A Digital Media Planner is hired to determine the location and the time when the businesses should advertise the products and services. Essential job duties are listed on the Digital Media Planner Resume as – researching websites and other online media, monitoring the competition, using mathematical formulas to determine media strategies, evaluating media consumer needs, and interests; identifying and developing the best innovative media solutions for fulfilling client’s objectives, helping with researching and strategically placing digital ads across a wide range of digital media channels; assisting in the supervision and training of junior digital media planning staff; determining the extent to which original strategies and objectives are met; identifying target audience by analyzing market data; and solving client budgets and media estimates.
Those seeking this job role should be able to demonstrate on the resume the following skills and abilities – business acumen, online research tools knowledge, marketing expertise, communication, and networking skills; proficiency with MS Office Suite applications, excellent researching, and creative thinking skills, and staying up-to-date with the latest industry trends, and developments. A degree is commonplace among job applicants.
Summary : Looking to work in an environment where constantly learning, and challenging myself in a position that utilizes skills and works ethic to the fullest potential to help maximize profits and further the growth of the company.
Skills : Microsoft Office, Google Analytics.
Description :
Managed day-to-day client and agency needs.
Built reports and process invoices.
Negotiated and built rapport with media partners and the greater media community.
Coordinated, collaborated, and/or worked with search, analytics, traffic, and external creative agency teams.
Constructed processes and media best practices for agency and greater agency network.
Trained and supervised junior staff.
Worked on new business efforts.
Experience
7-10 Years
Level
Management
Education
BA In Broadcast And Electronic Communication Arts (with Honors)
Digital Media Planner Resume
Headline : Technically savvy, an active listener and learner with strong analytical skills, has a leadership role in streamlining internal processes and training new employees.
Skills : Computer literate; Apple OS; Well developed written presentation; Willingness to travel; Proficient in Adobe Photoshop, Word, Excel, PowerPoint; BVS; Mediavisor; DFA 6; Comscore, Planned, Photography. Experience in SEM, SEO, SQL.
Description :
Served as a core member of a Sales support team for a variety of clients.
Worked closely with Sales Representatives and Digital Marketing Planners to develop innovative, strategic, and creative media proposals for Sales Representatives to submit in response to RFPs.
Optimized the media proposal process to improve the accuracy, creation, and maintenance of media plans.
Developed and executed all planning, marketing materials, negotiating, insertion orders, and optimizing of campaigns for both Armedforces.com and Multicultural Networks.
Primary liaisoned between the third-party vendors for the Campus Voice, Armedforces.com, and Multicultural Networks.
Supervised Jr. Digital Media/Marketing Planners.
Through researched, provided Sales Representatives of various levels with essential digital market insight to assist in the acquisition of the new business.
Experience
5-7 Years
Level
Executive
Education
BS In Business Administration
Digital Media Planner Resume
Headline : Resourceful and creative professional experienced in building multimedia and digital advertising campaigns, digital campaign fulfillment, writing, marketing, and social networking. Proven success in media planning with over in program sales.
Skills : Digital Marketing, Writing, Advertising, Social Networking, Marketing.
Description :
Created detailed digital and print media plans based on client needs for sales account executives and sales managers for clients such as Steinhafel's, Pick 'n Save and Cornerstone Development that have generated over $300,000 in sales through 2015.
Collaborated with Director of Digital Sales to revise digital rate books and department sales documents and other projects.
Worked with sales managers to complete inventory look-ups, SEO and SEM budget estimations, product research, and traffic data to make sure campaigns to ensure campaigns are executed properly.
Built comprehensive campaign recaps in Microsoft PowerPoint to quantify a current campaign's successes and make recommendations for future campaigns.
Coordinated the design and implementation of the new data-transfer software platforms.
Worked as a liaison between sales staff and our current digital vendors.
Experienced in SEO, SEM, and social media advertising.
Experience
5-7 Years
Level
Executive
Education
BA In Journalism And Mass Communication
Digital Media Planner Resume
Summary : Seeks to utilize the educational and professional background to grow and enhance skillset within the Media field. Specifically, looking for a challenging role that will allow creating innovative marketing campaigns to drive results for clients.
Skills : Microsoft Office, Adobe Creative Suite, Google Analytics, Social Media Management.
Description :
Educated clients on new companies, capabilities, and industry trends by way of POVs, emails, and presentations.
Diligently managed, coached, and taught 2 assistant planners across accounts.
Led strategy, negotiation, and development of several digital firsts across my portfolio including increased investment in mobile media, innovative custom content, and award-winning cross-screen digital video advertising programs.
Responsible for the maintenance of client and vendor invoice processes as well as campaign implementation and trafficking.
Directed a team 6 of volunteers to develop a unique 360 media strategy to combat issues faced by our Six Flags client.
Created and conducted a digital training regimen to teach traditional planners.
Broadcasted buyers across the agency digital best practices and processes.
Experience
7-10 Years
Level
Management
Education
BS In Business Administration
Digital Media Planner Resume
Objective : Highly qualified Digital Media Planner with experience in the industry. Enjoy creative problem solving and getting exposure on multiple projects, and would excel in the collaborative environment on which your company prides itself.
Skills : Adobe Creative Suite, Google Analytics.
Description :
Responsible for trafficking, optimizing, and delivering all National and remnant online and/or email direct marketing ad campaigns via DE or Right Now.
Managed internal workflow, communication, and relevant systems to minimize discrepancies, while maximizing campaign delivery and booked revenue.
Interacted and collaborated with other departments such as Sales Development, Production, Business Development, Account Services, and other functions to proactively expedite new products to market.
