Marketing Research Manager Resume Samples

Description :

1. Managed all phases of research including working with the business to understand the business question at hand, designing the study, working with suppliers to implement the research, analyzing results and presenting findings to all levels of executive management.
2. Built a strong reputation for consistently designing and implementing research that provided strategic insights and actionable results.
3. Won two gold Ogilvy awards for work in the brand and advertising space.
4. Worked on several key new product development initiatives.
5. Managed all phases of research from initial ideation to concept testing, product optimization, naming, volume estimation, positioning, articulation and advertising.
6. Conducted lost opportunity research to help the bank understand why their deposit consumers were not deepening their relationship with the bank in the home loans space.
7. Researched results deeply influenced marketing strategy for home loans.

Experience

10+ Years

Level

Senior

Education

MBA In Marketing

Description :

1. Managed projects (quantitative and qualitative) through entire field process including managing, coordinating and processing sample, processing incentives, and monitoring productivity and quality of data collection.
2. Served as a highly active participant in the annual marketing planning process from identifying situation assessments and implications to crafting strategic framework for both short and long term planning.
3. Managed and allocated research project budget for SRDS.
4. Worked on marketing research projects for media and pharma industry.
5. Designed, conducted, analyzed, and presented online/mail survey based marketing research studies to support strategic business initiatives to senior management.
6. Coordinated, managed panel and served as a point of contact for marketing research studies.
7. Developed great working relationship with all internal/external contacts to gain an understanding of their business needs and manage expectations.

Experience

7-10 Years

Level

Management

Education

Certificate In Management Leadership

Description :

1. Led company and strategy changing research, recommending new ideas which helped move Quill toward more customer centric marketing efforts.
2. Designed brand and naming research changing Quill's approach toward program branding.
3. Conducted marketing research, promotions including Quill sign creation at Chicago Blackhawks games, public relations and advertising activities.
4. Devised research plan to identify new revenue streams for different customer divisions, managing cross-functional team.
5. Developed customer needs story based on research insights and sales analytics leading to a new understanding of our customers.
6. Conducted research to gain insights into optimum offering & pricing for new insurance products.
7. Tested insurance and membership services telemarketing scripts and direct marketing offers.

Experience

5-7 Years

Level

Executive

Education

MBA

Description :

1. Conducted Cookie Decline/Segmentation Study to understand the reasons for decline of Cookie Category over the previous 2 years and mapped out a growth plan for core brands and other areas to innovate within a Power Play that isolated the target consumer segments and their need states.
2. Developed a pre-launch volume forecast program that improved the company's new product success rate.
3. Contributed actionable consumer insights leading to more than $100 million in incremental NEW Cookie Innovation sales in the last two years that included star Keebler/ Kellogg Brands.
4. Included Concept/Product development, Innovation portfolio strategy development, Brand positioning, Copy testing, Business analysis, Marketing Mix analysis, Price elasticity analysis, Brand Switching analysis, Source of Volume analysis, and Ethnic opportunity exploratory.
5. Managed a $3.00 million Cookie Research Budget and staff of 2 including one Associate Manager.
6. Responsible for customer satisfaction tracking, acquisition, retention and loyalty research.
7. Developed an employee engagement measurement program to aid in the retention of IT associates.

Experience

5-7 Years

Level

Executive

Education

M.S. In Marketing Communications

Description :

1. Managed, developed, and implemented quantitative and qualitative research programs for internal clients including corporate tracking programs, product development, Client Loyalty NPS, Ad/Brand testing, Conjoint, Pricing, and Panels; expertise in Research Analytics.
2. Produced professional reports that range from interactive Dashboards to comprehensive study results.
3. Presented findings to internal clients and senior leadership.
4. Managed Client Loyalty (NPS) and Defector (B2B) research projects, reporting research quarterly results combined with internal data analysis and secondary research.
5. Excelled at vendor management using contract negotiation skills and cost management.
6. Co-developed online reporting tool to segment and index results, training over 180 users.
7. Continuously consulting with internal and external clients on research techniques and methodologies.

