Partner Marketing Manager Resume
Summary : As a Partner Marketing Manager, experienced in building and executing marketing plans in partnership with sales/partner teams, leadership, external partners, and other third parties (e.g. agencies) that result in win/win scenarios, managed and/or leading campaign or event budgets, worked collaboratively with external strategic partners and our internal partner sales and marketing teams to design, manage, and execute creative and effective co-marketing plans through a programmatic and integrated approach.
Skills : Marketing Strategy, Relationship Building.
Description :
- Drove co-marketing programs with our enterprise software partners (including system integrators, social channel partners, tech/cloud, and advertising agencies) that extend across our respective marketing channels: events and conferences, digital properties, PR/Social, CRM, content marketing, advertising, sales, and advocacy community.
- Worked with the Sprinklr Marketing team and partners to integrate them into Sprinklr first-party activations, from thought leadership content and joint customer stories to a global event series.
- Developed and owned partner self-service resources and programs with an aim for scale, including campaign toolkits, marketing guides, and joint customer and partner advocacy programs.
- Cultivated relationships with the Global Partnerships team and external partners to over-communicate and maintain alignment on co-marketing activations.
- Administered and tracked partner MDF funds and the (coming soon!) Sprinklr MDF program managed event budget allocations and sponsorships.
- Experienced delivering, accelerating, and expanding pipelines through marketing activations targeting enterprise and mid-market-sized organizations.
- Experienced in marketing, communications, account-based marketing, and leading in-person and virtual events.
Experience
10+ Years
Level
Senior
Education
Bachelor's Degree In Marketing
Partner Marketing Manager Resume
Summary : As a Partner Marketing Manager, developed, implemented, and optimized impactful co-marketing programs, including multi-touch email campaigns, webcasts, events, online and direct mail campaigns, social media, digital advertising, and public relations, created programs to drive leads, pipeline, and revenue w/ and for our partners across the three Employ brands.
Skills : Collaboration, Content Development.
Description :
- Crafted training, tools, go-to-market content, and other resources to enable our partners to effectively promote and market Employ brands to drive pipeline and generate revenue.
- Owned the numbers and communicated the outcomes, created and delivered analysis to measure marketing effectiveness, and distilled information and analysis in a concise and clear manner.
- Worked smart to drive a scalable and repeatable practice, used data to make and implement recommendations for optimization and ongoing growth, that can be leveraged across numerous partnerships.
- Experienced with current marketing automation (e.g., Hubspot, Marketo), lead generation, and other marketing tools and technologies (SFDC, Google Analytics, Adobe Creative Suite, & more).
- Defined and executed integrated campaigns, and tracked and evaluated results.
- Desired to collaborate and build consensus in a fast-paced, cross-functional team environment.
- Worked with partners to formulate and implement marketing campaigns that aligned with company and marketing objectives.
Experience
7-10 Years
Level
Management
Education
Bachelor's Degree In Marketing
Partner Marketing Manager Resume
Objective : As a Partner Marketing Manager, Worked closely with partner managers and senior leaders to define and execute partner marketing strategies that deliver against quarterly business plan goals, and manage processes internally aligned with creative and marketing operations to ensure smooth end-to-end planning and execution.
Skills : Legal Acumen, Strategic Alliance.
Description :
- Managed, enhanced, and upkept the partner marketing portal, and worked with the demand gen team to support SEO efforts leveraging partnerships.
- Owned bi-weekly partner communications plan and execution.
- Drove direction and alignment with large cross-functional teams and agency partners.
- Designed and executed joint marketing plans with strategic alliance partners with a global footprint.
- Built programs and processes to build, execute, and scale supported demand-creation activities both partner-led and Liferay-led.
- Created assets and collateral for and with partners to highlight the benefits of joint partner integrations and solutions, including solution briefs, case studies, sales enablement material, webinars, and presentation decks.
- Developed and executed best-in-class marketing plans with key partners that effectively drove awareness and adoption of IFS partner solutions.
Experience
2-5 Years
Level
Executive
Education
Bachelor's In Marketing
Senior Partner Marketing Manager Resume
Summary : As a Senior Partner Marketing Manager, developed and managed acquisition marketing or channel programs experience, experienced using data and metrics to drive improvements, and experienced with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
Skills : Communication, Problem-Solving.
