Description :

1. Served as National Director of Marketing for top-tier accounting firm specialty tax consulting provider.
2. Created and implemented a firmwide annual marketing plan, including bi-annual all-hands management strategic planning sessions.
3. National PL oversight of $1mm budget for all marketing efforts through targeted campaigns towards end users (BTC) and CPAs.
4. Direct responsibility for communication cascade strategy focused on internal communications and intranet development and management.
5. Oversaw complete redesign of www.Kbkg.com updating and rebranding to a modern and responsive site with specific attention to incorporate best practices in search engine optimization (SEO).
6. Designed implemented a regional office focused marketing strategy in order to maximize and grow each regional (seven) office.
7. Direct oversight and management of a cloud-based database of 700,000 relationship accounts within salesforce.com, including direct oversight of digital demand marketing strategy including implementation of marketing automation platform HubSpot, focused on landing pages, database, content email and social media automation.
8. Managed multiple marketing channels including online search and display advertising, offline print and video advertising, direct mail.

Experience

10+ Years

Level

Senior

Education

MA

Description :

1. Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
2. Obtains market share by developing marketing plans and programs for each product; directing promotional support.
3. Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.
4. Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
5. Influences present and future products by determining and evaluating current and future market trends.
6. Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.
7. Maintains research database by identifying and assembling marketing information.
8. Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
9. Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.

Experience

5-7 Years

Level

Executive

Education

MS

Description :

1. Led marketing department with a responsibility for developing and implementing marketing strategy for the largest regional accounting firm. Managed a 3-person in-house team and outside contractors and agencies to meet strategic goals and business objectives while staying within budget.
2. Responsible for a brand, creative website, digital, corporate communications, social media, and event planning.
3. Led the collaborative development and implementation of strategies to increase awareness and generate leads for individual practice areas and the firm.
4. Led award-winning (Hermes creative awards) website redesign to deliver better organic lead generation through SEO and inbound marketing principles.
5. Responsible for creating a new visual brand identity and graphics standards, establishing and maintaining a consistent and compelling messaging and positioning.
6. Built sophisticated digital marketing campaigns that fully integrated with social media, marketing automation, pr and offline activities. Developed and implemented an online lead acquisition strategy for a new service and generated a 240% increase in revenue in the first 6 months.
7. Developed a content strategy to produce thought-leadership in various formats ranging from website content, white papers, e-books, webinars, blogs, and videos.
8. Created content marketing and sales tools and advocated for a publisher-like mentality.
9. Guide creative copy, design, advertising, video production, and message testing.

Experience

2-5 Years

Level

Junior

Education

BS

Description :

1. Developing, designing and maintaining all marketing, advertising and promoting that meet the objections for Dehoff realtors and Dehoff development.
2. Building trust, value others, communicate effectively and focus on the customers.
3. Defining activities and procedures: - uphold and provide guidance in following the brand guidelines for the company.
4. Developing annual marketing and advertising plan/calendar detailing all print, web, public relations, and additional associated activities.
5. Managing the marketing/advertising budget and provide the end of the month statement to accounting.
6. Managing and overseeing all aspects of print production to include customized products, direct print, and web marketing campaigns to include postcards, personal brochures as requested.
7. Designing, developing, ordering and distributing promotional items for company and agents.
8. Positively partnering relationships with agents and staff, to include Dehoff development, managing special ad and marketing projects as requested.
9. Proactively demonstrating agent-centered products at company sales meetings.
10. Monitoring computers, website, local and national, recommend changes or discoveries to management.

Experience

10+ Years

Level

Senior

Education

Bachelor of Science

Description :

1. Maintaining and exceeding the sales activity standards to include monthly quotas, daily telephone lead base follow up calls, appointments, on-site and off-site sales activities, and other sales related performance metrics.
2. Possessing good listening skills techniques and demonstrates exceptional customer service.
3. Management of star force (CRM/lead base) for potential residents and referral activity, to include documentation of all completed and scheduled sales activities, including move-in and move-outs within the community, and manage current census changes.
4. Host various events for lead base professionals and prospective clients to increase traffic in the community.
5. Demonstrating proficiency in pulling, analyzing and completing weekly and monthly sales reports.
6. Maintaining an active, working knowledge of current competition and any new trends or changes in the current market place.
7. Creating a strong referral lead-based due to relationships built through my external business development, which has lead to high occupancy rates within my target markets.
8. Offering solutions including improving overall community census, personally growing census numbers by 45% in overall closed won accounts within a 6 months timeframe, and implement marketing/sales plan to increase inbound leads to support the initiative of increasing new business by 20%.

