Growth Marketing Manager Resume
Summary : As a Growth Marketing Manager developed and oversaw the implementation of a comprehensive growth marketing strategy that aligns with Thistle's business objectives and brand values, drove scalable customer acquisition and retention strategies across digital and traditional marketing channels, and identified often overlooked channels.
Skills : Communication, Community Engagement.
Description :
- Collaborated with senior leadership to set performance goals, budgets, and long-term growth plans.
- Utilized advanced analytics to monitor, analyze, and report on campaign performance, market trends, and customer insights, translating data into actionable growth strategies.
- Established and maintained relationships with external agencies and partners, negotiating contracts and ensuring alignment with Thistle's marketing objectives.
- Spearheaded the development of creative and compelling marketing campaigns that resonate with our target audience and reinforce brand positioning.
- Acted as a thought leader within the organization, staying ahead of industry trends and innovations in growth marketing.
- Kept the customer at the center of everything you do.
- Defined our customer acquisition and overall growth strategies in partnership with the GM to hit business KPIs.
Experience
10+ Years
Level
Senior
Education
Bachelor's Degree in Public Health
Growth Marketing Manager Resume
Summary : As a Growth Marketing Manager, oversaw budget planning and forecasting for paid channels, including establishing KPIs and targets in partnership with leadership, implemented, tracked, and optimized digital campaigns across multiple channels and platforms such as paid search, paid social, affiliates, offline, and more.
Skills : Program Planning and Implementation.
Description :
- Evaluated, negotiated, onboarded, and proactively managed new/existing partners as needed.
- Proactively evaluated and identified growth opportunities, and acted with curiosity.
- Built and managed to report to key stakeholders every week, operated in a highly cross-functional role, partnering closely with Product, CRM, Brand, Analytics, UX Research, and Product Marketing to improve the user experience to drive incremental conversion volume, engagement, and retention.
- Created and executed full-funnel marketing campaigns that drive revenue growth via acquisition, adoption and utilization within target customer accounts.
- Developed and managed end-to-end campaigns, from ideation and planning to execution and reporting.
- Collaborated with demand generation, product marketing, operations, and sales teams to create and execute campaigns that are aligned with business goals.
- Analyzed customer data to identify trends and insights that inform campaign strategy, and managed customer segmentation and targeting to ensure that campaigns are personalized and relevant to the customer.
Experience
7-10 Years
Level
Management
Education
Bachelor's Degree in Public Health
Growth Marketing Manager Resume
Headline : As a Growth Marketing Manager, collaborated with content and creative teams to create compelling messaging and visuals that resonated with customers, monitored campaign performance, and used data to optimize campaigns for maximum impact.
Skills : Data Analysis, Interpersonal.
Description :
- Collaborated with customer success teams to identify opportunities for customer advocacy and referrals.
- Stayed up to date with industry trends and best practices, and continuously improved campaign performance.
- Identified opportunities to improve website conversion rates through A/B and multivariate testing.
- Designed, built, and ran conversion rate optimization experiments, analyzed experiment results translated findings into actionable recommendations.
- Created reports and presentations to communicate experiment findings and recommendations to stakeholders.
- Stayed up-to-date on the latest trends and best practices in CRO and experimentation.
- Investigated the complete buyer journey, identified pain points, and crafted strategies that both enhanced user experience and optimized conversions by identifying.
Experience
5-7 Years
Level
Executive
Education
Bachelor's Degree in Public Health
Growth Marketing Manager Resume
Objective : As a Growth Marketing Manager, increased lead volume generated by our website by building and project managing a website experimentation roadmap in partnership with the Product team using tools like VWO ensured the website was optimized for best practices for performance around CTA, forms, layout, and content.
Skills : Data Analysis and Analytics.
Description :
- Used web analytics platforms to gather customer journey insights from user behavior, as well as track and report on website performance (traffic trends, conversion rate, speed) and test results.
- Led initiatives such as website personalization to ensure content and journey are optimized for each customer segment.
- Defined and optimized landing page templates for paid campaigns.
- Defined nurture strategy to increase lead conversion via lifecycle marketing campaigns.
- Prioritized and project-managed website requests from the marketing team.
- Explored and prioritized new opportunities and strategies for Duolingo that will assist with scaling our mobile acquisition and growth efforts sustainably.
- Worked with our agencies to execute key mobile app campaigns.
Experience
2-5 Years
Level
Executive
Education
Bachelor's Degree in Public Health
Growth Marketing Manager Resume
Summary : As a Growth Marketing Manager, monitored performance metrics and budget tracking while ensuring findings were shared and coordinated into the team's workflow, and worked closely with marketing analytics, you will use historical data, industry benchmarks, and experience to develop models and provide performance projections to key collaborators.
Skills : Data-driven Decision Making, Analytics Tools.
Description :
- Collaborated cross-functionally with Marketing, Product, Finance, Data Science, Creative, and Engineering to thoughtfully scale acquisition efforts.
- Led day-to-day communication with agencies, third-party vendors, and key partners (resolve issues, document challenges, build roadmaps, facilitate collaborative brainstorming sessions).
- Collaborated with our lead generation partners to align on the overall growth marketing and/or demand generation strategy to bring in qualified leads and increase overall close rate.
- Created a system for testing and evaluating the success of our lead generation partners building out additional reliable and predictable lead generation channels and testing out new partners to provide a steady stream of leads.
- Supported our business development director by creating a streamlined process that will help maintain and nurture lead referral partnerships.
