Online marketing managers are accountable for overseeing the online marketing strategies of the firm. The most successful Online Marketing Manager Resume emphasizes on the following job duties – creating and implementing online marketing campaigns, coordinating email marketing techniques, creating effective land pages, generating leads, engaging customers online, writing marketing copy, maintaining social media presence, identifying insights and trends, brainstorming creative growth techniques, measuring and reporting performance of all digital marketing campaigns and evaluating end-user experience.
To become successful in this line of operation, the online marketing managers should demonstrate – hands-on experience in SEO and SEM, solid knowledge of Web analytics tools, working knowledge of HTML, CSS and JavaScript and strong analytical skills. Those seeking to grab this role must display a degree in the field of marketing or communication or the related.