Media Executive Resume
Summary : As a Media Executive, optimized digital media strategy and execution to aggressively accelerate e/m commerce for brands in Travel Retail in Korea. (Weight avg. 35%), managed and maintained property communities across all of our social media presences such as Tumblr, Facebook, Foursquare, Instagram, Twitter, YouTube, and Tripadvisor.
Skills : Strategic Planning, Communication Skills.
Description :
- Supported AME’s development, communicated with several audience types, and could tailor communications between clients, client service, and other colleagues.
- Delivered social media campaigns, and worked for an agency.
- Experienced in a multinational, cross-channel environment would be advantageous.
- Acted as the first port of call for the world’s media in effectively triaging inquiries in support of a very busy corporate press office.
- Served as client’s daily media contact and acted as overarching client lead when appropriate, addressing client issues thoughtfully and effectively.
- Developed and led sound, strategic media plans based on client marketing direction and the use of media research.
- Developed best practices for media planning and buying processes, competitive analysis, and media effectiveness to fuel integrated communication planning process.
Experience
10+ Years
Level
Senior
Education
BA in Advertising
Media Executive Resume
Summary : As a Media Executive, liaised daily with the media agencies on all campaign activity, aligned content plans with internal KPIs for the format, subject matter, objectives, and target audiences, and managed generation of creative assets.
Skills : Analytical Skills, Negotiation Skills.
Description :
- Worked closely with all internal functions to ensure effective marketing communications in social and as part of the wider communications mix.
- Worked with PR manager to manage interaction with consumers through our social channels, positioning the comapny as innovate, responsive, caring.
- Assisted in the development and delivery of national communications projects, working as part of the Digital Communications team.
- Developed and maintained good working relationships with National Marketing managers, regional marketing contacts, partners and external suppliersDatabase management -Manage customer segmentation and analysis, enabling targeted comms to our loyal customers.
- Assisted the creative team by producing social content/adverts for our clients, working with Photoshop and other design tools.
- Managed and deliver, accurately and on time and to budget any ad hoc projects at the request of the Management Team.
- Established, delivered and monitored campaigns to execute personalisation and targeting opportunities and ensure goals are met.
Experience
7-10 Years
Level
Management
Education
BA in Advertising
Media Executive Resume
Headline : As a Media Executive, ensured the tracking of A/B & MV testing scenarios in partnership with the e-Commerce Operations Manager, produced regular reporting and periodic research into key consumer segments and digital product usage, worked closely with Digital Manager to implement guidelines and process between global and local teams.
Skills : Creativity, Project Management.
Description :
- Managed time on revision and approval process, reviewed local media plans, raise potential concerns and provide recommendations for better efficiency & effectiveness.
- Provided support and training to local markets for tools such as Google Analytics & DoubleClick.
- Reviewed local campaign performance reports and deduce actions from those learnings and insights.
- Learned above evolving media landscape in different markets on an ongoing basisUnderstand clients comments and give constructive feedback to local markets.
- Coordinated activity between local media plans and global media plans, including Paid Search and Programmatic strategies.
- Led the development and implementation of comprehensive media strategies that increased audience engagement by %.
- Experienced in media management, content strategy, and audience development.
Experience
5-7 Years
Level
Executive
Education
BA in Advertising
Media Executive Resume
Objective : As a Media Executive, tracked a record of leading high-performing teams, enhancing brand presence, and driving revenue growth through innovative media solutions., expertised in digital media, broadcasting, and multimedia content creation.
Skills : Digital Proficiency, Media Buying and Planning.
Description :
- Oversaw the creation, production, and distribution of high-quality content across various media platforms, including digital, print, and broadcast.
- Ensured content aligns with brand messaging and engages the target audience.
- Led and managed a team of media professionals, including content creators, marketers, analysts, and production staff.
- Fostered a collaborative and innovative work environment, providing mentorship and professional development opportunities.
- Developed and executed strategies to increase audience engagement and build a loyal viewer or reader base.
- Monitored and analyzed audience metrics to refine content and marketing approaches.
- Identified and pursued revenue opportunities through advertising, sponsorships, and partnerships.
Experience
2-5 Years
Level
Executive
Education
BA in Advertising
Media Executive Resume
Summary : As a Media Executive, oversaw the production and distribution of content across various platforms, ensuring consistency and alignment with brand objectives, analyzed market trends and audience data to identify growth opportunities and inform strategic decisions.
Skills : Relationship Management, Market Research.
Description :
- Developed and managed budgets, ensuring efficient allocation of resources to maximize ROI.
- Oversaw the company's digital media presence, including social media, websites, and online content platforms.
- Implemented SEO and digital marketing strategies to drive traffic and increase online visibility.
- Ensured consistent and cohesive brand messaging across all media channels.
- Developed campaigns and initiatives that enhance brand reputation and market positioning.
- Planned, coordinated, and executed media projects from inception to completion, ensuring timely delivery and adherence to quality standards.
- Managed multiple projects simultaneously, prioritizing tasks and resources effectively.
