Ecommerce Marketing Manager Resume Samples

Description :

1. Supported initiatives to acquire new customers while enhancing retention rates through targeted marketing efforts.
2. Designed and executed a customer retention journey that fosters engagement, increases customer loyalty, and maximizes CLV.
3. Collaborated closely with product, digital, IT, e-commerce, legal, compliance, and customer service teams to build, launch, and execute integrated marketing campaigns.
4. Monitored and analyzed campaign performance, customer behavior, and market trends to refine strategies and ensure continuous improvement.
5. Oversaw the creation of engaging marketing content that resonates with our target audience, supports our brand messaging, and drives organic search volume
6. Developed brand marketing plans to drive customer acquisition and engagement.
7. Led a data-driven marketing strategy, and collect consumer data to get customer insight to drive segmentation, targeted messaging, and CRM.

Experience

10+ Years

Level

Management

Education

MBA in E-commerce

Description :

1. Monitored and optimized all campaigns on a daily and weekly basis.
2. Conducted competitive research, analysis, and PPCSEM-related activities.
3. Responsible for reviewing SEM data for keyword insights and trends.
4. Conducted keyword research, reviewed ad copy, and established bidding strategies to meet and exceed established KPIs.
5. Created and implemented campaign AB test experiments to identify optimal campaign settings.
6. Used Google Analytics to develop insights and action items intended to improve paid search performance and meet channel goals.
7. Communicated with the Director of Marketing regularly to discuss goals and review performance.

Experience

10+ Years

Level

Management

Education

BBA in Marketing

Description :

1. Identified synergies between SEO and other digital marketing tactics as well as led research on new SEO techniques.
2. Continued to make recommendations to leadership on digital marketing strategies to enhance SEO and SEM capabilities.
3. Expanded Planet DDS organic footprint into previously untapped search space for both high-volume core business terms and broad match, long-tail keywords.
4. Updated existing pages to better match shifting search intent and generate fresh content from the search engines perspective.
5. Managed publication of search-optimized content, identify new content opportunities, and measure page performance
6. Strategized, developed, and executed all digital marketing including, SEOSEM campaigns, e-commerceD2C, email, social media, display advertising, and paid media campaigns.
7. Supported our paid media efforts to surface data-driven strategic opportunities for the Executive Leadership team, focusing on the optimization of our paid media spending regionally.

Experience

5-7 Years

Level

Executive

Education

BSc in IT

Description :

1. Developed KPIs and scorecards to track initiative progressperformance to drive a focus on results and execution.
2. Prepared analytics, reports, and dashboards on the overall performance of digital marketing campaigns, including ROIsROAS and KPIs.
3. Shared insights and learnings cross-functionally to brand product and executive teams
4. Analyzed and evaluated end-to-end customer experiences across multiple channels and customer touchpoints.
5. Structured conversion points and optimized user funnels.
6. Developed and monitored campaign budgets across paid media, website, content, and social buckets.
7. Researched, analysed, and tracked consumer behaviorstrends, and implemented research into digital marketing campaigns.

Experience

10+ Years

Level

Management

Education

Cert in Digital Mktg

Description :

1. Kept current with emerging trends and opportunities in the digital marketing ecosystem.
2. Developed and implemented comprehensive strategies to maximize sales, profitability, and brand presence on the Amazon platform.
3. Continuously refined product listings through compelling content, high-quality imagery, and targeted keywords to improve search rankings and conversion rates.
4. Collaborated with our external agency to manage and optimize Amazon advertising campaigns, ensuring maximum ROI and achievement of performance goals.
5. Planned and executed effective promotional activities to boost product visibility and drive sales on Amazon.
6. Maintained optimal inventory levels to meet customer demand while minimizing excess stock.
7. Partnered with external agencies to proactively monitor and protect our brand reputation on Amazon, preventing unauthorized sales and ensuring brand integrity.
8. Managed a cross-functional team to optimize the user experience, resulting in a 25% reduction in cart abandonment rates.

