Successful marketing needs a global audience and this is possible only through the Global Marketing Director. The job description includes bringing in more customers from across the globe through various marketing kinds, and market the company’s product effectively ruling out language barriers, different rules, and standards governing advertising. A well-drafted Global Marketing Director Resume mentions the following core duties – researching regional and local market trends in specific nations, identifying business opportunities in international markets, finding the sales and marketing channels that work best, setting revenue and lead generation goals for the foreign markets, researching the cultural mores of the new market, overseeing the creation of new materials for marketing campaigns abroad, and monitoring the performance of ads and other campaigns in specific markets.
To work in this capacity, the following skills are needed – a good understanding of the cultural differences and research strategies, knowledge of social media marketing, reputation management, and data analytics, familiarity with a variety of socioeconomic environments, and formulate appropriate strategies. A Master’s degree in Marketing is commonly seen on eligible resumes.
Objective : Global Marketing Director professional with experience in new product development and commercialization and crafting marketing strategies. Proven track record of building brands in highly competitive categories across multiple channels in domestic and international markets. Strength in creating and implementing strategic marketing initiatives from new product development through in-market execution to achieve sell-through goals.
Skills : Digital Marketing, Reporting and Analysis, Content.
Description :
Coordinated international sales team initiatives resulting in over $10 million in gross revenues.
Oversaw sales force of over 100 sales associates.
Established pricing matrix for all SMG domestic and international partners.
Established and managed Exchange Service International (SMG corporate partner) present.
Executive responsibilities extended to all domestic operations including public and private high school recruitment, international marketing, strategic planning which includes expense forecasting, Department of State compliance.
Developed strategic partnerships with over 400 international recruitment agencies, in 46 countries.
Successfully recruited over 65 U.S public high school districts for ESI F-1 High School Program.
Experience
2-5 Years
Level
Executive
Education
M.S. In Business Marketing
Global Marketing Director Resume
Objective : Global Marketing Director professional soccer player. Multiple marathons. Results oriented trilingual executive with 15+ years of experience in global marketing, branding and management within consumer lifestyle/sporting goods industries. Expert at understanding consumers, turning strategy into action, and action into results. Team-builder, active listener, problem-solver, motivational leader with vision, highly-effective within cross-cultural environments. Passionate about creating a better and healthier future.
Skills : Cross-Functional Team Management -Global Branding.
Description :
Directed the Wilson Racquet Sports global brand, marketing strategies and execution.
Managed a global marketing team to ensure effective positioning and execution to support Retail, DTC, Digital and sales.
Launched Roger Federer's new racquet.
Built social media campaign (#Betterer) and microsite o Grew DTC database to more than 100,000 consumers in less than 4 months.
Created and executed an extensive global grassroots demo events calendar for 2014-15 o More than 300 events globally and sales increase of 20%.
Built a VIP program for avid youth players to convert them into users o 2,000 influencers converting to Wilson YTD.
Collaborated and supported more than 150 DSD and broad-line distributors to ensure consistency across all classes of trade.
Experience
2-5 Years
Level
Executive
Education
M.B.A In Finance
Global Marketing Director Resume
Objective : Entrepreneurial global marketing professional with successful track record of delivering category leading results for established and emerging brands. Hands-on leader who excels in both traditional and matrix organizations. Strong manager with a strategic and creative approach that delivers sales, share and loyalty. Relentless in the pursuit of success and The Big Idea.
Skills : Adobe Creative Suite, Microsoft Office.
Description :
Directed report to President & CEO, member of executive leadership team charged with overall business strategy and P/L.
Led marketing executive for Marley's Mellow Mood, leading brand of natural relaxation drinks, and Marley's One Drop, RTD coffee.
Led talented team responsible for all aspects of brand and retail marketing, including strategy, branding, portfolio management, communications, digital, experiential, field marketing/merchandising, shopper marketing, and new product innovation.
Oversaw brands in North America, Europe, and Latin America.
Managed a team of five direct reports, 12 field marketing reps, and agency partners.
Increased sales of Marley's Mellow Mood an average of 300% year-over-year, according to Nielsen; achieved nearly $30 million in sales in brand's second full year of business.
