Digital Merchandiser Resume
Objective : As a Digital Merchandiser, responsible for shaping the eCommerce platform strategy, operational listing merchandising activities, optimized the clients platform, and elevating the overall shopper experience to make them the go-to destination for tech.
Skills : E-commerce Knowledge, Digital Marketing.
Description :
- Developed and implemented a comprehensive eCommerce platform strategy to drive growth and enhance the user experience, including defining 3rd party tech integration opportunities to drive value.
- Delivered all onsite merchandising and optimization efforts to drive greater levels of cross-category shopping, increasing overall transaction value and removing barriers to purchase.
- Utilised data-driven insights to create effective merchandising strategies, including product recommendations, promotions, and content presentation using AI-driven SaaS solutions such as Segmentary.
- Established and built the eCommerce Operations function within the organization, outlining processes, workflows, and requirements for growth.
- Delivered operational merchandising deployment on the platform.
- Optimized search, merchandising, UX, and CRO by creating and delivering projects in collaboration with development and external partners.
- Drove core KPIs like Conversion Rate, AOV, UPT, and RPV as core KPIs to deliver sales, optimizing the consumer journey across the Front End of the Site.
Experience
0-2 Years
Level
Entry Level
Education
Bachelor's Degree In Marketing
Digital Merchandiser Resume
Summary : As a Digital Merchandiser, managed all site product merchandising, ensuring product placement and search result pages were optimized, and performed regular site walks to always ensure 100% accuracy.
Skills : Data Analysis, Content Management.
Description :
- Contacted for organization and trade activities related to the site experience connecting with Web Ops, Digital Marketing, Operations, Planning/Allocation, Brand Merchandising, Retail B&M, and the Global Team.
- Understood the marketplace competition and constantly thought of ways to push for mobile-first-driven strategies.
- Worked with web analytic tools (Adobe Omniture, Content Square, PBI) to contribute to key strategic decision-making and on-site activities.
- Updated the commercial and promotional calendars with high attention to detail and strong stakeholder communication in conjunction with the Site Merch lead.
- Represented industry trends and promotional activities to the wider team, being a voice for the competition.
- Strived for excellence and accuracy across the site through strong organization and seamless go live processes.
- Built and developed an OMNI consumer vision and partnership with the retail team.
Experience
10+ Years
Level
Senior
Education
Bachelor's Degree In E-Commerce
Digital Merchandiser Resume
Summary : As a Digital Merchandiser, accountable for site product hierarchy web store structure, and customer-facing navigation of assigned categories, product presentations, special navigation, indexing, site search, and guided navigation through attributes. Measured by customer satisfaction index and direct customer comments.
Skills : Product Presentation, User Experience.
Description :
- Planned and execution of strategies for category management and optimization, setting, and testing rules to improve performance.
- Produced weekly and monthly reporting & analysis on site performance, in-depth category, and product performance, and highlighting opportunities and underperformance along with actions to deliver results.
- Worked closely with the teams to execute the website calendar, promoting products and collections in line with the wider marketing team strategies monitoring and reporting on performance.
- Competitor research and suggestion of possible site improvements / a/b tests to improve key website metrics.
- Had a best-in-class website and identified issues and snags, reporting anything to the dev team to fix.
- Used tools to study customer behavior and identify improvements to the customer journey.
- Evaluated sales figures and developed strategies to increase sales based on market trends and consumer preferences.
Experience
7-10 Years
Level
Management
Education
Bachelor's Degree In Business Administration
Digital Merchandiser Resume
Objective : As a Digital Merchandiser, Responsible for communicating assortment strategy to the digital marketing team, understanding performance standards, and keeping the assigned Category Manager informed.
Skills : Inventory Management, Market Research.
Description :
- Added structure, context, or metadata to content to make it more appealing to customers.
- Shaped the merchandising roadmap throughout the business
- Ensured content enrichment tasks were successfully rolled out companywide.
- Led continuous improvement through enrichment projects.
- Improved content and coverage with regard to the website/metadata.
- Liaised with other departments to increase automation / smooth processes.
- Worked with IT and Customer Service to problem solve as and when required.
Experience
2-5 Years
Level
Executive
Education
Bachelor's Degree In Marketing
Digital Merchandiser Resume
Objective : As a Digital Merchandiser, responsible for building and merchandising digital content, ensuring the content is presented with quality and accuracy, and verifying that the merchandised product aligns with the event theme.
Skills : Analytics Tools, Digital Merchandising Tools.
Description :
- Drove the ambition and growth of the tires category online to support the group in becoming the market leader.
- Conducted merchandising activities, ensuring accurate product information, images, and content for all tire products and services.
- Collaborated with cross-functional teams to optimize customer journeys, focusing on increasing bookings, attachment rate, and availability, and providing help and advice for a great customer experience.
- Attended category meetings to discuss tire performance, sales, and targets.
- Worked closely with the product and supporting teams to optimize the parts support database and booking system, ensuring optimal slot availability for garages.
- Supported the end-to-end process of acquisitions and onboarding new centers and vans, optimizing the customer journey and increasing awareness and bookings.
- Contributed ideas for product improvements and enhancements, considering the customer journey and user experience.
