Market Development Manager Resume Samples

Description :

1. Capitalized on industry expertise in administering bottler sales, marketing, commercial execution, and business stewardship of the entire portfolio within the assigned territory.
2. Directed bottler's selling efforts with customers in accordance with company guidelines.
3. Functioned as an execution leader based on active lifestyle beverages and on-premise leaders ensuring proper execution of activities and communications.
4. Closely tracked current market conditions and generated updates to stakeholders and management.
5. Succeeded with the implementation of a pilot project within 82 stores for the Hispanic consumers through relevant consumer and brand messaging with customized retailer's logo which achieved average eight incremental points of inspiration and 35% increase in sales; thus producing a pilot commercialized to national level.
6. Managed the establishment of weekly market-ready rewards program scorecard in line with targets, which resulted in the attainment of make plan imperatives (MPIs) by 92% with eight-point share swing.
7. Initiated marketing asset management to align teen consumers to target products through the relevant events and key in-market channels that improved target products by 38%, as well as overall teen scores 12%.
8. Demonstrated exemplary performance and leadership skills in recognizing as a best pilot for Project Konnect and best asset activation for South Padre Spring Break project in Region.

Experience

7-10 Years

Level

Management

Education

Bachelor Of Science

Description :

1. Led the global market development initiatives for the Pharmaceutical, Biotech, Fermentation, Food & Beverage, Industrial Process, and Municipal Water markets.
2. Supports collaborative activities and programs with key customers.
3. Hands-on approach both with the sales/distribution teams and with customers during field testing to ensure customer retention and full development of sales opportunities.
4. Formed relationships with external customers to understand their needs in order to optimize application-specific performance requirements or the validation requirements for new products in the assigned area.
5. Coordinate with field sales identifying new opportunities, implementing and conducting post-analysis on promotional programs.
6. Daily cross-functional team participation and communication with Sales Management, Manufacturing, Research & Development, and engineering.
7. Led Market Communications to develop key promotion and collateral to strategic initiatives: Work with Pricing Department to ensure accuracy and up to date pricing information.
   

Experience

7-10 Years

Level

Management

Education

MBA

Description :

1. Responsible for Developing and updating marketing programs and plans to deliver and promote healthcare programs, products and services to regional clients-employers and payers.
2. Coordinated closely with marketing team on planning, analyses and implementation of strategies to facilitating marketing initiatives; developing strategies to differentiate St.
3. Developed and implemented promotional strategies for healthcare programs, products and services identifying opportunities for marketing and development.
   
4. Organized and coordinated a complete planning process with outlines of specific marketing goals, strategies and objectives with specific tasks, timelines and responsibilities.
5. Prepared marketing reports/documentation of progress/ trend reports with appropriate recommendations.
6. Served as liaison for corporate and community partnerships.
7. Coordinated various marketing and promotional projects and special events for the healthcare delivery system and provided regular updates reports on project status.

Experience

7-10 Years

Level

Consultant

Education

IT

Description :

1. Build yearly strategic plans as a marketing team lead; pushing brand and initiatives through all Cisco channels, partners, clients, prospective clients, industry-related associations and technology groups.
2. Lead social media awareness for Touchbase daily, having grown our followers by over 65% and built our partner ecosystem through Cisco communities and the Marketplace, enhancing our lead generation and social selling techniques.
3. Create and implement all marketing initiatives and strategic plans, including automated email campaigns, digital marketing and our overall content strategy for print and web.
4. Creating and managing our content and activity calendar for all marketing and sales initiatives.
5. Implement and negotiate the marketing budget, including quarterly Cisco and Google marketing funds.
6. Manage the creation of all branded marketing collateral for Touchbase initiatives, sales presentations, and campaigns.
7. Manage staff for the Brand and Market Development teams, including an HTML Designer, Inside Sales Representative and four seasonal interns.

Experience

7-10 Years

Level

Executive

Education

Organizational Communication

Description :

1. Exceeding goal over 100% in sales volume, 113% in new outlets was responsible for developing the company's business, working with existing clients, telemarketing account volume and gross profit within an assigned territory.
2. Highly influential in the strategic decision-making process in areas of new consultative sales and customer retention.
3. Charged with building and maintaining the outlets, branding and competitive marketing.
4. Evaluate the development of new and existing businesses.
5. Responsible for developing new accounts and business plans for customer products, volume, and revenue.
6. Strategically leads and directs the effort to penetrate and develop outlet's relationships, resulting in the successful achievement of the Company's strategic goals and objectives.
7. Individually create combo meals, banners, and window shades through Design Machine.
8. Identify business-building opportunities, develop a plan that includes new items, combo meals, and merchandising through Traver's printing, implement the plan, and monitoring progress against the plan.

Experience

7-10 Years

Level

Management

Education

Digital Media Marketing

Description :

1. Negotiated long term multimillion dollar contracts.
   
2. Marketing manager for the Label, Packaging and Digital printing markets.
3. Brand management responsibilities for specialty label, release base papers, medical applications paper, absorbent, digital and packaging papers, approximately $35 million.
4. Lead a team to develop a New Product Development process utilizing the Stage-gate methodology resulting in a 10% reduction in product development costs.
5. Managed 5 market segments building new business with new products with existing customers resulting in $10 million dollars of new business across Digital, Packaging and Label markets.
6. Expanded sales within existing market segments with custom-designed products.
7. Developed opportunities for toll manufacturing to utilize open machine time and underutilized converting equipment resulting in gross margin.