Experience
10+ Years
Level
Senior
Education
BA in Advertising
Media Executive Resume
Summary : As a Media Executive, collaborated with cross-functional teams to develop innovative campaigns that drive revenue growth and enhance brand visibility, implemented data-driven strategies that improved advertising sales and boosted overall viewership.
Skills : Brand Awareness, Reporting and Presentation.
Description :
- Responsible for directing the day-to-day operations of the media department, managing a budget and ensuring efficient resource allocation.
- Responsible for developing and executing content strategies that increased online engagement and expanded social media presence.
- Responsible for leading the transition to digital media platforms, enhancing the company's digital footprint and reaching new audiences.
- Responsible for mentoring and training junior staff, fostering a culture of continuous learning and professional development.
- Responsible for developing media plans that aligned with client objectives, optimizing media spend and maximizing ROI.
- Responsible for conducting market research and competitive analysis to identify trends and opportunities for media placement.
- Responsible for negotiating media buys and partnerships, securing favorable terms and maximizing value for clients.
Experience
7-10 Years
Level
Management
Education
BA in Advertising
Media Executive Resume
Summary : As a Media Executive, responsible for collaborating with creative teams to ensure the seamless execution of media campaigns across multiple channels, responsible for monitoring campaign performance and provided actionable insights to clients, leading to improvement in campaign effectiveness.
Skills : Adobe Creative Suite (Photoshop, Premiere Pro), Content Management Systems (CMS).
Description :
- Responsible for converting PPT slides to appropriate layout for podcast and video broadcast.
- Responsible for preparing media stages for rehearsal, recording and live broadcasts.
- Responsible for overseeing testing of equipment and components to check for defects.
- Responsible for working with camera operators and photography team to optimize equipment and effects choices.
- Responsible for managing media budgets, optimizing spend for maximum ROI in various channels.
- Responsible for working across departments to create on-target promotions for station activities, specific programs and special guests.
- Responsible for overseeing scheduling and use of facilities used by engineers and producers to complete technical assignments.
Experience
7-10 Years
Level
Management
Education
BA in Advertising
Media Executive Resume
Summary : As a Media Executive, acted as a spokesperson when necessary, handling media inquiries and public statements. Responsible for coordinating with advertising partners to create compelling campaigns that generated in ad revenue.
Skills : Social Media Management Tools (Hootsuite, Buffer), Data Analytics Tools (Google Analytics, Tableau).
Description :
- Responsible for influencing positive change within the organization by championing diversity and inclusion initiatives within the media team.
- Responsible for maximizing ad inventory utilization through careful forecasting and effective management of available placements.
- Responsible for elevating company reputation through strategic public relations efforts and crisis management planning.
- Responsible for collaborating with IT department staff to enhance network-based technologies.
- Responsible for analyzing project-related information and made recommendations based on discoveries.
- Responsible for collaborating cross-functionally on integrated marketing campaigns that supported broader business objectives.
- Responsible for guiding, coaching and leading project teams, delegating tasks and evaluating performance and progression of project pace.
Experience
7-10 Years
Level
Management
Education
BA in Advertising
Media Executive Resume
Summary : As a Media Executive, analyzed the business context of clients and identified key objectives for communications, used qualitative and quantitative communications channel research to develop insights into the consumer connection with the brand, and applied insights to strategy for the following Clients, FrieslandCampina Wamco (Peak Milk, Three Crowns, Frisomum & Peak School Smart), Orange Drugs (Passion Energy Drink & Boska) and Total Nigeria Plc.
Skills : Project Management Software (Asana, Trello), Video Editing Software (Final Cut Pro, Adobe After Effects).
Description :
- Responsible for conducting research and keep informed of emerging trends (i.e. best practices, emerging mediums) and innovative means of achieving client objectives in the interactive space.
- Responsible for coordinating camera shots, graphics and regulations compliance for productions.
- Responsible for boosting brand awareness by implementing innovative media strategies and campaigns.
- Responsible for controlling remote broadcasts by operating equipment to manage feeds.
- Responsible for forging strong relationships with key industry players, resulting in valuable partnerships and collaborations.
- Responsible for designing print media for use in brochures and flyers.
- Responsible for championing the adoption of new technologies and platforms to stay ahead in the rapidly evolving media landscape.
Experience
7-10 Years
Level
Management
Education
BA in Advertising
Media Executive Resume
Headline : As a Media Executive, developed and implemented comprehensive media strategies that align with business goals and enhance brand visibility, conducted market analysis and audience research to inform strategic decisions and identify growth opportunities.
Skills : Creative Skills, Good Analytical Skills.
Description :
- Worked closely with cross-functional teams, including marketing, sales, and product development, to align media strategies with overall business objectives.
- Built and maintained relationships with external partners, such as media agencies, influencers, and advertisers.
- Stayed updated with industry trends, emerging technologies, and best practices in media and entertainment.
- Integrated new technologies and innovative approaches to keep the company at the forefront of the media landscape.
- Ensured all media content and operations comply with legal regulations and ethical standards.
- Implemented and enforced company policies and procedures related to media production and distribution.
- Developed and implemented crisis communication plans to address and manage any potential media-related issues or reputational risks.
Experience
5-7 Years
Level
Executive
Education
BA in Advertising
