The job description of a Media Planner is to produce effective action plans for advertising campaigns from pre-determined marketing goals. Typical roles and responsibilities included on the Media Planner Resume include all of these – collecting and analyzing market data, allocating budgets and monitoring expenditures, identifying the target audience, understanding the habits and behavior of the audience, determining the best media outlet mix, following media trends of both online and offline trends, and evaluating the success of various media strategies and campaigns.
At the job, the following skills are required – proven work experience, broad knowledge of media channels, working knowledge of analytics tools, excellent communication, and teamwork skills, strong decision-making skills, familiarity with media buying, and a good grasp of numeracy and literacy for drafting presentations. Although this job is open for any graduates, chances are high for those with a qualification in advertising, marketing, statistics, or journalism.
Headline : Articulate, personable, and confident professional seeks a challenging and meaningful Paralegal position. Exceptional communication and organizational skills.
Skills : Technical Skills, Management.
Description :
Cultivated successful relationships with clients such as Safeway, Chrysler, Jeep, and Dodge by helping account teams to grow long-term, strategic partnerships.
Consulted with various media vendors to evaluate appropriate sponsorship opportunities for Safeway in multiple markets based on overall client objectives.
Wrote evaluations and recommendations based on the media value of sponsorship opportunities.
Oversaw the deadlines for delivering creative materials and receiving signed contracts for sponsorships.
Assisted with the preparation and execution of various media plans including newspaper advertisements.
Created insertion orders and coordinated with various newspapers to verify that copy ran according to specifications.
Analyzed media research using Arbitron books for Safeway radio placements.
Experience
5-7 Years
Level
Executive
Education
Paralegal Studies
Media Planner/Representative Resume
Summary : Seeking an Administrative assistant position within a fast paced, high growth company with considerable advancement opportunities.
Skills : Analytical Skills, Management.
Description :
Advanced knowledge of Microsoft Excel for all the media data tracking and planning and Powerpoint for the presentation.
Serviced the media needs for Siemens in launching its home appliances in India based on the client's market objectives and budget requirements.
Managed Kotak Mahindra Finance Limited's AOR (Agency on record), comprising key brands in their market.
Established the planned parameters for all key categories utilizing awareness tracking information and media data.
Managed the Novartis India Limited account related to the planning activities for its OTC pharmaceutical products re-launch.
Operated as an integral team member for several new business pitches.
Responsible for charting & presenting the media strategies in detail for the pitch effort.
Developed corporate/brand strategies and campaigns.
Experience
7-10 Years
Level
Management
Education
Finance
Media Planner III Resume
Summary : A results oriented internet marketing professional experienced in email marketing, sales, and account management.
Skills : Lead Generation, Email Marketing, Statistical Analysis.
Description :
Specialized in internet advertising, customer acquisition, and data management.
Developed an international presence in the online industry through a large affiliate marketing network.
Promoted from New Business Development staff to expand the company's new Email Marketing Department.
Increased revenue in the Email Marketing Department from the first year.
Managed and directed eight team members in the Email Marketing Department.
Developed marketing strategy, oversaw its implementation, and analyzed data to monitor its effectiveness.
Created the campaign testing method which increased new campaign revenue by 20% monthly.
Responsible for maintaining compliance with FTC CAN-SPAM Act and adapting procedural changes as internet regulations developed.
Experience
10+ Years
Level
Senior
Education
B.A
Media Planner I Resume
Objective : Dedicated marketing professional with experience in paid search, digital media strategy development, analytics, market research, budget recommendations.
Skills : Microsoft Office, Technical Skills.
Description :
Generated monthly financial documents to support senior executives' decision-making and budgeting processes.
Utilized syndicated planning tools to run 30+ reports designed to aid Research Team's insight-development process.
Maintained strong working knowledge of media space and industry trends to forecast client opportunities.
Analyzed competitive reports for Revlon brands and top competitors to keep the client abreast of all new opportunities.
Assembled and updated positioning reports of all print activity to ensure advertisements ran as planned.
Documented all invoices, billing, and delivery issues and reported findings to account directors.
Prepared and maintained media plan flowcharts and media buy authorizations to execute client initiatives.
Experience
2-5 Years
Level
Junior
Education
Master Of Business
Media Planner II Resume
Headline : Strategy led, data inspired marketer. Creative and persuasive story teller. Business integrator. Expert in uncovering business insights, identifying opportunities.
Skills : Analytical Skills, Management.
Description :
Researched, planned, negotiated, and executed integrated media plans.
Measured and monitored media performance to confirm the original objectives and strategies were met.
Maintained budget control and flow of media activity; developed media schedules and monitoring buys/schedules.
Maintained direct media manager and client communication.
Attended client meetings for briefing and presentation of media campaigns.
Met with media sales reps and industry reps on a regular basis to pursue ideas that were strategically aligned with client business.
Compiled and analyzed reports of competitive market/media information for each brand/category assigned.
Handled billing responsibility and invoice reconciliation.
Experience
5-7 Years
Level
Consultant
Education
Management
Media Planner/Analyst Resume
Headline : Driven, detail-oriented professional eager to apply, marketing and integrated logistics experience in highly competitive businesses. Proven track record of superior sales and customer service.
Facilitated the creation and allocation of digital media jobs and special projects in MAS for Marketing Strategy and other requesters.
Created and updated the season's job list for Creative Production and enter creative costs into MAS.
Reviewed the server, folder, and file structure to verify compliance with naming and filing conventions and standards.
Prepared reports for and communicate with senior management.
Assisted with capacity planning and resource scheduling.
Evaluated resource capacity as well as forecast upcoming demands.
Collaborated with teams to further refine data capture, analysis, and reporting.
