A Customer Marketing Manager takes responsibility for providing exceptional customer experience using a wide range of customer success and customer relationship management techniques. Even though the main duty is to focus on the growth and success of existing customers, these managers are bound to handle the following associated tasks that are mentioned on the Customer Marketing Manager Resume – planning, developing, and executing marketing strategies; focusing on the success and experience of current customers; measuring the success of the marketing campaigns; preparing and presenting campaign results, and educating customers about the current products and services.
The most sought-after skills for the post include the following – a good understanding of various marketing and sales touchpoints; the ability to multitask; strong interpersonal and communication skills, critical thinking and problem-solving skills; and proven work experience in marketing, communications, and analytics. Most companies prefer to hire those possessing a Marketing or Business Administration degree for their customer marketing needs.
Headline : Highly accomplished global marketing professional with proven ability to identify and capture market opportunities, establish and maintain market share, devise, and implement solution-driven campaigns. Proven ability to accelerate expansion, increase revenues, and improve profit contributions. Successfully built and led high-performance cross-functional teams.
Developed national brand plans for three wine brands as well as providing oversight of marketing plans created at the local and regional level.
P&L responsibility alongside day-to-day budget and demand planning management.
Provided day-to-day management of activation, advertising, and research agencies.
Oversaw new product development and product launch for two brands.
Negotiated sponsorships and partnerships for a dozen brands and/or activations.
Responsible for distributor and sales team education.
Executed a trade-focused educational training platform to stimulate sales.
Experience
5-7 Years
Level
Executive
Education
MBA in Marketing & Strategy
Customer Marketing Manager Resume
Headline : Innovative and creative marketing executive providing over 20 years of progressive experience managing full-cycle marketing, advertising, and event programs that produce results. Detail-oriented business partner skilled in translating corporate requirements into actionable events. Recognized by peers and employers as a high-energy, consummate professional with a solid reputation for solving problems, improving outcomes, creating processes, allocating resources, and making informed decisions.
Skills : Project Management, Microsoft Project, Microsoft Office, Microsoft Excel, Sharepoint, Salesforce.Com.
Description :
Developed and implemented acquisition and retention programs.
Managed fast-paced, highly personalized monthly direct marketing, telemarketing, and e-marketing campaigns.
Included developing and overseeing marketing plans, budgets, creative and copy production, printing, mail processing, and response analysis, as well as working in conjunction with the database analysts on database modeling.
Managed a budget in excess of $20 million dollars.
Managed key member segments utilizing CRM techniques to increase member value, thereby increasing incremental sales and margin dollars.
Developed effective marketing, merchandising, and advertising strategies to maximize ROI, build customer loyalty and retention, decrease attrition, increase market share, promote cross-sell and up-sell, and drive incremental response of direct mail.
Managed advertising agencies, design firms, national and regional printers, organized telemarketing campaigns, wrote internal communications and special collateral materials, as well as supervising e- marketing designer and coordinator.
Experience
5-7 Years
Level
Executive
Education
BA
Customer Marketing Manager Resume
Objective : Seeks to grow within a professional corporation where one can utilize knowledge, creativity, and administrative expertise. A strong planner, self-starter, and problem solver who readily adapts to change works independently as well as cohesively, and exceeds expectations.
Skills : Digital Marketing, Strategist, Budget Management, Promotion.
Description :
Responsible for the Sell Out of the devices in redesigned the role as a local person given notoriety to the country in the LATAM region exceeding sales targets and services, thru the management and partnership.
Managed daily activities and individual projects including ad hoc, last-minute issues.
Evaluated new way of business models and identified creative short- and long-term solutions to achieve sales.
Able to hire local talent and communication agencies so the local campaign could have a more local word.
Created a closer control of the communications and marketing budget resulting to be more effective and productive than the past years and guaranteed compliance with procurement process and policies.
Assisted with the technical team in the implementation of the first App Store Integration.
Responsible for the marketing strategy resulting in sales higher than countries.
Experience
2-5 Years
Level
Junior
Education
Diploma in Digital Marketing
Customer Marketing Manager Resume
Headline : Goal-driven Sales & Marketing Management Professional with over 15 years experience in customer marketing, B2B Sales, Alcohol beverage industry brand & project management, key account management, innovation commercialization & Product development. Business Strategist looking for a new challenge where one can leverage experience and expertise to deliver sustained growth.
Collaborated with field sales and engineering teams for strategic business development and tactical program management.
Covered all aspects of business / technical activity with Tier 1 and 2 accounts and Channel / Distribution accounts for Storage Components Division including IC's and HBA's (SATA, SAS, SCSI, PCI-E, RAID).
Managed all customer-facing activities and processes, maintaining and growing multi-million dollar line of business.
Improved original equipment manufacturer (OEM) visibility level with the organization as a member of the channel sales team, reacting to and resolving issues and improving programs.
Implemented weekly tracking meetings, identifying and resolving open issues, driving enhancements, and needs within the organization.
Facilitated routine meetings with OEM, tracking and maintaining open relationships for identifying and resolving all customer issues early, avoiding customer escalations, and increasing satisfaction.
Managed OEM new-product introductions, ensuring successful customer launch of new products and first-to-market for technology, growing revenue from 0 to 25% year-over-year growth.
Experience
5-7 Years
Level
Executive
Education
Diploma
Customer Marketing Manager Resume
Objective : Responsible for working with the Customer Success Managers to determine a list of core actions we want our customers to take, build campaigns to drive those actions, and measure the actions taken.
Skills : MS Office, Marketing Skills, Developing Skills.
