Director of Digital Marketing Resume Samples

Description :

1. Closely collaborated with clients, staff, designers, and programmers to rebuild or redesign an unprofitable e-commerce site into a thriving source of income.
2. Analyzed web traffic data and online advertising ROI performance using Google AdWords and Omniture to report findings in clear, easy to understand manner.
3. On weekly basis generated sales report, promotion reports, customer visits from e-commerce.
4. Develop and implement general online marketing strategies for the products.
5. Design facebook, linkedin, and twitter paid ad campaigns based on clients target audience.
6. Successful record and an in-depth knowledge of blogs, web analytics, SEO, sem.
7. Integrated a first-ever financial, branding, and advocacy marketing outreach with a new content strategy and delivery process.
8. Helped achieve the top organizational goal of building brand identity by growing first-time website visits by over 16%.
9. Involvement in the product development process by collaborating with the art department and product development manager.

Experience

10+ Years

Level

Senior

Education

Masters in Finance

Description :

1. Provide digital leadership for new business opportunities including digital strategy development spanning owned, earned and paid media.
2. Manage, and develop content strategies leveraging vast experience in writing and editing for SEO, blog posts, social media, and white papers.
3. Interface with the product and engineering teams to rapidly design, iterate, build and optimize landing pages, learning centers, user flows, UX, and product funnels.
4. Defining campaigns and programs to meet and exceed quarterly sales lead targets, measuring performance, utilizing marketing automation platforms and CRM systems.
5. Partner with the marketing team to optimize marketing automation and lead nurturing processes through email, content, and social channels.
6. Provide customer analysis, segmenting customers, establishing the reporting infrastructure, tracking performance, and presenting the results to the team.
7. Managing, motivating and mentoring an in-house digital team, leveraging the team’s strengths through engaging and effective team management.
8. Increased engagements by 12% each week through spearheading the strategy for digital brand campaigns.
9. Recognized for increasing organic online visits by 52%, engagement by 48%, and user satisfaction by 24%.

Experience

5-7 Years

Level

Executive

Education

BS Internet Marketing

Description :

1. Designed new client acquisition funnels for traffic landing from direct URL, PPC campaigns, organic SEO, and social media.
2. Improved organic SEO by 20% by redirecting irrelevant, outdated traffic to new, optimized pages.
3. Managed internal programmers in the day to day additions, fixes, and improvements to four company websites.
4. Introduced mobile responsive elements to current website to improve user experience and lower previous 75% bounce rate.
5. Recommended cms solutions and development platforms for new mobile responsive website with Salesforce integration.
6. Recommended and interviewed design firms specializing in luxury brands for designing a new mobile responsive website.
7. Introduced mobile responsive pardot landing pages for incoming PPC traffic in an attempt to segment and identify visitors.
8. Created and managed drip campaigns and marketing automation for b2b, b2c, and b2b2c marketing and nurturing campaigns.
9. Helped manage a PPC project with a budget of $30,000 per month utilizing text and display ads on search and display networks.
10. Analyzed sales and customer behavior data to develop new direct marketing campaigns and strategies and establish KPIs.
11. Researched SMS opt-in policies in order to migrate currently opted-in users to a new multimedia SMS platform.
12. Introduced website mockup tools to conceptualize and test website pages and features before development.

Experience

7-10 Years

Level

Executive

Education

BA Communication

Description :

1. Optimized pages for page speed using google pagespeed (API) and Apache to obtain higher rankings on search engines (sem).
2. Trained digital department on best practices of b2c and new methods to ensure quality and efficiency.
3. Performed on-site SEO implementations to increase traffic to e-commerce website in English and Spanish.
4. Designed a new mobile website to increase orders and optimized current desktop pages.
5. Work with tech department and brand by analyzing traffic and making necessary changes for a better user experience and customer acquisition.
6. Planned and executed pay per click (PPC) strategy on platforms like Google AdWords, Bing, youtube, facebook ads, LinkedIn and Twitter advertising for the brand and consumer acquisition using Marin.
7. Optimized PPC campaigns by analyzing data and a/b testing, to bring more leads.
8. Monitored growth on mobile traffic and look for new opportunities to target this audience.
9. Managed a budget greater than $15 million a year in online advertising.
10. Ensure all teams understand the goal and work towards achieving results while identifying new e-commerce opportunities.
11. Managed external agencies in brand awareness thru social media networks like twitter, facebook Pinterest, Instagram, and google+.
12. Implement an e-mail marketing campaign using external tools like MailChimp to acquire new customers and get recent coupons and events to consumers in English and Spanish.

