A Marketing Data Analyst is responsible for researching and identifying ways that can build the company’s brand and acquire new clients. Common responsibilities that are depicted on the Marketing Data Analyst Resume are – tracking advertising costs, exploring market trends, researching consumer behavior; analyzing sales funnels and customer intent; measuring ROI of online and offline advertising campaigns; reporting on marketing KPIs like leads, conversion rates, and social media engagement; tracking email campaign metrics, monitoring budget distribution and performance of paid ad campaigns; recommending website and campaign optimizations; researching and implementing marketing tools; and working closely with the sales and marketing team members.
Those seeking this job role must mention on the resume the following skills and abilities – work experience in a similar field; expertise in Google Analytics; solid understanding of SEM campaign strategies and SEO practices; experience with PPF campaigns; and good knowledge of MS Excel. A degree in the field of marketing is commonplace among Marketing Data Analysts.
Objective : Responsible for Analyzing data with standard statistical methods, interpreting the results, and providing a written summary of data analyses data will be analyzed to create actionable tasks that improve campaign success.
Skills : Microsoft Office, Project Management, Multitasking.
Description :
Analyzed complex and large data sets to identify opportunities for optimization and improvement.
Performed analysis on A/B tests for email and direct mail campaigns: acquisition, engagement, conversion, and retention Analyzed clickstream (Adobe SC) data on customer ID level by CMC, Cell, Segment, CID.
Analyzed online user behavior, email acquisition, and email content engagement, signups and subscriptions, retention and customer journeys, funnel analysis, and multi-channel attribution.
Recommended and built a Close Loop Analysis dashboard for the email channel.
Contributed to the lead scoring model design in Eloqua.
Explored in product analysis and impact on revenue and retention rates.
Defined, developed, and produced comprehensive regular measurement and reporting plans for existing and new marketing initiatives.
Weekly checked of changes made to accounts and proper new account creation.
Experience
2-5 Years
Level
Junior
Education
MBA In Marketing
Marketing Data Analyst Resume
Headline : As an accomplished administrator, I would like to leverage my existing education and business experience to support the overall success of the company. To utilize my background in management, finance, and project structuring to discover new development opportunities internally and expand my professional development in areas of management.
Skills : Microsoft Office, SAS, STATA, Transact-SQL, Oracle Applications, CRM- Salesforce, Epi-Info, SPSS, Data Visualization, KPI Dashboards, Project Management.
Description :
Sought and provided information to help determine our position in the marketplace.
Performed analysis of complex business issues and provides recommendations for possible solutions.
Gathered data on competitors and analyze their prices, sales, and method of marketing and distribution.
Helped lead the design of sales force automation tools, data fields, record layouts to enable simple record-keeping and querying of data and reports.
Generated, tracked, and managed qualified leads in the CRM system.
Passed qualified leads to appropriate personnel to pursue the opportunity.
Oversaw, evaluated and recommended opportunities from loss sales reports.
Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Experience
5-7 Years
Level
Executive
Education
Master's Of Business
Marketing Data Analyst Resume
Objective : Marketing Data Analyst with 3 years of experience in Collaborating with stakeholders across the organization to translate our various forms of data into opportunities for growth, decisions that are more informed, donor insights, behavior, and data-powered strategies.
Skills : MS Office, Communication Skills, Multitasking.
Description :
Created digital dashboards.
Innovated new ways to simplify and effectively measure the business.
Created a macro that runs all the morning dashboards for our team in 15m and emails them to colleagues.
Previously a 1hr task for an employee.
Started the process of building an online reporting data suite via Tableau.
Used Work ethic Commitment Ambition Drive Self-Starter Leadership Innovation.
Managed all data analysis for the Marketing and Sales department of a specialized refractory company.
Experience
2-5 Years
Level
Junior
Education
BS
Marketing Data Analyst Resume
Objective : Responsible for Creating and managing reporting and visualization tools to help the entire team become more data-driven, Leading and organizing testing methodologies and processes for digital marketing activities and projects.
Assisted in creating the Diagnostic Management Program (DMP) packages.
Prepared and presented large volumes of data using Microsoft Excel/Access and PowerPoint.
Communicated observations with Sales Management to ensure appropriate understanding of data and output.
Participated in external calls with customers to help convey results.
Submitted requests for data using OCM's internal reporting database.
Updated existing reports and verify for accuracy prior to distribution.
Prepared custom reports using a combination of commentary and charts/graphics as requested.
Experience
2-5 Years
Level
Executive
Education
MS
Marketing Data Analyst Resume
Objective : Seeking a Marketing Data Analyst position with an outstanding career opportunity that will offer a rewarding work environment along with a winning team that will fully utilize management skills.
Skills : MS Office, Management Skills, Data Analyst.
Description :
Worked closely with the IT department to help create and modify the new Vantage Point company computer system and database.
Ensured the older system and the new electronic system merged easily and without complications.
Compiled, analyzed, and organized all data incoming from 14 field marketers about specific site territories who relied on the organized data to conduct their personal daily duties.
Kept in constant contact with various physician offices who referred their patients to ARS on a regular basis; verifying these physicians had all the tools and resources they needed to keep the lines of communication open between the many offices that worked in conjunction with our company.
