Digital Marketing Consultant Resume Samples

Description :

1. Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual format.
2. Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks.
3. Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
4. Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
5. Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
6. Communicate and collaborate with merchants, webmasters, bloggers, or online editors to place sales- oriented hyperlinks in high-traffic locations.
7. Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor performance.
8. Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current and accurate.

Experience

5-7 Years

Level

Executive

Education

Marketing

Description :

1. Achieved and maintained status in the top 10% of digital consultants in 2012 for new client revenue generated.
2. Generated 60-75 cold calls daily and 6-8 new appointments per week to analyze needs, present to and close prospective clients for customized digital advertising solutions.
3. The suite of solutions includes SEO, SEM, behaviorally targeted banner ads, social media programs, and standard and custom websites.
4. Worked directly with the Campaign Management team and the client to devise strategic customized marketing programs to promote brand recognition and awareness, online visibility and repeat business.
5. Collaborated directly with Campaign Managers and management through conference calls and on-site meetings to reduce and address clients' concerns.
6. Included overall campaign errors, inappropriate keywords, not targeting the appropriate geographic area or the client's desired target market.
7. Served as a team lead and led web-based meetings to assist new reps with effective prospecting methods, new business development and client retention strategies.

Experience

5-7 Years

Level

Executive

Education

Bachelor Of Arts

Description :

1. Consult with companies to develop advertising plans to reach customers in targeted market and meet desired revenue goals.
2. Responsible for calling on owners, upper level management and marketing personnel of small and medium sized businesses within the Dallas/Fort Worth Metropolis with primary focus on 100% new business.
3. Identify vertical market segments and determines how to maximize penetration into each segment.
4. Provide service after the sale to ensure expectations met/exceeded, secure renewal and identify up-sell opportunities.
5. Provide a superior level of digital marketing expertise, integrity, and customer service with a focus on measurable results, expanded customer base, driving revenue and ROI.
6. Awarded top 5 overall sales performer in revenue totals for years 2012 and 2013.
7. Selected member of division leadership council responsible for working closely with upper level management to provide insight and feedback regarding company policy, procedures and practices as well as involvement in training for new hires.

Experience

5-7 Years

Level

Executive

Education

Public Relations

Description :

1. Manage design, development, creation and trafficking of landing pages and display banners.
2. Tech/Creative QA for new campaign launches, web content, display banners and social media.
3. Responsible for managing relationships with third-party vendors; Retargeting, Paid and Affiliate agency accounts.
4. Weekly marketing campaign reporting and analysis of various channels: direct mail, email, SEM and display.
5. Communicate, execute and test promotional campaigns; troubleshoot issues with Digital IT team from inception to completion.
6. Manage marketing calendar, assets, and overall project organization to ensure requirements and project deliverable dates are clearly communicated, understood and executed.
7. Communicate and document project status and strategic recommendations to team members on a regular basis; escalate issues accordingly via the appropriate channels.
8. Facilitate and manage daily, weekly & monthly projects, email campaigns and various marketing programs across departments.

Experience

7-10 Years

Level

Consultant

Education

Marketing

Description :

1. Create and manage digital design and content management campaigns.
2. Develop social media marketing for client campaigns for multiple platforms including Twitter, Facebook, and Instagram.
3. Write copy for client blogs, social media, landing pages, brochures, and radio.
4. Manage and provide oversight for projects.
5. Provided private client with mobile marketing expertise to enhance customer retention and loyalty.
   
6. Integrated owned media properties (website, blog, social media accounts) with paid media targeting(display ads, paid search) to build earned media results (viral buzz).
7. Utilized video and mobile applications to increase customer engagement.