Experience

5-7 Years

Level

Consultant

Education

MS

Description :

1. Built consumer demand by employing marketing programs that facilitated profitable growth.
2. Implemented a multi-channel marketing strategy and retail distribution plan to support and drive the rapid, strategic expansion of retail store outlets.
3. Provided leadership for all aspects of marketing communications, advertising, and public relations.
4. Planned and executed the company's GTM product strategies, which included finalizing pricing and distribution plans, product roadmaps, project and promotion calendars, revenue forecasts, and creating sell-in and sell-through tools to support sales team (b2b and b2c).
5. Executed and leveraged sponsorships, partnerships, and business development opportunities to drive sales profitability through retail partners.
6. Developed a strong network of resources and relationships with industry partners, governing bodies, athletes and celebrities, and events to create organic opportunities to drive brand awareness and product excitement.
7. Planned and executed the company's digital strategy including the redesign on Opti-shot golf.com that resulted in 20% increase in e-commerce revenue.
8. Created and executed email strategy that achieved a 110% increase in engagement, a 17% increase in sales, and achieved organic list growth of 10% per send.

Experience

5-7 Years

Level

Consultant

Education

BBA

Description :

1. Managing a team of marketing experts in enterprise data center technologies for customer engagement and sales enablement.
2. Included global marketing of technology and products to drive revenue and profit growth with the next generation IT solutions.
3. Developing new as services portfolio from inception (opportunity assessment) through development to delivery readiness/market launch support the identification and definition of new as offerings in conjunction with product management, company's sales channels, clients and analysts document requirements.
4. Establishing and sustaining proper market-reference pricing for portfolio working with regional pricing teams.
5. Working with regional services delivery organizations to align services delivery resources and skills for the successful execution of an approved business plan.
6. Supporting portfolio product lead in identifying portfolio client targets and collaborating with marketing to develop and oversee the execution of demand generation and sales campaigns.
7. Assisting in the development services capability in support of early adopter or beta customer programs.
8. Assisting the sales organizations in understanding and communicating portfolio competitive positioning and solution differentiation.

Experience

7-10 Years

Level

Management

Education

MS

Description :

1. Developing and implementing a strategic marketing plan consisting of advertising, promotions, events, public relations, player loyalty program and merchandising for the casino.
2. Coordinating all media strategies as well as provide creative ideas for monthly gaming promotions to generate revenue.
3. Responsible for managing the coordination of all special events for each casino department and handling all customer service issues related to the event.
4. Responsible for developing and implementing a casino marketing program, as well as long-term promotions for the continued development of a solid player customer base.
5. Coordinating the design, development, implementation, and post-event or promotion evaluation of all special events and promotions.
6. Facilitating the flow of information by organizing and presiding over regularly scheduled departmental meetings.
7. Maintaining appropriate staffing levels; reviews and approves selections of applicants recommended by marketing staffs.
8. Participates in formulating and administering the hotel & casino policies and strategic planning.
9. Reviewing and analyzing activities, cost, operations, and forecasts data to determine department progress towards the hotel & casino goals and objectives.
10. Ensuring compliance with the hotel & casino and departmental policies and procedures.

Experience

5-7 Years

Level

Consultant

Education

BBA

Description :

1. Recognized for effective leadership in developing concepts and implementing strategies to ensure consistent company growth, raising the production quality, efficiency and revenue generation of the #1 television station in Charleston.
2. Adept at developing, prioritizing, leading and implementing a range of strategy and innovative initiatives that attract new business and maximize revenue and ratings.
3. Developing and executing effectively on air and online research-based marketing plans.
4. Planning an annual budget close to one million dollars and handle all spending, including media buying.
5. Maintaining excellent external relationships with radio stations, cable entities, social platform reps, clients and vendors, events companies and venues, community and non-profit organizations, in the market and beyond.
6. Spearheading social initiatives and manage all online branding, contributing to social platform growth, growing audience share on all screens and successfully becoming the #1 media outlet for social and digital.
7. Providing strategic digital direction to clients and internal teams by defining, documenting and implementing operational best practices and encouraging social monetization.
8. Managing, training and inspiring a team of six, while still writing, shooting and editing numerous projects.

