CRM Analyst Resume
Summary : As a CRM Analyst, developed and executed the analytics agenda and measurement framework for the Loyalty program, owned the measurement framework to assess the Bose Loyalty program, and constantly refined it to ensure that we are measuring the loyalty KPIs that have maximum impact on incremental business revenue.
Skills : Proficiency with CRM software, SQL and database management.
Description :
- Leveraged personalization as a key strategy to drive up customer advocacy through strategic testing.
- Built a loyalty-focused modeling roadmap and collaborated on the best technology tools for implementation.
- Participated in the annual business planning process and provided forecasts on incremental value driven by CRM and loyalty programs.
- Developed and executed the roadmap to enhance our current self-service Loyalty, CRM, and Customer dashboards.
- Analyzed customer data and behavior to segment customers effectively for targeted marketing campaigns and reporting.
- Derived insights from customer behavior data and translated them into actionable strategies to increase customer participation and loyalty.
- Recommended and built target audiences for marketing campaigns within CDP.
Experience
10+ Years
Level
Senior
Education
BS in Data Science
CRM Analyst Resume
Summary : As a CRM Analyst, supported the planning and implement personalized owned channel marketing campaigns, leveraging customer segmentation and dynamic content, managed customer lifecycle journeys, from acquisition to retention, to increase customer lifetime value.
Skills : Data integration and migration, Data analysis and reporting.
Description :
- Monitored key performance indicators (KPIs) such as click-through rates, conversion rates, and customer retention metrics, adjusting strategies as needed to achieve goals.
- Supported A/B testing initiatives to optimize owned channel content, layouts, and timing for better engagement.
- Collaborated with cross-functional teams, including marketing, e-commerce, and customer service, to ensure consistent messaging and seamless customer experiences.
- Worked collaboratively in a fast-paced, dynamic environment.
- Drove CRM and fan lifecycle strategies through analyses, testing and insights.
- Designed, executed and analyzed success of tests and control groups to understand incremental gain/loss for testing on promotions, marketing efforts, creative, and segmentation.
- Collaborated with strategists, business stakeholders and data scientists to develop fan segments, retention models, lifetime value models and lifecycle snapshots.
Experience
7-10 Years
Level
Management
Education
BS in Data Science
CRM Analyst Resume
Headline : As a CRM Analyst, consulted with marketing strategists, planners, and business unit leads to advise on KPIs, tracking, analytics, and reporting, and created analyses that tell a story focused on insights, not just data.
Skills : Experience with data visualization tools (Tableau, Power BI), Ability to identify trends and insights from large datasets.
Description :
- Synthesized insights into clear, incisive insights and recommendations that drive business results.
- Pulled marketing performance data from data warehouses and data lakes and summarized it into reporting platforms (Domo, Tableau), Excel, or PowerPoint for broader consumption.
- Collected reporting/analysis requirements, worked with the engineering team to ensure proper data flows, and partnered with the CRM team to provide clear strategic recommendations to drive incremental results.
- Expertised in MS Excel – lookups, pivot tables, dynamic charts, and tables required.
- Expert with email and push/SMS marketing analytics.
- Expert with customer retention analyses.
- Developed CRM campaign measurement plans, implementing tracking, and delivering performance insights.
Experience
5-7 Years
Level
Executive
Education
BS in Economics
CRM Analyst Resume
Objective : As a CRM Analyst, understood of statistical methodologies and testing techniques (A/B, multivariate) and methodologies to advise with execution and provide insightful results, engaged with and training key stakeholders across marketing and sales to drive user behaviour, understand development and business improvement opportunities.
Skills : Troubleshooting technical issues, Developing and implementing effective solutions.
Description :
- Supported the CRM Manager to deliver bespoke analysis projects to optimize the use of sales tools such as SFDC and Eloqua discover Retention triggers.
- Worked with organizations outside of direct sales (AGS) for GTM coverage and access.
- Worked in partnership with on-site Service Delivery Managers / Operation Teams.
- Utilized tools (SAS, LiveRamp, MS Excel, SQL, Unica, Adobe Audience Manager) to perform basic data manipulation and analysis to create targeted customer lists for digital campaigns, including display, search, social media, and email.
- Supported the CRM Manager in developing predictive models to prioritize campaigns and maximize ROI using Customer and Prospect Data.
- Provided data quality checks as part of the established process.
- Assisted in the training development for the end user and different Business Units.
Experience
2-5 Years
Level
Executive
Education
CRM Analyst
CRM Analyst Resume
Summary : As a CRM Analyst, gathered and analyzed information and provides recommendations to address and resolve business issues using CRM and components, managed the data quality in CRM.
Skills : Ability to identify trends and insights from large datasets, Project planning and execution.
Description :
- Supported the processes established to increase user adoption.
- Provided support to the data migration efforts for the enterprise CRM program, and guided the business implications of CRM projects.
- Wrote UAT scripts, performed functionality testing and coordinated end-user testing, and designed and executed tests to evaluate the effectiveness of new strategic initiatives.
- Supported strategic initiatives, small to large/complex projects, and ad-hoc enhancements to improve the CRM tool and processes.
- Oversaw the opportunity pipeline data for the commercial Sales team, working directly with senior management to improve and accelerate the sales process, drive best practices,ces and increase user adoptioCollaboratetec with other Salesforce partners (marketing, product, underwriting) that support the sales processes within the CRM tool to share best practices.
- Develop reports and dashboards to support specified processes, goals, and key business metrics.
- Worked effectively in a fast-paced, high-energy, team-oriented environment.
