Description :

1. Serve five primary clients in information technology, trade association and visual communication fields.
2. Provide expertise in the areas of marketing, strategic planning and project management.
3. Develop and execute effective brand, marketing and communication strategies.
4. Create new business opportunities by finding and connecting with prospects in targeted industries, identifying needs and working with clients to develop tailored customer proposals.
5. Represent clients in business development presentations, meetings and conventions.
6. Align client goals with social media presence and website content creation.
7. Contacted individuals reached through select purchased lead sources.
8. Consisted of individuals experiencing serious debt problems and who were seeking debt relief.

Experience

2-5 Years

Level

Junior

Education

Marketing

Description :

1. Develop marketing campaigns that align with client goals, including targeting recommendations, test & learn opportunities and product forecasting.
2. Identify opportunities to improve / optimize marketing program performance.
3. Advise, recommend and develop branding solutions.
4. Research consumer behavior and preferences.
5. Provide creative and functional insights to deliver an online presence that aligns with client marketing strategies and goals.
6. Influence product development with industry research/ evaluation and product reporting.
7. Consult on marketing campaigns and assist marketing collateral development including newsletters, brochures, promotions, website copy/design, social media content, e-newsletters, etc.
8. Analysis, as it relates to competition, marketing strategies and pricing.

Experience

7-10 Years

Level

Management

Education

Master Of Art

Description :

1. Developed and implemented multi-channel marketing campaigns for the entertainment industry.
2. Campaigns featured event information delivered via print, online, email and other digital channels of distribution.
3. Provided event staffing and talent agency services to production companies and venues.
4. Booked, contracted, scheduled and coordinated travel itineraries for artists.
5. Production manager and event coordinator for one off and weekly events.
6. Oversaw all aspects of production including equipment set up, security details, door procedures, stage management and production break down and cleanup.
7. Drafted and negotiated performance contracts, investor agreements, online distribution agreements with music publishers and venue rental agreements.

Experience

5-7 Years

Level

Executive

Education

Technology Management

Description :

1. Work with clients to develop and implement campaigns.
2. Analyze and review their web content and make recommendations to improve material and SEO.
3. Provide clients with Google Analytics and review the data with clients.
4. Write press releases, web and blog content.
5. Develop and design marketing collateral and source printing.
6. Act as media buyer for traditional and digital campaigns.
7. Develop and execute email and mail marketing campaigns.

Experience

7-10 Years

Level

Consultant

Education

Business Management

Description :

1. Provided advertising promotions and marketing services for local businesses in the Philadelphia area.
2. Managed a combination of effective radio campaigns, mobile text marketing, social media, creative videos, email marketing, landing page designs, develop websites, blogs, SEO, and special event marketing.
3. Utilized professional experience and skills to develop lead generation to increase market presence, traffic and sales.
4. Additional serviced include target market research, analyzing and evaluating the effectiveness of marketing programs, cost and ROI, providing new and innovative ways for clients to reach their target market fast.
   
5. Completed campaign management for on-air radio promotions, online websites, mobile and on-site special events.
   
6. Supported collection of receivables
7. Developed capabilities to produce creative and effective campaigns
   

Experience

7-10 Years

Level

Management

Education

Marketing

Description :

1. Helped small to mid-size businesses with basic marketing needs, ranging from direct marketing to social media; business-to-consumer to business-to-business; and customer acquisition to customer retention.
2. Created full-scale marketing plans, including company and industry reviews, setting sales objectives, researching target markets, and recommending tactical marketing tools.
3. Kept abreast of current marketing trends through online classes, workshops, and self-learning.
   
4. Developed marketing programs for a variety of business-to-business clients.
5. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.
6. Planned and executed events, taking responsibility for the creative, technical, and logistical elements.
7. Included overall event design, brand building, marketing and communication strategy, audio-visual production, script writing, logistics, budgeting, negotiation, and client service.

Experience

7-10 Years

Level

Management

Education

Bachelor Of Arts

Description :

1. Result-oriented professional with strong retention and loyalty experience.
2. Managed internal resources and external teams (IT, BI, vendors and clients) to add features and benefits to loyalty programs.
   
3. Worked experience with Google Analytics and Omniture's SiteCatalyst.
   
4. Created actual marketing pieces, such as newspaper ads, posters, brochures, business cards, and flyers.
5. Established trusting relationships with clients, community and Sinclair and meet all commitments with adequate preparation, delivery and follow-through
6. Met or exceed revenue targets for existing, new, and digital business, as well as corporate initiatives and develop a strategy to support achievement of goals.
   
