Description :

1. Conducted AB testing and applied data-driven insights to improve campaign efficiency.
2. Tracked key performance metrics and provided regular reports on ad performance and conversion rates.
3. Ensured that the crates were available as per the requirement and arranged the same in case of non-availability of crates.
4. Ensured that the truck was readily available and deployed at the loading bay for the timely loading of materials as per the customer's requirement.
5. Followed up with the customer regarding the material delivery at the customer dealer end.
6. Managed PPC campaigns across Google Ads and Bing Ads, achieving a 30% increase in ROI within six months.
7. Conducted keyword research and analysis, optimizing campaigns to reduce CPC by 25% while maintaining conversion rates.

Experience

0-2 Years

Level

Entry Level

Education

BBA in Marketing

Description :

1. Assisted with website copywriting, proofing, and updating as needed.
2. Interpreted and analyzed large amounts of complex data from multiple sources.
3. Developed and managed PPC campaigns on Google Ads, Bing, and other platforms.
4. Monitored and analyzed campaign performance, making adjustments to maximize ROI.
5. Conducted keyword research and selected appropriate keywords for targeting.
6. Created engaging ad copy and visuals to drive clicks and conversions.
7. Developed and implemented A/B testing strategies for ad copy, resulting in a 15% improvement in click-through rates.

Experience

2-5 Years

Level

Junior

Education

Dip in Digital Mktg

Description :

1. Generated weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
2. Collaborated with the Business Development team to create business documents like proposals, and the scope of work.
3. Assisted in managing social media channels (Facebook, Twitter, Pinterest, Instagram, LinkedIn, YouTube) and editorial calendar to ensure content is timely, relevant, and engaging.
4. Prepared weekly updates and reports to track the growth and success rates of campaigns.
5. Kept up to date and informed on new social media trends and adapt accordingly.
6. Managed budgets and adjust bids to optimize performance and meet goals.
7. Monitored and adjusted bids for high-performing keywords, leading to a 20% increase in overall campaign performance.

Experience

2-5 Years

Level

Junior

Education

BSc in Business

Description :

1. Provided recommendations and executed strategies for the keyword, opportunities, ad copy creation, campaign structuring, and targeting.
2. Ensured PPC campaigns were up and optimized according to brief and best practice guidelines.
3. Executed AB tests, collecting and analyzing data, and identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
4. Stayed updated with industry trends and best practices in PPC and digital marketing.
5. Collaborated with the design team to create compelling ad visuals, enhancing engagement and boosting conversion rates by 18%.
6. Utilized Google Analytics to track campaign performance, providing actionable insights that improved targeting and reduced costs.
7. Created detailed monthly reports on PPC performance, presenting findings to stakeholders and recommending strategic adjustments.

Experience

2-5 Years

Level

Junior

Education

Cert in PPC Mngmt

Description :

1. Collected and interpreted performance data and competitor reviews. 
2. Provided actionable recommendations to senior management.
3. Included regular and comprehensive KPI reporting, phone calls, meetings, and video conferencing.
4. Independently organized, delivered, and presented client meetings.
5. Maintained the companys high client retention rate by developing and fostering long-lasting client relationships, often at senior levels within the clients business.
6. Built a great understanding of the clients products and business proposition.
7. Worked on multiple tasks and ability to meet deadlines.

Experience

2-5 Years

Level

Junior

Education

MBA in Digital Mktg

Description :

1. Monitored and reported on campaign performance, including clicks, conversions, and ROI.
2. Helped create engaging ad copy and landing page suggestions to improve campaign performance.
3. Collaborated with the PPC team to implement campaign strategies and optimizations.
4. Audited, set up, managed, and optimized our clients PPC Paid Social campaigns, liaising with the client, as well as offering support to the PPC Manager, assisting with reporting sales, and performance analysis. 
5. Delivered optimization based on a variety of KPIs and ensured PPC accounts achieved appropriate ROI results and met key business objectives.
6. Independently managed workloads within agreed time frames, and ran optimization plans to maximize service levels and client retention.
7. Developed, implemented, and optimized highly innovative paid search tests to improve channel performance.

Experience

5-7 Years

Level

Executive

Education

AA in Business

Description :

1. Reported into the PPC Manager they will be responsible for delivering customer-focused, profitable multi-category campaigns to agreed targets.
2. Planned, executed, and managed PPC campaigns across multiple channels, ensuring alignment with marketing goals.
3. Performed detailed keyword research and competitive analysis to inform campaign strategies.
4. Analyzed campaign performance, identify areas for improvement, and implement changes to maximize campaign effectiveness.
5. Collaborated with the content and design teams to optimize ad copy and landing pages.
6. Stayed ahead of industry trends and updates in PPC advertising to apply best practices to campaigns.
7. Collaborated with the marketing team to align PPC efforts with overall marketing strategies.

Experience

5-7 Years

Level

Executive

Education

BA in Advertising

Description :

1. Stayed up-to-date with PPCSEM trends and techniques, and applied them where relevant.
2. Generated maximum leads conversions within the designated budget.
3. Researched and analyzed competitor ads, keywords, and strategies using a variety of tools like aHrefs, SEMRush, and Spyfu.
4. Coordinated with marketing personnel.
5. Coordinated with Production Galvanizing for enhanced output.
6. Optimized landing pages for PPC traffic, resulting in a 40% increase in lead generation and improved user experience.
7. Implemented remarketing strategies that increased return visitors by 35%, significantly enhancing overall campaign effectiveness.

Experience

5-7 Years

Level

Executive

Education

Cert in SEO

Description :

1. Created and implemented PPC strategies to achieve campaign objectives.
2. Conducted keyword research and analysis for effective ad targeting.
3. Managed PPC campaigns across different platforms.
4. Coordinated with Purchase of follow-up of Ra Material, worked experience in a similar industry preferable.
5. Used analysis to optimize campaign performance and growth.
6. Generated regular reports on campaign performance and provide actionable insights.
7. Conducted competitor analysis to identify market trends, adjusting strategies to maintain a competitive edge in PPC campaigns.

Experience

5-7 Years

Level

Executive

Education

BSc in IT

Description :

1. Managed PPC budgets, while strengthening platform accounts and key client relationships.
2. Executed optimized multiple PPC campaigns simultaneously.
3. Oversaw campaigns across several search platforms (Google Ads, Amazon Ads, Social Media ads, Bing).
4. Targeted selected groups through keyword and audience research.
5. Managed and edited campaign budgets and adjusted bids to optimize ROAS.
6. Tracked daily, weekly monthly KPIs to identify opportunities for improvement or more efficient spending.
7. Reported KPIs to management regularly via various dashboards.

Experience

10+ Years

Level

Senior

Education

MSc in Analytics