Experience
10+ Years
Level
Senior
Education
Bachelor of Science in Computer Science
CRM Analyst Resume
Headline : As a CRM Analyst, researched and stayed up to speed on industry trends within the Salesforce/CRM tool space, developed test and control scenarios to help measure incremental impact CRM programs.
Skills : Time management and organizational skills, Ability to manage multiple projects simultaneously.
Description :
- Supported various partners within the Organization(including UCCI (dental ins. provider), HMIG (HM Insurance Group), Senior Markets, Compensation, Advanced Analytics, and Finance with relevant sales data and reports collected within the CRM tool.
- Led/Facilitated enhancement projects, continuing to identify areas for improvement, standardization, and growth in the CRM platform.
- Contributed to business-led proposition development and other projects providing subject matter expertise.
- Applied best practices and industry knowledge to improve products or processes.
- Developed and built strong working relationships with internal and third-party service providers.
- Managed and analyzed the data we collected about our customers (sales records, purchase history, customer segments, customer purchasing behaviors, service history, product inquiries, and pricing thresholds).
- Transformed data into value-added recommendations for sales, marketing, and service.
Experience
5-7 Years
Level
Executive
Education
Bachelor of Science in Computer Science
CRM Analyst Resume
Headline : As a CRM Analyst, partnered with business function SMEs to gather capability requirements and set prioritizations, coordinated with IS counterparts on system enhancements, and reported incidents accountable for timely and accurate delivery.
Skills : Customer relationship management, Critical thinking and strategic planning.
Description :
- Analyzed data trends and managed communication of reports.
- Researched industry analysis around CRM and apply to job functions.
- Managed, and supported, and uptime expectations of operational CRM systems.
- Designed CRM system configurations to support recruitment, admission, and communications business practices and reporting.
- Created and ran complex queries and reports including multi-variable segmentation for academic units, admissions, alumni, fundraising, and marketing requests, including class profile reports, funnel and yield reports, and ad hoc data requests.
- Developed and managed key CRM functionalities, including forms, dashboards, events, and database configurations.
- Developed and maintained Slate portals to support both the admissions student journey and the user experience for internal staff and other constituents.
Experience
5-7 Years
Level
Executive
Education
Bachelor of Science in Computer Science
CRM Analyst Resume
Headline : As a CRM Analyst, provided training and user support to the recruitment and student success teams on new processes, created documentation and maintained usage guide, and assisted in maintaining data collection and data entry standards to ensure the accuracy and usefulness of collected information.
Skills : Root cause analysis, Troubleshooting technical issues.
Description :
- Supported the day-to-day administration and management of the Slate CRM platform for admissions and advancement including system integrity, system issues, and problem-solving, with a priority on supporting the admissions team.
- Assisted in the creation and deployment of communications from Slate, including the use of templates, content blocks, liquid markup, conditional logic, and editing HTML/CSS code.
- Completed special administrative research and contact campaign projects as needed.
- Provided backup support for Academic/Admissions content on the CGU website.
- Provided operational support to the Admissions team, including application processing support through the use of CGU’s Application and CRM (Slate) and SIS (PeopleSoft) systems to maintain and update application files through the admissions funnel.
- Assisted in the management of the prospective student visitor center.
- Transformed data/datasets (data manipulation, visualization, aggregation).
Experience
5-7 Years
Level
Executive
Education
Bachelor of Science in Computer Science
CRM Analyst Resume
Headline : As a CRM Analyst, working with a CRM is preferred, prioritizing,d and multitasked in a fast-paced environment, taking direction and working independently and as part of a team.
Skills : Customer Segmentation, Reporting and Dashboards.
Description :
- Expertised in Salesforce Pardot tool to support B2B business.
- Designed, built, and refined workflows using the Salesforce Marketing Cloud platform inclusive of Email Studio, Journey Studio, Advertising Studio, and Pardot, that support internal and external digital campaigns and ongoing requests from the business.
- Created, deployed, and maintained landing pages that promote new programs, advertised assets, product lines, and other digital campaign initiatives.
- Collaborated with cross-functional teams to coordinate featured assets and content.
- Supported the tagging of all marketing URLs using Google Analytics for tracking, and utilized URL shortening utilities for promotion within digital communications (TinyURL, bit.ly, Apptix).
- Supported the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects.
- Supported digital acquisition and data capture strategies, as well as audience list and database management and integrations.
Experience
5-7 Years
Level
Executive
Education
Bachelor of Science in Computer Science
CRM Analyst Resume
Summary : As a CRM Analyst, worked collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing, utilized HTML, CSS, SQL, and/or AMPscript to develop customized email templates and landing pages that maintain PODS brand and style guidelines.
Skills : Process Optimization, Problem Solving.
Description :
- Implemented innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement.
- Performed QA testing to ensure links, images, segmentation lists, and dynamic content function properly and email renders accurately across various email clients.
- Measured and improved performance characteristics such as open rate, click-through rates, and content engagement using A/B testing and various other methods.
- Monitored and responded to email deliverability issues and ensured adherence to email compliance and spam regulations (CAN-SPAM).
- Analyzed email campaign results and assisted in the creation and distribution of performance reports, summarizing key insights and offering recommendations.
- Contributed to the ongoing development and maintenance of the Salesforce Marketing Cloud platform.
- Led consultant for internal business partners, supplying best practices and finding suitable standard solutions for their requirements.
Experience
7-10 Years
Level
Management
Education
Bachelor of Science in Computer Science