7. Supported quality deliverables to drive client results.

Experience

5-7 Years

Level

Executive

Education

Media Communications

Description :

1. Assisted with functions related to the marketing strategy and delivery of new product dedicated to enhancing membership value proposition.
2. Refined and tested online sales kit collateral.
3. Generated print and online marketing materials and messaging that reinforce brand value proposition to retain, acquire and strengthen key partner relationships.
4. Manage 10-person street team and coordinate events aimed to strengthen the customer-product/service relationship and influence sales.
5. Refined brand voice in customer communications to appeal to target audience.
   
6. Researched, pitched and executed on low-cost, creative ideas to garner publicity.
7. Utilized social media and data analysis to increase brand popularity.

Experience

7-10 Years

Level

Management

Education

Brand Management

Description :

1. Provided marketing project management, documentation & copywriting, data analysis & reporting, and creation of marketing tools.
2. Past clients included the Walgreen Company, Beam Global Spirits and Wine, Fenwal, Inc., and Charter Dura-Bar.
3. Initiated, developed, and nurtured relationships to produce additional revenue.
4. Collaborated with ad-hoc project teams to propagate leads and establish key client connections.
5. Grew company exposure through professional networking, social networking, and printed promotional materials.
6. Served as primary liaison and central point-of-contact for resolution of issues at all levels.
7. Conducted detailed analyses of client's product category and price level performance.
8. Assisted with pricing structure alignment and adjustments between client and its subsidiaries.

Experience

10+ Years

Level

Senior

Education

Master Of Business

Description :

1. Created weekly digital newsletters and print advertisements for current promotions.
   
2. Attended networking events on behalf of said company.
3. Created Excel spreadsheets of current and potential clients.
4. Collaborated with clients to assess marketing and communications challenges and find creative solutions.
5. Concepted and developed copy for articles, brochures, websites, sales collateral, direct mail, newsletters, blogs and more.
6. Managed speaker bureau projects for leading Boston-based biotechnology client.
7. Lead development of tracking and reporting solutions for Speaker's Bureau, plus internal SOP's for client trainings.

Experience

2-5 Years

Level

Junior

Education

Environmental Science

Description :

1. Helped with 3 brands specifically, references on request.
   
2. Helped identify upcoming shoe trends, bloggers and create an audience for the fashion outlet.
   
3. Helped translate mobile sales and information, into workable action items.
4. Worked with different app developers, teams and different companies/brands to help cross leverage the HK market for online shopping.
5. Discussed options with info architects, UX experts, and led digital strategy.
6. Created and evaluated business marketing plans.
7. Researched and build campaign solutions, including overall branding and creative and ensure campaign execution meets client expectation.

Experience

5-7 Years

Level

Executive

Education

International Studies

Description :

1. Recruited as the first marketing professional for a company whose only prior marketing was advertisments in yellow pages and church bulletins.
2. Developed and executed comprehensive marketing strategy plans.
3. Designed, launched and managed email marketing campaigns Analyze and measure the success of blog posts, and other content.
   
4. Make data driven recommendations concerning the direction of the marketing strategy.
5. Assisted client allocate a cost-effective marketing budget.
6. Generated revenue for the station and meet monthly goals through effective outside sales techniques.
7. Developed new business and create results for clients through creative and effective targeted campaigns.

Experience

5-7 Years

Level

Executive

Education

BS In Marketing

Description :

1. Created and evaluated business marketing plans.
2. Created weekly digital newsletters and print advertisements for current promotions.
3. Attended networking events on behalf of said company.
4. Created Excel spreadsheets of current and potential clients.
5. Created content for pages Press releases Bachelors of Arts, Copywriting for product videos Summa Cum Laude.
   
6. Shaped ideas and supervised the establishment of marketing campaigns.
   
7. Worked with clients to implement campaigns from concept to completion.

Experience

7-10 Years

Level

Management

Education

Environmental Science

Description :

1. Managed a team of writers, designers, and vendors as appropriate for client projects.
2. Assisted in public relations and creating press releases.
3. Proofread, edited, and formatted copy for web.
4. Assisted clients in creating marketing materials for the web.
5. Established email and direct mailer campaigns.
6. Worked with designers to concept creative to establish brand awareness.
7. Created print and online marketing collateral for SMB clients.
   

Experience

10+ Years

Level

Senior

Education

Business Administration