Experience

5-7 Years

Level

Consultant

Education

BA

Description :

1. Created and executed strategic biannual marketing plans to complement the company's goals to improve communication with existing customers.
2. Developed strategies to expand geographic presence to increase market share and revenue.
3. Led the recruiting department, planning and directing communication efforts to locate and hire new sales representatives in existing and new markets.
4. Designed and implemented SEO improvements for web and created seasonal Google Adwords (pay-per-click) campaigns leading to gross revenues of $700,000 in 18 months.
5. Led recruiting efforts, increasing new sales representative hires by 95% in 3 seasons.
6. Organized and directed design and production of two catalogs per year, with 2. 5 million circulations.
7. Worked with third-party list procurement companies to develop strategic plans for new customer acquisition, leading to $1 million in gross annual sales.
8. Managed integrated social media, email and direct mail promotional campaigns to reconnect with lapsed customers, acquire new customers and garner additional sales from existing customers.
9. Improved company communication with sales reps and customers, providing feedback to make improvements to product and customer service.

Experience

2-5 Years

Level

Executive

Education

MBA

Description :

1. Leading the Cleveland marketing function of 6 direct reports through a turnaround to drive sales and profit growth for four brands and its digital properties.
2. Managing the planning and implementation details of sales-driving campaigns and events annually to ensure success, budget, and risk, and champion satisfaction goals.
3. Managing sales executives to create pricing strategies designed to increase sponsorship revenue.
4. Developing and implementing best practices for user-friendly on-site activation and digital integration.
5. Cultivating relationships with civic, non-profit, and media organizations.
6. Consulting the VP of programming and regional VP - midwest on identifying and vetting potential marketing directors for the midwest region.
7. Earning a reputation as a results-driven director for the regional vice president, 7 senior managers, and 10 account executives.

Experience

10+ Years

Level

Senior

Education

BS

Description :

1. Responsible for all new product development, including creative, timing, profitability and consumer experience.
2. Identified opportunities for growth through data, consumer insights, market trends, inventors and competitive shopping.
3. Partnered with sales to pitch new products, packaging, and placement to key decision makers at retail outlets like Walmart, Mar-Maxx, bed bath & beyond and ultra.
4. Oversaw the initiation and development of sales collateral and tradeshows.
5. Responsible for all company promotions and media activities including public relations, web, social, print and tradeshow activities.
6. Negotiated contracts and fostered strong relationships with licensors, inventors and agencies.
7. Developed, implemented and monitored a stage gate process supported by cross-functional teams to streamline workflow and limit errors.
8. Defined goals and objectives for the marketing department; focused on growing their careers and ensuring they achieved their personal and professional goals.

Experience

0-2 Years

Level

Entry Level

Education

Business Management

Description :

1. Marketing to attorneys, judges and probation officers to drive sales of breath alcohol ignition interlock devices, as well as alcohol monitoring devices and programs.
2. Establishing and maintaining relationships with referral sources, resulting in increasing market share 16% in the first 3 months.
3. Building a brand presence and expand market share, delivering best of class monitoring products and services within the state.
4. Educating referral sources on the introduction and application of new products and services, serving as a product technical expert.
5. Providing market intelligence to ensure smart start's competitive agility in the marketplace.
6. Presenting educational training sessions to probation officers, prosecutors, and other interested court personnel.
7. Attending and exhibiting at associated conferences including state corrections association, state probation association, an association for court administration, judicial conferences, bar association conferences, and others.
8. Assisting with local lobby and legislative actions in collaboration with the local MADD chapter.

Experience

7-10 Years

Level

Management

Education

BA

Description :

1. Oversaw and executed best-in-class campaigns and programs from inception through delivery to achieve business objectives.
2. Utilized and interpreted research and audience insights to develop the creative strategy and campaign.
3. Built and Led a team of creative managers and coordinators.
4. Supervised multiple internal and external resources, vendors, agencies and freelancers in the development of assets and campaign activations.
5. Partnered closely with social, editorial, partnerships, PR and content on the development and execution of 360 campaigns.
6. Created new approaches to creative marketing campaigns
7. Delivered big creative ideas that break through in a cluttered, competitive consumer landscape. Take bold swings with creative ideas grounded in strategy and insights.

Experience

7-10 Years

Level

Management

Education

B.S. In Communication Design

Description :

1. Designed marketing materials such as email blasts, fliers, brochures, postcards, advertisements, invitations and signs using Microsoft Publisher, Adobe Photoshop and Adobe Illustrator and created presentations using Microsoft PowerPoint.
2. Wrote, proofed, and edited press releases, feature stories, advertisements, flyers, emails, direct mail, newsletters, letters, speeches, and website copy.
3. Utilized web tools such as WordPress and ProStep Web Designs to maintain websites.
4. Created TourFactory virtual tours, flyers, showing books, and blasts for listings and auctions.
5. Communicated daily with consumers, coworkers, management, and outside publics in an efficient and timely manner.
6. Maintained quality, consistency, and accuracy of all documents and files according to industry and company standards.
7. Completed listing and auction appointment folders to include listing TAR and Keller Williams forms, marketing materials, and agency information.