Description :
Developed customized client marketing plans and promotions for multiple retail channels.
Marketed diverse product lines to over 50 geographically dispersed national accounts.
Developed and managed a trade marketing budget totaling $28 million.
Managed staff of two professionals.
Designed integrated retail programs/promotions within drug and specialty distribution channels.
Achieved a 38% response rate and a 4% lift in sales by devising a channel consumer rebate program.
Customized retailer marketing plans for multiple drug channel clients.
Experience
2-5 Years
Level
Junior
Education
BA in Business Administration
Customer Marketing Manager Resume
Objective : Multi-Functional Sales Team Leader with a proven track record of identifying customer opportunities to drive market share, and increasing revenues to optimize the P&L. Broad experience in Sales Leadership, Customer Marketing, and Brand Marketing at leading Consumer Packaged Goods Companies.
Negotiated agreements with over 30 specialty retailers/distributors.
Developed, owned, and optimized customer lifecycle email campaigns for our 1,000+ real estate customers.
Developed and implemented subscription marketing strategies to onboard, engage, and expand client relationships, and grow client lifetime value.
Assigned new-server OEM customer, generating and managing 8 new programs within 1 year, generating $12M dollars of new revenue for 1st year.
Transferred Tier 1 OEM fully to company products, through persistence and attention to detail, sustaining year-over-year revenue growth.
Ensured all programs were executed at the store level (4,500 stores) by working closely with packaging, visual merchandising, franchising, and retail sales and operation departments.
Reported results to executive management and made recommendations.
Experience
2-5 Years
Level
Junior
Education
BS in Agribusiness
Customer Marketing Manager Resume
Summary : A metric-driven marketing leader with demonstrated success crafting strategies and building processes to exceed goals. Strategy / Thought Leader: Big-picture business driver, and focused operator, using proven tactics.
Grew and managed all aspects of customers' private label business including but not limited to; cost analysis, portfolio, pricing strategy, merchandising, promotional strategy, and customer marketing.
Provided recommendations assisting customers through SKU rationalization of product lines, maximizing brand's effectiveness within the category.
Tracked and monitored segment/account health metrics, recommending corrective measures.
Developed and executed effective brand and promotional strategies and plans for customers' brands, driving sales and category growth.
Worked with sales counterparts developing and presenting materials, encouraging Exclusive Brands customers, and supporting, developing, and growing business.
Managed account projects within the activity management process and led cross-functional teams, ensuring that all projects were on time and managed within budget.
Conducted in-depth analysis of customer and competitive data, including opportunities (new distribution, promotion, and gaps), trends, and channel/customer comparisons, delivering exceptional category growth.
Experience
10+ Years
Level
Senior
Education
MBA in Management & Marketing
Customer Marketing Manager Resume
Headline : Marketing professional with extensive experience in various aspects of acquisition and customer marketing with a focus on the energy, financial services, and healthcare industries. Strengths include marketing strategy, project management, vendor management, creative/copy development, and people management.
Skills : Microsoft Office, English, Spanish, Mandarin.
Description :
Managed a 5 member inside the sales department responsible for coordination and execution of $30,000,000.00 in sales orders.
Championed voice of the customer initiatives, interfaced with production ensuring MRP and customer orders were prioritized.
Provided direction and guidance in establishing ISO 9001 procedures and practices.
Established customer contact database and led cross-functional efforts to implement CRM.
Wrote, administered, and analyzed customer satisfaction survey.
Managed sales support effort to include directing the creation of promotional material, organization and launch of End-of-Life and Engineering change notifications.
Management and budget responsibilities for the trade show program.
Experience
5-7 Years
Level
Executive
Education
BS in Business Administration
Customer Marketing Manager Resume
Headline : In search of the opportunity to enhance customer relations through the ability to develop better customer accessibility as well as create the most prominent image for the company.
Skills : Business Development, Sales, Territory Management, Leadership, CRM.
Description :
Responsible for the Capital marketing plan, a $100M+ line of business, and provided oversight to make sure plan aligned with sales goals.
Required strong partnership with many different department teams (marketing, category management, sales leadership) and understanding of market, trends, and capital sales process.
Promoted into the role due to successful sales experience in working with C-suite long-term care customers.
Created new service (Rehab Market Analysis) enabling customers to make more strategic purchase decisions and enabling sellers to sell more rehab equipment.
Researched ideas with industry experts, presented to internal product teams, and rolled out the pilot.
Generated $675K in new revenue, along with future opportunities.
Consulted on customer deliverables in the capital sales process that improved customer experience.
Included developing an online budgeting tool for new construction and renovation opportunities.
Experience
5-7 Years
Level
Executive
Education
BS in Psychology
Customer Marketing Manager Resume
Objective : Responsible for Developing the overarching beverage promotions framework, process, and SPARK platform for the world's largest hotelier, Building a plan with our Customer Success team to communicate – with regularity and consistency – the value of Updater.
Skills : Marketing Skills, Communication Skills, Researching Skills.
Description :
Led customer marketing activities for National Accounts with annual sales revenue of $492 million, and a multi-million-dollar Trade Budget in addition to managing a team of Category Management Mgrs.
Executed a long-term promotion planning process to optimize sales that contributed to a 103% net sales result in FY.
Launched quarterly themed promotions which helped grow market share.
Accepted a newly created marketing role, acting as the conduit between the direct sales force, indirect sales channels.
Led market due diligence, identifying trends, and conducting extensive competitive analysis to develop a successful product rollout strategy.
Researched existing and proposed regulatory legislation, obtaining all approvals and permits, in order to ensure regulatory compliance.
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