Description :

1. Performed analysis on Player's Club performance including revenue trends, attrition, demographics, and reinvestment levels for a database of 450,000 players; 100,000+ active players.
2. Analyzed promotion performance and provide insights for future promotions.
3. Analyzed Direct Mail and Email campaign performance and discuss future segmentation/targeting tactics.
4. Maintained strict confidentiality relative to financial data, casino policies, player data, and marketing plans.
5. Performed data extraction to build monthly direct mail marketing list for 65,000+ guests.
6. Performed ad-hoc analysis for interdepartmental team members upon request/need to aid key business decision making.
7. Membered of install/upgrade team for new Player Tracking system and responsible for property-wide training, configuration, setting user permissions, and management of player tracking application.

Experience

5-7 Years

Level

Executive

Education

B.A. In Communications

Description :

1. Tracked and analyzed direct and interactive marketing campaigns.
2. Used statistical analysis and reports to create campaigns.
3. Coordinated and monitored the maintenance, integrity, and security of several databases.
4. Developed and coded the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.
5. Executed segmentation around brand plans.
6. Performed data extraction and lead generation.
7. Evaluated and optimized the effectiveness of marketing campaigns.

Experience

5-7 Years

Level

Executive

Education

Bachelor of Science

Description :

1. Recommended and developed customer segmentation and selection procedures.
2. Retrieved, transferred, used and understood data from a relational data warehouse.
3. Maintained close working relationships with stakeholders to understand their objectives and opportunities to support key business initiatives.
4. Determined best method to gather, model, manipulate and present data.
5. Utilized marketing resource management tools to track campaign workflow.
6. Performed quality assurance testing and collaborated with support teams.
7. Identified and reported production issues and followed them through to resolution.

Experience

2-5 Years

Level

Executive

Education

B.S. In Applied Mathematics

Description :

1. Worked with Marketing Managers to build a detailed profile of the target audience for list building data requests and target marketing campaigns.
2. Supported Marketing Managers in handling list scrubbing data requests as assigned by segregating marketing lists into existing customers, expansion opportunities, and new customers.
3. Created lead lists of potential customers by using Hoovers, OneSource, Jigsaw, Demandbase, and SAP.
4. Created queries in Access to create marketing lists for target marketing campaigns.
5. Processed all resulting leads from designated marketing campaigns into MS-CRM.
6. Used internal and external resources as required to provide a high-level analysis of marketing campaign effectiveness as well as high-level customer analysis.
7. Usage of Eloqua to enter, score and track leads and manage various contacts/groups as assigned.

Experience

5-7 Years

Level

Executive

Education

GED

Description :

1. Data cleansed of all records pertaining to contact workplaces, email bounces, and opt-out contacts.
2. Developed actionable analysis on major business process KPIs.
3. Designed database queries, append data, and monitor data quality.
4. Pulled lists from databases for target marketing, prospecting, and lead generation activities.
5. Troubleshoot and resolved problems with CRM software.
6. Installed network and remote software on laptops for new employees.
7. Responsible for updating territory alignment in CRM System for Account Managers as needed.

Experience

5-7 Years

Level

Executive

Education

Bachelor Of Science

Description :

1. Developed and managed audience targeting strategies for 45 to 75 direct mail campaigns each month for newspaper advertising clients.
2. Built mailing lists from multiple databases.
3. Created and maintained the newspaper's original email marketing database containing over 250,000 opt-in email addresses.
4. Appended demographic and lifestyle attributes from our Experian database to matching records and managed campaigns that generated over $500,000 in new advertising sales revenue the first year.
5. Expanded partnerships with preferred third-party data providers and negotiated rate and fee adjustments saving 35% - 55% on existing mailing list rental costs.
6. Trained fellow team members on best solutions for project management, operating procedures, and effective direct marketing techniques including audience targeting strategies.
7. Provided database marketing support, education, and training for five account executives.

Experience

5-7 Years

Level

Executive

Education

GED

Description :

1. Developed and applied quality assurance, risk management, and campaign management measurements to efficiently and effectively implement complicated marketing efforts.
2. Isolated critical deliverables and tracked them throughout a campaign's life cycle.
3. Utilized models that targeted the most likely purchasers and then confirmed the model's effectiveness with quantitative reporting.
4. Reported monthly campaign results through graphic presentations of key findings.
5. Identified successful marketing strategies with highly detailed post-campaign analysis.
6. Partnered with technical staff to develop a comprehensive budget designed to develop a CRM program.
7. Developed SAS programming code to extract marketing campaigns, analyze the results and report strengths and weaknesses.

Experience

10+ Years

Level

Senior

Education

GED

Description :

1. Created increased efficiency for the organization by integrating functions of technical sales and engineering departments into one cooperative database.
2. Helped implement and analyze database in an effort to better understand our customer's behavior, through the analysis of prior transactions.
3. Offered Campaign Support by executing batch send of E-mails and assisting in the implementation of events within Eloqua as well as using reporting tools to track the effectiveness of the email marketing campaigns.
4. Consulted with business partners regarding best practices and data availability.
5. Provided cross-training to colleagues.
6. Worked with web manager to manage data integration between on and offline software programs.
7. Conducted and interpreted data analysis.

Experience

2-5 Years

Level

Junior

Education

GED

Description :

1. Selected targeted direct mailing and email lists based on purchase behavior and demographics.
2. Tracked and analyzed sales, promotions, and customers/non-customers.
3. Phone interviews and surveys of members and customers.
4. Wrote direct mail and email promotional pieces and customer testimonials.
5. Primary and secondary market research and competitor review.
6. Sales promotions aimed at customer acquisition, retention, and repeat purchases.
7. Staffed tradeshow exhibits and analyzed sales, customer, and promotional activity.

Experience

2-5 Years

Level

Executive

Education

Marketing

Description :

1. Responsible for collecting, analyzing, and presenting actionable insights into customer and marketing response trends from registration and attendance activity (Pre and Post-show); developed and executed customized customer segmentation plans for event marketing efforts; this included day-to-day communication with show teams; provided support to Database Marketing Manager and team Directors.
2. Updated/developed a new training manual and trained new team members Selected to participate in the launch of Salesforce.com pilot program Suggested new marketing approaches for tradeshow focusing on attracting new attendees and exhibitors and retaining repeat attendees.
3. Managed Zero-based budget reports for all shows (excluding consumer shows).
4. Supported efforts to introduced and utilized advanced segmentation routines, such as modeling and regression analysis, to improve attendee marketing efficiencies and effectiveness.
5. Worked with event IT teams to develop, test, and implement new strategic database capabilities in support of REC growth initiatives.
6. Tested Salesforce.com application updates/upgrades including the development of test plans Setup the campaign structure in Salesforce.com in order for campaigns to be deployed by the marketing team, sales representatives Supported sales team with Salesforce.com inquiries.
7. Executed ad hoc reports and lists pull.

Experience

5-7 Years

Level

Executive

Education

M.B.A. In Marketing