Description :

1. Responsible for creation and management of marketing programs and communications to accomplish retail and B2B sales goals.
2. Researched and provided tactical marketing recommendations based on market trends for security print software and hardware.
3. Analyzed and compiled customer data lists and sales reports from in house Dynamics ERP database.
4. Managed communication and training of marketing campaigns and product information through company Sharepoint sites.
5. Created, executed, and reported multiple marketing campaigns for retail and channel sales divisions.
6. Supported manufacturing and engineering departments with collateral material, product packaging design, and customer feedback for new product development.
7. Arranged exhibitions and attend multiple domestic and international industry conferences and tradeshows annually.

Experience

2-5 Years

Level

Junior

Education

Management Training

Description :

1. Participated in the Hallmark Gold Crown Card program consumer mailing, email, and website creative campaign development designed to drive retail revenue.
2. Efficiently managed consumer mailing creative process and execution from concept development through final art release.
3. Successfully released multiple (50+ per year) consumer mailings to an active database of 13MM consumers.
4. Time-sensitive content included numerous creative versions to support relevant consumer targeting and segmented consumer messaging.
5. Proposed and initiated utilization of the Hallmark Photography Studio for photoshoots, versus commercial photographers, resulting in a dramatic reduction in annual photography costs and associated travel expenses.
6. Accountable for content accuracy and final approval for all communications.
7. Designed and maintained project workflow tracker.

Experience

2-5 Years

Level

Executive

Education

BA In Communications

Description :

1. Responsible for managing the direct marketing program.
2. Managed leadership marketing meetings, one part-time direct report, two interns, and three volunteers.
3. Planned, executed, and analyzed marketing campaigns for channels such as direct mail, email, and social media resulting in a budget surplus of 20%.
4. Worked with Executive Team to align on campaign positioning and messaging Wrote and edited copy for direct mail pieces including acquisition mailings, renewal mailings, newsletters, and others.
5. Improved ROI from customer/donor program by 50%.
6. Successfully updated social media content across all channels (Twitter, Facebook, blogs) resulting in increased user engagement as measured by likes, retweets.
7. Managed external agency relationships to ensure efficient collaborations for campaigns.

Experience

2-5 Years

Level

Executive

Education

MBA In Proctor

Description :

1. Chosen for this position to assist with the start-up division marketing a new category of retail business to accounts with emphasis on expansion of the Broward territory.
2. Established and maintained new/existing clients in a highly competitive market.
3. Identified potential business within target accounts and cultivate key business partnerships to advance sales.
4. Served as the West Broward representative for all Herald Direct products working with territory reps on sales calls to increase business in the marketplace.
5. Established business plans for the territory that evaluate overall performance and define strategies for future growth.
6. Conducted strong cold calling campaign to initiate leads and develop a customer base of large regional accounts.
7. Increased market share throughout Broward County and grew business from 4 accounts to over 180 accounts.

Experience

2-5 Years

Level

Executive

Education

GED

Description :

1. Implemented and managed operational promotional requirements, including marketing promotion setups.
2. Developed a successful series of processes and reports to accurately and efficiently measure vendor benchmarks and track key business sensitivities.
3. Vendor relationship management including price negotiation, services contracting through the proposal, and purchase order process.
4. Provided daily direction to fulfillment house to ensure timely order fulfillment.
5. Planned and managed 200+ SKUs and inventory flow to maximize turnover and minimize out of stocks and backorders.
6. Prepared inventory forecast, analysis, and market allocation and accurate sales and inventory forecasts, ensuring product availability, minimizing obsolete inventory, returns, and seasonal products.
7. Successfully implemented & measured vendor benchmarks; tracked key business sensitivities.

Experience

10+ Years

Level

Senior

Education

Master's Of Business Administration

Description :

1. Demonstrated a strong understanding of Comcast products & Services.
2. Evaluated customers' existing and potential product needs and make recommendations.
3. Increased customer understanding of products and pricing.
4. Possessed extensive knowledge of selling techniques and turf management.
5. Displayed time management and organizational skills.
6. Established strong technical capability (Computer knowledge, Database, Social Media & Digital Marketing) Bi-lingual marketer & territory manager: Naples, Estero & Bonita Springs Florida.
7. Maximized product turn over Eliminated product out of stocks and backorders by accurate forecasting of sales and product usage.

Experience

10+ Years

Level

Senior

Education

Bachelors In Business Management

Description :

1. Created marketing/sales plans to penetrate certain markets and make new/existing customers aware of new products and/or promotions provided by the client.
2. Assigned routes of 20 to 30 homes to penetrate; gross sales averaged $8000 to $12,000 monthly.
3. Met/Exceeded weekly sales quotas every week.
4. Created an incentive referral program, personalized promotional flyers/emails, and similar marketing/sales tools aimed at new prospects and former customers.
5. Provided excellent customer service to the clients.
6. Earned reputation among peers/company of being outgoing, continually on track, motivated, even good-natured shark.
7. Managed the creative development and production of cost-effective direct mail campaigns for continuity music products.

Experience

2-5 Years

Level

Executive

Education

AAS In General Studies

Description :

1. Managed and optimized marketing campaigns.
2. Optimized direct marketing campaigns to increase response and conversion rates.
3. Managed, monitored, and measured campaign leads.
4. Redesigned customer newsletter and redefined content strategy.
5. Subscriber base increased by 60% and the un-subscribe rate decreased by 15%.
6. Managed telemarketing and creative agency selection, set-up, and management.
7. Answered calls, monitored computers, spoke with clients over the phone, and processing credit card payments over a computer software network.

Experience

5-7 Years

Level

Executive

Education

Master In Business Administration

Description :

1. Successfully grew the direct marketing organization by 200%, meeting and exceeding revenue goals on a monthly, quarterly and annual basis through business development, project management, and training.
2. Exceeded nine million dollar revenue goal.
3. Launched four new products internally and externally: database marketing and direct mail, shared mail and commercial printing to a database of 400,000.
4. Coached sales teams, evangelized internally, presented, sold and project managed.
5. Managed and strengthened vendor relationships for the company as it related to print and production services, pricing, and new product development for contracts valued at 3 million.
6. Served as key liaison from project conception to execution with the client, creative team, sales, database marketing, and outside vendors.
7. Created, implemented, and managed marketing and project management activities for AT&T advertising accounts.

Experience

5-7 Years

Level

Executive

Education

Bachelor Of Arts In Psychology

Description :

1. Responsible for developing and implementing integrated direct marketing strategies to enhance McGraw-Hill Learning Group supplemental sales.
2. Created and implemented lead-generating activities to develop new business opportunities from new prospects and existing customer base via direct mail and e-mail.
3. Responsible for copywriting, creative, and production on all mail initiatives.
4. Worked with sales reps and managers to create territory-specific campaigns based on targeted opportunities and/or local and state education initiatives and to ensure that campaigns remain within established budgets.
5. Directed the processes necessary to capture, fulfill, analyze, and report on incoming direct mail, tradeshows, and web leads in addition to reporting sales results.
6. Managed, trained, and assigned daily tasks to support staff.
7. Created and executed direct and digital marketing campaigns including direct mail, promotions, Quick Response Code, call tracking, and Personal URLs.

Experience

2-5 Years

Level

Executive

Education

Master Of Project Management