A Creative Marketing Director guides the overall project and undertakes responsibility for the overall quality of work produced by the creative marketing department. While the duties may shift based on the industry being focused, the following are certain job duties found on the Creative Marketing Director Resume – managing the creative process from scratch to completion, translating marketing objectives into clear creative strategies, leading and directing the creative team in the production of all marketing collateral, overseeing client pitches and proposals, reviewing work and troubleshooting problems, and cultivating the career development of staff members and designers, and web developers.
The ladder of success depends upon the right education, experience, and the following job skills – the ability to explain clearly the wants and requirements to staff, knowledge of campaigning strategies, and creative marketing know-how; and a strong understanding of industry trends and creative tools. Expert knowledge of the business side of designing is an important asset. These directors need to have at least a Masters degree in Marketing.
Headline : Highly responsible Creative Marketing Director with over 7 years experience in leading, implementing, and executing marketing campaigns, strategies, branding, web content, newsletter email campaigns, editorials, and operations for e-commerce and traditional market businesses.
Successfully managed and directed a 15 person marketing team to effectively maintain and reinforce the company's brand.
Collaborated with national and international vendors and merchandisers; identified emerging sales trends and exposed hidden marketing opportunities.
Directed the productivity of the marketing plans and projects.
Led the development of all campaign strategies that communicated objectives, target audiences, key messages, metrics and call to action.
Reviewed, approved, and directed the marketing budget while maximizing ROI for all external marketing purchases while ensuring campaign messaging and branding.
Directed and coordinated marketing activities and policies to promote products and services.
Analyzed business developments and monitored market trends.
Experience
5-7 Years
Level
Executive
Education
MS
Creative Marketing Director Resume
Headline : To use my diverse skills and abilities in a Creative Marketing niche. To become an integral part of a growing company; provide support to my colleagues in separate departments, work together as a team to better our company's future as a whole.
Skills : Graphics Design, SEO, SEM, Print Advertising, Direct.
Description :
Created and managed online advertising accounts.
Managed social media accounts.
Designed, created, and produced print advertising.
Created and managed websites.
Oversaw IT company.
Created and produced marketing analysis reports.
Managed yearly marketing campaigns.
Experience
5-7 Years
Level
Executive
Education
BA In Journalism
Creative Marketing Director Resume
Summary : Looking for a Creative Marketing Director who will make an immediate and positive impact on the performance of your organization, I would welcome a personal interview to discuss how my qualifications would benefit your firm.
Skills : Graphic Design, Salesforce, Inventory Management, Project Management, Business Development, Advertising And Marketing Products.
Description :
Oversaw and executed best-in-class campaigns and programs from inception through delivery to achieve business objectives.
Utilized and interpreted research and audience insights to develop the creative strategy and campaign.
Built and Led a team of creative managers and coordinators.
Supervised multiple internal and external resources, vendors, agencies and freelancers in the development of assets and campaign activations.
Partnered closely with social, editorial, partnerships, PR and content on the development and execution of 360 campaigns.
Created new approaches to creative marketing campaigns
Delivered big creative ideas that break through in a cluttered, competitive consumer landscape. Take bold swings with creative ideas grounded in strategy and insights.
Experience
7-10 Years
Level
Management
Education
B.S. In Communication Design
Creative Marketing Director Resume
Objective : Development, handling contract negotiations, and coordinating program execution. In my leadership roles I have very successfully maneuvered the delicate balance between dedication to mission, the need for bold entrepreneurial initiatives, and the application of sound business management. Director and Founder of non-profit Adopt Haiti Project.
Skills : Administration, Coordinator, Volunteer Management, Insurance, Healthcare, Public Speaking.
Description :
Led creative vision for new 29,000 square feet Family Life center to include brand direction and marketing campaigns.
Managed contractors for photography, video, interior designer and additional graphic designs.
Contributed to strategy for email marketing campaign and execute web and email design.
Contributed to product line planning team, including new product launches.
Launched grand opening event for the facility to include coordination of staff, volunteers as well as church and community members.
Developed new programs and policies for Family Life Center to include: Launch of new Cafe - health inspection, menu development, catering guidelines.
Handled facility contracts, vendors, and development of events and staffing.
Experience
2-5 Years
Level
Executive
Education
Certificate In Film Entertainment Studies
Creative Marketing Director Resume
Headline : Professional with experience working in fast-paced environments demanding strong organizational, technical, and interpersonal skills. Confident and poised in interactions with individuals at all levels. Detail-oriented and resourceful in completing projects; able to multi-task effectively.
Skills : Microsoft Office, Adobe Photoshop, Adobe Illustrator, Microsoft Publisher.
Description :
Designed marketing materials such as email blasts, fliers, brochures, postcards, advertisements, invitations and signs using Microsoft Publisher, Adobe Photoshop and Adobe Illustrator and created presentations using Microsoft PowerPoint.
Wrote, proofed, and edited press releases, feature stories, advertisements, flyers, emails, direct mail, newsletters, letters, speeches, and website copy.
Utilized web tools such as WordPress and ProStep Web Designs to maintain websites.
Created TourFactory virtual tours, flyers, showing books, and blasts for listings and auctions.
Communicated daily with consumers, coworkers, management, and outside publics in an efficient and timely manner.
Maintained quality, consistency, and accuracy of all documents and files according to industry and company standards.