Experience

10+ Years

Level

Senior

Education

Digital Media

Description :

1. Launched and grew client social media communities; average engagement growth of 60%.
2. Designed content; curated segment editorial content to increase engagement and channel growth; collaborated across teams to identify content.
3. Delivered social media monitoring and effectiveness reports for client senior management.
4. Created YouTube videos and blogs to engage and build a social community.
5. Developed and executed social media, editorial calendar, SEO and paid search strategy for clients.
6. Generated marketing qualified leads that led to an increase in web traffic and in closed deals.
7. Worked with CEO and executive team to develop 1 to 1 data marketing solutions (including e-video, social media, digital solutions, direct marketing) for political campaigns.
8. Moved from account representative to business development representative.

Experience

5-7 Years

Level

Executive

Education

Business Management

Description :

1. Established a connection with a client at the point of sale and help the client through the fulfillment and go-live process of the client's digital products.
2. Collection of assets for the client's digital advertising.
3. Set client expectations with regards to product definition and fulfillment processes and timelines.
4. Engaged with the client on the basis to address any client questions or concerns.
5. Able to answer any client-initiated questions specific to the digital products.
6. Responsible client satisfaction and retention including client contacts, outbound calls, emails, and additional client revenue opportunities.
7. Provided proactive performance results to clients with regards to the performance of their digital program, including making suggestions on how to improve products so that performance is increased.
8. Assisted in the retention process when needed including the ability to offer waivers and escalation channels to get work completed quickly.

Experience

2-5 Years

Level

Junior

Education

Vocational

Description :

1. Launched and grew client social media communities; average engagement growth of 60%.
2. Designed content; curated segment editorial content to increase engagement and channel growth; collaborated across teams to identify content.
3. Delivered social media monitoring and effectiveness reports for client senior management.
4. Created YouTube videos and blogs to engage and build a social community.
5. Developed and executed social media, editorial calendar, SEO and paid search strategy for clients.
6. Generated marketing qualified leads that led to an increase in web traffic and in closed deals.
7. Co-founded a successful digital agency built for mid-market companies and savvy start-ups.
   

Experience

7-10 Years

Level

Management

Education

Business Management

Description :

1. Interview and consult with hundreds of local, regional, and national customers to market their business through a website.
2. Discuss key information about a client's business, eye-catching website design options, search engine optimization, and our process to move their website to be live on the web.
3. Research existing print and online material for the client and their business.
4. Create talking points and top business services and incentives to highlight.
5. Collect all key information and materials from clients and organize them for writers and website designers.
6. Give insight into digital marketing and how we will help them create their own digital footprint.
7. Review websites with clients and make necessary changes in Sitemaker to produce a website that exceeds the client's expectations and bring their business to life.
8. Use Photoshop to adjust images to be added to the website.

Experience

2-5 Years

Level

Junior

Education

BA In Communications

Description :

1. Secure contracts by planning and organizing daily work schedule to call prospective customers and explain how using our products and services can benefit agencies or companies.
2. Demonstrate advanced knowledge of the products and services offered to potential clients.
3. Develop relationships with customers in person and via telephone calls and emails.
4. Maintain excel spreadsheets of contact results, follow up activity and follow up dates.
5. Respond to incoming email and phone inquiries.
6. Gather market and customer information that enabled you to adjust our marketing approach.
7. Intimately knowledgeable of our inspection management systems.
8. Continue reviews of sales performance targets for generating revenue, aiming to meet or exceed goals.

Experience

2-5 Years

Level

Junior

Education

Bachelor Of Science

Description :

1. Implement social paid media campaigns within account budget parameters and KPIs.
2. Analyze market research by using online services other resources.
3. Confer with management to assess social paid media needs.
4. Determine goals, establish budgets recommendations.
5. Assist in research, development, writing editing of program plans.
6. Manage creative and production teams to develop social paid media strategies, like selecting appropriate social channel, determining timing, placement of materials estimating costs.
7. Ensure implementation of campaign strategies on time within budget, adjusting or redirecting strategies as needed.
8. Integrate key messages into visual and written communication forms to achieve client objectives.

Experience

5-7 Years

Level

Executive

Education

Bachelor's In Commerce