Utilized the database, which was personally updated and maintained daily, to track physicians within the 14 site area across the state enhancing the marketability of ARS and its services it provided.
Assigned to update all compiled data into Quadris and Vantage Point company databases.
Created marketing assignment spreadsheets to schedule which physicians to contact on a daily basis, ensuring proper marketing coverage of an assigned territory for each marketer.
Experience
2-5 Years
Level
Executive
Education
MS
Marketing Data Analyst Resume
Objective : Responsible for working with members of the Marketing department and other associated departments to assist in various fundraising initiatives, campaigns, and strategies.
Skills : MS Office, Monitoring Skills, Management Skills.
Description :
Performed operations such as Fine-tuning highly complex TSQL stored procedures for maximum efficiency and performance.
Responsible for creating database objects like Views, Store Procedure, Triggers, Functions, etc.
Audited, uncovered, and advised on resolving data integrity issues.
Created and updated the conceptual and logical model for the data warehouse with an emphasis on marketing and sales.
Responsible for creating the reports based on the ad-hoc requests using SQL Server Reporting Services (SSRS).
Created different types of reports which include: Chart report, Subreport, Drill-down report, Drill-through report, and parameterized report and uploaded to report server by using reporting tools.
Performed data analysis, data retrieving, and developed mapping documents based on the data requirements by SQL Server.
Experience
2-5 Years
Level
Junior
Education
GED
Marketing Data Analyst Resume
Objective : Hardworking, organized, Marketing Data Analyst professional with a proven background delivering sensible business technology solutions on time and under budget while working as a team member or team leader.
Skills : Microsoft Office, Data Analysis, Data Warehousing, SQL, Teradata, Reporting, And Dashboard Creation Using Multiple Tools.
Description :
Developed high-level daily summary report, monthly business summary report, forecast accuracy report, and inventory report.
Directed periodic work schedules and organized all team output into customized excel spreadsheets.
Advised ARS management on data entry team operations and project planning.
Worked with Field Sales to verify the accuracy of the reports prior to the payment of the incentive awards.
Worked with internal business partners in developing new applications of pay data to create additional competitive advantages for OCM.
Reported directly to the Director of Marketing and Sales, advising on all matters of data analysis, interpretation, and presentation in order to support strategic direction.
Maintained a 10-year sales database, including over 20 million data points.
Experience
2-5 Years
Level
Junior
Education
MS
Marketing Data Analyst Resume
Headline : Responsible for Pursuing professional development: intentionally take part in beneficial education opportunities that result in further certification and expertise in the non-profit industry, marketing, and data analysis.
Skills : Javascript, HTML, CSS.
Description :
Retrieved research demographic information to be used in marketing decisions.
Extensived used of Oracle 8i SQL and working Access database and query.
Uploaded information into Salesman Contact Information, determining the best way to transfer information from one system into another.
Researched, retrieved and ftp'd data warehouse information to Advertising company for detailed analysis and projection reports of Customer activity, i.e. most likely to churn or disconnect.
Created Data universes in Business Designer for use in creating web-based reports.
Created web-based reports using Business Objects.
Coordinated Mailing house address lists jobs with printing jobs, determining how many people in the area to send the advertising under a drop date schedule.
Experience
5-7 Years
Level
Junior
Education
MS
Marketing Data Analyst Resume
Objective : To obtain a Marketing Data Analyst position in a growth-oriented progressive company, where my experience and skills will significantly contribute to the overall success of the organization and provide opportunities for my career growth. Highly analytical thinker with.
Skills : Illustration, Graphic Design, Fashion Merchandising, Skilled In CS4 Adobe Suite, MS Office Suite, PC And MAC, Google Analytics Certified.
Description :
Responsible for conducting website analysis for several internet retailers.
Audited websites to ensure vendor data is up to date with the most current and accurate information.
Uploaded and created new vendor product data for e-commerce web sites.
Collected, gathered, and analyzed data from a multitude of resources.
Created and maintained Excel spreadsheets to house vendor data.
Ensured products are properly presented and merchandised online.
Provided Marketing strategies and analyze the e-commerce channels to achieve optimal brand awareness and sales performance.
Experience
2-5 Years
Level
Junior
Education
MS
Marketing Data Analyst Resume
Objective : Marketing Data Analyst with extensive experience designing, coding, testing, and supporting database conversion packages using SQL Server DTS/SSIS with extensive experience setting up administering, and developing in SSIS, SSRS, and SSAS. Proficient in various technologies, including MS SQL Server, Microsoft Office Products.
Skills : SAS, Microsoft Dynamics CRM, SalesForce.com, R, Google Analytics, Tableau, Google Adwords.
Description :
Extracted load and transformed data from various data sources within the FedEx organization using SSIS.
Gathered and analyzed data for marketing campaign reporting purposes.
Led the development of automated SSIS packages to extract, transfer, load and convert data from FedEx's existing data warehouse to reporting database server.
Converted and loaded data to FedEx data warehouse applications from various outside sources like Access, Excel, and text/.csv files.
Planned, developed, and supported complex SQL queries, stored procedures, and views.
Developed PL/SQL Scripts for analysis and reporting.
Data profiled looking for trends and patterns in Marketing data.
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