Description :
- Experienced building, executing, and scaling cross-functional marketing programs, experienced developing and executing campaigns across a multitude of timezones and languages.
- Collaborated with global partner leadership, marketing, and field partner marketing to identify priorities, focus partner marketing initiatives, and success metrics.
- Developed and monitored partner marketing plans with focus partners to effectively drive customer awareness and adoption of AWS services for enterprise applications.
- Drove awareness and demand for AWS partner offerings through AWS-led campaigns and messaging.
- Managed inclusion and promotion of partner offerings at AWS events and AWS’s strategy at alliance events.
- Built and promoted customer case studies with partners to provide customers with tangible results and implementation stories.
- Became an expert at tracking and reporting systems and processes to ensure partner marketing activities are recognized, evaluated, and optimized.
Experience
10+ Years
Level
Senior
Education
Senior Partner Marketing Manager
Partner Marketing Manager Resume
Objective : As a Partner Marketing Manager, responsible for supporting Liferay's products, services, and ongoing messaging/branding to establish value through the tech partner's own enablement events and marketing activities, establishing and maintaining strong marketing relationships with technology partners to discover and execute mutually beneficial, integrated marketing campaigns.
Skills : Time Management, Marketing Campaign.
Description :
- Provided consistent communication including dashboards and reports outlining quantifiable results, campaign ROI, program analyses, and recommendations.
- Developed data-driven marketing strategies and campaigns that successfully increased engagement, usage, and revenue in the Liferay Marketplace.
- Built a scalable, programmatic approach to launching and promoting partners through our Marketplace.
- Planned and made recommendations for marketing programs across channel and alliance partners in support of company objectives and the marketing teams of partner organizations.
- Planned, managed, and delivered go-to-market programs, including virtual and live events, live and on-demand webinars, email campaigns, partner updates, and training.
- Assisted with research and development of campaign content, and enabled channel partner sales teams with messaging, content, and product/campaign information.
- Tracked marketing KPIs and campaign results, and managed MDF distribution and program budgets.
Experience
2-5 Years
Level
Executive
Education
Bachelor's In Marketing
Partner Marketing Manager Resume
Headline : As a Partner Marketing Manager, responsible for maintaining event and campaign calendars for partner activities, maintaining up-to-date company profiles on partner websites, managing the content on the partner portal, and developing a deep understanding of the public accountant ecosystem trends and market dynamics, their needs and how Avalara solutions and programs can benefit these firms.
Skills : Client Service, Confidentiality.
Description :
- Collaborated with Strategic Alliance Managers to determine the needs of their key accountant partners to co-market with Avalara to drive leads and referrals, then work directly with those partners to coordinate the partner programs.
- Communicated with internal stakeholders on campaign status through internal newsletters and information-sharing programs.
- Coordinated, managed, and executed the schedule of Avalara webinars to the accountant community, on Avalara and third-party platforms, and also worked with the Avalara events team to coordinate team involvement in live/virtual conferences.
- Devised and helped execute co-marketing programs with Avalara accounting partners.
- Extended presence and interactions in organic social platforms for Avalara and our accounting community.
- Assisted with various annual or seasonal programs and campaigns targeted at the accountant channel.
- Managed list imports, research projects, and various database work as needed to execute and report the results of campaigns.
Experience
5-7 Years
Level
Executive
Education
Bachelor's Degree In Business
Junior Partner Marketing Manager Resume
Objective : As a Junior Partner Marketing Manager, experienced using data and metrics to drive improvements, experienced communicating results to senior leadership, and experienced building, executing, and scaling cross-functional marketing programs.
Skills : Strategic thinking, Marketing Programmer.
Description :
- Experienced driving direction and alignment with cross-functional teams.
- Built and cultivated strategic relationships with AWS ISV partners, understanding their business goals and co-developing marketing strategies that align with mutual objectives.
- Developed and executed comprehensive co-marketing strategies that encompass joint campaigns, events, webinars, content creation, and other initiatives to promote AWS and our ISV partners.
- Stayed at the forefront of market trends and emerging technologies, identifying opportunities for innovative partner marketing approaches that set AWS apart in the industry.