Experience

5-7 Years

Level

Executive

Education

B.S. In Public Relations

Description :

1. Served as Chief Creative and Account Manager responsible for developing concepts / logos for advertisements, refreshing brands, designing POP / tradeshow displays and collateral materials supporting marketing initiatives for local and national clients.
2. Selected Achievements $30,000 in billings secured by refreshing brand for all marketing initiatives to elevate and establish Keeley Investment Corporation / KAMCO as key player in financial industry with more than $5 billion in assets.
3. Designed promotional displays for liquor brands under Jim Beam marketing team's direction that included researching category and sketching / rendering proposed off-shelf floor displays - generating $3,000+ in billings.
4. Provided creative support in developing marketing presentations for Business Strategies, Inc.
5. Supported its business model restructuring that included determining content and look of presentation - netting $500 in billings.
6. Oversaw copy, layout, design, and photography to produce brochure and photo library for Team 3 Collision Center in Lansing, IL - completing project on time and within tight budget of $2,500, while exceeding client's expectations.
7. Secured $30,000 in net contributions by crafting all marketing materials for local church's auction event that aided in general funding of church and school's annual budget to improve technology benefits of its students.

Experience

7-10 Years

Level

Management

Education

B.S. In Communication Design

Description :

1. Planned and facilitated all aspects of major marketing restructuring projects consisting of proposal research and development, project management, client communication, production of client requested materials, and billing.
2. Hired to revitalize obsolete website designs for five different organizations to incorporate new content management systems; enabling company employees to make frequent updates and manage customer accounts.
3. Entered new listings and auctions into FlexMLS, Keller William's MLS system (KWLS), KAARCIE, Loopnet, GSMAR and other listing websites.
4. Updated and distributed listing/property lists, PSA database, contract files and all other information accordingly.
5. Created revenue-driven events for fundraising and community outreach.
6. Managed volunteer coordination and supervision of all internal programs.
7. Create and execute email, social media, and print campaigns.

Experience

2-5 Years

Level

Executive

Education

GED

Description :

1. Led the corporate marketing department to provide high-quality creative, strategic resources and cost efficiencies across the company.
2. Directed a team of creative, operational and administrative staff in the development of marketing materials from concept to completion including brand development, campaign and special event concepts, print and broadcast advertising, direct mail, outdoor, signage, presentations, brochures, trade show displays and annual corporate social responsibility report.
3. Consulted with individual properties to develop local marketing strategies.
4. Ensured effective communications and brand consistency specific to each casino within the company, providing direction, review, recommendations and all final approvals.
5. Oversaw the company web site, including managing creative development, content management and making recommendations for functionality and features.
6. Provided marketing support to executive team on Corporate and company-wide projects and initiatives.
7. Developed departmental budget and managed budget to annual projections and goals.

Experience

2-5 Years

Level

Executive

Education

Master's

Description :

1. Oversaw creative leadership for brand properties including logos, taglines, web and print copy, ad campaigns, and dimension naming and branding.
2. Spearheaded crisis management strategy and development of press releases, media advisories, and talking points.
3. Coordinated redesign of pre-opening promotions website, implementing fully-interactive online presence integrated with social media properties and seamless mobile app assimilation.
4. Managed market intelligence assets to guide promotional strategy.
5. Directed 120-person team for launch of flagship location including brand messaging, public relations and event orchestration.
6. Designed presentations, offering summaries, and high-impact pitches securing $25 million in funding for establishment of 3 new locations.
7. Generated over 300,000 individual guest visits in 1st 12 months of operations.

Experience

7-10 Years

Level

Management

Education

Master's In Business Administration

Description :

1. Based in Copenhagen, Denmark Maconomy was an ERP software provider headquartered in Copenhagen, Denmark that engineers solutions exclusively for professional service organizations, with a particular focus on specific industries including marketing communications, consulting, legal and accounting.
2. Acquired by Deltek Inc.
3. Negotiated contracts for SNF commercial payers including Humana.
4. Secured and maintained relationships with both print and television media groups, resulting in lower costs for franchises and individual agents.
5. Supplied knowledge of using cost effective methods to increase ROI as well as retaining current clients and increasing referrals.
6. Responsible for creating and implementing creative marketing and advertising solutions for entire Texas Region.
7. Established blog for CEO, embedding cross-marketing social media widgets, achieving increased readership views and comments.

Experience

5-7 Years

Level

Executive

Education

MS