Demand Generation Manager Resume
Summary : As a Demand Generation Manager, works extremely closely with the local SDR team, monitoring inbound lead flow and managing a calendar of outbound sales plays driven through the BDR team.
Skills : Marketing Strategy, Digital Marketing.
Description :
- Collaborated with the Supplier Sales team to enhance revenue.
- Identified new inbound and outbound marketing activities to attract qualified leads.
- Supported the VP of Marketing and VP of Supplier Sales in forecasting quarterly lead targets.
- Tracked lead lifecycle and conversion rates from inquiry to close deals.
- Used data to enhance demand generation and analyze success metrics.
- Created and managed demand generation budgets and forecasts.
- Tracked marketing campaign ROI and adjust budget allocation based on performance.
Experience
10+ Years
Level
Senior
Education
Bachelor's Degree in Marketing
Demand Generation Manager Resume
Summary : As a Demand Generation Manager, responsible for creating and scaling our channel and segment marketing strategy, focused on driving demand and generating high-quality leads. Responsible for working closely with Marketing and Sales teams to align efforts, using data to measure and improve the performance of campaigns.
Skills : Content Marketing, Lead Generation.
Description :
- Planned and executed demand-generation activities from start to finish.
- Identified and implemented new marketing initiatives, keeping an eye on ROI.
- Managed paid social, paid search, and retargeting channels hands-on.
- Collaborated with marketing operations for effective lead management and reporting.
- Managed regional digital marketing programs, working closely with the global digital center of excellence.
- Collaborated with the Regional SDR team to drive outbound campaigns and effective inbound lead follow-up.
- Built email nurture campaigns in Marketo to progress leads through the buying cycle.
Experience
7-10 Years
Level
Management
Education
Bachelor's Degree in Marketing
Demand Generation Manager Resume
Summary : As a Demand Generation Manager, responsible for driving revenue growth through various digital channels, including affiliate marketing, pay-per-click (PPC) advertising, price comparison websites, and providing support for search engine optimization (SEO) initiatives.
Skills : Marketing Automation, Data Analysis.
Description :
- Worked with marketing operations, to determine appropriate metrics to measure the effectiveness of campaigns and the most effective channels.
- Collaborated with field marketing, sales management, and marketing operations to track and report on EMEA opportunities and pipeline generation against regional targets.
- Worked cross-functionally to plan, launch, and track acquisition campaigns for accountants and other channel partners through a variety of channels.
- Partnered with the Sales and DevOps teams to hand off leads while continually optimizing lead quality to drive funnel efficiency and revenue growth.
- Defined MQL targets and owned the performance of sales-assisted channels, acting as a liaison between the Sales and Marketing functions
- Tested and scaled new B2B marketing channels such as account-based marketing and direct mail.
- Built deep and differentiated relationships across our partner ecosystem. Identify and nurture long-term partnerships that drive meaningful funnel growth.
Experience
7-10 Years
Level
Consultant
Education
Bachelor's Degree in Business
Demand Generation Manager Resume
Summary : As a Demand Generation Manager, responsible for working with the team to formulate and run highly impactful digital campaigns in line with marketing and business objectives, identifying best the tactics to drive desired outcomes.
Skills : Customer Relationship Management (CRM), Collaboration.
Description :
- Regularly analyzed and reported on the performance of digital demand generation campaigns.
- Provided insights and recommendations based on data to optimise campaign effectiveness.
- Organized workshops, webinars, and training sessions for key end users, consultants, and contractors in the region.
- Contributed to BMS strategy and implementation through research efforts and business development.
- Participated in brand development by creating content for publication across main communication channels to expand our network, influence, and solution awareness.
- Developed clear programs for paid performance across LinkedIn, Google Ads, ad networks, content syndication, chat and web plus other digital channels.
- Monitored KPIs, campaign performance, continuously developing reporting and dashboards, and identifying areas for improvement.
Experience
10+ Years
Level
Senior
Education
Bachelor's Degree in Business
Demand Generation Manager Resume
Summary : As a Demand Generation Manager, defined and executed the necessary steps to implement a data-driven demand planning process in the business unit with the buy-in of key stakeholders, based on the global DM Framework and individual best practices.
Skills : Project Management, Communication.
Description :
- Developed and implemented demand-generation strategies and campaigns.
- Worked closely with the sales and marketing teams to align efforts and drive revenue.
- Used data and analytics to measure and improve the performance of demand generation efforts.
