Director of Demand Generation Resume
Summary : As a Director of Demand Generation, responsible for the strategy and execution of marketing programs that capture and nurture marketing leads across multiple channels.
Skills : Strategic Planning, Digital Marketing Expertise.
Description :
- Developed and executed demand-generation initiatives to drive new leads and nurture our existing database of leads.
- Designed and executed marketing campaigns aimed at generating leads and driving sales.
- Improved operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of marketing spend.
- Improved the efficiency and effectiveness of our marketing automation system to better nurture leads, increase conversion rates to marketing qualified leads, and improve the integrity of the overall database.
- Developed integrated paid and organic programs that significantly increase the marketing database and overall pipeline (Google PPC, content marketing, webinars, and events).
- Worked with the content marketing and sales teams to develop (write, drive review process, publish) and promoted marketing materials to drive awareness and interest.
- Analyzed campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision-making and next steps.
Experience
7-10 Years
Level
Consultant
Education
BBA
Director of Demand Generation Resume
Summary : As a Director of Demand Generation, plan, build, and run inbound and outbound marketing programs to drive and accelerate pipeline growth.
Skills : Analytics, Lead Generation.
Description :
- Created and executed multi-channel demand generation strategies that are aligned to persona's / audiences and our sales objectives to support pipeline and revenue goals.
- Helped construct and bring to life marketing programs, and successfully created and rolled out highly targeted and broad demand generation programs that engaged and advanced interest across the prospect and customer lifecycle.
- Able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel, and help speed up sales velocity.
- Analyzed marketing program outcomes in detail, drew insights, and presented results clearly to inform decision-making.
- Led, nurtured and developed and team of marketing program managers and SDRs.
- Responsible for the budget and reporting on ROI.
- Understood lead scoring and the enterprise B2B sales revenue lifecycle, including MQLs and SQLs, and knew marketing automation platforms (Eloqua, Marketo, Pardot) and CRM systems (SFDC, Microsoft Dynamics).
Experience
7-10 Years
Level
Senior
Education
B.A. (Comm)
Director of Demand Generation Resume
Summary : As a Director of Demand Generation, define, execute, measure, and refine a creative, compelling, and effective marketing revenue strategy for our growing enterprise software solutions business.
Skills : Content Development, Project Management
Description :
- Expert in a demand generation leadership role, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles.
- Managed demand creation by planning, developing, overseeing the implementation, and optimizing the appropriate demand generation programs and schemes.
- Determined and monitored the KPIs for different demand-generation activities and initiatives.
- Tracked and measured the effectiveness of the executed demand-generation campaigns.
- Identified the best ways to improve the existing demand generation strategies.
- Managed and optimized the company’s advertising budget allocation, striving to increase revenue through effective inbound and outbound tactics.
- Collaborated closely with sales and marketing teams and implemented an effective feedback loop to optimize lead generation, improve pipeline acceleration, and maximize sales.
Experience
10+ Years
Level
Management
Education
BBA
Director of Demand Generation Resume
Summary : As a Director of Demand Generation, will be in charge of developing the companys multichannel demand generation strategies and expected to cooperate with internal and external contributors to help them with strategy implementation.
Skills : Team Leadership, Data Analysis
Description :
- Oversaw the company’s social media presence and developed data-driven social media strategies to improve engagement, when necessary.
- Developed databases targeting key markets and verticals.
- Worked closely with sales and marketing teams to ensure a unified approach.
- Managed team to attain daily activity metrics of outbound calls, decision-maker contacts, and qualified leads.
- Amplified qualified leads, opportunities, and pipelines to meet or exceed growth targets across business segments.
- Managed all inbound and outbound demand generation channels and determined the tactical mix between email, digital advertising, SEO, webinars, and social.
- Managed demand generation campaign performance in terms of evaluating results tactic by tactic and optimizing performance over time, testing variables in the plan to improve future performance, analyzed and reporting results effectively.
Experience
7-10 Years
Level
Senior
Education
BBA
Director of Demand Generation Resume
Summary : As a Director of Demand Generation, design and oversee the execution of multi-touch demand creation programs, based on both inbound and outbound tactics that drive pipeline creation and revenue growth.
Skills : Marketing Technology, Pipeline Management
Description :
- Worked with Sales/Marketing to develop end-to-end campaigns, from ideation to execution to tracking results.
- Maintained a feedback loop between sales and marketing to optimize lead-generation campaigns and identified opportunities for pipeline acceleration and sales conversions.
- Worked with the content team to create compelling and consistent messaging for email and social media campaigns.
- Worked with website resources to ensure that inbound traffic to our website converts into leads.
- Set program goals, analyzed campaign results in detail, drew insights, and made data-based adjustments.
- Built reports and dashboards to monitor lead gen activity.
- Evaluated, selected, and managed outside vendors that contributed to the demand creation programs.
Experience
10+ Years
Level
Management
Education
B.S. (Comm)
Director of Demand Generation Resume
Summary : As a Director of Demand Generation, responsible for managing and generating demand through marketing and content advertising, as well as creating diverse opportunities for generating income and sales.
