Partner Marketing Manager Resume Samples

Description :

1. Executed innovative co-marketing initiatives with enterprise software partners, driving significant brand visibility across multiple channels.
2. Collaborated with cross-functional teams to integrate partner activations into key marketing campaigns, enhancing customer engagement.
3. Created scalable partner resource materials, such as campaign toolkits and marketing guides, to empower partners in their marketing efforts.
4. Maintained strong communication with the Global Partnerships team to ensure alignment on co-marketing strategies and objectives.
5. Managed and monitored partner MDF funds and event budgets, maximizing resource allocation for impactful marketing efforts.
6. Delivered measurable results in pipeline growth through targeted marketing activations for enterprise and mid-market clients.
7. Led the planning and execution of both in-person and virtual events, enhancing partner visibility and engagement.

Experience

5-7 Years

Level

Management

Education

BBA

Description :

1. Developed and executed effective partner marketing strategies to enhance brand visibility and drive revenue.
2. Created comprehensive training materials and resources for partners to strengthen their marketing efforts.
3. Utilized data analytics to assess campaign performance, making real-time adjustments for optimization.
4. Managed marketing automation tools such as HubSpot and Marketo to streamline lead generation processes.
5. Collaborated with internal teams to ensure alignment on marketing objectives and strategies.
6. Coordinated integrated campaigns across multiple channels, tracking results to inform future initiatives.
7. Built strong relationships with partners to implement joint marketing efforts that align with business goals.

Experience

0-2 Years

Level

Entry Level

Education

BBA

Description :

1. Managed and optimized the partner marketing portal, collaborating with the demand generation team to enhance SEO through strategic partnerships.
2. Developed and executed a comprehensive bi-weekly communications strategy for partners.
3. Facilitated alignment and direction across large cross-functional teams and agency partners to ensure successful campaign execution.
4. Designed and implemented joint marketing plans with global strategic alliance partners, enhancing brand reach.
5. Established processes to build, execute, and scale demand-creation activities led by both partners and internal teams.
6. Created impactful marketing assets, including solution briefs and case studies, to showcase joint partner integrations.
7. Executed best-in-class marketing plans with key partners, resulting in increased awareness and adoption of IFS partner solutions.

Experience

7-10 Years

Level

Senior

Education

MBA

Description :

1. Implemented cross-functional marketing programs that enhanced partner collaboration across multiple time zones.
2. Worked closely with global partner teams to align marketing initiatives with strategic objectives and success metrics.
3. Designed and executed partner marketing plans to drive awareness and adoption of key services.
4. Increased visibility of partner offerings through coordinated marketing campaigns and event participation.
5. Produced impactful customer case studies to showcase partner value and success stories.
6. Developed systems for tracking and reporting marketing activities, ensuring effective evaluation and optimization.
7. Facilitated regular communication with partners to gather feedback and improve marketing strategies.

Experience

2-5 Years

Level

Junior

Education

BBA

Description :

1. Develop and execute partner marketing strategies to drive revenue growth.
2. Collaborate with cross-functional teams to align marketing initiatives.
3. Manage relationships with key partners to enhance collaboration.
4. Analyze market trends to identify new partnership opportunities.
5. Create co-branded marketing materials to support partner campaigns.
6. Track and report on partner marketing performance metrics.
7. Conduct regular partner training sessions on product offerings.

Experience

10+ Years

Level

Executive

Education

BBA

Description :

1. Collaborated with Strategic Alliance Managers to identify and address key needs of accountant partners for effective co-marketing initiatives.
2. Regularly updated internal stakeholders on campaign progress through newsletters and strategic information-sharing sessions.
3. Coordinated and executed webinars focused on Avalara solutions, enhancing visibility within the accountant community.
4. Developed co-marketing programs tailored to partner strengths, increasing joint campaign effectiveness.
5. Enhanced social media presence for Avalara, engaging with the accounting community to foster relationships.
6. Supported seasonal marketing campaigns targeted at the accountant channel, driving participation and engagement.
7. Managed data imports and conducted research projects to support campaign execution and performance reporting.

Experience

0-2 Years

Level

Fresher

Education

B.A. Marketing

Description :

1. Directed cross-functional collaboration to align marketing initiatives with partner goals.
2. Established and nurtured strategic relationships with AWS ISV partners, co-developing marketing strategies that drive mutual success.
3. Designed and executed comprehensive co-marketing strategies, including joint campaigns, webinars, and content creation, to enhance visibility for AWS and partners.
4. Identified and leveraged emerging market trends to create innovative partner marketing approaches that differentiate AWS.
5. Managed end-to-end execution of co-marketing campaigns, ensuring timely delivery of high-quality content and lead generation efforts.
6. Defined KPIs for partner marketing initiatives, analyzing performance data to provide actionable insights and optimize strategies.
7. Develop case studies showcasing successful partner collaborations.

Experience

5-7 Years

Level

Management

Education

BBA

Description :

1. Collaborated with partners to define and implement strategic marketing plans aligned with corporate objectives and regional sales goals.
2. Built and maintained strong relationships with VARs, serving as a marketing liaison between partners and corporate teams.
3. Coordinated logistics for field marketing events, including invitations, registration, and post-event surveys.
4. Managed priorities for marketing initiatives, integrating key solutions and defining measurable outcomes.
5. Acted as a trusted advisor to cross-functional teams, enhancing collaboration between marketing and sales.
6. Oversaw MDF investments, ensuring effective budget utilization and compliance with partner agreements.
7. Tracked marketing performance metrics, generating reports to assess impact on sales and overall success.

Experience

2-5 Years

Level

Freelancer

Education

B.S. Marketing

Description :

1. Developed and executed high-impact partner co-marketing strategies that increased brand awareness and drove adoption through targeted routes-to-market.
2. Managed the creation and execution of campaign assets, including emails, landing pages, and promotional materials, in alignment with go-to-market strategies.
3. Utilized performance analytics to drive campaign efficiency and implement process improvements, resulting in higher ROI.
4. Collaborated closely with Calix partners to align marketing activities and enhance joint initiatives.
5. Fostered productive relationships with partners and internal teams to advocate for partner value and optimize marketing efforts.
6. Designed integrated marketing plans that effectively generated customer interest and demand for joint solutions.
7. Created and managed assets for partner-led marketing initiatives, driving effective internal and external communications.

Experience

7-10 Years

Level

Senior

Education

BBA

Description :

1. Developed partner capabilities and assisted in creating service offers centered around Egnyte solutions, facilitating successful sell-through via managed service partners.
2. Collaborated with partner sales and marketing teams to identify and launch go-to-market offerings that generated incremental revenue.
3. Built and nurtured relationships with current and prospective partners, managing both day-to-day operations and strategic initiatives.
4. Established trust-based relationships with key personnel in assigned partner accounts, providing coaching on partnership and Egnyte sales strategies.
5. Coordinated the involvement of Egnyte personnel, including support and management resources, to achieve partner performance objectives.
6. Consistently met targets for profitable sales volume and strategic goals within assigned partner accounts.
7. Managed channel conflict effectively by promoting clear communication between channel and end-user sales teams.

Experience

0-2 Years

Level

Entry Level

Education

BBA