Experience

7-10 Years

Level

Management

Education

BS Information Systems

Description :

1. Lead and direct the digital marketing arm of the organization. Manage a group of key players: client services, digital marketers, designers, and copywriters.
2. Develop integrated marketing plans for multiple brands and national clients.
3. Optimize spend for clients, focusing on segmentation, reach and frequency exceeding desired KPIs.
4. Core capabilities merging traditional media with social media, online advertising, email marketing, SEO, and sem.
5. Develop campaigns across all marketing channels: print, social, email, electronic and digital.
6. Manage client accounts of minimum $70,000 annually. Currently the agency of record for 15 brands.
7. Highly developed skills in marketing, segmentation, CRM, brand and product positioning, strategic planning, sales, logistics and public affairs.
8. Execute and collaborate on problem-solving for win/win solutions with peer team members, management, and customers; effectively juggle multiple demands while working in a fast paced highly competitive environment.
9. Effectively operate as a matrix marketing manager in executing strategies and promotions from multiple areas of the company; unique ability to assess needs, formulate goals and devise strategies to effectively achieve all objectives.
10. Core capability in account and partnership management generating incremental revenue streams accounting for 30% of top line sales.
11. Introduced traditional media to digital media, creating synergistic marketing plans for our clients using digital marketing with traditional marketing. Increasing our reach and frequency across multiple demographics.
12. Realigned the department with better processes and systems to execute quickly and deliver better strategies to our clients.

Experience

7-10 Years

Level

Senior

Education

MBA

Description :

1. Responsible for corporate internet marketing department, servicing eight Harley-Davidson dealership and retail location websites and the corporate website.
2. Supervising direct and indirect reports. Designed a sales attribution system to track and measure how website visitors convert into sales. Developed new advertising initiatives that increased overall advertising performance.
3. Managing search engine marketing campaigns, including display, remarketing and search campaigns. Continuous improvements to optimize AdWords performance.
4. Email marketing with constant contact. Supervised the newsletter quality standards. Doubled the contacts by implementing customer information retention processes.
5. Facebook advertising. Designed campaigns to drive highly targeted traffic to the website.
6. Tested multiple targeting options to optimize for a lower cost per click and higher conversions.
7. Reduced advertising costs. Testing new AD creative and aligning campaign budgets to optimize for conversions. Restructured the entire display advertising program to receive.

Experience

10+ Years

Level

Consultant

Education

Associates

Description :

1. Directed digital marketing programs to drive business goals and objectives. Directed day-to-day content, creative and operations of website and e-commerce store.
2. Stood up website in-house and hired an internal team to manage development content.
3. Managed and mentored internal team as well as external vendor/agency resources to effectively manage projects on time and in the budget.
4. Implemented marketing automation program for online leads and customer communications.
5. Drove online strategies to grow quality traffic, increase conversions, decrease bounce rate.
6. Conducted extensive cro (a/b testing) to understand the UI/UX experience and increase conversions.
7. Collaborated with management, product marketing, it on promotional marketing programs.
8. Created content and led paid media and lead generation efforts including PPC, display, retargeting, video, and SEO for maximum targeting reach online.
9. Tracked key KPIs and shared dashboard with executives to track online sales to business goals.
10. Coordinated with offline channels (direct mail, events, and pr) on integrated marketing campaigns.
11. Set a social media strategy to increase engagement and mediate customer issues and escalations.

