A Customer Category Manager takes responsibility for managing a group or category of products of the company. The job description entails taking overall responsibility for the pricing, and promotion of the product to maximize customer appeal. While the duties vary based on the type of the product and the size of the company, the following common duties are mentioned on the Customer Category Manager Resume – analyzing data to determine industry and consumer trends; devising long-term development strategies; developing exit strategies for unsuccessful products; fostering a relationship with vendors; placing appropriate orders to ensure product availability; liaising with marketing teams; making forecasts for product demand, and participating in budget development and revenue for the category.
The most sought-after skills for the post include the following – solid knowledge of category management, sales principles, and marketing; understanding of data analysis and forecasting methods; proficiency in MS Office; an analytical mind and people skills. A business administration or a marketing degree is commonly preferred for this role.
Objective : Highly qualified Customer Category Manager with experience in the industry. Enjoy creative problem solving and getting exposure on multiple projects, and I would excel in the collaborative environment on which your company prides itself.
Represented company to retail headquarter buyers, senior customer management, and HQ group-owned stores.
Developed strong working relationships with customers and Kraft cross-functional teams.
Responsible for Category Management of the full Dairy portfolio for several wholesale and large retail accounts.
Worked with Grocery, Cereal, Beverage, and Meat.
Excelled in category promotion analytics/planning; managed trade spending.
Performed category reviews for customers & Kraft teams; managed annual sales objectives.
Responsible for all merchandising programs; introduced all new items.
Experience
2-5 Years
Level
Executive
Education
GED
Customer Category Manager Resume
Objective : Motivated Customer Category Manager professional with experience in effectively leading sales/management teams. Customer-focused with strong relationship building and complex decision-making skills.
Skills : Ms. Word, Problem Solving, Project Management, Presentation.
Description :
Played a key role in the 4P category strategy to deliver innovative 4P solutions.
Negotiated mutually beneficial solutions with various stakeholders and influence key decision-makers.
Identified 4P opportunities based on an in-depth understanding of the customers capabilities.
Leveraged solid analytical skills and create presentations with Category centric insights and actionable recommendations.
Led TPD forecasting and performance scorecarding for accounts.
Developed and executed promotion and merchandising programs.
Worked across external and internal multi-functional teams.
Experience
2-5 Years
Level
Junior
Education
BS In Business Administration
Customer Category Manager Resume
Objective : Motivated and highly productive Customer Category Manager professional with a research background. Detail-oriented with strong skills in multi-tasking and efficient management of day-to-day office operations. Adept at building and maintaining effective working relationships with co-workers and clients through outstanding interpersonal skills.
Skills : Microsoft Office, Sales, Account Management.
Description :
Managed a portfolio of over 200 products, building volume and share by influencing customer decisions on pricing, promotions, distribution, and shelving at Giant Foods and Safeway headquarter accounts.
Developed account presentations using Microsoft Office software and category management Nielsen applications.
Increased sales on Starbucks coffee by selling new distribution, merchandising events, and store shelf rack maintenance program.
Increased sales by selling a change in merchandising tactic in the largest category--beverages.
Developed and built assortment builds for demand transfer projects.
Built and analyzed cumulative sales and illustrating inefficiencies by SKU.
Built and analyzed ROM (rest of market) SKU ranking and opportunities.
Experience
2-5 Years
Level
Executive
Education
GED
Customer Category Manager Resume
Headline : Successful and talented Customer Category Manager professional that has 16+ years of professional sales and brand management experience that will add productivity and value to your company with a proven track record of exceeding sales goals and expectations.
Skills : Microsoft Office, Management, Customer Service, Outlook.
Description :
Worked and developed customer headquarter relations with big-box retailers such as Wal-Mart and Kmart.
Analyzed key aspects of the business to evaluate the factors driving results and summarized results into presentations.
Analyzed contract performance forbids budgets and forecasts.
Collaborated with the Customer Planner Team of both the Biscuit and Pizza Division to design implement customer-specific programming for annual growth of 13% in Biscuit and growth in Pizza.
Exceeded sales goals by at least in Biscuit and in Pizza on an annual basis.
Maintained up-to-date account distribution information to key decision-makers.
Drafted the budget for different departments Biscuit and Pizza and monitored expenditures.
Experience
5-7 Years
Level
Junior
Education
High School Diploma
Customer Category Manager Resume
Objective : Highly energetic, results-oriented Customer Category Manager professional with exceptional communication and interpersonal skills. Experienced in sales, marketing, and management committed to consistently achieving company goals.
