Market Research Manager Resume Samples

Description :

1. Researched market needs and trends for industrial, auto mechanic and DIY markets.
2. Conducted focus group sessions, forecasted trends, performed statical analysis, determined market sizes, reported and presented results to senior management and large audiences.
3. Contributed to acquisitions and corporate strategic planning.
4. Analyzed and recommended ways to reduce distribution transportation costs.
5. Introduced a major new product line for the industrial and government markets.
6. Obtained ISO certification.
7. Conducted design of experiments for manufacturing processes.

Experience

2-5 Years

Level

Executive

Education

MBA

Description :

1. Included contact presence to in-house media advertising, sales & editorial staff, as well as outside research customers and vendors.
2. Prepared, developed, maintained and implemented the department's goals, plans and budgets.
3. Reviewed bid documents to make sure sun's proposals meet functional specifications, as well as other requirements and terms & conditions specified in the solicitation document.
4. Educated and advised team members on international and usaid it procurement regulations and procedures helping to successfully participate in the bids.
5. Formulated effective strategies consistent with sun's core business and competitive advantages in global economy.
6. Coordinated and managed activities of sun's international divisions, developed plan and timeframes for bid preparation activities and risk mitigation to ensure successful participation in competitive bids.
7. Scheduled and conducted informational interview with over two hundred mba students.

Experience

7-10 Years

Level

Senior

Education

Graphic Design

Description :

1. Supported 4 brand groups (endocrinology, psychiatry, oncology, and erectile dysfunction therapeutic areas), marketing and sales directors.
2. Responsible for creation and implementation of annual market research plan in accordance with business needs; regular reporting of secondary market data (market shares and dynamics) to all audiences.
3. Included top and middle management.
4. Implemented sales force efficiency tracking; leading launch feasibility assessment studies for global products in the Russian market.
5. Coordinated market research activities across the region.
6. Led the selection of secondary data supplier (pharmacy and hospital audit) for Russian market.
7. Worked closely with the supplier to create reporting forms tailored to Lilly's needs, introduce new features to the database and improve its user interface.

Experience

2-5 Years

Level

Junior

Education

MS In Psychology

Description :

1. Responsible for initiating, negotiating, and securing research projects for the Wisconsin Innovation Service Center.
2. Coordinated and recruited outside technical consultants; developed and conducted interviews with a wide variety of professional and technical representatives.
3. Provided direct technical assistance to small business clients in the research and data for development of business plans, marketing plans, loan applications and related topics.
4. Analyzed and reported research on all consumer-related aspects of the furniture care and Windex business, including advertising, with responsibility for Pledge, Grab-It and new products.
5. Consulted with and advised the Windex and furniture care marketing team, R&D, and advertising agency on day-to-day as well as long term business issues, advertising, strategies and tactics.
6. Managed external research vendors.
7. Introduced customer feedback for decision making and as a measure of satisfaction.

Experience

7-10 Years

Level

Management

Education

MA In English

Description :

1. Reported to semi-annual company meetings findings from primary research projects.
2. Allowed harmonizing Russian data with global guidelines.
3. Designed and presented quarterly reports to all key stakeholders.
4. Created sales force efficiency metrics, which was later integrated it with market shares reports.
5. Combined reporting received very high recognition from the top management for its advanced evaluation power.
6. Conducted major launch feasibility assessment for ADHD medication in the Russian market, encompassing parents, doctors, teachers, medical regulators, and school psychologists.
7. Worked closely with project teams and research and syndicated data suppliers to identify marketing problems and opportunities, define project .

Experience

7-10 Years

Level

Management

Education

MA In English

Description :

1. Reported to the V.P.
2. Led cross-functional teams of Sr.
3. Established a market research department that was instrumental in creating a market-driven company orientation within a previously engineering and marketing communications driven company culture.
4. Validated new product / application opportunities, market size, target markets and product requirements to succeed.
5. Drove diversification into new industry and product areas in non-automotive markets (the auto industry was historically 70%+ of revenue).
6. Identified usaid and multilateral development banks funded it business opportunities requiring software and technology solutions for sun microsystems' global development division.
7. Recruited and built a team of ten members independently. 

Experience

10+ Years

Level

Senior

Education

MBA In Marketing

Description :

1. Led project to implement enterprise-wide client loyalty management systems within Fiserv, bringing together components of client relationship, sales win/loss and product implementation primary research studies.
2. Initiated partnership with Fiserv Global Services team in Dheli, India and led all requirement, design, building, testing, implementation, training and adoption of a new Fiserv Market Research platform, the Client Information Management System (CIMS).
3. Designed a custom Microsoft SQL Server database in which to store Fiserv research information.
4. Constructed recurring extraction, transformation and load (ETL) processes to import and align data from multiple Fiserv customer relationship management databases, and incorporated a Web- based user interface to collect inputs from stakeholders across the corporation.
5. Evaluated potential solutions and vendors for an improved survey data collection and reporting platform; selected and managed partnership with a third-party firm to provide this platform.
6. Provided technical and business requirements for data management, survey execution, analysis and reporting needs.
7. Worked with internal IT operations teams to acquire database and application server platforms, enable networking connectivity and establish access to Fiserv customer management databases.

Experience

10+ Years

Level

Senior

Education

Bachelor Of Science

Description :

1. Managed newly created Market Research division.
2. Responsible for providing strategic recommendations to executive leadership team through initiation and execution of primary and secondary research efforts.
3. Managed and developed team of 4.
4. Successfully re-branded Mail Boxes Etc.
5. Achieved a 20% increase in same store sales by designing and managing flagship consumer research that redefined The UPS Store/Mail Boxes Etc.
6. Initiated and designed research on franchisee motivations and management styles that served as a basis for franchisee marketing communications and education efforts.
7. Created regular reporting methods to disseminate market and competitive information thereby increasing the speed of decision making.

