PPC Manager Resume Samples

Description :

1. Performed keyword research.
2. Performed competitive analyses.
3. Assisted with or create PPC campaigns on Google Ads.
4. Calculated track acquisition goals vs. costs.
5. Generated analyzed analytics reporting data.
6. Assisted with the sales person's calendar and appointments.
7. Built new campaigns across multiple Paid Search, Display and Social ad-platforms.
8. Optimized ad copy and landing pages, resulting in a 25% boost in conversion rates across multiple campaigns.
9. Implemented advanced targeting strategies, reducing cost-per-click (CPC) by 20% while maintaining lead quality.

Experience

0-2 Years

Level

Junior

Education

BBA in Marketing

Description :

1. Developed an understanding of the various digital media channels (display, affiliates, social media) and the role of SEM.
2. Helped to educate the clients on SEM strategies and tactics; engage clients in the world of digital 
3. communications by demonstrating its direct response, creative, and brand building abilities.
4. Participated in and learned about social marketing and its impact on our clients.
5. Kept up to date with and led the testing of new SEM products, including advanced features and beta trials for Google Adwords, as well as utilizing the full range of features in third-party tracking tools such as Marin and Kenshoo.
6. Helped clients and the team understand the full value of search and the impact that it has, other than in hitting a clients KPIs.
7. Led the research and analysis of all sectors, grasping new market trends and seasonal fluctuations.
8. Created and set up new paid search campaigns for our clients and thought laterally to ensure the correct keywords are used for these campaigns.

Experience

5-7 Years

Level

Management

Education

MBA in Digital Mktg

Description :

1. Responsible for increasing email revenue by 400 year over year for the company.
2. Maintained customer relationship with clients.
3. Recommended Landing Page Designs to help increase Revenue.
4. Responsible for increasing knowledge with further certifications.
5. Administered overall strategic direction and execution of tier 1 and 2 paid search network accounts and media buys for the companys mobile marketing initiatives thats monthly spend totals over 360,000.
6. Supervised the engineering and design teams to implement optimization strategies for landing pages and content pages that increase conversion rates and ROI.
7. Proactively generated performance and forecasting reports for executive team across all managed accounts to ensure revenue and profitability are in line with companys goals.

Experience

5-7 Years

Level

Management

Education

BSc in Computer Sci

Description :

1. Implemented of AI-driven PPC optimization across 50 client accounts, resulting in a 35 average increase in ROAS and a 28 reduction in wasted ad spend within six months.
2. Responsible for orchestrating the development and launch of a proprietary cross-channel attribution model, integrating PPC data with social media and SEO metrics, improving overall marketing ROI by 42 for enterprise clients.
3. Responsible for leading a team of 15 PPC specialists, implementing an agile workflow system that increased productivity by 30 and reduced campaign launch times from 2 weeks to 3 days.
4. Responsible for working with Marketing and Merchandising departments to create the promotional email schedule monthly.
5. Responsible for managing all email automation programs including welcome email paths, re-engagement, and loyalty.
6. Responsible for using analytics to analyze and generate weekly and monthly reports for email campaigns.
7. Responsible for managing all Pay-Per-Click advertising, and making decisions with a weekly budget.

Experience

7-10 Years

Level

Management

Education

Cert in PPC Mngmt

Description :

1. Collaborated with cross-functional teams to align PPC campaigns with broader marketing goals.
2. Led AB testing initiatives to improve ad copy and landing page effectiveness.
3. Mentored junior team members in PPC best practices and emerging technologies.
4. Analyzed campaign performance metrics to identify trends and actionable insights.
5. Implemented automation scripts to streamline repetitive PPC management tasks.
6. Stayed updated on industry trends and adapt strategies to maintain competitive edge.
7. Managed PPC budgets effectively to maximize ROI and minimize wasted spend.

Experience

7-10 Years

Level

Management

Education

BA in Communication

Description :

1. Developed a working relationship with our clients based on accountability, availability, and empathy.
2. Worked with internal and external team members to ensure search projects are completed correctly and on time.
3. Researched, tested, and promoted search marketing best practices for the company and our clients.
4. Proactively identified and addressed client issues and facilitated resolutions to problems when discovered.
5. Demonstrated the ability to work independently with minimum supervision.
6. Worked with the e-commerce marketing team to create and implement strategies that drive traffic to clients sites and increase conversions.
7. Kept abreast of PPC and SEM trends.

Experience

10+ Years

Level

Senior

Education

Dip in Digital Mktg

Description :

1. Monitored budget and adjust bids to gain better ROI.
2. Tracked KPIs to assess performance and pinpoint issues.
3. Produced reports for clients.
4. Wrote attractive advertising copy adhering to the search engine specifications and guidelines.
5. Met clients objectives on key performance indicators.
6. Suggested and developed new campaigns across multiple channels.
7. Found ways to reduce risk of click fraud.

Experience

7-10 Years

Level

Management

Education

MSc in Data Analysis

Description :

1. Daily, weekly and monthly tracked of key performance metrics for individual campaigns.
2. Updated WordPress websites (front-end editing primarily to support on-page efforts).
3. Improved page rankings on major search engines.
4. Optimized SEO and PPC search engine marketing campaigns.
5. Built and managed a team is a plus.
6. Participated in forming effective paid search strategies.
7. Launched and optimized various PPC campaigns.
8. Developed and maintained comprehensive PPC performance reports, facilitating data-driven decision-making for stakeholders.
9. Trained and mentored junior team members on PPC best practices, improving team efficiency and campaign outcomes.

Experience

5-7 Years

Level

Management

Education

BFA in Graphic Design

Description :

1. Created customized targeted SEO landing page solutions to maximize the effectiveness of Search campaigns.
2. Conducted keyword research, competitive analysis, content optimization, meta-tag creation, link development, and other SEO-related activities.
3. Proactively provided strategic recommendations for clients business models, expectations, and goals.
4. Monitored and reported on metrics such as keyword ranking, and effectiveness of site optimization.
5. Keep up to date on the latest SEO PPC strategies and technologies and assist in improving solution offerings.
6. Built rapport with clients through routine and scheduled interactions.
7. Paid Per Click (PPC) and Search Advertising campaign management on Google Bing.

Experience

10+ Years

Level

Senior

Education

Cert in Analytics

Description :

1. Developed account strategy in partnership with client and PPC Director and is accountable for the execution of strategy and achievement of KPIs.
2. Ultimated accountability for pacing and managing account budgets.
3. Led daily relationships with clients and manages expectations.
4. Pointed of contact for Search Engine and third party reps.
5. Worked collaboratively in team environment with Account Managers and inter-departmentally to ensure deliver of highest quality services and greatest value for our clients.
6. Conducted competitive research on a regular basis 6mos to 1 year experience in an SEO PPC account management role overseeing multiple client accounts.
7. Created targeted audiences based on demographics, behavior, and other factors.

Experience

2-5 Years

Level

Management

Education

Adv Dip in PPC