Experience

5-7 Years

Level

Executive

Education

Dip in E-commerce

Description :

1. Collaborated with our customer experience team to address inquiries, reviews, and concerns promptly, ensuring a positive and seamless shopping experience for our customers.
2. Fostered strong relationships with marketing, sales, production, logistics, and customer experience teams to align on business objectives and achieve optimal results.
3. Provided guidance and mentorship to a team of 4-5 direct reports, fostering a culture of collaboration, accountability, and high performance.
4. Focused on major and small appliances, including air and floor care products.
5. Worked closely with Walmart Connect, third-party teams, and internal stakeholders to ensure the growth and success of our product lines on the platform.
6. Managed the process of uploading and maintaining product listings for major and small appliances, as well as air and floor care products. 
7. Ensured all product details (images, descriptions, pricing,) were accurate and optimized for customer engagement and conversion.

Experience

10+ Years

Level

Management

Education

MSc in Marketing

Description :

1. .Utilized the tools and data to improve visibility, search rankings, and conversion rates.
2. Worked with internal and external teams to enhance product content, and A content, and ensure compliance with the guidelines.
3. Collaborated with the Connect team to manage and optimize advertising spend on the Sponsored Ad platform.
4. Developed and executed strategies to increase brand and product visibility through paid campaigns.
5. Provided insights to third-party teams managing the Walmart ad account, guiding them on improving performance and ROI. 
6. Tracked and analyzed key performance metrics, including sales, traffic, conversion rates, and ad performance.
7. Generated regular reports to assess business performance and identify growth opportunities.

Experience

5-7 Years

Level

Executive

Education

AA in Business

Description :

1. Monitored and responded to customer feedback through Bazaarvoice Reviews to improve product credibility and engagement.
2. Partnered with cross-functional teams (marketing, sales, supply chain) to ensure product availability, timely updates, and promotional support.
3. Coordinated with the support teams to resolve any issues related to product listings, compliance, and performance.
4. Focused on emailCRM marketing to drive strategy and execution of customer acquisition and retention programs. 
5. Oversaw the e-commerce marketing calendar and led operations of campaigns from end to end, including strategy, creative, execution, and analysis.
6. Proactively recommended and implemented programs to drive site traffic and customer acquisition by improving existing programs and developing incremental channels.
7. Developed, executed, and optimized strategy for growth in balance with an owned e-commerce site.

Experience

5-7 Years

Level

Executive

Education

BA in Intl Business

Description :

1. Identified opportunities with key segments, and developed and presented AB tests to scale revenue and KPIs.
2. Managed planning and execution of email marketing calendar, tracking towards brand and sales objectives.
3. Worked closely with the Consumer Insights team to analyze customer data to develop strategies for retaining high-value customers and increasing lifetime spend.
4. Continually developed and maintained expertise in CRM strategies to increase customer lifetime value.
5. Worked with multiple teams across the company: Executive, RD, Merchandising, Creative, Sales, and Operations teams to develop brand marketing plans to drive customer acquisition and engagement.
6. Collaborated with tech and product teams to drive efficiencies and scale across EMEA territories, launching new product features and ensuring local requirements and customer needs are met.
7. Planned and implemented comprehensive paid search strategies to drive direct response and new user acquisition from Google Ads, Bing Paid Ads, Facebook, LinkedIn, and other dental industry-specific digital programs. 

Experience

10+ Years

Level

Management

Education

Cert in UX Design

Description :

1. Led the relationship with our external agencies to execute the global direction of brand stores.
2. Worked with the Amazon EU Sales Lead to develop an annual brand store refresh calendar.
3. Worked with local sales teams to customize local launch dates and inventory positions.
4. Led the relationship with the translation and item creation partner agencies
5. Ensured PDPs are optimized through Titles bullets, images, video, A Content, and hidden keywords.
6. Established by country budget with EMEA Consumer Marketing VP Amazon EU Sales lead based on forecast and vendor terms agreements.
7. Developed and implemented comprehensive growth marketing strategies to drive customer acquisition.
8. Conducted A/B testing on landing pages, leading to a 20% increase in conversion rates and improved customer engagement.

Experience

10+ Years

Level

Management

Education

MEC in E-commerce