Experience

2-5 Years

Level

Executive

Education

Marketing

Description :

1. Assisted in a 5% sales increase and a 15% reduction of product material cost in a new line of Chipper Shredders based on custom research using ACA.
2. Collected, analyzed, and interpreted macro and industry-specific research using sources such as Dodge Data & Analytics, IHS Markit, and the Department of Commerce.
3. Researched and analyzed key business drivers, competitive environment, customer performance, trends and operating metrics based on research findings.
4. Collaborated with business partners to develop actionable analytical insights, dashboards, and reports as needed for GCP stakeholders, including global marketing, finance, and R&D.
5. Communicated orally and in writing with procurement specialists and project managers of funding agencies to arrange sun's presentation of innovative sustainable competitive solutions in early pre-bid stage.
6. Requested clarification of bid documents.
7. Helped in de-briefing process when fair and open competition regulations have been violated.

Experience

2-5 Years

Level

Executive

Education

Marketing

Description :

1. Experienced managing global research projects for major pharmaceutical clients across many English and French-speaking markets.
2. Demonstrated success: Moderating qualitative interviews with varied stakeholders: key opinion leaders, physicians, payers, patients, and caregivers.
3. Responsible for planning and execution of qualitative projects in several therapeutic areas from start to finish: - Proposal development.
4. Collaborated with business partners to develop actionable analytical insights, dashboards, and reports as needed for GCP stakeholders, including global marketing, finance, and R&D
5. Researched overall business landscape including product portfolio and strategies.
6. Prepared presentations and clearly communicate metrics and findings from initiatives to senior management and to the broader organization
7. Assisted with marketing and other special projects as required (e.g. annual operating plans, board materials, etc.).

Experience

5-7 Years

Level

Management

Education

MBA In Management

Description :

1. Conducted Cookie Decline/Segmentation Study to understand the reasons for decline of Cookie Category over the previous 2 years and mapped out a growth plan for core brands and other areas to innovate within a Power Play that isolated the target consumer segments and their need states.
2. Developed a pre-launch volume forecast program that improved the company's new product success rate.
3. Contributed actionable consumer insights leading to more than $100 million in incremental NEW Cookie Innovation sales in the last two years that included star Keebler/ Kellogg Brands.
4. Included Concept/Product development, Innovation portfolio strategy development, Brand positioning, Copy testing, Business analysis, Marketing Mix analysis, Price elasticity analysis, Brand Switching analysis, Source of Volume analysis, and Ethnic opportunity exploratory.
5. Managed a $3.00 million Cookie Research Budget and staff of 2 including one Associate Manager.
6. Responsible for customer satisfaction tracking, acquisition, retention and loyalty research.
7. Developed an employee engagement measurement program to aid in the retention of IT associates.

Experience

5-7 Years

Level

Executive

Education

M.S. In Marketing Communications

Description :

1. Managed, developed, and implemented quantitative and qualitative research programs for internal clients including corporate tracking programs, product development, Client Loyalty NPS, Ad/Brand testing, Conjoint, Pricing, and Panels; expertise in Research Analytics.
2. Produced professional reports that range from interactive Dashboards to comprehensive study results.
3. Presented findings to internal clients and senior leadership.
4. Managed Client Loyalty (NPS) and Defector (B2B) research projects, reporting research quarterly results combined with internal data analysis and secondary research.
5. Excelled at vendor management using contract negotiation skills and cost management.
6. Co-developed online reporting tool to segment and index results, training over 180 users.
7. Continuously consulting with internal and external clients on research techniques and methodologies.

Experience

10+ Years

Level

Senior

Education

Master Of Business Administration

Description :

1. Increased advertising revenue for online product Costar Comps by 35 % over plan.
2. Conducted outside B2B prospecting for advertisements for Costar online.
3. Performed inside cold calling on target advertisers in the real estate industry such as investors, lenders, brokers, contractors and commercial builders.
4. Supervised and trained junior staff of three to six employees on research procedures and guidelines, as well as company policies.
5. Researched, analyzed and prepared quarterly forecasts, budgets and management reports, as well as commercial real estate market data.
6. Liaised between company and vendors; providing support, response to RFP's, continuous communication, up to date company information, innovative marketing strategies, and sales presentations of new products and services Evaluated approval of loan applications by analyzing prospective borrower's ability to meet Fannie Mae guidelines, credit history, capacity, income and 12 month rental history.
7. Conducted research for leading brands of hospital products including general and advanced wound care, surgical specialty products and new product entries.

Experience

2-5 Years

Level

Executive

Education

M.Ed. In Education Curriculum

Description :

1. Evaluated sponsorship of ESPN College GameDay, creating action plans for all sponsorships and promotions.
2. Designed and managed research projects using a wide range of methodologies including concept and product testing, communications testing, attitude & usage studies, promotion tracking, qualitative research(focus groups and one-on-ones), syndicated hospital volume and sales data (IMS).
3. Identified potential markets - using geo-demographic software (Prism, Claritas).
4. Prepared written research report summaries and recommendations to management.
5. Worked directly with marketing, client services, senior management and sales teams to develop strategy for company specific research as linked to business objectives and managed the entire process to result in adoption of research implications into business decisions.
6. Conducted studies to help the bank gain greater insight into some key target audiences like first time home buyers and millennial consumers.
7. Managed a tracking study that helped the bank understand how consumer mindsets were evolving with the changing economy.

Experience

2-5 Years

Level

Executive

Education

MBA In Marketing Management