A Group Account Director is responsible for leading the accounting team of the organization, or corporation, and also serves as the chief officer to manage all accounts and accountants for business. Duties associated with this role are listed on the Group Account Director Resume as – managing the company’s accounts, overseeing the development of accountants in the department, providing training and supporting the team members; taking responsibility for the financial direction and planning of the companies; leading the development and execution of marketing programs, providing financial counsel to the clients; and driving strategic relationships with clients and achieving expected revenue goals.
Most companies want their Group Account Director to have a degree in accounting, finance, business, or sales. Other crucial skills include the following – multiple years of management experience, superior planning, networking, communication, and executive skills; relevant software knowledge, and accounting skills.
Objective : As a Group Account Director, responsible for Consulting with Creative Director on creative output and ensure alignment with strategic direction and client business goals, Advocating for the agency, and advise the client on the optimal amount of time needed to develop the best work possible.
Able to structure new programs that increased business growth and minimize financial losses.
Broad-based expertise in marketing to diverse cultural and ethnic groups in untapped, domestic, and international markets.
Provided strategic, creative, and tactical direction in all aspects of brand building, integrated communications, promotions, and BTL.
Led operations with full responsibility for the bottom-line including long-range planning, tactical development, product, and brand management.
Successfully opened franchisee own stores across the country.
Mentored a cross-discipline team who serviced agency clients and contributed to senior-level management deliverables, pitch presentations, strategy.
Served as the primary contact for both client and internal teams for all elements relative to clients.
Experience
2-5 Years
Level
Junior
Education
GED
Group Account Director Resume
Objective : Seeking a Group Account Director, responsible for Leading weekly client-facing status meetings, Collaborating with Project Manager to manage existing client revenue goals and projections, and manage individual client profitability, and also Creating case studies for past campaigns.
Skills : MS Office, Good Communication Skills, Client Management.
Description :
Led and directed internal team, consisting of media, creative and agency partners, for the largest pediatric health care system in the country, with a multi-million dollar ad budget.
Introduced client to Claritas/PRIZM segmentation to help better understand both consumer and donor audiences as well as to evaluate potential new sites for the hospital, medical office building, sports medicine, and urgent care locations.
Recommended and implemented research studies in two key competitive markets to establish comparisons and benchmark goals related to awareness and intent by service line.
Handled ongoing research around effectiveness, paid media, and navigation of websites including redesign, all in support of strategic goals and plans.
Successfully drove consumer intent scores for Children's services including surgery, sports medicine, and urgent care in key markets.
Supervised comprehensive advertising programs - traditional, digital, and direct mail.
Supervised strategic development and implementation of client programs across all aspects of client work.
Experience
2-5 Years
Level
Executive
Education
High School Diploma
Group Account Director Resume
Objective : Group Account Director with 5 years of experience in Collaborating with research, planning, and analytics teams to target behaviors and understand motivational drivers that will yield more effective communication strategies and killer creative.
Skills : Digital Strategy, Digital Marketing, Strategy Development, Strategic Planning, Mobile, Social Media.
Description :
Led and collaborated with a wide range of senior-level clients, business partners, and colleagues to implement and measure highly customized digital marketing solutions.
Successfully added numerous Travel & Hospitality brands to the agency's roster of clients.
Ability to uncover incremental business needs and broaden relationships with existing accounts.
Ability to coordinate large-scale, global programs across multiple brands and product/service lines simultaneously.
Galvanized and motivated large internal teams to successfully deploy, manage, and optimize combined-media budgets in excess of $22 million annually.
Operated in a fast-paced, rapidly evolving environment, and successfully handle multiple projects, see them through to completion, and pay attention to both the client's big picture and small details at the same time.
Executed multiple retail training development campaigns with Fitbit, Costco, Wal-Mart, iRobot, Canon, Acer, etc.
Experience
2-5 Years
Level
Executive
Education
BS
Group Account Director Resume
Headline : Group Account Director with 6 years of experience in working with creative, social, and experience teams to break down conventions and develop innovative ways to market, and also Working with the account management and analytic leads to formulating for clients the return on investment of our communications.
Oversaw more than 100 accounts and seven retail managers and corresponding financial targets with revenue for group accounts exceeding $15 million/year.
Developed strategies including business development, strategic planning, and client and retailer relationships.
Partnered with product development to continually improve current products and define and develop new solutions to support evolving client and retailer needs for brands across multiple lines of business.
Directly led the organization's two most profitable accounts in a player/coach role.
Developed performance metrics, inter-team communication, and quality assurance for client and partner satisfaction.
Handled budgets, P&L, financials, negotiation, and portfolio forecasting.
Managed and developed a team of account managers to operate contracted client programs and consistently exceed yearly financial targets.
Experience
5-7 Years
Level
Executive
Education
GED
Group Account Director Resume
Headline : As a Group Account Director, responsible for Managing client PLs and annual client revenue targets, contributing to organic growth via significant involvement in account planning, and also Nurturing and developing talent among direct reports.
