It is the duty of the Director Of Advertising to oversee all tasks pertaining to advertising sales, advertising technology department, and advertising operations. The job description entails taking responsibility for meeting the company’s advertising goals. The other duties are listed on the Director Of Advertising Resume as follows – taking complete leadership over the advertising department; overseeing the recruitment of key advertising personnel, developing advertising strategies; and providing the highest level of customer support to ensure proper operations.
A suitable candidate for the post should highlight the following qualities – communication skills, experience working with ROI, a strong background in business applications and familiarity with working of Saas; and solid grasp over various standards of systems such as Google DFP, AppNexus, and OpenX. Employers prefer those having a Master’s degree in sales, marketing, or other business-related fields.
Summary : Good rapport with almost all people resulting from a few years in customer service and multiple years in graphics and advertising field in supervision and production. Handled diversified jobs within large international manufacturing companies. Knowledge of PC computers using Word, Excel, Access, and Publisher as well as Macintosh computers via Quark, Illustrator, & PhotoShop.
Skills : Records And Database Management, Microsoft Office.
Description :
Created ads for our shopping centers and retail business - designed, wrote copy, did all production for publication, using Adobe CS5 suite on Mac.
Experted photo manipulation with Photoshop.
Worked with printers for brochures and other printed materials, office forms, stationery, etc.
Created marketing materials for a large shopping center convention in Las Vegas every year, worked with vendors for wall graphics and large banners and other materials.
Responsible for webmaster for 5 websites, using Dreamweaver, updating websites sometimes every day, to keep shopping centers up to date, listing vacancies, and tenant updates when spaces were leased.
Wrote, designed and produced a monthly newsletter for Columbus Square Shopping Center, our largest center.
Negotiated with vendors when billing issues arise and immediately have them corrected.
Experience
10+ Years
Level
Senior
Education
Degree
Sr. Director Of Advertising Resume
Summary : Director Of Advertising virtually every job in production, including design, type specing, copywriting, photo manipulating, production for printing, and buying printing.
Skills : Sales And Marketing, Sales Management.
Description :
Define and manage a customer acquisition strategy. It’ll probably include content marketing, as well as SEO and SEM.
Set brand direction. Develop clear positioning, value proposition and messaging, driven by qualitative and quantitative data.
Build out a content marketing program that is generally interesting to our target market (developers), but also effective at attracting new customers.
Craft the messaging and ensure the design out of our website and marketing materials speak to developers.
Invest, consistently and constantly, in refining our target personas (today, developers).
Recruit, hire and nurture top marketing talent.
Present products to homeowners in a presentation in order to promote a sale.
Experience
10+ Years
Level
Senior
Education
Degree
Jr. Director Of Advertising Resume
Objective : Significant experience in self-directed positions requiring effective problem solving, administrative and technology skills. Strengths include: Contract Administration Identify the appropriate contract for use in a variety of situations. Contract execution with facility/architect/construction management group.
Skills : MS Office, Advertising.
Description :
Recruited, interviewed and hired Sales Professionals, Advertising Coordinators and Administrative Staff.
Created department procedures and collateral.
Initiated training, supported staff with research, leads and statistics.
Generated revenues well beyond expectations by successfully obtaining and maintaining a client base of over 250 local businesses within 6 months.
Created numerous print & web advertisements, coupon books, flyers etc.
Performed testing and quality assurance on website each time a new version was released.
Worked closely with web developers to solve a wide variety of website issues.
Experience
2-5 Years
Level
Junior
Education
Masters
Director Of Advertising I Resume
Objective : Extensive sales and marketing support experience utilizing advertising, direct mail and promotions. Collaborates with internal staff and external agencies to consistently achieve strategic goals and increase profit margins. A creative results-oriented top multi-media designer and editor with comprehensive expertise in graphic design, desktop publishing, web development, interactive and Power Point presentations and video/sound editor.
Skills : MS office, Sales & Management.
Description :
Managed 4 graphic designers, managed Chicago based agency for 20 years, manager of promotional and fulfillment department.
Created ads, brochures, sales videos, presentations using Flash and PowerPoint.
Produced sales training materials and electronic presentations to field sales force.
Designed trade show displays and responsible for 5 major plumbing industry trade shows Responsible for fulfillment of collateral, apparel program and premiums.
Created videos for new products, presentations, training and plant tours.
Created and formulated direct-mail campaigns to architects, engineers and mechanical contractors Responsible for sales promotion strategies relating to wholesalers, contractors and consumers.
Designed product specifications, sales brochures and consumer direct-mail programs.
Experience
2-5 Years
Level
Junior
Education
B.A.
