Description :

1. Worked with human resources to develop effective and efficient resolutions for a variety of employee relations issues.
2. Determined appropriate schedules, personnel, and resources necessary for all creative projects to ensure deadlines were met.
3. Established more efficient, cost-effective ways to complete projects with new procedures, including software and equipment.
4. Supervised and directed photoshoots, brainstorming and client meetings.
5. Reviewed all final and color proofs to maintain a high level of quality and consistency in all advertising materials.
6. Developed strong communication within the organization, including merchandising, sales, executive management, and others.
7. Oversee the creative direction for all marketing and branding efforts for the company as well as our sub-brands.
   

Experience

7-10 Years

Level

Management

Education

BS

Description :

1. Guided projects through the brand creative lifecycle to ensure timely milestone success while assisting clients in understanding and developing our brand.
2. Partnered with internal business clients and creative production including photography, television graphics, email, and web to guide projects from conception to completion.
3. Worked closely with cross-functional teams to establish and document photography and treating standards for webpage product detail images.
4. Managed timelines and facilitated creative meetings for all projects, ensuring all hit key presentations and review dates.
5. Worked with the leadership team and team members to evolve creative processes and best practices for the over 15,000+ requests per year.
6. Served as liaison between creative and business partners, keeping lines of communication open to address concerns and challenges as soon as possible, and respond to accordingly.
7. Managed project timelines efficiently and coordinated all creative deliverables while maintaining client and vendor relationships across the board.

Experience

7-10 Years

Level

Management

Education

BS

Description :

1. Write, publish, and distribute brand standards guidelines for internal staff and external vendors.
2. Produce an annual average of 450 print, digital, and social media projects in collaboration with the marketing, development, education, and operations departments.
3. Reduced print costs by 45% through effective vendor management when purchasing a print for direct mail, invitation, flyers, and program insert projects.
4. Write copy and photograph events as needed.
5. Responsible for the overall creative direction, branding and messaging of the Lottery.
6. Create digital art to realize products not yet available allowing for product-market testing while minimizing production expenses.
7. Enhance precision detailing and beauty of products by retouching and editing photography and illustrations to increase sales and uphold the prestige of client products.

Experience

10+ Years

Level

Senior

Education

BFA

Description :

1. Developed visual merchandise and window presentation standards by determining the ideal placement of visual assets and fixtures.
2. Communicated and executed amendments to in-store setups to ensure timely implementation and conformance to visual standards.
3. Collaborated with the V.P., Director, and regional visual teams to determine store visuals, fixtures, graphics, and signage needs.
4. Worked closely with merchandise planners, merchants, the Advertising Department, and the Fashion Office to drive business by supporting stores.
5. Drove a 30% increase in sales through managing creative projects as a part of store renovations.
6. Assessing departmental needs, purchasing specialty fixtures, selecting visual assets, creating signage enhancements, and developing departmental shop.
7. Maintained visual capital and expense budgets of $1 million, meeting a challenging budget through recruiting new vendors and sourcing and targeting low cost or no cost merchandising.

Experience

0-2 Years

Level

Entry Level

Education

Certification

Description :

1. Evaluated outside vendor contracts and agency relationships resulting in enhancing in-house capabilities.
2. Created in-house art studio including Mac network, photography studio and support staff.
3. Cut photography costs and time in half by creating an in-house digital studio and permanent photo archive.
4. Managed in-house artists, administrative support, and freelancers as needed.
5. Developed and maintained an operational marketing budget in excess of $500,000 (staff, equipment/updates, training, operations, and product sampling).
6. Coordinated global corporate identity transition, including all branded materials: catalogs, advertising, annual reports, and sales presentations.
7. Created strategy, timeline, and compliance with internal marketing managers for brand conversions within 8 product channels.
8. Created and maintained a new corporate ID manually to promote a consistent branded image.

Experience

5-7 Years

Level

Executive

Education

BA

Description :

1. Liaised between clients and other agencies; created effective advertising strategies.
2. Interfaced with management to develop organizational goals and local programming.
3. Creative Services Manager for award-winning boutique ad agency specializing in entertainment, real estate, resort, environmental and museum branding.
4. Scheduled and managed workflow and assignments for production and creative departments and produced all print and broadcast.
5. Managed all outside vendor relations for print, photography, and broadcast, including vendor selection, casting, location scouting, and video and radio production.
6. Involved in creative development, copywriting, editing, brand management and campaigns with all clients.
7. Managed the creative team in the production of catalogs and related promotional materials for dentists, physicians, realtors, chiropractors, veterinarians, and optometrists.

Experience

0-2 Years

Level

Entry Level

Education

MA

Description :

1. Led the internal creative team of six as well as outside creative groups.
   
2. Developed packaging, point of sale displays, catalogs, ads and other sales materials that are marketed at retail, social media and interactive segments.
3. Worked with brand managers to determine objectives and budget through the final product launch.
4. Positioned and led the creative direction for 25+ brands that increased market share in consumer spends in an already crowded category.
5. Developed in-house creative programs to shift the culture and raise the bar of the staff from only being considered to provide Tier 3 work to more Tier 1 assignment.
6. Strengthened the team to perform at a higher level, increasing their skills and making them more accountable.
7. Developed the central photographic images for the launch of the product line.

Experience

7-10 Years

Level

Management

Education

BFA

Description :

1. Managed workflow and production of sales collateral, direct mail, corporate identity, packaging, and display work.
2. Hired, trained, and supervised designers, writers, proofreaders, and print production staff.
3. Coordinated activities among account services, creative services, clients, and vendors to ensure job goals and budgets were met.
4. Oversaw/handled copywriting, editing, and proofreading for internal and external projects, including websites, presentations, advertisements, proposals, and direct mail.
5. Initiated monthly corporate employee newsletter.
6. Consulted with management, devised stories, designed masthead, and logo, created content, handled layout/design, and led ongoing editorial function.
7. Researched and maintained expert knowledge of cutting-edge manufacturing techniques and qualified sources.
8. Determined optimal and cost-effective production methods for all projects.

Experience

2-5 Years

Level

Junior

Education

MA

Description :

1. Managed all aspects of production for marketing materials, including visitor guides, membership directories, vacation planners, brochures, and newsletters.
2. Responsible for developing and fulfilling all promotional activities such as radio and web contests, sweepstakes, and giveaways.
3. Managed and coordinated the opening of the organization's new visitor center.
4. Responsible for the development and implementation of the CVA's VISA card.
5. Worked with VISA's consumer rewards staff in creating all marketing and advertising efforts (executed via print, radio, and web).
6. Managed the production of media crews filming national television shows promoting the Palm Springs area.
7. Created a hiring process for contracting photographers to update the organization's photo library.

Experience

2-5 Years

Level

Junior

Education

BA

Description :

1. Built a creative services department and infrastructure from the ground up at IPO.
2. Pioneered a web-to-print system allowing nationwide stores to create customized, branded, retail marketing materials.
3. Developed websites to provide self-serve replenishment and tracking of marketing materials to individual stores.
4. Initiated the use of java based, production workflow software, increasing proofing efficiency and saving over $500k annually.
5. Implemented digital asset management technology giving international managers access to marketing resources.
6. Created a visual-based inventory reporting system, reducing the cost of warehousing marketing collateral by over 30%.
7. Developed a robust store profile system, to efficiently deliver custom marketing materials and minimize costs.
8. Program management & execution initiated the use of project management methods to execute 1,000 programs annually and maintain a lean FTE count.

Experience

10+ Years

Level

Senior

Education

BFA