A Marketing Leader takes responsibility for providing direction, leadership, and guidance to the marketing team; the job description entails managing the marketing duties of the company with regards to a particular or group of products. A well-drafted Marketing Leader Resume mentions the following core duties and tasks – overseeing the marketing department; evaluating and developing a marketing strategy and marketing plans; researching the demand for the company’s products and services; working with the sales department and developing pricing strategies to maximize profits and market share; identifying potential customers; developing and managing advertising campaigns; building brand awareness and positioning, and coordinating marketing projects from scratch to finish.
Apart from possessing a degree in the field of marketing, communications, or business, the following skills are also needed – proven marketing campaign experience; effective time management skills; the ability to multitask; strong copywriting skills; proven ability to manage budgets; professional and proactive work ethic; and high competence in project and stakeholder management.
Headline : Responsible for Leading global pricing for the Safety business, including pricing analytics, reporting, and work closely with the global market managers to craft and implement top-notch pricing strategies built from sound value-pricing principles and solid market data.
Skills : Human Resource, Marketing, Customer Service.
Description :
Solely responsible for creation, execution and post-analysis of all marketing initiatives directly reporting to the Vice President of Operations, Chief Financial Officer and Chief Executive Officer on a weekly basis.
Responsible for R&D on a quarterly basis, develop LTO's that stay abreast of current food trends.
Responsible for developing annual marketing calendar objectives and budget.
Provided advisement and analysis on strategic pricing due to commodities, regional influences, evolving wage increases and industry market basket review.
Maintained target on yearly marketing budget of $185,000 (spending 1.5% less) while generating $510,000 in incremental sales (2013).
Increased store level traffic by an average 3.5% year over year as a result of developing strategic direct print (5.5% capture rate) and digital marketing (7.5% capture rate) campaigns.
Regularly perform full SWOT analysis on new proposed store locations as well as ongoing year-over-year review of current locations.
Experience
5-7 Years
Level
Executive
Education
GED
Marketing Leader Resume
Objective : Motivated, personable Marketing Leader professional with a successful track record while employed with the state of California. Talent for quickly mastering technology. Diplomatic and tactful with professionals and non-professionals at all levels. Accustomed to handling sensitive, confidential personal information.
Skills : Customer Service, Call Center, Quality Assurance, Supervisor.
Description :
Created and executed of online and traditional marketing programs to enhance revenue growth by vertical segment.
Co-created, then executed division marketing strategy.
Built and implemented business development/marketing processes & metrics to enhance ROI.
Developed marketing strategy and collateral for implementation of new channel partner programs.
Teamed with IT for development of eCommerce site.
Successfully implemented customer loyalty program (Wok Star) and integrated with POS enrolling 25,000+ customers within first year and effectively increasing guest check average spend by $2 for returning guests.
Managed and completed development of company Franchise Operations Manuel for phase 1 of licensing/franchising.
Experience
2-5 Years
Level
Executive
Education
MS
Marketing Leader Resume
Headline : Responsible for Monitoring practices for explaining market segment performance in the Safety business in the context of external market indices across each of our segments, and work with global market managers to implement standard processes for regular tracking and reporting.
Skills : Google Analytics, Microsoft Office, Google Docs, Wix, Google Slides.
Description :
Serviced are offered nationwide and clients are a mix of public/private entities to high net worth individuals spanning multiple industries.
Built and developed cross-functional team to carry out objectives and deliverables.
Developed comprehensive marketing and nurture campaign plans, including traditional and digital media, for 12 practice areas.
Developed and executed CRM programs to generate new leads and promote conversion of leads to sales.
Created and maintained a social media calendar across all platforms used.
Led all content, marketing, and business development activities for three practices: nonprofit, manufacturing, and healthcare.
Championed creation of all content, performed brand audit, refined messaging and social media, and developed overall growth strategy and go-to-market plan.
Experience
5-7 Years
Level
Executive
Education
BS
Marketing Leader Resume
Headline : Insightful marketing leader with a record of delivering high-quality, creative, and effective programs for fast-paced start-ups and Fortune 1000 companies. Outstanding ability to plan new initiatives and adapt as needed to meet changing conditions. Execution excellence and focus on results led to achieving marketing objectives on budget for 40 consecutive quarters.
Skills : Critical Thinking, Customer and Personal Service, Microsoft Office Program Proficient, Able to Work Autonomously as well as in a Team, Time Management.
Description :
Corporated provides our office their biggest and most special offers and we market them through our third party administration.
Ability to adapt to any changes, staying compliant with our clients and customers.
Succeed and professional advancement is determined based on commitment to job.
Trained employees in the office on material and public relations.
Provided coaching to staff through senior management on communicating to prospects and clients more effectively.
Enhanced position as an expert in serving nonprofits by creating a blog, managing the development of the blog site, guiding a team in creating a topics calendar, and leading a blog awareness campaign.
Developed new healthcare consulting services by listening to clients' current needs and anticipating future needs.
Experience
5-7 Years
Level
Executive
Education
GED
Marketing Leader Resume
Summary : Strategy Marketing Leader 16+ years of Industry experience at the cusp of technology, strategy development, and customer management. Executed multiple strategic programs at MS utilizing the combined power of v-teams spread across functions & geographies. Seeking Leadership roles that cut across strategy, marketing, or business development in a growth-oriented technology-led organization.
