Description :

1. Recruited to the Honeywell marketing communications team in August 2015.
2. Responsible for working collectively with cross-functional departments on all internal and external communications.
3. Responsible for managing the Salisbury brand strategy by working with channel marketing to drive new initiatives, programs and demand generation campaign opportunities.
4. Serving as liaison with product managers in the launch of new products, promotions, and creation of materials that promote and support growth of new marketing qualified leads.
5. Supporting the graphic design initiatives which include: collaborate with a group of creative individuals to produce a finished product.
6. Contributing as required to the design of marketing materials, including print collateral and package design.
7. Performing quality assurance procedures and review content for providing full writing support for safety communications, technical documents, brochures.
8. Partnering with public relations by participating in the creation of press releases, social media posts.
9. Maintaining up-to-date electrical safety images and collateral in multiple digital and print libraries.

Experience

10+ Years

Level

Management

Education

BA

Description :

1. Managing the development of all leadership presentations, bulletins, handbooks, and brochures.
2. Creating and launching the corporate magazine “VCI Insider” and dealer newsletters.
3. Manager of analysts and interns for dealer and corporate communications deployment (5 years).
4. Developing the eInvoice messaging for brand updates, lease pull-ahead, and new model launches.
5. Revamping financial services website for VW, Audi, and Ducati to include online account access.
6. Ensuring all dealer and consumer campaigns and collateral are consistent with brand initiatives.
7. Executing internal survey campaigns and employee data analysis for leadership.
8. Coordinating the dealer and customer data arrangements for marketing campaigns.
9. Analyzing and compiling the customer invoice data for targeted sales campaigns.
10. Customizing all corporate announcements to dealers from leadership and sales operations.
11. Developing the dealer onboarding materials for educating new F&I managers with F&I procedures.
12. Managing the field salesforce database for dealer CRM communications and loyalty programs.

Experience

10+ Years

Level

Management

Education

BS

Description :

1. In charge of both Karcher floor care and Windsor Karcher group brands.
2. Optimizing and monitoring the marketing efforts including the number of leads, web traffic, and promo success.
3. Planning our yearly advertising and promotions including print, online and social media advertising.
4. Creating and maintaining the corporate identity standards.
5. Developing templates for all North American marketing employees to use.
6. Developing materials for events including annual trade show. Works booth at National Trade Show.
7. Maintaining and optimizing our customer rewards program. Keeping the plan within budget.
8. Overseeing and evaluating the market research and adjusting our branding to stay ahead of the competition.
9. Monitoring the competitive brands marketing and adjusting ours to stay ahead of the curve.
10. Writing all marketing copy for floor care including translating German-English into meaningful messaging for our local market.
11. Reporting to the upper management on status and results of marketing campaigns voice of the customer to the web team, product management, and marketing department.
12. Creating launch packets for new products - including product sheets, end-user guides, email blasts, pricing inserts, press releases and bid specs.

Experience

7-10 Years

Level

Senior

Education

MBA

Description :

1. Dedicated to supporting and promotion of green trucking technologies and strategies.
2. Prepared and edited materials for program flyers, brochures, guides, and web content.
3. Shared technical announcements and regulatory information with stakeholders and clients.
4. Planned and coordinated the activities/events requiring media notifications and community promotions.
5. Researched and supported for managing grant programs and defining compliance guidelines.
6. Identified and evaluated the emerging technologies offering innovative fuel efficiency products.
7. Prepared marketing materials, publicized events for the roll-out of electrical infrastructure at truck stops.
8. Uses salesforce and constant contact to provide news, tracked customers, collected data.

Experience

7-10 Years

Level

Senior

Education

BS

Description :

1. Responsible for negotiation print jobs, preparing bids, awarding jobs, and selecting vendors based on capabilities, price, and schedule.
2. Collaborating with vendors, serving as a primary contact, to ensure timely delivery and quality product.
3. Obtaining RFP contracts for large and/or major print jobs, not requiring estimates.
4. Verifying and releasing print, kitting, and deliver particulars to vendors, managing issues/concerns and providing resolution.
5. Organizing and maintaining the files and records of orders and documentation, processing into the database, verifying invoices and forwarding to accounts payable.
6. Coordinating the print vendors, fulfillment, and vendor production schedules to manage inventory and achieving targeted deadlines.
7. Collecting all pertinent information to evaluate, analyze, and generate reports for cost, quality, and other details for projects. Overseeing the sample library of print and promotional materials.
8. Effectively communicating with the sales team, project managers, and other stakeholders on modifications that potentially affect budgets and/or target dates.
9. Creatively developing new design concepts, graphics, and layouts, preparing rough drafts and presenting ideas.
10. Modifying/improving final designs based on feedback and comments, presenting for full approval and preparing finished design file for print.