Experience
0-2 Years
Level
Junior
Education
Bachelor's Degree In E-Commerce
Digital Merchandiser Resume
Objective : As a Digital Merchandiser, reporting on e-commerce trade performance including KPIs, providing data-driven insight, and conducting deep dives were needed to better understand shopping behaviors and trends.
Skills : Data-driven, Informatica, Analytics.
Description :
- Collaborated with e-commerce, Digital customer, and Marketing teams to ensure timely delivery of online product updates with supporting content.
- Organized and implemented sales and promotional events, re-merchandising the site as required.
- Analyzed commercial and web metrics to make recommendations for increasing tire bookings and improving product attachment, while providing competitor analysis and insights.
- Worked closely with the Customer Contact team to understand customer feedback and implement necessary changes.
- Supported training needs, toolkits, and best practice standards/guidelines within the digital merchandising team.
- Collaborated seamlessly with Category, Customer, Content, and CRO teams to ensure that product setup, attribution, images, product copy, product locations, delivery information, and stock status meet customer expectations.
- Partnered with the Digital Trading, Marketing, and Content teams to ensure that all online product and range updates are not only on time but also accompanied by the right supporting content, placed strategically for maximum impact.
Experience
0-2 Years
Level
Fresher
Education
Bachelor's Degree In Business Administration
Digital Merchandiser Resume
Objective : As a Digital Merchandiser, created and executed website merchandising plans to optimize the online products or services presentation. Also, ensure that e-commerce merchandising plans align with product and marketing strategies.
Skills : Organised, Keen eye for detail.
Description :
- Kept the customer journey and user experience front and centre in all endeavors.
- Supported the organization of both major and minor sales events, adapting site merchandising as needed to drive results.
- Drove changes to the online category strategy based on insights from customers, competitors, brand strategy, and e-commerce goals.
- Analyzed sales and web metrics to provide actionable recommendations for product offerings, category improvements, web marketing, and promotional strategies.
- Worked closely with the Customer Contact team, Data Analytics, and CRO teams to gain deep insights from customer feedback, address issues, and implement meaningful changes.
- Collaborated closely with the Data Analysis and CRO teams to analyse overall performance and identify optimization opportunities, presenting compelling insights to influence key stakeholders effectively.
- Managed all pages within assigned categories, ensuring that all products were displayed in the right way, making it easy for the customer to research and purchase.
Experience
0-2 Years
Level
Freelancer
Education
Bachelor's Degree In Marketing
Digital Merchandiser Resume
Summary : As a Digital Merchandiser, monitored sales information at product and category levels, and made data-driven decisions in order to promote the relevant products and campaigns throughout the year as efficiently as possible.
Skills : Good analytical and reporting skills, Strong interpersonal skills.
Description :
- Provided an excellent user experience by ensuring that products were categorized accurately, allowing the customer to find their ideal product quickly with the aim of increasing conversion.
- Responsible for the accuracy of the lifecycle of products, including setup, pricing, categorization, ranking, and upsell/cross-sell online.
- Improved existing product listings and supported the launches of new product collections.
- Managed and executed all trading activity aligned with the promotional calendar.
- Supported with daily reviews across all websites, auditing product information, categorization, and promotional messaging.
- Supported with capturing relevant sales data which will contribute to improving customer experience and conversion and support the requirement to drive sales and margin.
- Monitored the market to fully understand any trends and opportunities in order to optimize product listings, increase traffic, and improve conversion.
Experience
7-10 Years
Level
Consultant
Education
Bachelor's Degree In E-Commerce
Digital Merchandiser Resume
Summary : As a Digital Merchandiser, forecasted sales and profits to accordingly manage budgets for individual store activities and coordinated with vendors and distributors to establish an amiable connection and establish profitable deals at sizeable quantities.
Skills : Basic knowledge of SEO, Strong analytical skills.
Description :
- Presented ideas for new merchandise items to store managers based on market trends.
- Recommended changes to in-store displays to increase customer engagement with products.
- Reported sales results to management to help them determine what items are selling well and which ones need to be removed from the store.
- Observed customer reactions to products in stores to help identify ways to improve sales.
- Communicated with vendors to place orders, track inventory levels, and resolve billing issues.
- Participated in merchandising planning sessions to develop strategies for upcoming seasons.
- Worked with marketing departments to coordinate special events or promotions with in-store displays.
Experience
7-10 Years
Level
Management
Education
Bachelor's Degree In Marketing
Digital Merchandiser Resume
Objective : As a Digital Merchandiser, accountable for the navigation of assigned web store categories, item maintenance, site operations knowledge, and online customer experience. Reported to a Digital Operations Manager to maintain overall web store consistency and customer experience standards.
Skills : Interpersonal Skills, Merchandising Reset, Compliance.
Description :
- Created promotional materials such as flyers, brochures, or catalogs that highlight items for sale in a store.
- Developed digital content such as banners, ads, or videos for social media channels.
- Monitored key trading tasks such as stock management, fragmentation, and product returns.
- Liaised closely with merchandising, operations, and customer service teams to improve efficiencies, trade, and customer experience.
- Managed new product uploads, category builds, product detail maintenance, and promotional activities.
- Liaised with various teams for regular and ad-hoc CMS tasks and initiatives.
- Collaborated with the e-commerce team for onsite optimizations such as product recommendations, upselling/cross-selling opportunities, and search improvements.
Experience
0-2 Years
Level
Junior
Education
Bachelor's Degree In Business Administration