Experience

2-5 Years

Level

Executive

Education

MS

Description :

1. Manage a professional staff of 3 web, IT, social media staff and 2 outside contractors. Saved firm 1,000+man hours yearly for administrative teams by enabling auto attribution and mass update capabilities to CRM platform.
2. Serve as technology liaison with partners, associates and administrative staff for all marketing and digital initiatives such as websites, email, social media, intranet and mobile applications.
3. Manage external marketing relationships, 3rd party software applications. Full pl responsibly for $275k budget.
4. Increased firm revenue 15% utilizing local marketing initiatives including paid search, radio and print. Replaced the media budget with integrated digital content strategy sem and seo traffic.
5. Full social media community management: posting content, engaging with users, and managing the firm’s brand, all while maintaining confidentiality and law ethics.
6. Optimize social, inbound, sem and SEO strategies to decrease expenses and improve user engagement increased online leads from 500 to over 5k+ leads per month with 20% YoY growth via paid media, affiliates, and partners.
7. Implement a comprehensive digital strategy whose editorial calendar includes quarterly online press releases, bi-weekly blog posts, white-papers, digital renderings of speech presentations, case transcriptions and more.
8. Scraped and created firm master mail list from 11 years of legacy data resulting in over 110,000 subscribers. Execute detailed monthly email drip campaigns for targeted and segmented audiences.
9. Established digital marketing solutions team, providing content, landing pages, digital ads designed to generate traffic and leads, engage with clients and build a robust reputation management process.
10. Directed all online marketing efforts including email marketing, PPC, SEO, sem, display ads, landing pages, a/b multivalent testing and predictive modeling.
11. Integrated analytics, chat and CRM platforms giving firm stakeholders full visibility into consumer behavior.
12. Developed clear and concise monthly sql based reports, analyzed results, and prepared key presentations and recommendations for sales and digital management.

Experience

10+ Years

Level

Consultant

Education

MS IT

Description :

1. Drove the strategic, global digital marketing of websites, social media, mobile sites, email, display advertising, paid search and search engine optimization for the guided travel company.
2. Responsible for strategy, definition, design, development, maintenance, and analytics of all digital products in support of the corporate goals for four countries.
3. Design, user experience architecture, content management system, email platform and booking engine.
4. Collaborated with regional and channel marketing teams to develop global digital strategies and determine the appropriate market customizations while maintaining a consistent global brand message.
5. Established a global social content and media strategy, moving the company to a global Facebook page.
6. Achieving a 40% increase in engagement and a 60% increase in community size.
7. Leveraged analytics to inform data-driven programs and optimizations of paid media and search campaigns.
8. Partnered with a cross-functional team including global strategic marketing, information technology, pr, creative and product development.
9. Managed external vendors to execute against strategy and other business priorities, on budget and on time.
10. Facilitated implementation of SEO strategies across the websites and youtube.

Experience

10+ Years

Level

Senior

Education

BBA Marketing

Description :

1. Selected, planned and implemented a new online store locator for the website and mobile site, including a new "buy now" feature which allows users to find the product online for e-commerce transactions.
2. Improved the online product reviews and directed the implementation and planning that led to synchronizing new reviews on our retailer sites. Related promotion plan resulted in over 2,500 reviews with 62% at 5 stars, and it increased retailers website reviews by 90% along with an average of 4. 3 stars.
3. Increased web site satisfaction scores over the last two years by 4 percentage points while significantly increasing site traffic by over 40%. Usability improvements and new online tools have to lead to an increase in page views, video views and time on site while decreasing on-site search - an indication that users are finding content easier.
4. Collaborated with the insights and usability team to improve internal reporting, re-establishing KPIs, and integrating metrics into one dashboard.
5. Assigned one new direct report in the UK to plan, budget, develop and execute the corporate strategy to align our digital properties across global operations (8 countries).
6. Assisted in the social media planning along with the agency, and social media specialist which has lead to improved engagement scores, 20% increase in "likes" on Facebook, and new twitter "help desk" handle for the company and a 100% increase in video views on youtube.
7. Secured budget for enterprise-wide digital identity refresh, including the plan to further integrate our global brands and corporate messaging among our brand websites.

Experience

10+ Years

Level

Management

Education

MBA