- Developed and maintained relationships with partners, influencers, and other stakeholders.
- Collaborated with other departments, such as product and customer service, to create cohesive demand-generation efforts.
- Monitored industry trends and stay up-to-date on new technologies and techniques.
- Conducted market and customer research to identify opportunities and challenges.
Experience
7-10 Years
Level
Management
Education
Bachelor's Degree in Business
Demand Generation Manager Resume
Summary : As a Demand Generation Manager, developed creative campaigns that drive traffic, engagement, and conversions across multiple channels. Responsible for the strategy and execution of marketing programs that capture and nurture leads across multiple channels.
Skills : Budget Management, A/B Testing.
Description :
- Measured and reported on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.
- Identified and resolved challenges and conflicts within the demand generation process.
- Provided training and support to team members on demand generation best practices and tools.
- Attended industry events and conferences to build relationships and promote the company.
- Developed and executed multi-channel demand generation campaigns, including email marketing, social media, paid advertising, and event marketing.
- Worked closely with sales and marketing teams to understand the target audience and develop buyer personas that resonate with our customers.
- Managed and tracked key performance indicators (KPIs) to measure the effectiveness of demand generation efforts.
Experience
7-10 Years
Level
Consultant
Education
Bachelor's Degree in Business
Demand Generation Manager Resume
Summary : As a Demand Generation Manager, responsible for monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue.
Skills : Analytical thinking skills, Good communication skills.
Description :
- Built and maintained a robust lead scoring framework to identify and prioritize leads for sales follow-up.
- Optimized the lead nurturing process to improve conversion rates, reduce churn, and increase customer lifetime value.
- Produced high-quality marketing content that speaks to prospects’ pain points and highlights the benefits of product offerings.
- Conducted regular A/B tests and analyzed campaign performance to identify areas for improvement and make data-driven decisions.
- Collaborated with cross-functional teams, including product, customer success, and operations, to ensure campaigns aligned with overall business objectives.
- Designed, planned, managed, and optimized integrated digital campaigns across multiple channels to generate a pipeline.
- Created impactful nurture programs to improve conversion rates from leads to opportunities.
Experience
7-10 Years
Level
Consultant
Education
Bachelor's Degree in Business
Demand Generation Manager Resume
Summary : As a Demand Generation Manager, helps construct and bring to life marketing programs, and successfully create and roll-out out highly-targeted and broad demand generation programs that engage and advance interest across the prospect and customer lifecycle.
Skills : Customer service, Sales, Project management.
Description :
- Took ownership of pipeline creation and meeting monthly and quarterly MQL, meeting, and pipeline targets.
- Managed spending and campaigns across Google Adwords, Display, Paid Social.
- Worked with Field marketing to promote and leverage events, webinars.
- Worked with Evangelism and product marketing to generate and leverage existing content.
- Built, executed, and optimized demand gen campaigns.
- Developed and executed short- and long-term multi-channel campaigns to drive leads and the sales pipeline.
- Led A/B testing strategies and execution across all channels.
Experience
7-10 Years
Level
Management
Education
Bachelor's Degree in Business
Demand Generation Manager Resume
Summary : As a Demand Generation Manager creates and executes multi-channel demand generation strategies that are aligned to persona's / audiences and sales objectives to support pipeline and revenue goals.
Skills : Research, Marketing.
Description :
- Monitored and optimized campaigns and programs.
- Developed customer personas and learned about their buying preferences.
- Known the company’s brand and products inside and out.
- Assisted in content development to target consumers throughout the customer lifecycle.
- Identified new markets and advertising tactics to encourage business growth.
- Assured buy-in and budget support from senior leadership and stakeholders.
- Measured and analyzed campaign and marketing success.
Experience
7-10 Years
Level
Consultant
Education
Bachelor's Degree in Business
Demand Generation Manager Resume
Objective : As a Demand Generation Manager, responsible for working closely with the Vice President of Marketing for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales.
Skills : Creativity, Originality, Initiative.
Description :
- Developed customer loyalty programs to re-engage with existing customers.
- Promoted new product and service features using lead nurturing tactics.
- Discovered new marketing opportunities by performing market analysis.
- Analyzed and measured the effectiveness of existing campaigns.
- Contributed to the content development for target consumers.
- Translated performance of demand generation campaigns to leadership.
- Continuously developed new strategies to increase touchpoints within a customer’s journey to optimize conversion rates.
Experience
2-5 Years
Level
Executive
Education
Bachelor's Degree in Business