Managed marketing investment of more than $3.5 million to support brands' growth.
Experience
2-5 Years
Level
Executive
Education
B.A. In Communications
Global Marketing Director Resume
Headline : Working with the President and CEO to develop and execute a business development strategy and plan for ICRW Advisors across ICRWs global platform, which includes the U.S. and regional hubs in Nairobi and Delhi.
Skills : Microsoft Word, Typing 85 WPM.
Description :
Designer and manufacturer of electronic components and assemblies with $100M annual sales and 750+ employees worldwide.
Established the company's first marketing department, recruiting and building professional staff to support product marketing, strategic marketing, product management, marketing communications, data analysis, and customer satisfaction.
Directed strategic marketing, marketing research, product marketing, and marketing communications functions on a global level.
Defined company's core competencies and unique value propositions to grow market share in key target industries and a multi-channel promotional plan and budget, providing high-quality sales lead and strength of the brand image.
Built a sustainable Marketing Communications Strategy for lead generation and increased market awareness.
Established Product Management to move the company from an engineering-driven organization to a Market-focused company.
Delivered strategic product plans to fully exploit the market potential of each product family.
Experience
5-7 Years
Level
Executive
Education
GED
Global Marketing Director Resume
Headline : Ensuring a healthy pipeline by developing business with former and existing clients and cultivating relationships with new clients; meeting annual revenue and fee targets.
Skills : Business Development, Marketing, Digital Marketing, Advertising, Brand Management, Volunteer Management, Negotiation, Product Management, Analytics.
Description :
Drove merchandising and promotional programs for grocery accounts, including Ahold, Giant, Giant Eagle, HEB, Jewel, Kroger, Shaw's, Stop N Shop, Wegman's, WFM, and Winn Dixie.
Developed and implemented a successful affiliate program expanding sales and overall reach.
Redesigned website and shopping cart reducing overall bounce rate by 20% and abandon cart by 19%.
Markets served to include agriculture, horticulture, golf course, construction, automotive aftermarket, and industrial.
Directed management of the division's largest distributor.
Dotted line management of six sales managers.
Put in place two new distributors' P&L and budget responsibilities Traditional marketing responsibilities: advertising, conferences, sales literature, website, pricing, etc.
Experience
5-7 Years
Level
Junior
Education
Bachelor Of Science
Global Marketing Director Resume
Objective : As a Global Marketing Director, responsible for Monitoring trends and emerging issues in the field and ensures they are reflected in business development activities, Building the visibility and reputation of ICRW Advisors by acting as a thought leader on how private enterprise can catalyze global goals on gender equality.
Skills : Graphic Design, Web Development, Photography, Marketing.
Description :
Appointed to lead the entire marketing function through a turnaround.
Responsible for strategy, process, execution of three eCommerce brands in print and build brand awareness in software brands in the print industry.
Responsible for performance and revenue generation on each brand, reporting to CEO.
Developed and executed an entire e-commerce strategy for each brand to drive revenue to the business.
Worked with the development teams on a day-to-day basis to build a product roadmap and prioritize based on the resources, budget, and revenue goals.
Developed annual marketing plans that resulted in consistent sales increase in the print industry.
Spearheaded and developed content-driven marketing across all channels increasing traffic and sales in a six-month period.
Experience
2-5 Years
Level
Junior
Education
Bachelor Of Science
Global Marketing Director Resume
Objective : To secure challenging opportunities in marketing management which provides an opportunity to utilize my experience in customer relations, marketing strategy/communications, and organizational support within an international or domestic market environment.
Comprised of businesses with electrical components, high-temperature insulation, lithium-ion components, crucibles, and advanced armor systems.
Managed marketing functions/projects specifically related to divisional needs.
Consulted with global cross-functional teams or business line managers to provide marketing recommendations for a specific business or product line.
Developed the brand strategy for existing and new technology brands.
Developed a positioning messaging and communication platform to communicate new divisional values; including video series by the CEO Managing development of divisional opportunity pipeline to identify growth opportunities.
Developed brand style guide for graphic direction.