Experience

10+ Years

Level

Senior

Education

Business Administration

Description :

1. Managed the product assortments, marketing, merchandising and account management of specific retailers within the specialty store channel.
2. Led a market development staff of 4 with responsibility for all retail accounts across all channels.
3. Culminated in a role with overall product development, product planning and P&L responsibility for a specific product category.
4. Conceptualized and launched new product packaging, MARCOM material and brand messaging strategy; established new retail positioning, drove GE brand to market share in revenue and units.
   
5. Utilized primary and secondary market data to create product plan, assortment and merchandising strategies for national retailers.
6. Mitigated channel conflict; achieved double-digit sales increases within the office superstore channel.
7. Organized Consumer Electronics Show (CES) and trade show booth displays and presentations.

Experience

2-5 Years

Level

Executive

Education

Design Coursework

Description :

1. Manage local On Premise accounts in Metropolitan Phoenix.
2. Providing coverage on 300 local and national accounts which includes face to face collaboration methods uncovering and executing sales initiatives into customer gaps producing volume and growth.
3. Developed cold calling prospecting and lead generating techniques to call on new accounts within my territory resulting in 83 new business accounts 2015.
4. Coached coworkers and assisted management with the area sales team to help facilitate Economic Analysis Profiles for New Business acquisitions.
5. Generated contract renewals on existing accounts to maintain company standard retention strategies, focusing on growth and brand awareness.
6. Executed company directed Customer marketing agreements to maximize package pricing and profitability within local sales territory.
7. Educated new employees on the various operating systems to complete given tasks within the framework of strategic selling goals.

Experience

5-7 Years

Level

Executive

Education

Pastoral Studies

Description :

1. Reported to the Director of National Distribution Marketing.
2. Spearheaded the development and execution of strategic marketing programs with national distribution channels at the VP and Director level.
3. Focused on market penetration, new product development and introduction, and material management opportunities.
4. Doubled target revenue objectives to $3.6M; generated more than $1M in incremental revenue via logistical management of distributor material stocking programs.
5. Co-developed and negotiated national distribution contracts with 2 prominent National Telecom Distributors.
6. Developed and trained distributor channel sales teams on new products, establishing competitive sales features.
7. Cultivated direct working relationships at the VP and Director levels.
8. Drove actionable support processes of integrated sales and marketing programs, focusing on market penetration, new product development and material management opportunities.

Experience

7-10 Years

Level

Management

Education

MBA

Description :

1. Introduced SaaS web and mobile software products used for business intelligence to marketing, corporate, and mystery shopping companies; introduced multi-user data collection software.
2. Reintroduced field management auditing software, reconfigured for multiple verticals, target markets, and segments, plus the conversion of dormant prospects to new mystery shopping software companies.
3. Played a key role in the start-up of separate independent division concentrating on vertical markets.
4. Set up the sales process and CRM, implementing Microsoft Dynamics CRM and migration to Salesforce.
5. Demonstrated new software products to marketing research and corporate research companies at trade shows and events.
6. Designed and implemented multiple vertical target market campaigns, including health care.
7. Conducted, organized, and led web meetings between product specialists and end-user prospects.

Experience

5-7 Years

Level

Executive

Education

Business Communications

Description :

1. Managed all foodservice distributors in Colorado and New Mexico selling Frito-Lay, Quaker Oats, Tropicana and Gatorade products.
2. Controlled volumes of $20,000,000 annually while directing the sales activities of 3 PepsiCo operator reps.
3. Negotiated and executed annual distributor and operator agreements.
   
4. Planned and directed all marketing activities including trade shows, sales meetings, flyers and trade publications.
5. Operator responsibility included K- 12 schools, College and university, healthcare and military installations in CO and NM.
6. Successful at new product introductions which drove incremental volume.
7. Motivated team of over 400 distributor sales reps through the creation and delivery of effective sales presentations and promotions geared toward penetrating existing accounts and generating new accounts.

Experience

10+ Years

Level

Senior

Education

B.A. In Social Work

Description :

1. Used blend of engineering, marketing, and in-depth industry knowledge to identify profitable growth segments and develop annual and long-term penetration strategies.
2. Drove execution of strategies to realize new revenue streams leveraging core offerings.
3. Led multi-disciplined, multi-division resources to research and assess customer needs, trends, and competitive landscape.
4. Designed pricing and positioning strategies.
5. Built strategic relationships with vendor partners; recommended promotional strategies.
6. Participated in trade association and technical committee work in support of product categories.
7. Added profitable, new revenue growth to core fastener line by launching four new, innovative offerings, resulting in more than over first two years.
8. Led market investigation, analysis, and process feasibility efforts in the development of a family of specialized fasteners for critical dissimilar metals applications.

Experience

10+ Years

Level

Senior

Education

B.F.A. In Design