Description :

1. Manage the email marketing strategy for the company that includes planning, email creatives & content, audience segmentation, testing, deployment, delivery and reporting of metrics.
2. Analyze email campaign results including the audience, offers, creative, deliverability, open rates, click through rates and conversion.
3. Generate daily, weekly, monthly, and quarterly performance reports, including the ability to recognize and troubleshoot data anomalies.
4. Contribute to the email strategy and the hands on execution of campaigns while closely tracking and analyzing customer engagement activities.
5. Stay abreast of the latest email marketing best practices, strategies, industry standards and implement best practices to improvise campaign open rates.
6. Implemented audience segmentation strategies which helped to improve engagement rate by 10.1%.
7. Partnered with affiliate product groups to design and execute targeted email campaigns, generating on average 15 million emails per month.

Experience

7-10 Years

Level

Executive

Education

PG Dip

Description :

1. Manage the execution of all email marketing communications including setup, proofing, testing, launch, analysis, and optimization worldwide for various departments worldwide.
2. Oversee the development and implementation of technical and operational email marketing strategies to enhance effectiveness in support of broader company objectives.
3. Develop and recommend new email marketing communication streams and personalized email messaging based on marketing data to more effectively align company objectives with audience needs.
4. Coordinate with project leads and designers on the creation of all email newsletters and campaigns.
5. Develop, unify and coordinate email marketing calendar to track communication strategy.
6. Work within IBM marketing cloud (silverpop) to monitor the maintenance, integrity, and security of email database.
7. Track email key performance indicators such as opens, clicks, and engagement trends to make recommendations for optimization.

Experience

0-2 Years

Level

Junior

Education

BS

Description :

1. Responsible for managing marketing automation efforts and manage all components of email scheduling, management, and deployment, ensuring an engaging client experience. 
2. Create, deploy and manage day-to-day email campaigns of varying complexity using marketing automation plat- form (Marketo), including simple one-off emails, blog post emails, drip and nurture campaigns.
3. Deploy and Manage Automation tools (Marketo), CRM data (SalesForce), data reporting tools (excel), and making simple updates to the website.
4. Partner with sales, marketing, and channels to help develop & implement email campaign plans, copy/content, and execution, including setup and manage email distribution lists, develop and manage the marketo-based leads.
5. Design and development of Forms, Campaign Landing pages, Tag/UTM assignments to ensure accurate tracking.
6. Code and deploy all email communications to clients and prospects, including marketing emails, client communications, pre- and post-event communications, product communications, etc.
7. Develop email marketing best practices and ensure we are delivering consistent communications, creating a positive experience while staying in line to brand guidelines.

Experience

0-2 Years

Level

Junior

Education

BS Business Admin

Description :

1. Create Email Marketing strategy for the organization and drive entire email marketing campaigns that include Copywriting, design, coding, and deployment through ExactTarget program.
2. Implemented testing and segmentation strategies into email marketing campaigns to drive optimized open rates and increased leads.
3. Tracked weekly large-volume (1 million+) email blasts, triggered sends and email alerts within ExactTarget email platform.
4. Strategized and implemented efforts to increase email deliverability performance utilizing returnpath.
5. Optimized segment space automation growth by leading email marketing strategy, including message, segmentation analysis and content creation.
6. Strengthened branding initiatives by working with CRM, creative and sales teams to improve customer experience through email campaigns, monitoring and analyzing performance data, and identifying needed changes and improvements that maximize outreach.
7. Sustained an optimal IP sender score , enhancing inbox delivery and corresponding metrics while improving delivery metrics.

Experience

2-5 Years

Level

Junior

Education

BA in Business

Description :

1. Email marketing account management of approximately 30 automotive dealership accounts, with an average customer email base of 12,000 each.
2. Proactively managed each dealership account through regular account reviews, follow-ups and reporting to evaluate the effectiveness of digital marketing campaigns.
3. Designed custom email campaigns through Photoshop and Dreamweaver (CSS, HTML) and ensure each email is deliverable with approved spam scores.
4. Worked with partners across company departments including social media, paid search and website management to make certain of continuity of message across digital platforms, in addition to data teams to ensure accurate and up-to-date customer data.
5. Collaborated with product managers to improve customer-facing reports and campaign loading efficiency.
6. Assisted in redesign and implementation of an automated lifecycle email program, resulting in an increase of average click to open rates from 3. 79% to 38. 84%.
7. Successfully project managed numerous email campaigns simultaneously with high deliverability rates and open rates.