Led a cross-functional team of discipline experts helping to create integrated marketing campaigns that shaped and engaged consumers and businesses as well as drove sales.
Led agency teams from strategy and creative development to solution delivery.
Responsible for strategic thought leadership, customer insights, planning sessions, business building initiatives, marketing communication plans, and knowledge transfer across Business Groups.
Provided high-level leadership on strategic development and implementation of mobile, social, digital, and direct marketing initiatives.
Ultimate supervision of the account management team.
Responsible for overall management and development of the senior account team.
Collaborated with clients to establish goals and budgets as well as responsibility for overall account financial revenue and profitability.
Experience
5-7 Years
Level
Executive
Education
BA
Group Account Director Resume
Summary : Group Account Director with 7 years of experience in Conducting annual planning sessions with senior-level clients to define key business objectives and priorities for the year, resulting in an actionable roadmap that allows the agency to open jobs within the client's existing contracts.
Skills : Team Management, Client Management, Good communication.
Description :
Directed advertising and marketing initiatives, with consistent year-over-year sales growth.
Responsible for client management and support, strategic planning and execution, media planning, broadcast, print, and online creative development.
Responsible for strong co-op and franchise relations.
Recognized for leading the nation with consistent year-over-year sales growth.
Personally recognized by the local co-op franchisees for excellence and commitment.
Recognized for spinning national initiatives into successful regional promotions.
Tracked, reported, and regulated major client issues, significant business development, as well as program reports and results.
Experience
7-10 Years
Level
Management
Education
G.E.D
Group Account Director Resume
Objective : Seeking a Group Account Director position, responsible for Serving as the holder of executive-level client relationships, forging a connection with key decision-makers, Identifying and secure organic growth opportunities, including opening further channels and relationships on the client-side.
Managed cross-functional teams with direct reports.
Oversaw budgets, estimates, schedules, SOWs, media planning, and buying including mobile and tablet rich media and cross-platform targeting.
Ensured the agency team is successful with the execution of entire client engagement.
Built and maintained strong relationships with senior-level clients along with day-to-day client contacts.
Built confidence and credibility among key client contacts. Stay connected with clients throughout all stages of engagement.
Worked closely with Account Principal to lead the implementation of the account strategy.
Increased agency awareness in new business initiatives by 40% in the first 6 months.
Experience
2-5 Years
Level
Executive
Education
High School Diploma
Group Account Director Resume
Headline : Group Account Director, responsible for providing leadership and guidance to account management staff, ensuring accounts receive appropriate client service at all levels of client mapping, etc.
Designed and executed retail programming consisting of retail events across seven markets.
Developed and implemented a successful test launch plan for new cider products.
Led a multi-disciplinary account team and managed retail advertising and public relations business in the Pan Asia Pacific Region.
Disrupted the category norm by developing a physically interactive campaign at a street level that encouraged customers to express their own.
Managed client relationships, identifying business opportunities, and providing thought leadership and guidance.
Ensured all creative and media work aligns with the clients brand and overall marketing strategy.
Developed ongoing strategic recommendations that solve business objectives for your clients, above and beyond contracted client engagement.
Experience
5-7 Years
Level
Junior
Education
BS
Group Account Director Resume
Headline : Group Account Director with 6 years of experience in Assisting management in delegating assignments and workload, Mentoring and developing AE team on best practices, and identify training needs based on industry trends.
Skills : Microsoft Word, Planning Skills, Presentational Skills.
Description :
Implemented a new cross-functional integration review process resulting in Kia's successful entry into the luxury and EV categories.
Collaborated closely with cross-functional teams and internal partners including strategy, business planning and analytics, digital shopper and retail intelligence and merchandising.
Maintained deep understanding of your clients industry, consumer profiles and competitors.
Prepared and presented strategies, media plans and creative concepts at client meetings.
Monitored account satisfaction, manage client account review, and own client conflict resolution.
Educated clients on additional agency capabilities, identify cross-sell opportunities and initiate new projects for client.
Developed campaign/project proposals.
Experience
5-7 Years
Level
Junior
Education
BA In Communications
Group Account Director Resume
Objective : Results-focused, growth-driven marketing, and advertising professional with core skills in consumer research and analysis, strategic planning, brand development, promotion planning/execution, CRM, and multi-channel marketing communications.
Skills : Business Management, Account Management, Problem Solving SKills..
Description :
Directed a small internal team to create and launch products and as a result, helped fuel market penetration and channel expansion for specific client business lines.
Increased agency revenue by 20% for a Fortune 500 client by bringing interactive, production, and print services in-house.
Managed strategic development, tactical implementation, along with competitive positioning, and value proposition messaging for internal and external client target markets.
Co-managed Fortune 500 pharmaceutical account.
Responsible for product-market launches, developing comprehensive marketing plans, and incorporating both qualitative and quantitative market research.
Validated measurement of different positioning options and articulation/prioritization of supporting message elements.
Facilitated design and execution of all new business strategies, budgets, and recruitment efforts.
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