Used Nielsen data and ranking reports gaining incremental items carried in the warehouse.
Participated in resetting departments at grocery stores.
Sold in new product lines.
Assisted in developing planograms for sections at the grocery stores.
Developed promotional ads with wholesalers.
Promoted new Kraft products and special offerings. Created surveys for Sales representatives to sell into stores.
Effectively managed allocated sales and marketing budget for desserts, snacks, and beverage categories that resulted in competitive price points in weekly newspapers.
Experience
2-5 Years
Level
Executive
Education
BS
Customer Category Manager Resume
Objective : As a Customer Category Manager, responsible for creating and presenting strategic business plans for major grocery, communicating directly with category sales planning, providing tools for third-party organization to ensure retail plans, etc.
Skills : Ms. Word, Problem Solving, Project Management, Presentation.
Description :
Negotiated/oversaw all promotional contracts, trade programs, and tie-ins.
Collaborated with all HEB Business Development Managers to create annual retail plans to ensure growth targets for each category are met.
Responsible for million in combined Kraft Foods sales at HEB.
Created and presented strategic business plans for 9 major grocery & snack nut categories.
Successfully achieved all revenue objectives by effectively managing and utilizing a multi-million dollar trade budget.
Communicated directly with category sales planners at Kraft Foods headquarters to review trade programs and marketing objectives and to secure the necessary funding to deliver customer and company growth plans.
Provided tools for third party retail organization to ensure all retail plans are executed.
Experience
2-5 Years
Level
Junior
Education
BS In Business Administration
Customer Category Manager Resume
Objective : Hardworking, organized, Customer Category Manager professional with a proven background delivering sensible business technology solutions on time and under budget while working as a team member or team leader.
Developed and implemented annual merchandising plans to consistently achieve revenue and spending plans.
Developed and implemented annual merchandising plans to achieve annual revenue.
Introduced new items at the warehouse level and indirect retailers to hit 5% revenue.
Led TPD forecasting and performance scorecard for accounts.
Participated in Junior Achievement.
Created program used nationally as a tool to determine store by store void distribution opportunities.
Increased beverage, baking, and dessert sales by creating bag promotion where everyday low price products are showcased on check-out bags listing the advertised price.
Experience
2-5 Years
Level
Executive
Education
GED
Customer Category Manager Resume
Objective : Customer Category Manager (CCM) is responsible for driving and managing the customer experience for an organization’s product/service offerings. The CCM is responsible for building relationships with customers and handling requests for help and feedback, as well as providing support to other team members.
Managed Cereal, Coffee, and Desserts categories for Unified Western Grocers.
Managed Oscar Mayer Meat/Deli, Beverage, Enhancers, Cereal, Desserts & Snacks, and Milkbone categories.
Experience
2-5 Years
Level
Executive
Education
G.E.D
Customer Category Manager Resume
Objective : Highly motivated, experienced, and passionate candidate seeks to further a career in a Customer Category Manager position that can utilize my technical skills and management knowledge to benefit mutual growth and success.
Built customer plans for twelve categories at 2 supermarket chains.
Made new items and customer plan presentations to buyers at headquarters.
Allocated funding and developed promotional plans to deliver targeted revenue.
Analyzed historical data, competitive activity, and available funds to project expected volume from promotions.
Maintained up to date records of all promotional contracts, checks, and price changes presented to buyers.
Communicated all new items and promotional activity sold at headquarters for sales representatives to execute at the store level.
Coordinated with customer service and logistics teams to ensure timely delivery of customer orders.
Experience
2-5 Years
Level
Executive
Education
GED
Customer Category Manager Resume
Headline : Customer Category Manager with 7+ years of experience in supporting Category Leadership efforts by providing ad-hoc category and shopper analytics and developing actionable recommendations to drive category/brand growth at Publix.
Skills : Microsoft Office, Managing Skills, Sales.
Description :
Managed product lines and regional sales representatives achieving over $6 million of business.
Directly responsible for developing and executing strategic marketing plans to achieve corporate objectives of products and services for multi-unit territory.
Managed a budget for determining product prices using company guidelines and market trends.
Developed and presented marketing programs to customers that included store communications, merchandising, price negotiations, product consultation, and weekly newspaper advertisements.
Forecasted new item adds / innovation / cannibalization.
Developed recommended core POGs incorporating optimal assortment and merchandising principles.
Assisted in developing insight-based recommendations of space management, sales, distribution, pricing, and promotion.
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