Experience

2-5 Years

Level

Executive

Education

BA

Description :

1. Lead in major core email campaign initiatives and standardize each program across properties by working with direct marketing directors, managers and database analysts.
2. Research and maintain awareness of email marketing trends, best practices, and technologies.
3. Work closely with quality control teams to ensure email acquisition data is latest and accurate before importing into the master database and email marketing platforms.
4. Analyzing data and implementing testing results to improve clicks, opens, redemptions and engagement.
5. Document email marketing process and train new employees on email standards, building emails, subject lines, and tips for higher deliverability.
6. Creating and implementing new email campaigns for planned, core and special events to promote higher engagement and redemptions.
7. Build, manage and optimize loyalty email programs by creating easy to build strategies that allow emails to contain a large amount of information but still be effective.

Experience

5-7 Years

Level

Executive

Education

BA

Description :

1. Responsible for the implementation and launch of email campaigns for full-service clients of an enterprise level email service provider.
2. Tasks include project management of email campaign process; setting up campaigns in the BH system, scheduling and coordination of creative and QA resources, obtaining client approval and launch of campaigns within approved timeline.
3. Additional duties include campaign reporting, creative support, quoting and scoping custom development requests, facilitating client creative reviews, resolving client system issues and troubleshooting email rendering problems.
4. Started on the email marketing team that focused on creating a customer journey through a series of triggered emails and newsletters.
5. Transitioned from Responsys to e-dialog then from e-dialog to ExactTarget (now on Salesforce marketing cloud), transferring all of the data and creatives.
6. Provided analysis and insight on campaigns in order to improve efficiency in future mailings.
7. Created workflow for B2B campaigns with the marketing team and maintained the calendar for the email campaigns.

Experience

10+ Years

Level

Management

Education

Journalism

Description :

1. Responsible for email deployment, testing, data management, deliverability, analytic reporting and adherence to established email best practices for a fast-paced interactive agency.
2. Served as a subject matter expert on email marketing for current and potential clients with regard to functional execution, design, and strategy.
3. Implemented streamlined procedures to improve email production efficiency between email programmers, account executives and myself; resulting in fewer email rendering errors and faster turnaround time for client emails.
4. Minimize list decay & Unsubscribes while increasing the productivity of email sends with A/B testing.
5. Ensure alignment in brand voice and messaging throughout the customer journey. Manage creative.
6. Aspects to ensure strong design and content for communications consistent with brand and marketing strategies.
7. Work closely with the crm team to identify customer segmentation strategies, campaign response.
8. Manage SMS program for both brands including content creation, strategy & execution.

Experience

2-5 Years

Level

Executive

Education

BA Mass Communication

Description :

1. Managed deployment and design of CRM data driven email communications used to generate e-commerce based loan submissions.
2. Launched email campaigns, with primary focus on new broker acquisition, FastQual 
   acquisition, Performing/Non-Performing/At Risk brokers, Tradeshow and annual promotional contests for obtaining new business.
3. Management of the ESP vendor relationship, and maintain compliance with CAN-SPAM act.
4. Planning and maintaining the email schedule, compiling and analyzing email metrics, designing/coding email utilizing dynamic content, segmentation and personalization for maximum relevance and deliverability.
5. Responsible for email deployment, marketing database hygiene, reporting metrics, scheduling and list pruning. 
6. Redesigned and optimized existing email campaigns to adhere to current industry design, coding and best practices guidelines.
7. Acted as subject matter expert for email marketing and consulted with external departments, and company subsidiaries with regard to email best practices and CAN-SPAM compliance.

Experience

2-5 Years

Level

Executive

Education

BSIS

Description :

1. Full ownership of Marketo for the setup, maintenance, and analysis of nurturing, drip and triggered email communications and A/B testig.
2. Create the copy, images, and design of emails for campaigns and worked closely with key stakeholders to align objectives.
3. Continous A/B testing and optimization led to the open rates growing from an average of 14.8% to 22.6%, while deliverability rose to above 98% and CTR improving to 8%.
4. Built a new lead scoring system and lead status model in Marketo to more accurately qualify leads for sales outreach.
5. Grew MQL leads from email campaigns by 27% since June that lead to sales conversion improvement by 30%.
6. Optimized Marketo system functionality by establishing guidelines for email marketing campaigns by defining timelines, requirements, and deliverables for development and launch.
7. Executed lead nurturing (drip) and email marketing campaigns via Distribion & hHubSpot marketing.

