A Database Marketing Manager takes responsibility for managing the staff who are responsible for maintaining the company’s marketing database. A well-drafted Database Marketing Manager Resume indicates the following core duties and tasks – planning, developing and implementing strategies for targeted marketing campaigns, taking responsibility for data extraction, leading and evaluating the effectiveness of marketing campaigns; managing technical aspects of key marketing systems; working with marketing automation, CRM, data services, and lead management methods; creating and planning and maintaining KPIs, preparing and presenting KPIs on marketing and sales activities; developing insights and maintaining data quality within the marketing database; and evaluating new technologies and optimizing marketing and sales team performance.
The most sought-after skills for the post include the following – strong analytical skills, proficiency in marketing automation systems; the ability to manage multiple tasks; a sense of ownership, critical thinking skills; and the ability to handle reporting and data analysis. A degree in marketing or science is commonly seen on eligible resumes.
Summary : Nearly 6 years of database analysis experience, performance improvement, and implementation of the strategy. Strong management skills and dedication to providing useful information that supports discovery and decision-making.
Managed insertion, updates, and deletion of records to MySQL database through phpMyAdmin and call center application.
Formed calling lists for lead generation, benchmark survey, and customer satisfaction survey projects in call center applications.
Utilized Excel spreadsheets and SQL ad hoc query to generate reports that demonstrated calling performance and results.
Worked as a member of a team through collaboration with account managers, programmers, call center employees, and market researchers ensuring the transfer of correct data between departments.
Grew client customer base by 10% or more through industry analysis and utilizing third party list sources.
Centralized prospective and current customer lists for large corporation dealer networks.
Performed data analysis on purchasing patterns for major distributors with annual revenue in excess of $50 Million - this helped identify key accounts and where to focus sales efforts.
Experience
10+ Years
Level
Senior
Education
BBA in Management Information
Database Marketing Manager Resume
Headline : Seeking a challenging opportunity with a progressive company. To fully utilize creative talents and technical skills while working cooperatively with people who are as motivated to excel as one.
Maintained a high-quality lead/ merchant database to serve sales, production, and reporting functions through in-depth data mining, normalization, and cleansing.
Decreased number of disqualified leads by 30% in my first 6 months, increasing sales so that we were able to overreach our annual goal of $1 billion dollars.
Created reporting frameworks that identify KPIs that help drive executive-level business decisions.
Reported for each Sales team identifying revenue and percentage of sales by Category), Brand, and type of solution (software, networking).
Provided standardized analysis in support of campaign planning, business planning, forecasting, and budgeting to Sr.
Proactively worked with various marketing, category, and product managers in order to learn specific business so that I am able to produce robust lists for their campaigns and/or reporting needs.
Worked directly in the procurement and of Lead sources.
Experience
5-7 Years
Level
Executive
Education
BA in Liberal Studies
Database Marketing Manager Resume
Objective : Results-driven, a project-oriented professional with business process and analytics experience. Monthly/Weekly reporting package, research and analyses, and ad hoc reports while meeting all deadlines. Experienced MS Office and power excel user, and marketing experience using Eloqua, Infusion Soft, and Interspire.
Skills : MS Office Power User, Management Skills, Marketing Skills.
Description :
Created dashboards and reports and made recommendations based on data analysis.
Maintained Mailing lists, created and executed email campaigns, created email reports, and dashboards analyzed, evaluated, and presented results.
Data analysis and reported (power Excel user) and PowerPoint presentations communicating results.
Developed reports and dashboards (excel) highlighting developments, lead collection, and email performance.
Write customer correspondence for lead gen campaigns, track responses, and evaluate metrics.
Developed tradeshow lead follow up procedure and plan.
Experience
2-5 Years
Level
Junior
Education
Business Administration
Database Marketing Manager Resume
Objective : An accomplished online executive with proven ability to develop, implement, and execute online strategies to achieve business objectives as a client and solutions provider.
Skills : Content Management, Asset Management CMS, HTML, CSS, Web Design, Adobe Photoshop, Cross-functional Team Leadership.
Description :
Directed and supervised the implementation of several systems, including an upgrade of Microsoft Dynamics 3.0 to version 4.0, and the company's transition from Microsoft CRM to SalesForce.
Conducted and created manuals for training of various SalesForce/CRM operations.
Experienced with SQL, Javascript, and HTML.
Proficient in Microsoft Office.
Customized SalesForce to streamline daily sales rep activity.
Constructed reports and dashboards of sales rep pipelines, activities, and lead follow up for sales managers.
Worked closely with managers to identify and schedule the distribution of leads.
Experience
2-5 Years
Level
Junior
Education
BS in Marketing
Database Marketing Manager Resume
Headline : Accomplished professional experience in print and online Marketing with a reputation for analyzing metrics and devising actionable steps to increase revenue, decrease costs, and maximize campaign performance. Experienced in managing multiple campaigns/projects across all stages concurrently.
Managed creation of list plans for 10 email acquisition campaigns and 15 direct mail to optimize database.