Ensured new site sections, re-launches, ad creative, and third-party ad tags which undergo a QA process to facilitate successful campaign performance.
Recommended campaign optimization programs and quality assurance procedures in the areas of online display, video, mobile, rich media, and contextual ad formats.
Provided technical leadership for ad operations by proposing industry best practices and ad operations guidelines.
Developed, executed and managed digital media plans with a cumulative yearly budget of $8MM--globally.
Experience
2-5 Years
Level
Junior
Education
Education
Digital Media Planner Resume
Objective : Experienced Marketing professional focusing on a transition to Project or Product Management roles in the Tech industry Specialties in digital advertising and social media marketing Prior agency experience working with Tech, Travel, and Retail clients as well as two internships in Sports and Entertainment industry.
Skills : Microsoft Powerpoint, Managing Skills.
Description :
Developed, presented, and executed holistic programs for multiple brands, with budgets up to 2 million dollars.
Worked closely with upper management on optimization opportunities, POVs, and client-specific requests.
Developed and maintained strong client relationships as their main point of contact for assigned General Mills and Electrolux accounts.
Directed media planners, assistant media planners, interns, and trainees in effective client communication and activation standards, including research.
Directed digital media activation initiatives for brands.
Facilitated communication between clients and the 7th Chamber, ensuring the fulfillment of clients' needs.
Advised team members to best meet direct client goals.
Experience
2-5 Years
Level
Junior
Education
BA
Digital Media Planner Resume
Objective : Digital Media Planner is responsible for the entire digital media strategy, including marketing, sales, engineering, and product management. It also includes managing the digital media infrastructure and working with external partners to develop new products.
Skills : Social Media Management, Talent Acquisition, Content Sourcing, Customer Service, Human Resources, Project Management.
Description :
Drived RFP process from start to finish, including pricing negotiation, creative development enhancements, and collection of creative specs.
Planned large, multi-faceted campaigns across all Disney Theatrical brands.
Created efficient media plans to drive awareness and tune-in for new and returning programs on A&E.
Media Planned for a salesperson to sell online advertising.
Evaluated and negotiated proposals from online publishers and developed vendor relationships.
Worked closely with Sales teams to maintain, build and execute the pre-sales process, including RFPs, pricing, developing digital media marketing proposals and sales packages for advertisers.
Delivered big ideas, solutions, and proposals that were relevant, leveraging Times strength and meeting client objectives based on the target audience, budget, and RFP details.
Experience
2-5 Years
Level
Junior
Education
BA In Journalism and Mass Communication
Digital Media Planner Resume
Objective : Digital Media Planner is responsible for the digital media planning, content creation and management. This includes creating, managing and optimizing all digital advertising across multiple platforms.
Skills : Coordinating, Planning, Managing, Strong Leadership, Team Player.
Description :
Negotiated and purchased digital media campaigns to accomplish clients' goals and objectives.
Created digital media programs for Discover Card's new-account acquisition and developed sophisticated consumer targeting strategies.
Effectively managed go-to-market communication strategy for UPS by building relationships with key media vendors and partners.
Conceived and executed innovative and strategic digital marketing programs exceeding client goals and objectives.
Supervised and trained two assistant planners in media planning concepts, tools, and RFP evaluation Provided insight into industry trends.
Provide assistance to several Multi-Media Account Executives in advising on their digital buys.
Placed digital advertising buys across multiple.
Experience
2-5 Years
Level
Junior
Education
BA In Journalism and Mass Communication
Digital Media Planner Resume
Objective : Digital Media Planner is responsible for Digital marketing strategy and execution. This includes managing the digital marketing program across all channels and components, including paid search, display advertising, social media, video marketing and mobile apps.
Developed, coordinated, and implemented digital media plans for premier automotive and direct response clients.
Developed digital media plans for Kia and Napster accounts, overseeing all aspects of campaign management and implementation that included setup.
Negotiated testing of emerging cross-platform technologies during Best Buy's two highest-grossing digital marketing initiatives and gathered ads.
Strategize, plan, and activate digital media and online video on behalf of Buffalo Wild Wings $5 million+ invested in first to market opportunities.
RFP'd publishers, negotiated rates & created media plans across display, mobile, email & social media.
Collaborated with internal teams to monitor.
Planned and executed digital media campaigns for clients within eight different verticals, from travel to entertainment and dining; advised on social.
Experience
2-5 Years
Level
Junior
Education
BA In Journalism and Mass Communication
Digital Media Planner Resume
Objective : Digital Media Planner is responsible for creating a digital media strategy to support marketing and sales initiatives. This includes creating and managing strategic digital media plans, as well as working closely with marketing, sales, and technical teams to create digital assets that drive business results.
Skills : Conflict Resolution, Fast/Adaptive Learning, Critical Thinking & Problem Solving, Statistical Analysis, Budgeting.
Description :
Planned and executed over 30 campaigns for Microsoft, budgets ranging from $100k - $5m.
Planned and executed multi-million dollar theatrical and DVD campaigns for Summit Entertainment ($25+Million Annually).
Operated across the full digital media mix, including online display advertising, search marketing, interactive and social media.
Dedicated digital planner.
Assist in strategizing campaign objectives, brainstorming tactics, creating RFPs, negotiating low effective rates, and presenting media.
Identify and optimize placements/sites to reach campaign KPI's, ranging from DR-focused CPL goals to brand awareness metrics of viewability/.
Constantly communicated with vendors to gain insight into the market industry and emerging trends that can be applied to the current and future.
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