Completed listing and auction appointment folders to include listing TAR and Keller Williams forms, marketing materials, and agency information.
Experience
5-7 Years
Level
Executive
Education
B.S. In Public Relations
Creative Marketing Director Resume
Summary : Hardworking, organized, Creative Marketing Director professional with a proven background delivering sensible business technology solutions on time and under budget while working as a team member or team leader.
Skills : Graphic Design, Video Editing, Photography, Video Production.
Description :
Organized and managed company rebranding process.
Increased general awareness and positive perception of fitover eyewear category.
Helped establish Jonathan Paul as the premier brand of fitover sunglasses.
Redesigned the company's e-commerce website.
Launched PPC, social media, and e-mail marketing campaigns driving traffic to new website resulting in a 100% increase in online sales.
Updated and enhanced company image by redesigning trade show booths, catalogs, in-store displays, and product packaging.
Directed video and photo shoots across the US and used media for web, print, and broadcast marketing.
Experience
7-10 Years
Level
Management
Education
MA
Creative Marketing Director Resume
Summary : Responsible for Selecting and effectively managing relationships with relevant agencies, (e.g. PR agency, Media agency, consulting firms, production houses, etc.) to drive optimal performance. Providing clear and inspiring project briefs with defined objectives, scope of work, budgets and timelines.
Skills : Customer Service, Marketing.
Description :
Served as Chief Creative and Account Manager responsible for developing concepts / logos for advertisements, refreshing brands, designing POP / tradeshow displays and collateral materials supporting marketing initiatives for local and national clients.
Selected Achievements $30,000 in billings secured by refreshing brand for all marketing initiatives to elevate and establish Keeley Investment Corporation / KAMCO as key player in financial industry with more than $5 billion in assets.
Designed promotional displays for liquor brands under Jim Beam marketing team's direction that included researching category and sketching / rendering proposed off-shelf floor displays - generating $3,000+ in billings.
Provided creative support in developing marketing presentations for Business Strategies, Inc.
Supported its business model restructuring that included determining content and look of presentation - netting $500 in billings.
Oversaw copy, layout, design, and photography to produce brochure and photo library for Team 3 Collision Center in Lansing, IL - completing project on time and within tight budget of $2,500, while exceeding client's expectations.
Secured $30,000 in net contributions by crafting all marketing materials for local church's auction event that aided in general funding of church and school's annual budget to improve technology benefits of its students.
Experience
7-10 Years
Level
Management
Education
B.S. In Communication Design
Creative Marketing Director Resume
Headline : Responsible for collaborating with cross-functional partners to understand campaign business goals, strategies, and consumer insights to inform the development of strategic plans in paid and owned performance channels.
Skills : Operations Management, Marketing Communications, Branding, Marketing Strategy, SEO, Social Media Marketing, Public Relations, Lead Generation, Team Management, Creative Direction.
Description :
Responsible for the successful planning and implementation of marketing strategies and Public Relations initiatives to ensure the development of brand position and awareness.
Worked with company directors on new product development, implementation, and direction.
Responsible for all social media content and branding.
Created catalogs, business cards, company product price list and other marketing materials.
Oversaw all order production, packaging and shipping procedures, to all 48 contiguous United States and Canada.
Revamped social media strategy.
Hired a social media manager, increased fans/followers and heightened brand interaction on all social networks.
Experience
5-7 Years
Level
Executive
Education
BS
Creative Marketing Director Resume
Summary : Over 17 years of creative direction and management. Ability to clearly identify the needs of clients and determine the best creative solution for products and services. Experienced managing creative teams and working closely with clients and upper management.
Skills : Graphic Design, Marketing, Social Media Marketing.
Description :
Created marketing brand opportunities for RipTide's roster of artists.
Marketed to clients using MailChimp, Sugar CRM, and standard email promotions.
Worked closely with marketing firms to help create music identities for their individual projects.
Quoted and negotiated bid fees for song placements.
Kept good relations with publishing companies, music supervisors, managers, and artists.
Oversaw the creative department and managed a small independent team to further increase our brand.
Formulated and constructed professional, up-to-date marketing solutions using multiple media sources to include photography, graphic design, and video for new emerging markets and older existing businesses as well.
Experience
7-10 Years
Level
Management
Education
MS
Creative Marketing Director Resume
Objective : An accomplished and results-driven Digital Sales and Marketing Director with substantial success in crafting online marketing campaigns, utilizing paid media and social media to generate traffic and drive sales, revenue and profitability through effective analysis and the execution of marketing initiatives.
Skills : Powerpoint, WordPress, Quickbooks, Premiere, Final Cut Pro, Forklift Operator, Video Editing, Video Production.
Description :
Planned and facilitated all aspects of major marketing restructuring projects consisting of proposal research and development, project management, client communication, production of client requested materials, and billing.
Hired to revitalize obsolete website designs for five different organizations to incorporate new content management systems; enabling company employees to make frequent updates and manage customer accounts.
Entered new listings and auctions into FlexMLS, Keller William's MLS system (KWLS), KAARCIE, Loopnet, GSMAR and other listing websites.
Updated and distributed listing/property lists, PSA database, contract files and all other information accordingly.
Created revenue-driven events for fundraising and community outreach.
Managed volunteer coordination and supervision of all internal programs.
Create and execute email, social media, and print campaigns.
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