Designed marketing plans in different distribution channels and consumption occasions.
Designed Sales Incentive Handling Suppliers and Customers (and Promotions Advertising Agencies, Publishers, Commodities) Responsible for the successful activation of promotions and advertising campaigns Company.
Managed all activities concerning the placement of Advertising External and Internal customers of the Company (Notices, awnings, banners, etc.).
Presented and Logistics Special Events and Product Launches.
Specialist Marketing Strategy and Sales of the company and its implementation in the market.
Responsible assets Refrigeration and service them.
Responsible for Space and promotional activities in the Points of Sales Key Accounts Customer.
Experience
7-10 Years
Level
Management
Education
BA Marketing Administrator
Marketing Leader Resume
Objective : Team player with experience in social media, marketing strategy, and managing marketing programs and communications. Focused on delivering an extraordinary level of client service and problem-solving. International background proved to help drive, influence, and lead high-value partners. Committed to maintaining effective communication and providing a successful partner experience. Seeking a role in a cohesive Marketing department where I can grow and expand my skill base.
Skills : Microsoft Office, Adobe Photoshop, Adobe Illustrator.
Description :
Managed corporate marketing and communication functions in a 6-member team to develop and launch the company.
Product launch, media relations, social media, and email marketing, market research, sales collateral, video production, content development, and positioning.
Led development and market launch of the first product lineup.
Researched new product possibilities and collaborated with the creative team.
Curated branding process, featuring a logo, website, visual system, brand promise, mission statement, and document templates.
Drove site development to completion by managing projects with web developers and designers.
Selected and trained specialists to build an effective marketing department.
Experience
2-5 Years
Level
Executive
Education
MS
Marketing Leader Resume
Summary : Highly qualified Marketing Leader with experience in the industry. Enjoy creative problem solving and getting exposure to multiple projects, and I would excel in the collaborative environment on which your company prides itself.
Skills : Building And Construction, Judgment, And Decision Making, Repairing, Sales And Marketing, Customer And Personal Service, Persuasion.
Description :
Increased sales of products or services, working with customers, company management and other marketing clubs in the region.
Conferred with clients to provide marketing advice of what the company could provide.
Directed, motivated, and monitored the mobilization of a campaign team to advance campaign goals.
Conferred with department heads or staff to discuss topics such as selection of advertising media, or product to be advertised.
Monitored and analyzed sales promotion results to determine cost effectiveness of promotion campaigns.
Contacted organizations to explain services and products offered.
Managed sales team including setting goals, providing incentives, and evaluating employee performance.
Experience
7-10 Years
Level
Management
Education
High School Diploma
Marketing Leader Resume
Headline : Marketing Leader is responsible for managing the marketing and customer experience for the company. This includes leading the marketing organization, building and executing strategies, creating brand awareness, and managing partnerships.
Skills : Grantwriting, Clinical Administration.
Description :
Conducted interviews, training, and the hiring process.
Screened and hired eligible candidates for positions in the company.
Trained new employees on job tasks and procedures.
Created employee schedules.
Created a nonprofit CFO survey to benchmark organizations against their peers to identify challenges and inefficiencies and to help determine solutions.
Worked under strict deadlines and responded to companies' service requests.
Investigated and resolved customer inquiries and complaints in a timely and empathetic manner.
Experience
5-7 Years
Level
Executive
Education
Masters In Public Administration
Marketing Leader Resume
Objective : Responsible for Building on current processes to implement best practice standard process for market segment strategy renewal across the Safety business.
Skills : Financial Management, People Management, People Management, Budgeting, Budgeting, Pricing, Pricing, Six Sigma.
Description :
Provided decision support to chief marketing officer, Provide targeting strategy for direct marketing team in multichannel marketing campaigns for insurance, membership, travel, life insurance.
Evaluated and make recommendations based on campaign performance analysis, ROI analysis, time series analysis and forecasting, rate elasticity analysis, lifetime value.
Developed promotion programs on syndicated data.
Led project team from ideation to deployment.
Managed and Provided training and guidance to a team of direct reports.
Accomplished marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations.
Planned, monitored, appraised, and reviewed job contributions.
Experience
2-5 Years
Level
Executive
Education
MS
Marketing Leader Resume
Objective : Marketing Leader with 6+ years of experience in Developing relationships with sales, technical, and product management professionals across the Safety business to enable collaboration on cross-functional business processes.
Skills : Microsoft Office, Salesforce, Eloqua, Advertising.
Description :
Recruited back to Microsoft and relocated from New York to Seattle Developed strategic marketing plans to launch Microsoft Amalga (B-B) and Microsoft HealthVault (B-C) solutions.
Supported with best of breed, end-to-end, partner ecosystem.
Drove branding and positioning and messaging, go-to-market strategy, and world-class collateral Accelerated sales of Microsoft Amalga by launching key solutions within the marketing window of opportunity.
Marketing campaigns recognized for exceeding sales quota year on year.
Sales enablement program reduced length of the sales cycle by 35% and increased pipeline velocity Drove marketing strategic plan and execution to introduce New York-Presbyterian Hospital's 'myNYP.org' (online PHR, native HealthVault app), to NYP health systems, referring clinics, patients, and employees.
Successfully reduced barriers to overall customer adoption.
Provided effective communication and customer service support to the sales, marketing and administrative teams on a daily basis.
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