Director Of Advertising II Resume
Headline : Talented Sales Associate effective at multi-tasking and maintaining a friendly attitude under pressure. Efficiently build loyalty and long-term relationships with customers while consistently achieving individual sales goals. Train new employees and set high standards for performance goals Skill.
Skills : Leasing Managment, Marketing Managment.
Description :
Choosed the number one selling product for the store.
Picked out the product that will sell the best.
Trained and evaluated new employees.
Organized and managed inventory.
Responsible for all social media marketing: Twitter, Instagram, and Facebook.
Created and updated all of the accounts.
Planned and executed weekly sales meetings making morale for sales pro-active.
Experience
5-7 Years
Level
Executive
Education
Bachelor's
Director Of Advertising III Resume
Summary : A diligent, goal-oriented professional credited with combining sales, marketing and business development expertise to deliver substantial revenue growth in highly competitive markets. Demonstrated proficiency in strategic planning, leading the development of marketing, advertising and branding initiatives and overseeing marketing budgets.
Skills : Graphic Design, Web Design, Photo Editing, Proofreading, Word Processing.
Description :
Interviewed potential new employees.
Scheduled appointments with homeowners.
Presented products to homeowners in a presentation in order to promote a sale.
Trained new employees.
Created marketing strategies.
Actively participated in meetings.
Stayed under clients budget while delivering outstanding customer service meeting all needs of client utilizing newspapers, magazines, radio and cable tv.
Experience
7-10 Years
Level
Management
Education
Bachelor's
Associate Director Of Advertising Resume
Objective : Experienced Executive: Proven track record at the #122 largest Corporaton in the World, a mid- sized Corporation and at multiple start-ups. Client Service Experience: worked with multiple Fortune 100 clients and internally with groups as large as Farmers Insurance Group's 14,000+ agents in 33 states. Creative Success: Success re-engineering traditional marketing strategies, start-ups and turn- arounds.
Skills : Marketing Strategy, Media Strategy & Planning, Budget Management.
Description :
Develops, implements and manages advertising strategy while reporting to Chief Communications Officer.
Effectively negotiates agreements with outside Sales Representatives.
Initiates and directs $100MM advertising budget.
Works with Farmers' Executive Management to build the business case justifying the increase in ad investment from $10mm to over $100mm.
Spearheads general media brand, direct mail and Yellow Pages advertising as well as corporate sponsorships (Farmers' Senior PGA Charity Classic).
Administers Agent Co-Op, multi-cultural advertising and product specialties.
Develops merchandising/marketing for advertising offerings to agency force.
Experience
2-5 Years
Level
Junior
Education
Masters
Asst. Director Of Advertising Resume
Objective : Director of Advertising is a key member of the marketing team and will be responsible for managing the advertising team, including managing the budget, planning for the next marketing campaign and ensuring that all the work produced is aligned with market objectives.
Planned and managed the national advertising programs for all brands including, Rent-A-Center, Get It Now, Home Choice, and RAC Canada.
Directed internal marketing teams and agency partners on strategy, media mix evaluation and implementation, creative development, and execution of all programs.
Reported directly to CMO.
Directed the strategy and creative execution of $12 million FSI/Circular program distributing over 15 million pieces monthly and consisting of 30+ versions for legal and language differences.
Used research and creative messaging, helped increase new customer generation from the program to an all-time high at 42%.
Managed complex direct mail program consisting of prospect and reactivated customer elements.
Drove efficiency in the program through consistent champion/challenger creative and messaging as well as implementing learnings from program analytics.
Successfully repositioned RAC Canada brand as Better Living.
Worked in market and consumer research, name and logo development and registration, all new collateral and signage programs, grand opening plans for 20 locations, and in-country media agency selection and management.
Experience
2-5 Years
Level
Junior
Education
Master's
Lead Director Of Advertising Resume
Summary : A highly-motivated, strategic, and creative Digital Strategist seeking a managerial position offering opportunities for new challenges and career growth in the field of targeted marketing and advertising. Have the experience, expertise, and talent to optimize advertising, marketing, digital initiatives, and collaborate with managerial, bus dev, sales teams, and customers to achieve a win-win outcome.
Skills : Real Estate Marketing, Branding, Project Management, Local Marketing, Subcription Marketing.
Description :
Led the developed and implementation of annual marketing plans that resulted in consistent sales increases, in a flat growth industry.
Out-performed forecasts and key competitors in the industry as a whole.
Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability.
Developed and assumed responsibility and accountability with the Director of Business Bus Dev - Developed a plumbing company from the ground up to cut third-party costs and drive additional revenue, with marginal overhead.
Directed developed B2C & B2B marketing programs which drove incremental annual sales of $7MM.