Experience

10+ Years

Level

Consultant

Education

BA

Description :

1. Designed, developed and produced printed and digital publications for product launches, technical specifications, and marketing campaigns.
2. Produced and edited copy for use in literature, press releases, websites, and advertising campaigns that align with marketing strategies.
3. Lead trainer for new desktop publishing employees on corporate standards and company policies.
4. Managed extensive literature items using various inventory control systems and databases.
5. Project manager, editor, designer of 8 member team developing quarterly Blum speak magazine for employee and customer distribution reaching the national and international readership.
6. Oversaw international corporate standards and ensured all internal and external communication meets with business objectives for the U.S. Market.
7. Managed projects from planning to printing - oversaw the process for all communication products, ensured the processes have been followed with keen attention to details.
8. Developed and designed communication material and videos that enhanced the sales representatives and customers understanding of complex product features and aid in selling more effectively.
9. Planned, coordinated, and developed the product photography for use in brochures, web, and advertising.

Experience

10+ Years

Level

Consultant

Education

BA

Description :

1. Worked with product management and product marketing to develop effective tools for the sales team and channel partners to increase their ROI.
2. Created and drove partner facing communications worldwide for all lead generating promotions, product launches, and events through email blasts, direct mail campaigns, newsletters and web content.
3. Created and managed content for website, datasheets, brochures, sales guides, and white papers.
4. Managed the design and distribution of all collateral including layout, production, and fulfillment.
5. Managed product promotions for partners that generated over $5 million in total revenue.
6. Created all outbound email and web content for regional seminars that generated $370k in total revenue.
7. Saved the company $80k by managing the EMEA bus tour promotions across nine countries with 100 partners.
8. Created a USB sales kit for partners to effectively share collateral, demos, videos, and presentations.
9. Maintained the partner portal to ensure all sales enablement tools are available to resellers and distributors.
10. Managed Google Adwords campaigns for weekly product seminars and webinars to improve SEO.

Experience

2-5 Years

Level

Junior

Education

BS

Description :

1. Creating, managing and delivering the marketing and communications plans including but not limited to advertising and promotions, strategy, branding, public and media relations, social media, employee communications, and web services to effectively position the public library to internal and external audiences.
2. External communication efforts resulted in fair and factual news coverage 90% of the time.
3. Employee communications strategies helped the advance business goal of 85% survey participation.
4. Enhancing the relationship between the library, Charlotte Bobcats, Lowes and the community for high profile collaboration.
5. Developing and maintaining the press relations - both proactive and reactive, responding to media questions/requests.
6. Effectively utilizing media monitoring service (Cision) to target messages to appropriate audiences 100% of the time.
7. Responding to media calls/contacts within 24 hours 95% of the time (sometimes sooner depending upon need).
8. Identifying potential stories/pitches, writing and disseminating the press releases, Q&A's and briefing documents.

Experience

10+ Years

Level

Management

Education

MS

Description :

1. Developing, implementing and tracking the annual marketing communications team plan.
2. Initiating and executing the first corporate internal communications plan with the editorial calendar.
3. Writing new B2B marketing collateral pieces (one-sheets, white papers/resource guides, case studies/customer success stories, press releases and company newsletters).
4. Planning and writing channel marketing communications content for customer and business partner portals.
5. Authoring the companys first saas security document (interviewed SMEs to ensure accurate content).
6. Creating the companys first web-based customer welcome kit/resource guide.
7. Regularly performed industry and competitive reviews to determine trending topics.
8. Updated web copy with highly-effective SEO keywords and phrases, resulting in first page Google SERP rankings.
9. Developed and monitored the progress of email marketing campaigns, resulting in industry standard open rates of 15-20% and 8% CTR.