Experience
5-7 Years
Level
Consultant
Education
BA
Lead Media Planner Resume
Summary : Seeking a stimulating billing position with increased responsibility and growth potential that will provide with the opportunity.
Skills : Problem Solving Skills, Critical Thinking.
Description :
Worked closely with the internal team to help construct multi-media marketing plans and budgets using client objectives, strategies, and historical results.
Worked with a team to manage the planning and ROI analysis of clients' advertising budgets.
Communicated with clients to prepare budgets and optimize buys to meet their objectives.
Developed strong relationships with clients and media vendors.
Produced analytical reports that provide the client with insight on the efficiency of campaigns.
Worked with online media vendors to negotiate CPM's to achieve client goals.
Identified and troubleshoot ad serving errors and report discrepancies.
Pulled and analyzed competitive information and research.
Experience
7-10 Years
Level
Management
Education
Communications
Associate Media Planner Resume
Summary : Professional with vast experience in Project Management, Renovation Marketing, Cluster Campaigns, and SEO Optimization.
Skills : Technical Skills, Leading Skills.
Description :
Collaborated with Sales Team and Account Management to plan and execute integrated media recommendations for various beauty and fashion clients.
Developed and presented new business pitches with senior management.
Planned and executed awareness and direct response drove digital campaigns.
Participated in client/agency brainstorming sessions for the development of future campaigns.
Negotiated media rates and added value across print and digital.
Trained and managed an assistant media planner.
Assisted associate director in streamlining team projects and workflow.
Lead company-wide DoubleClick training and created a manual for employee use.
Experience
7-10 Years
Level
Management
Education
Marketing
Asst. Media Planner Resume
Summary : Experienced Advertising Professional with experience in strategic planning, negotiating, buying & managing media activity for national, regional & local clients.
Skills : Communication Skills, Process Management.
Description :
Media plans helped to set network rating highs for TLC, I.D., and Science Channel.
Developed quarterly on-air and off-air media plans and while balancing the work of daily log operations.
Developed and managed multi-million dollar budgets for each network.
Analyzed viewer research to measure the effectiveness of past campaigns and applied findings to future initiatives.
Researched data to set new quarterly network guidelines.
Communicated media plans and promotion details with network marketing teams and external agencies.
Presented plans during on-site, off-site, and teleconference meetings.
Experience
7-10 Years
Level
Management
Education
Bachelor Of Science
Media Planner Resume
Headline : Associate in General Studies Staff leadership, video editing and production, operations management, training, activity coordination and negotiation experience.
Skills : Analytical Skills, Management.
Description :
Participated in media relations projects and assisted staff members.
Responsible for maintaining outstanding customer service.
Implemented statistical information into an online database.
Answered telephone, filing and organizing all media, and safeguarding company assets.
Maintained orderly appearance of register area and supplies stocked.
Coordinated meetings of Clients and staff.
Maintained employee records for the organization.
Experience
5-7 Years
Level
Executive
Education
Kinesiology
Assistant Media Planner Resume
Summary : To obtain a position as an Assistant Media Planner. Leveraging ability to translate business analytics into cost-saving initiatives. Diverse industry and leadership experience that includes current and former Director-level positions with AMC Theatres.
Skills : Microsoft Office, Attention-to Detail, Critical Thinking.
Description :
Worked with the client and the account team to understand the client's business objectives and advertising strategy.
Assisted in making decisions on the best form of media for specific clients and campaigns.
Undertook research and analyzed data using specialist industry resources.
Identified target audiences and analyzing their characteristics, behavior, and media habits.
Presented proposals, including cost schedules to clients.
Proofread advertisement content before release.
Compiled competitive overviews and other analyses for client presentations.
Experience
10+ Years
Level
Senior
Education
BS
Assistant Media Planner Resume
Headline : Accurate, efficient, and resourceful Assistant Media Planner with experience assisting executives in a corporate setting, eager to bring proven skills to the dynamic organization. Seeking a role where the contribution to the success of team and company is both challenging and rewarding.
Skills : Excellent COmmunication SKills, Able to Communicate well With Others, Administrative Skills.
Description :
Gathered and studied consumer media habits and brand usage information.
Assisted in coordinating, developing, and implementing media plans for Verizon.
Advanced with specific tools to collect and organize information for media planning such as ComScore, Socialtools, Kantar, Simmons, and Media tools.
Supported execution of media plans for clients of highly effective political media strategy and communications firm, including trafficking spots.
Assisted in the development of integrated media strategies for fashion brands.
Helped develop an advertising campaign for the Gardasil vaccine to target young-adult females.
Responsible for the monthly and quarterly budget summary and reporting for all newspaper ads for Subaru.
Experience
5-7 Years
Level
Executive
Education
Bachelor Of Arts
Assistant Media Planner Resume
Objective : As an Assistant Media Planner to target brand side opportunities to leverage professional and academic prowess. And collaborate with account management, strategy, creative, and production colleagues.
Skills : Event Planning, Project Management, Media Planning.
Description :
Assisted in the development of media plans in accordance with the objectives, strategies, and budget.
Provided input to Media Supervisor on Assistant Planners' performance.
Collaborated with account and event teams on media plans Uphold strong attention to detail to ensure smooth running.
Evaluated and optimized media plans based on weekly performance reports for Display/Search and DRTV which summarized the brands.
Analyzed publication demographics through MRI and Simmons to determine the ideal target fit, assisted with the final.
Placed ads with local, regional, and national newspapers based on the allocated budget and negotiated rates for over 100 ads.
Tracked proof-of-performance of non-traditional media outlets for the college program through communication with various vendors, including pictures verifying placement of ads and checking signed affidavits.
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