- Oversaw in-house growth and digital marketing campaigns end-to-end, including but not limited to: LinkedIn ads, Google and Meta ads, SEO, and email marketing, by providing strategic guidance and strategy proposals, executing them, and measuring success rate in generating leads.
- Conducted marketing attribution analysis that will help connect marketing efforts to our ROI and CLV.
Experience
10+ Years
Level
Senior
Education
Bachelor's Degree in Public Health
Growth Marketing Manager Resume
Headline : As a Growth Marketing Manager, researched and vetted request for proposals (RFP) channels to test and optimize our process in applying for RFPs to help increase customer acquisition, provide regular (weekly, biweekly, monthly) CRM performance metrics and conversion status reporting to sales, marketing, and executive leadership.
Skills : Conversion Rate Optimization (CRO), Email Marketing.
Description :
- Utilized HubSpot and CRM tools to determine the best way to follow up with potential clients that will drive conversion, and take advantage of these tools to enhance marketing automation reach and impact.
- Maximized our existing email database to launch effective email marketing campaigns that will improve our intro call rates.
- Drove marketing acquisition strategies to attract top veterinary talent, ensuring alignment with Roo's value proposition and strategic goals.
- Developed and implemented a comprehensive digital marketing strategy that aligns with Roo's business goals, particularly focusing on acquisition and user engagement.
- Led and managed a digital marketing team, focused on paid and organic acquisition, ensuring a cohesive and effective approach to marketing.
- Oversaw the creation and distribution of engaging content across various digital platforms to increase brand awareness and drive user acquisition.
- Utilized data-driven insights to optimize paid ad campaigns and strategies for maximum effectiveness.
Experience
5-7 Years
Level
Executive
Education
Bachelor's Degree in Public Health
Growth Marketing Manager Resume
Headline : As a Growth Marketing Manager, collaborated with cross-functional teams to align digital marketing efforts with overall company objectives, tracked and analyzed key digital marketing metrics, adjusting strategies to improve performance and ROI.
Skills : Segmentation and Personalization, Automation.
Description :
- Responsible for constantly researching our audience, and developing testable hypotheses to refine and optimize our subscriber acquisition numbers.
- Responsible for building a budget to track the growth of subscriber acquisitions that is used by the exec team to visualize and track trends.
- Responsible for boosting brand awareness and generating leads while managing internal and external marketing campaigns and programs.
- Responsible for creating company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Responsible for utilizing market trends and target audience statistics to effectively and appropriately market products.
- Responsible for managing workflow between staff, coordinating documents, and creative material distribution.
- Responsible for boosting brand awareness and generating leads while managing internal and external marketing campaigns and programs.
Experience
5-7 Years
Level
Executive
Education
Bachelor's Degree in Public Health
Growth Marketing Manager Resume
Objective : As a Growth Marketing Manager, responsible for using data analytics to track lead generation campaigns and improve quality, responsible for recruiting and hiring capable team members to add value and diverse skills to the marketing department.
Skills : Loyalty Programs, Customer Relationship Management (CRM).
Description :
- Responsible for managing marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Responsible for working with graphic designers and writers to establish a theme and tone for content.
- Responsible for executing search engine marketing, advertising, and public relations campaigns to generate demand and sales leads.
- Responsible for developing and implementing marketing strategies to use for launches, rebranding campaigns, and promotions.
- Responsible for identifying and evaluating new technologies and add-on applications to improve and optimize marketing team efforts.
- Responsible for performing market segmentation, targeting, and positioning for each product line.
- Responsible for researching and developing trends to stay updated with new ideas and marketing practices.
Experience
2-5 Years
Level
Executive
Education
Bachelor's Degree in Public Health
Growth Marketing Manager Resume
Headline : As a Growth Marketing Manager, responsible for maintaining documentation, detailing assignments, in-progress work, and completing project milestones, responsible for continually maintaining and improving the company's reputation and positive image in markets served.
Skills : Paid Social Media Advertising, Content Strategy.
Description :
- Responsible for overseeing the preparation of marketing copy, images, videos, emails, and other collateral.
- Responsible for launching successful digital marketing campaigns that achieved goals for increased website traffic.
- Responsible for developing creative presentations, trend reports, kitted assets, and product data sheets.
- Responsible for executing comprehensive marketing plans that consistently achieved targets for increased revenue.
- Responsible for leading a team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Responsible for mentoring local personnel on best practices and protocols to maximize productivity.
- Responsible for writing and distributing press releases to increase brand visibility.
Experience
5-7 Years
Level
Executive
Education
Bachelor's Degree in Public Health
Growth Marketing Manager Resume
Objective : As a Growth Marketing Manager, responsible for optimizing email campaigns to increase open and click-through rates, and responsible for managing budget allocation and resource utilization to maximize marketing ROI.
Skills : Project Management, Communication Skills.
Description :
- Responsible for establishing, initiating, and optimizing business development strategies based on company targets, product specifications, market data, and budget factors.
- Responsible for securing long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Responsible for coordinating with design and media teams to develop high-quality creative assets.
- Responsible for capturing new customers by optimizing business strategies and launching products to diversify offerings.
- Responsible for generating sponsorships with related and partnering entities to enhance marketing objectives.
- Responsible for improving website visibility through the development and implementation of SEO strategies.
- Responsible for analyzing and reporting on KPIs to validate and demonstrate the success of marketing campaigns.
Experience
2-5 Years
Level
Executive
Education
Bachelor's Degree in Public Health