Experience

10+ Years

Level

Consultant

Education

BA

Description :

1. Led development and launch of new brand identity for the business unit, as well as the rebranding of certain product lines.
2. Led development and launch of new website for the business unit, in addition to several issues-oriented microsites.
3. Developed and implemented trade show/conference strategy, budget, and calendar for the business unit.
4. Handled all aspects of participation when business exhibited. On average, this included 6 U.S. Events and 1 in China, Germany, and India.
5. Responded to all media inquiries to the business and cultivated earned media opportunities with industry/trade publications. Reduced response time on media response from several days to less than 24 hours.
6. Developed communication strategy and plans for planned acquisition of India company, including the development of a transitional website.
7. Implemented standard business process for preparation and approval of public announcements and press releases.
8. Standardized a communication plan template to ensure all personnel was properly informed and prepared for the communication.
9. Partnered with corporate communications and investor relations functions on press releases, investor presentations, annual reports and media inquiries.
10. Drove development of sales toolkits and managed relationships with graphic designers, translation firms, and internal stakeholders to develop and produce all the business units collateral.

Experience

10+ Years

Level

Consultant

Education

College

Description :

1. Designed and executed an advertising/marketing strategy, including schedule and budget, that supports the overall business strategy and direction.
2. Developed and implemented concepts for trade shows across all company divisions (coatings, lubricants, rubber and specialty).
3. Acquired and organized data for executive-level reports.
4. Prepared and processed expense reports.
5. Provided monthly sales analysis, strong emphasis on excel spread sheet preparation.
6. Supported to sales force, quote generation, monthly sales reports including profit margin analysis.
7. Processed mailings in a timely manner.
8. Developed mailing lists, set up address templates, databases and uses mail merges to produce labels, envelopes or letters.

Experience

2-5 Years

Level

Junior

Education

B.S In Management

Description :

1. Managed all media and public relations including developing and writing all press releases and representing the hospital at community and marketing events.
2. Planned events and photography for visuals that coordinated with press releases.
3. Took ownership of all media relations and built strong trusting relationships with local media outlets, delivering positive publicity, protecting the hospital's image during a crisis or stressful situations, and drawing local editorial page endorsement.
4. Collaborated with medical and support departments, collecting stories and assisting the team.
5. Improved internal physician satisfaction scores by improving communication initiatives through writing and layout design of monthly physician newsletter.
6. Assisted in crisis management and emergency preparedness planning, successfully completed FEMA training and Tri-state area collaborative drills and public information officer (PIO) training.
7. Initiated PIO role and drafted a new policy for media relations, successfully implemented company-wide.

Experience

10+ Years

Level

Senior

Education

MBA

Description :

1. Assisted sales and marketing management by helping to craft marketing materials and facilitating both internal and external communications.
2. Created communications programs that effectively describe and promote the organization.
3. Researched and developed content for the publication of products.
4. Approved deigns and monitored and posted web/media content on social network accounts.
5. Ensured product quality and monitoring the aesthetic level.
6. Tracked project completion and handled print production requests.
7. Designed and implemented a project tracking tool - Quickbase.

Experience

7-10 Years

Level

Consultant

Education

Information Systems

Description :

1. Supported corporate marketing and communication for Performance Packaging division.
2. Served as project manager for the launch of a new corporate website for the Performance Packaging division, resulting in increased viewership.
3. Managed work with ad agencies for branding, messaging, design strategy, and development of national media print and web ads, including virtual packaging images and physical mock-up packaging, providing solid leads to sales managers which developed into new business.
4. Initiated social media platform and management system, utilizing dashboard to schedule automated messaging with the ability to track social media patterns and trends, delivering valuable knowledge of upcoming packaging, technologies, trends, and customer needs.
5. Managed all corporate packaging award submissions for division headquarters, providing all global public relations messaging for promotional marketing.
6. Managed all trade shows for poly division, improving marketing strategies and developing detailed lead generation and follow up process.
7. Developed a new national media campaign working with the beverage market department to cultivate brand awareness.

Experience

7-10 Years

Level

Management

Education

Master Of Arts