- Led the end-to-end execution of co-marketing campaigns, ensuring timely delivery of high-quality content, assets, and events that resonate with target audiences and drive lead generation.
- Defined clear KPIs and success metrics for partner marketing initiatives. Regularly analyze campaign performance and provide actionable insights to optimize strategies.
- Collaborated closely with cross-functional teams, including sales, product management, and partner management, to ensure alignment and maximize campaign impact.
Experience
2-5 Years
Level
Junior
Education
Bachelor's In Marketing
Partner Marketing Manager Resume
Summary : As a Partner Marketing Manager, responsible for managing marketing budgets effectively, tracking expenditures and demonstrating a strong ROI for partner marketing efforts, establishing as a thought leader in partner marketing within the AWS ecosystem, contributing to industry discussions and driving awareness of AWS's capabilities.
Skills : Business acumen, Creative Skills.
Description :
- Worked directly with assigned partners and NetApp’s regional partner sales team to define and develop strategic and tactical marketing plans that align with corporate priorities, partner’s go-to-market directions, and regional sales goals.
- Developed strong relationships with Partners (VARs) and acted as the marketing liaison with NetApp corporate and partner marketing.
- Assisted with the coordination of field partner marketing events including the creation of invites, registration pages, surveys, and logistics.
- Defined and managed priorities for marketing activities including integration of NetApp key solution areas, partner marketing campaigns and programs, and measurable outcomes.
- Acted as a trusted advisor to strengthen working relationships with cross-functional teams - corporate marketing, field marketing, partner/field sales, and the programs and operations teams.
- Managed MDF investments with partners, including daily monitoring, program, and process reporting, and feedback.
- Monitored plans, tracked results, and created reports on marketing activities for sales impact and overall success.
Experience
7-10 Years
Level
Management
Education
Bachelor's In Marketing
Partner Marketing Manager Resume
Objective : As a Partner Marketing Manager, responsible for working closely with Channel Sales and Channel Account Managers (CAMs) to align priorities and develop partner marketing initiatives, defining joint marketing strategies, objectives, and measures of success with the regional partners' marketing teams.
Skills : Marketing Team, Sales.
Description :
- Developed and executed best-in-class partner co-marketing plans that effectively drive awareness and increase adoption via the routes-to-market generating POs, tracking accruals, marketing spending, and reimbursement claims.
- Developed and project-managed the development and execution of campaign assets (emails, landing pages, case studies, promos, and tradeshow collateral) in alignment with the GTM strategy.
- Drove core campaign efficiency through performance analysis, process improvements, and optimization.
- Actively drove strategic development and day-to-day marketing activities with Calix partners.
- Built productive working relationships with partners and internal stakeholders.
- Designed and executed integrated co-marketing plans to drive customer interest and demand for our joint solutions.
- Developed assets for partner-led marketing activities.
Drove internal and external partner communications, and fostered, engaged, and collaborated across partner, sales, and marketing organizations to advocate the partner's value.
Experience
2-5 Years
Level
Executive
Education
Bachelor's Degree In Business
Partner Marketing Manager Resume
Objective : As a Partner Marketing Manager, defined and assessed the effectiveness of partner marketing initiatives, supported the partner experience at our annual event, including leading planning activities, and ensured partner compliance with Channel Partner programs and agreements.
Skills : Analytical Skills, Decision Making.
Description :
- Developed partners’ capabilities and assisted in developing partner service offers built out around Egnyte solutions to facilitate the sell-through of Egnyte solutions through managed service partners.
- Identified partner GTM &/or services offerings; worked with partner sales resources, services, and marketing, to develop & launch offerings that drive incremental revenue.
- Built, maintained, and managed relationships with current and prospective partners, managing day-to-day and strategic efforts with the partners.
- Established productive, trust-based relationships with key personnel in assigned partner accounts, to provide partnership and Egnyte sales coaching to key team members.
- Coordinated the involvement of Egnyte’s personnel, including support, service, and management resources, in order to meet partner performance objectives and partners’ expectations.
- Met assigned targets for profitable sales volume and strategic objectives in assigned partner accounts.
- Managed direct/channel conflict by fostering excellent communication between the channel and end-user sales teams.
Experience
2-5 Years
Level
Executive
Education
Bachelor's Degree In Business