Experience

5-7 Years

Level

Executive

Education

Applied Computer Science

Description :

1. Hired to manage, design and analyze data on marketing efforts using Marketo for global online education and training company.
2. Handled all email marketing elements end-to-end including creative, setup, segmentation, and testing, plus analysis. 
3. Improved email performance metrics through analytics: Identified trends and lead behavior through analytics that drove better performance for email marketing.
4. Open rates increased by 11% and CTR increased by 9%. MQLs increased by 17% and SQLs improved by 26%.
5. Enhanced Marketo marketing automation functionality: Implemented progressive profiling and dynamic content. This effort increased the number of data points of each contact from 6 to 18 across demographic, firmographic and behavioral attributes.
6. Built Marketo email marketing platform from the ground up: Created lead scoring, lead status and lifecycle model. Worked with CRM team to identify optimal data flow.
7. Added more than 20 segmentation attributes to each lead for enhanced targeting.

Experience

2-5 Years

Level

Junior

Education

BS

Description :

1. Responsible for development of email campaign calendar and provide direction to design and copywriter resources, based on email best practices and past results.
2. Responsible for day to day execution of email campaigns, via Bronto, to US and Canadian customers.
3. Responsible for providing bi-weekly analysis and reports to management highlighting results of both batch and automated programs.
4. Responsible for A/B testing for the purpose of optimizing open rates, click rates, and conversion rates.
5. Successfully implemented an abandoned cart program, welcome series program, reactivation program, and purchase anniversary program.
6. Launched pop up program to collect email addresses and gathered over one thousand email addresses over three months.
7. Successfully launched an integrated campaign for replenishment products, including design and direction for email and landing page. End-to-end ownership of email marketing campaigns by coordinating activities of design, content and technical teams to meet multiple, interdependent deadlines.

Experience

7-10 Years

Level

Management

Education

BS Marketing

Description :

1. Provide support and manage client's email marketing after onboarding using Cobalt's proprietary On-Station product for 35+ auto dealerships; 
2. Utilize a combination of life cycle and advocate marketing to drive superior ROI for dealers ~ 80-100 service and sales campaigns a month using tools such as targeting metrics, html, Dreamweaver, Adobe Photoshop and email best practices.
3. Review campaign results with each dealership monthly to determine effectiveness and strategize 
4. Successfully managed CRM for assigned dealerships resulting in high client engagement, retention and satisfaction.
5. Collaborated with and creatively used campaigns to help dealerships engage with their customers and drive both service appointments and sales.
6. Effectively used database targeting to help dealerships meet and exceed their ROI 
7. Ability to juggle and prioritize time and projects, multiple dealership demands and consistently lead the team in output numbers while having low margin for error

Experience

5-7 Years

Level

Consultant

Education

MBA Marketing

Description :

1. Set up email marketing campaigns in Silverpop, distributed email proofs for approval, conducted A/B tests and subject line tests, created/cleaned lists and deployed emails, including ad-hoc emails
2. Managed reporting of campaign results and provide results to Education, Nursing and Business teams and made strategic recommendations to the Director to improve email process and success.
3. Implemented tests to be executed within email marketing campaigns to better understand what messages and timing best drive conversion from our email audience.
4. Created and documented the new process for cleaning list and querying against opt-out database to ensure our adherence to CAN-SPAM.
5. Implemented welcome series for Retention team, deadline and re-engagement campaigns.
6. Monitored sender reputation and email deliverability, via ReturnPath Sender Score and Silverpop metrics.
7. Reduced mail block rate by over 15% from last year, which led to better IP reputation and higher engagement

Experience

5-7 Years

Level

Executive

Education

BS

Description :

1. Responsible for the development and execution of email sends averaging 35-65k a month. 
2. Email open rates 20% above industry average, with similar click-through rates.
3. Create contact email nurturing workflows based off of website interaction. 
4. Primary manager of Hubspot contact database, developing smart lists, establishing segmented audiences, executing, editing, and approving all list imports to our Hubspot portal of over 200k contacts. 
5. In charge of developing Standard Practice documentation and processes for all marketing emails.
6. Proofread/test emails to ensure all web links, images, and subject lines are correct.
7. Track deliverability and click/open rates in relation to the number of subscribers in the database.

Experience

0-2 Years

Level

Junior

Education

BFA Media Arts