Skills : Communication Skills, Budget Management.
Description :
- Developed our account-based marketing programs to help land and expand key accounts.
- Monitored existing and developing technologies to help organizations in Demand Gen efforts and made recommendations for process and results improvements.
- Managed email deliverability, database hygiene, subscription management, and compliance with opt-in laws and regulations.
- Ensured compliance with CAN-SPAM, GDPR, and other relevant regulations.
- Developed and implemented a multiyear demand generation strategy aligned with overall marketing and business objectives.
- Planned, executed, and optimized multi-channel demand generation campaigns across product lines and geographies to generate high-quality leads.
- Collaborated with content, design, and digital marketing teams to create compelling and targeted campaign assets.
Experience
7-10 Years
Level
Consultant
Education
BBA
Director of Demand Generation Resume
Summary : As a Director of Demand Generation, led a global team in driving pipeline and revenue growth through best-in-class demand generation tactics, campaigns, execution, and measurement.
Skills : Project Management, B2B Marketing.
Description :
- Implemented lead generation programs to drive marketing-sourced pipeline for Sales.
- Utilized both inbound and outbound marketing tactics to capture and nurture leads.
- Informed the optimal lead scoring and routing approach to optimize the quality of leads.
- Evolved our analytics and technology capabilities to support demand-generation programs
- Established KPIs and metrics for demand-generation initiatives in alignment with our Sales and Marketing teams.
- Analyzed campaign performance and provided insights for continuous improvement with support from our marketing and sales analytics teams.
- Developed clear and succinct narratives that educate and engage senior leadership.
Experience
10+ Years
Level
Management
Education
BBA
Director of Demand Generation Resume
Summary : As a Director of Demand Generation, partner with Sales, Marketing Ops, Sales Ops, and Product Marketing to set the vision for compelling multi-year demand generation strategies, content, and other offerings mapped to key buyer personas across their lifecycle including acquisition, retention, and expansion.
Skills : Marketing automation, Salesforce.
Description :
- Partnered with Product Marketing to prioritize target audiences and segments and tailor campaigns to effectively reach and engage them.
- Collaborated with the sales team to understand lead quality and make data-driven adjustments to improve conversion rates.
- Developed the strategy for integrated marketing campaigns that span promoted content, webinars, eBooks, paid ads, field events, direct mail, inbound and outbound sales activations, and more.
- Established the frameworks and capabilities for evergreen/programmatic campaigns and spearheaded strategic, time-bound campaigns.
- Collaborated with content, brand, product marketing, and performance marketing teams to develop and execute integrated campaigns.
- Reported on inbound and outbound campaign/channel performance, focusing on pipeline creation and efficiency metrics.
- Worked closely with product marketing on bringing new features and products to market.
Experience
7-10 Years
Level
Senior
Education
BBA
Director of Demand Generation Resume
Summary : As a Director of Demand Generation, responsible for leading pipeline generation efforts to drive new customer logo growth and customer expansion opportunities.
Skills : Problem-solving and critical thinking, Direct Marketing, Marketo
Description :
- Owned all digital demand generation channels including SEM, paid social, webinars, paid sponsorships, SEO, and integrated campaigns.
- Developed best in class strategies to generate demand in multiple market segments including Commercial, Mid-Market, and Enterprise.
- Led, mentored, and scaled a high-performing global demand generation team of 15+ to drive pipeline growth, new customer acquisition, and cross-sell/upsell opportunities.
- Built a culture of constant testing and optimized to improve channel performance and ROI metrics.
- Worked cross-functionally to drive alignment amongst marketing, sales, and supporting go-to-market teams.
- Built out a scalable, accountable demand generation function that is responsible for achieving lead/pipeline targets by segment and by region.
- Partnered closely with the content and SDR teams to develop compelling outbound campaigns and sequences focused on influencing mid-level and senior-level decision-makers.
Experience
7-10 Years
Level
Consultant
Education
BBA
Director of Demand Generation Resume
Summary : As a Director of Demand Generation, build a digital B2B marketing program that consistently generates a pipeline. This is an ideal role for a hands-on leader who loves building programs from the ground up and optimizing funnels.
Skills : Experience with AdWords , SAAS.
Description :
- Worked cross-functionally and utilized data to focus the team on the right initiatives in the right order.
- Maintained a strong connection between product marketing and a consistent experience across the customer journey.
- Worked with internal and external partners to create sustained, productive, iterative programs across demand-generation channels.
- Owned the delivery of our inbound pipeline numbers and aligned with sales and customer success leaders to help hit our new sales and expansion targets. Rigorously audited the full funnel, provided data-driven insights, and made adjustments swiftly to drive the business.
- Created and managed a budget that meets goals for pipeline growth.
- Developed trade show and field marketing strategy.
- Worked closely with sales and operations to build the target account list and ideal customer profile using data-driven insights.
Experience
7-10 Years
Level
Senior
Education
BBA