Created merge/purge process for all campaigns, using Acxiom Engage.
Interacted with list brokers to improve acquisition mailings.
Executed a 10% increase week over week.
Created queries and output list selections from the database.
Analyzed front back end results and developed strategies to improve return on investment.
Developed regression models using propriety software in order to improve campaign results.
Experience
5-7 Years
Level
Executive
Education
BBA in Operations Management
Database Marketing Manager Resume
Headline : Marketing professional with a successful background in growth strategies in a variety of industries. More than eighteen years of progressive experience in all marketing disciplines including branding, advertising, PR, promotions, pricing, distribution channels, product development, packaging, event planning, collateral materials, digital strategies, business development, and market research.
Skills : Microsoft Office, Concur.
Description :
Assisted Database Marketing Director with special projects and presentations.
Managed database projects for Consumer Marketing Development and Market Research.
Performed backend analysis for all types of promotions upon request.
Prepared list recommendations and selected lists from the database for circulation mailings, advertising promotions, internet campaigns, market research, and circulation modeling projects.
Researched and recommended outside vendor services.
Developed demographic profiles and ad hoc reports for presentation to upper management.
Created new reports to run in-house, saving time and money by not outsourcing.
Experience
5-7 Years
Level
Executive
Education
BS in Marketing
Database Marketing Manager Resume
Headline : Highly qualified Database Marketing Manager with experience in the industry. Enjoy creative problem solving and getting exposure to multiple projects, and would excel in the collaborative environment on which your company prides itself.
Skills : Communication Skills, Customer Service, Planning Skills.
Description :
Forecasted, tracked, and reconciled department budget on a weekly/monthly basis.
Served as the point person for the department's project management software QuickBase.
Worked with third-party developers to design and test new software features as well as enhance understanding of database architecture.
Evaluated tradeshow ROI.
Researched and analysis, various assignments as directed.
Planned and implemented both e-mail and text marketing campaigns.
Supervised collection of sponsorship data with Turnkey Surveyor during games and compiled reports for the sponsorship sales department.
Experience
5-7 Years
Level
Executive
Education
BS in Marketing
Database Marketing Manager Resume
Objective : A technical marketing professional experienced in leading major projects and developing high-quality solutions for businesses. Background includes strategic and technical direct marketing, sales, database development, and advertising experience. Successful at developing and implementing sales and marketing solutions while working with clients, sales, marketing, and internal and external technical groups.
Skills : SSRS Report Development, Using MSSQL Server 2008R2.
Description :
Performed Business Analysis to obtain Data-Warehouse requirements.
Created reports to solve business problems which improved the decision-making process.
Developed criteria for an enterprise-reporting tool, which increased business productivity.
Developed criteria for an enterprise customer relationship management tool.
Conducted mass email campaigns, which communicated targeted promotions.
Extracted information from Web pages, Dunn & Bradstreet, Media metrics to Provide actionable reports to marketing and sales personnel.
Provided above work using Access, Excel, Microsoft SQL Server, Microstrategy, and Crystal Reports.
Experience
2-5 Years
Level
Junior
Education
Diploma
Database Marketing Manager Resume
Objective : 20+ years of credit, billing and collections management, fraud and risk management, database marketing, and communications. Background spans a broad range of industries, including banking/finance, telecommunications, hardware and software, human capital/executive recruiting, and internet technology. Experience ranges from running global call centers to managing specialized teams built for scalability and performance Extensive background in vendor management and virtual operations.
Skills : SSRS Report Development Using MSSQL Server 2008R2 And.
Description :
Managed the implementation and assist with the development of direct marketing programs.
Coordinated database operations with advertising and promotions department including system setups.
Implemented quality control processes to ensure consistent and accurate data processing and analysis.
Worked with the senior analysts to design and develop reports for post analysis and ad hoc reporting.
Position requires the ability to work with SQL to conduct data analysis and list creation for direct marketing programs - email and mail Manage department budget including proformas, offer to track, and forecasting.
Made recommendations on campaign design and select variables to be tested to support business objectives and information needs.
Recruited to direct three database-marketing analysts while creating customer acquisition and retention programs, coordinating company metric reporting, and maintain the integrity of company databases.
Experience
2-5 Years
Level
Junior
Education
Diploma In Communication
Database Marketing Manager Resume
Summary : Scoring database records using created models to best target individuals for reactivation campaigns, Collaborating with internal stakeholders to identify business needs for their campaigns & regions and develop solutions within the email channel.
Responsible for property marketing strategies, plans, programs, and budgets.
Drove multiple initiatives simultaneously for customer acquisition, retention, and rejuvenation strategies.
Developed and manage key marketing deliverables on changing customer behavior to drive ROI (RFM model).
Established segmentation, tracking, and analysis to determine profitability.
Utilized Teradata to effectively build out Campaigns.
Effectived decision-maker and confidence working with senior executives with communication at all levels to meet specific marketing objectives and corporate goals.
Managed the database marketing team responsible for all direct mail, mass call, and email blasts.
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