Developed reports and implemented research, using analytic data from CRM and tracking programs designed to improve results of our sales efforts, understand a formula for lead generation and sales closing, allowing the sales team to focus on the most likely leads Customer Service.
Developed and automated customer referral programs to cost effectively; optimized our ad budget and customer base, resulted in generating $750k sales in the first nine months of the program's operations.
Experience
10+ Years
Level
Senior
Education
Bachelor's
Director Of Advertising Resume
Headline : Advertising/Marketing Manager with demonstrated expertise and achievement as a specialist. Multiple career disciplines encompass business development, client relations, thematic/promotional campaign development & media budget/production management. Effective negotiator; strong closer. In-depth understanding of consumer markets & trends. Adept at targeting opportunities, interpreting the creative process from a business perspective & executing profitable campaigns.
Skills : Microsoft Office, SEO, Writing, Advertising, Administrative Assistant, Editing, Photoshop, Premiere, Adobe, Adobe.
Description :
Plans, formulates & directs/produces the execution of creative & marketing strategies targeting the Hispanic marketplace for its packaged food line, representing over $10 million in annual billing.
Researches, plans, buys & monitors $5 million annual media budget.
Manages direct marketing efforts in the US Hispanic marketplace; provide strategic & copy direction.
Works with internal marketing management to develop strategies for attainment of market objectives.
Manages research for brand positioning, copy testing & recall.
Develops, directs, supervises & executes advertising/promotional programs, both at the consumer & client level.
Negotiates contracts/agreements with talent management/agencies.
Produces & executes monthly sales presentations (which include assisting brand managers in the development of seasonal marketing programs).
Creates & produces promotional materials: POPs, shelf-talkers, etc.
Experience
5-7 Years
Level
Executive
Education
BA
Director Of Advertising / Resume
Objective : 15 extensive years of experience in: Business, Marketing, Sales, Advertising and Public Service sectors. I am efficient, prompt, trustworthy, hardworking, Self-motivated, and able to work under own initiative or in team setting. As a Team leader, I am highly organized and detailed oriented. As a dedicated professional I have excellent interpersonal and superior follow-up and communication skills.
Skills : Microsoft Office, CRM Software Including ACT, Goldmine, Custom Programs For Contact Management.
Description :
Consistently exceeded monthly/quarterly/annual revenue goals within the $12 million annual advertising revenue plan to keep the Daily Herald among the leading profitable newspapers in the country.
Lead newspaper team in developing and launching new website, mobile and tablet news/advertising projects tripling annual digital revenue in 2010, 2011 and 2012 versus prior year.
Partnered with 100's of local, regional and national businesses to expand their marketing programs and grow their annual advertising budgets with digital and options.
Proficient in analyzing and extracting digital audience data to help better market products and services.
Worked closely with local business groups, Chambers and not-for-profits to find mutually beneficial programs to help the newspaper and their organizations grow in the community.
Coordinated senior management, sales, creative and digital teams in strategic planning, digital training, staffing and compensation programs.
Participated in Lee Enterprises Leadership Management program helping to train and inspire local advertising, design and digital staffs across the company to grow and succeed.
Conceptualized and launched new monthly advertising magazine to compete in the direct mail market in Utah County creating over $1,000,000 in new revenue during 2011-2012.
Launched new home owner direct marketing campaign localized by city in summer of 2012 to connect new movers and local businesses creating a $500,000+ annual new revenue stream.
Experience
2-5 Years
Level
Junior
Education
Bachelor Of Arts In Education
Director Of Advertising / Resume
Summary : Senior Level Facilities and Property Manager with extensive experience in business, facility and property management. Proven ability to utilize strong analytical, problem-solving, management, and marketing skills to improve operations and institute best practices. A recognized leader with powerful communication, team building and negotiating skills.
Responsible for all advertising marketing programs, creative team, sales revenues and associated budgets for both Evansville Courier & Press and The Gleaner newspaper properties.
Led multiple sales teams in multiple locations with sales and marketing initiatives that included both new business acquisition and retention/growth of existing accounts for both digital and print sales.
Sales teams included both inside call center sales staff as well as outside sales staff.
Increased advertising digital sales, including SEM/SEO and Facebook sales this year, up 17% to plan and 23% to last year.
Increase in sales due to leadership responsibility restructure, training and marketing, along with focused sales effort that included appropriate sales goals and incentives.
Increased advertising automotive sales this year, up 14% to plan and 6% to last year.
Worked closely with key accounts team while meeting multiple times with each major auto dealer and their respective decision maker(s).
We presented programs that created appropriate monthly packages, based on customer needs analysis, that were compelling in demonstrating the effectiveness of these packages to provide solid return on investments.
Reorganized the advertising creative team and process, creating a pooled creative environment that included an initiative for outsourced creative.
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