Description :

1. Managed CMS (Content Management System), managed proofing process, routed creative approvals for quarterly Healthy Pet Magazine cover wraps and digital/print Reminders, and Direct Mail.
2. Trained peers and management team on the internal system supports and implementation plans and trained VCA veterinarian hospitals on how to customize cover wraps on web portals.
3. Developed relationships with existing clients Prospected and conducted cold calls to prospective clients to grow client list Determined the goals.
4. Managed and provided copywriting, editing, web content, advertising, mar com support, and public relations services to clients in electrical, lighting, and energy industries.
5. Executed programs in advertising, promotion, marketing, and customer service as well as determine customer needs and conduct research when needed.
6. Created the entire website from scratch for the Cambridge franchise of BoConcept.
7. Built brand awareness by creating user profiles, targeting them, and designing and implementing those.

Experience

7-10 Years

Level

Management

Education

Bachelor Of Arts

Description :

1. Worked with the regional management team to implement special events, resulting in increased mortgage insurance market share and greater loyalty among existing clients.
2. Trained outside sales staff on marketing initiatives, special promotions, and industry-related topics at quarterly regional meetings and monthly conference calls.
3. Spearheaded roll out of the first online catalog of marketing materials ever available to the UG sales staff, offering a major process improvement for users.
4. Developed customer management strategies to engage, service, and deepen customer relationships on our social platforms.
5. Determined metrics of success and assess the effectiveness of social marketing initiatives and investments; influence investment decision-makers with formal recommendations and informal networking.
6. Maintained comprehensive, accurate media lists, editorial calendars, and speaking opportunity lists.
7. Handled daily media monitoring and produces regular reports on media coverage and social media activity.

Experience

7-10 Years

Level

Management

Education

Master Of Business Administration

Description :

1. Implemented and achieved production and profit goals with assigned agencies.
2. Educated assigned agents on current, pending, and proposed changes in rules, rates, and coverages.
3. Accepted or declined new accounts from agents within delegated underwriting authority.
4. Conveyed underwriting policy, attitude, and procedures to agents.
5. Initiated, investigated, and assisted in new agency appointments.
6. Coordinated and assisted in their training and development.
7. Managed territory and agents based on branch office objectives and long-range plans.
8. Conducted competitive analysis of the region and developed new and updated products to respond to current and future market needs.
9. Analyzed and reported to management on changes within assigned agencies, business conditions, and industry problems in assigned territory.

Experience

7-10 Years

Level

Management

Education

BA In Marketing

Description :

1. Responsible for forming a business to business relationships between our collision centers and insurance agencies, dealerships, tow companies, and rental agencies.
2. Handled and scheduled classes and training within facilities.
3. Relayed informational changes and policies throughout our 16 locations as well as to our business affiliates.
4. Trained staff and held seminars on products and procedures.
5. Assisted shop managers with relaying product information within the facility.
6. Scheduled meetings with the CEO and current partners.
7. Promoted company vision daily in all tasks and interactions.

Experience

10+ Years

Level

Senior

Education

Business Management

Description :

1. Included maintaining relationships with existing accounts as well as procuring new ones.
2. Assisted clients with the network, VPN, enterprise solutions, and design.
3. Managed procurement of products, services, maintenance, and delivery to clients.
4. Responsible for Pricing and Profit revenues.
5. Taught staff education and training on new product offerings and customer service issues.
6. Worked exclusively with assigned entities to create and produce advertising materials that will effectively promote their business with the intention of driving new and continuous customer traffic.
7. Facilitated and managed monthly marketing meetings with assigned entities.

Experience

7-10 Years

Level

Management

Education

Certificate

Description :

1. Enabled strategies of planning for direct marketing strategies to acquire new customers and acquisitions while enhancing current customer relationships.
2. Reported on sales activities and creates sales quotations for customers from data collection, analysis and input.
3. Relied on extensive experience and judgment to plan and accomplish goals.
4. Successful with conducted a wide degree of creativity and latitude while leading and directing the work of others Developing new business opportunities; building and managing long-term relationships with one or more existing/potential major clients within the assigned territory to increase revenue.
5. Analyzed business needs, loss experience and other factors with key customers to regularly adjust products, services and terms received and address customer needs.
6. Communicated effectively with and coordinating the efforts of key underwriting, administration, loss control and claims staff in support of one or more major clients.
7. Maintained a database for a full range of company products, services, target markets and underwriting priorities; ensured all related practices are consistent with organizational policies.

Experience

5-7 Years

Level

Executive

Education

B.S. In Marketing

Description :

1. Commanded strategic initiatives to promote sales of home health and hospice care services as well as durable medical equipment across designated territory.
2. Advised executive management team on analysis and performance of marketing programs.
3. Attained all monthly quotas throughout tenure, achieving at least referrals each month.
4. Created logos and letter head designs Developed excellent client relationships with retail clients as a full service client team member.
5. Acted as liaison between entities and outside vendors  media outlets, radio stations, newspaper, magazines, etc.
6. Worked within the marketing department to meet departmental needs as relates to daily work flow, including offering input to outside agencies to create materials, proofing materials to ensure accuracy, distribution for approval, monitoring edits and seeing all jobs through to completion for final delivery.
7. Assisted marketing VP with home building related projects for existing and newly developing communities.

Experience

2-5 Years

Level

Junior

Education

Bachelor Of Arts

Description :

1. Developed and helped execute up to marketing strategies and campaigns each quarter.
2. Collaborated with advertising and promotion managers to promote products and services.
3. Created sales strategies to promote advertising offerings and motivate larger deals.
4. Wrote creative and engaging briefs for internal and external agencies.
5. Developed innovative product solutions grounded in a clear understanding of customer needs.
6. Coordinated with outside creative agencies for the production of marketing-related campaigns and various forms of creative for use to promote home building initiatives, projects, and new community offerings.
7. Collaborated with Marketing VP on the design of new models; including acting as liaison with other home building departments and outside vendors to ensure timely completion of model parks and interior merchandising.

Experience

5-7 Years

Level

Executive

Education

BS In Marketing

Description :

1. Edited articles that appeared in The Electrical Distribute Magazine, resulting in positive public relations and company exposure.
2. Conducted east coast new hire training in four states on a monthly basis focusing on changing employee perception and motivating the sales force.
3. Collaborated with department and entity managers and others to respond to social media questions and comments.
4. Ordered collateral materials including business cards for assigned entities.
5. Worked closely with UG industry expert authors on keeping materials current and relevant to market standards.
6. Significantly contributed to an effort that enables commercial real estate clients to measure, manage, control, and reduce building energy consumption and reduce energy costs.
7. Identified and established contact with potential customers proactively. 

Experience

2-5 Years

Level

Junior

Education

Bachelors In Degree

Description :

1. Met with company representatives to determine marketing goals and target markets.
2. Negotiated and purchased space in national publications.
3. Outlined main features and determined key selling points.
4. Negotiated, purchased, and scheduled newspaper, radio, and outdoor advertising.
5. Supervised the development of the company's Web site.
6. Conferred with clients to determine advertising requirements and budgetary limitations.
7. Managed Act database entry and information for the customers and prospects.

Experience

7-10 Years

Level

Management

Education

A.A. In Marketing Management