Experience

10+ Years

Level

Senior

Education

Master Of Business Administration

Description :

1. Successfully improved SEO traffic by 20% through optimizing link building, dynamic attribute insert to meta data, canonical tag, vanity urls, implementing rich snippet, press release and media optimization.
2. Managed Paid Search (PPC) Program optimization and reinvestment: Increase CTR by 20% through keyword and copy optimization and improved conversion by 30% through landing page (A/B and Multivariate testing) and bid (keyword variance) optimization.
3. Managed and optimized client product feeds for Pricegrabber, Shopzilla/Bizrate, Yahoo Shopping, Microsoft MSN Product Live, Google Product Search (Base/Froogle), mySimon, NexTag, etc.
4. Presented data-driven analysis and recommendations to the executive board regularly Provide actionable consumer and business insights by evaluating business lines on a macro level.
5. Participated and contributed as an active member in the Business Development planning team.
6. Identified emerging factors/changes in pricing trends in the industry that affect marketing and sales practices.
7. Supervised and analyzed consumer research for Infant Care Division.

Experience

7-10 Years

Level

Management

Education

GED

Description :

1. Researched contact for healthcare strategy and consumer healthcare vertical clients.
2. Responsible for one direct report.
3. Managed insights projects totaling $1.2M annually.
4. Designed and conducted advertising and brand communications research for evolving portfolio of clients (CPG - Cosmetics, Healthcare and QSR).
5. Outlined and presented strategic recommendations incorporating primary research findings.
6. Served as a liaison between the Corporate and the advertising and/or promotion agencies to which many advertising or promotional functions were contracted out.
7. Determined the demand for products and services offered by corporate firm and its competitors.

Experience

10+ Years

Level

Senior

Education

Master Of Business Administration

Description :

1. Increased advertising revenue for online product Costar Comps by 35 % over plan.
2. Conducted outside B2B prospecting for advertisements for Costar online.
3. Performed inside cold calling on target advertisers in the real estate industry such as investors, lenders, brokers, contractors and commercial builders.
4. Supervised and trained junior staff of three to six employees on research procedures and guidelines, as well as company policies.
5. Researched, analyzed and prepared quarterly forecasts, budgets and management reports, as well as commercial real estate market data.
6. Liaised between company and vendors; providing support, response to RFP's, continuous communication, up to date company information, innovative marketing strategies, and sales presentations of new products and services Evaluated approval of loan applications by analyzing prospective borrower's ability to meet Fannie Mae guidelines, credit history, capacity, income and 12 month rental history.
7. Conducted research for leading brands of hospital products including general and advanced wound care, surgical specialty products and new product entries.

Experience

2-5 Years

Level

Executive

Education

M.Ed. In Education Curriculum

Description :

1. Led major strategy initiatives.
2. Planned and moderated online community and marketing research, creating new opportunities.
3. Restructured research department, budget and project plans.
4. Managed two direct reports, on-site consultants and vendors.
5. Managed major company-wide loyalty initiative, marshalling senior management involvement, analyzing the customer experience, outlining the strategic and tactical direction of several departments based on Discover's consumer segments.
6. Led cross-functional team, creating plans which improved retention of at-risk accounts by 50% and acquisitions by 20%.
7. Created research plans that redesigned Cashback Bonus program, saving 20%, and created new products including Discover2Go.

Experience

2-5 Years

Level

Executive

Education

Master Of Science

Description :

1. Evaluated sponsorship of ESPN College GameDay, creating action plans for all sponsorships and promotions.
2. Designed and managed research projects using a wide range of methodologies including concept and product testing, communications testing, attitude & usage studies, promotion tracking, qualitative research(focus groups and one-on-ones), syndicated hospital volume and sales data (IMS).
3. Identified potential markets - using geo-demographic software (Prism, Claritas).
4. Prepared written research report summaries and recommendations to management.
5. Worked directly with marketing, client services, senior management and sales teams to develop strategy for company specific research as linked to business objectives and managed the entire process to result in adoption of research implications into business decisions.
6. Conducted studies to help the bank gain greater insight into some key target audiences like first time home buyers and millennial consumers.
7. Managed a tracking study that helped the bank understand how consumer mindsets were evolving with the changing economy.

Experience

2-5 Years

Level

Executive

Education

MBA In Marketing Management