signature dishes by creating high-quality signage with professionally-styled photography.
Selected to participate in multiple cross-functional teams and gave regular presentations to upper-level management and C-level executives.
Directed online and offline creative for corporate marketing including the promotion of five ski resorts, season passes, lift tickets, and additional efforts within a market of local skiers and snowboarders, outdoor enthusiasts, and additional national and international efforts.
Collaborated with resort food and beverage Directors to expand the Appetite for Life program.
Initiatives included the creation of a dining debit card and signature items for on-mountain and fine dining.
Architected the successful onsite launch and ongoing promotion of the Epic Pass, an unprecedented new ski pass product, under severe time constraints and limited budget.
Project managed the creation of all collateral and advertising needs for national and international sales teams, working closely with creative agencies and print vendors.
Experience
7-10 Years
Level
Management
Education
Certified Nutrition Therapist
Corporate Marketing Manager Resume
Summary : Corporate Marketing Manager seeking to contribute inbound marketing and leadership experience to a forward-thinking company. Specialization in harnessing the power of social media and search engine optimization to boost customer engagement in innovative ways.
Skills : Adobe Creative Cloud, Integrated Marketing, SEO, Social Media Marketing, Web Design, Marketing Strategy, Marketing Automation.
Description :
Directed and coordinated marketing activities and policies to promote products and services.
Analyzed business development and monitor market trends.
Completed yearly forecasts and monthly financial reviews.
Worked with the marketing team to drive internal promotion of company programs, initiatives, guiding principles, and mission.
Directed the hiring, training, and performance evaluations for marketing and staff and supervise their daily activities.
Coordinated video and graphic design creation for effective marketing.
Directed successful SEO and social media campaigns to increase website credibility and drive traffic.
Targeted both offline and online consumers by designing a multi-pronged and integrated marketing strategy.
Conceptualized, plan, and execute original designs for a wide range of company website properties.
Experience
7-10 Years
Level
Management
Education
BS in Graphic Communications
Corporate Marketing Manager Resume
Summary : Sales & Marketing Executive, Visionary, and Proven Entrepreneur with MBA, Ph.D., and over fifteen years of progressive experience. Engaging, consumer-savvy, highly organized, and results-oriented marketer with proficiency in developing sales and revenue generation systems. Strategic thinker, strongly analytical, and entrepreneurial with c-level presentation skills, looking for the next big challenge.
Skills : Brand Marketing, Digital Marketing, SEO, SEM, Product Development, UI/UX.
Description :
Managed corporate identity, branding, image, and reputation with a keen focus on retail sales growth.
Oversaw programs and corporate initiatives & KPIs across all marketing channels.
Generated and measured all revenue-producing programs stimulating trial and repeat purchase behavior.
Planned over $20 million in print, radio, and television advertising and promotion for corporate campaigns including vendor co-op programs and in-kind advertising for the Multibillion-Dollar B2C Retailer.
Created and executed measurable national and regional on-air and online marketing promotions.
Managed domestic marketing budget while overseeing over 100 concurrent marketing projects.
Directed PR/Public Relations campaigns, Marketing Research projects, and in-house creative agency work.
Responsible for marketing the company's $100 million private-label credit card program.
Spearheaded niche catalog M&A turnaround.
Experience
10+ Years
Level
Executive
Education
Ph.D. in Philosophy
Corporate Marketing Manager Resume
Objective : Management Corporate Marketing Manager Professional with twenty years of functional experience and a consistent record of generating growth and profits through strategic and tactical planning, relationship building, new business development, process improvement, and team leadership. Particularly adept at building and maintaining strong business-to-business (B2B) alliances.
Skills : Marketing, Program Management, Collateral Development, Trade Shows, Web Development, Advertising.
Description :
Repositioned Verbatim's brand through a worldwide branding project.
Worked with divisions to create a cohesive look and feel across all sales regions for all marketing vehicles including packaging, website, collateral, consumer/trade advertising, letterhead, and business cards.
Coordinated corporate brand efforts for new product launches.
Planned and executed all corporate trade show events.
Managed all stages of collateral development, including budgeting, creative, copy, and printing.
Managed all e-commerce efforts including multiple website refreshes, product landing pages, banner ads, and pay-per-click advertising.
Developed a product landing page to promote the product launch of LightScribe labeling technology.
Implemented a Spanish and Portuguese website to support the sales regions.
Experience
2-5 Years
Level
Junior
Education
B.S.B.A. in Marketing
Corporate Marketing Manager Resume
Objective : Highly strategic public relations and marketing leader with excellent writing and communications skills and a proven track record of delivering results that drive superior brand value and elevated public awareness.
Established strategic direction for the corporate brand after bankruptcy and aligned all departments with brand re-building tools.
Aligned the corporate brand with other established brands in the community to strengthen the brand message.
Managed all marketing, advertising, and sales promotional efforts throughout the organization to budget and schedule.
Determined and established departmental processes and procedures to ensure the ethical standards of the department were being adhered to.
Redesigned and oversaw the building of a new web site to better reflect the new corporate brand.
Coordinated and facilitated of trade show Active involvement in roadmap efforts and product development including launch material and communications surrounding product offering.
Refined the team within the marketing department to approach our departmental mandate as a corporate-driven department and not a project drive department.
Experience
2-5 Years
Level
Junior
Education
MS in English
Corporate Marketing Manager Resume
Objective : 20 years of experience encompassing external and internal communications, public relations, e-marketing, social media, advertising, website development/maintenance/SEO, marketing plans, budgets, and CRM database management.
Directed marketing activities across the corporation as the marketing operations point person.
Provided guidance, assistance, and evaluation of marketing initiatives and ensured marketing activities and public relations goals were aligned with Corporate standards and objectives.
Directed a team of four marketing professionals.
Screened, interviewed, and recommended candidates for open positions.
Adapted at devising processes and producing materials and programs to meet the need for internal and external audiences.
Oversaw marketing activities for the corporation including presentations, sales campaigns, trade shows, collateral, promotions, and seminars.
Managed collateral material development, advertising programs, corporate identity development, and implementation, special events, direct-mail programs, and market research activities.
Gathered, reviewed, edited, and contributed articles.
Experience
2-5 Years
Level
Junior
Education
BA in Journalism
Corporate Marketing Manager Resume
Objective : Highly qualified Corporate Marketing Manager with experience in the industry. Enjoy creative problem solving and getting exposure on multiple projects, and would excel in the collaborative environment on which your company prides itself.
Collaborated with stakeholders and agencies to develop content-driven demand campaigns.
Established benchmark metrics, monitor campaign performance, and adjust to continuously improve results.
Introduced efficiencies with the creation of self-serve content and image libraries, accommodating organizational needs while staying focused on value-added, scalable design-driven content projects.
Initiated innovative content programs with industry publications, developing an editorial calendar of article placement and twice-weekly blog posts aligned with above-the-funnel demand programs to generate hand raises and drive revenue through the sales pipeline.
Initiated agency search and selection, presented media buy strategy to executive stakeholders, aligned brand advertising campaigns with demand and product marketing programs.
Developed benchmark metrics for digital advertising.
Led cross-functional team to implement floodlight tags, measuring conversions, form submits and web engagement driven by brand advertising.
Achieved an 8.5% decrease in CPC over 3 quarters through continuous refinement of media channels.
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