Lead 20-person sales team, make USA & Europe project development, grow by 400% Lead6-person marketing team, make Co stock price increase by 80% in half a year.
Experience
0-2 Years
Level
Entry Level
Education
GED
Global Marketing Director Resume
Objective : As a Global Marketing Director, responsible for Qualifying and closing business, escalates discussions, prepares discussion documents and SoWs, negotiates contracts, makes cape presentations to potential clients, and also Providing thought leadership; builds interest in ICRW Advisors insights and assets; networks at events lead webinars, publishes articles, speaks at conferences and summits.
Skills : Microsoft, MBA, Javascript, Python, PHP, R Program, Spanish, Chinese, Finance, HTML 5.
Description :
Introduced 50MW USA CA project development.
Made research and analysis global energy investment policy and formulate investment strategy, to find new market investment increase opportunity, and track the investment opportunity.
Made market segmentation strategy for large-scale government, commercial, and residential PV projects, and formulate market penetration strategy into the new market, different market promotion strategy.
Led sales & manufacture strategy, commercial operation to avoid anti-dumping US tax, and report to CEO for cross-functional departments' communication, Lead and design residential rooftop project-Ecommerce website (in the USA), make digital media strategy, social media strategy for retailing customers.
Built CRM system, Use Salesforce to increase sales lead, customer database and marketing management Digital Media Strategy, Social Media, e-Commerce Design, Work with Ad.
Responsible for evaluation Sinosure (export credit insurance) contract, credit analysis terms, price terms for sales contract Make Market Plan/ Brand Strategy/ Market Intelligence/Business Development Design new business partnerships/channels with distributors, sales agency, and retailers; Check and audit customers credit payment record.
Made new product launch plan, product management/stock allocation, make market strategy, digital media, sales channel, price, new website, media, and brand and customer relationship strategy.
Experience
2-5 Years
Level
Junior
Education
GED
Global Marketing Director Resume
Headline : Seeking and recruiting talent for the Advisors team, i.e., both staff and consultants, and manages to staff across all Advisors work, and also Supervising and mentoring Advisors staff.
Skills : Civil Engineering, Industry, And Product Marketing, Business Development, Customer Relationship Management, Bentley Software Applications, Product Management, Public Speaker.
Description :
Expertly orchestrated marketing initiatives for an international footwear brand, including advising distributors on markets, advertising, and media buying, as well as recruiting and working closely with PR firms raising awareness of the brand's newly independent status and promoting the downtown Los Angeles showroom, gallery, and offices.
Achieved sponsorship with Camp Spin-Off serving young people drawn to the fine art of DJ'ing, and placing products on up-and-coming hip-hop artists while planning and executing results-driven social media strategies.
Created overall Brand Strategy in order to achieve maximum turnover (sell-through), revenue, and profit margin.
Built, managed, and executed the entire go-to-market strategies for Royal Elastics, USA Ensured consistent execution of the brand mission/positioning through all channels of distribution with consistent messaging throughout the region.
Managed and lead the global marketing team.
Ensured that all deadlines are being met.
Managed all outside relationships of the brand includes any partnerships of the brand.
Experience
5-7 Years
Level
Executive
Education
GED
Global Marketing Director Resume
Objective : Experienced Global Marketing Executive leveraging entrepreneurial vision, branding, and data-driven strategy to deliver lucrative, rapid-growth results for start-ups to top-ranking Fortune 500 organizations. Identifies opportunities to produce high-impact ROI, increase shareholder value, and drive new business with cost-centric solutions.
Skills : Directing Skills, MS Office, Communication Skills.
Description :
Reported to the Divisional President.
Led a marketing department of 3 associates.
Managed a $1 million budget for the global pipe and tube business unit, contributing to record $300 million revenue.
Led the divisional 3-year strategic plan rooted in customer retention, resulting in a retention rate of 90% during the commercial construction recession.
Utilized market segmentation and target market analysis to expand revenue in the solar energy market, resulting in a revenue CAGR of 25%.
Directed rebuilding of the divisional website resulting in an annual traffic increase of 30%.
Created divisional brand standards for deployment in North and Latin Americas resulting in brand consistency to stakeholders globally.
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