PPC Specialist Resume Samples

Description :

1. Advocated and work with common social media platforms for both B2B and B2C clients.
2. Analyzed web metrics and analytics and create a strategy from that analysis.
3. Created reports and presentations for clients.
4. Managed Pay-per-Click accounts in Bing and Google paid advertising platforms, as well as social media advertising such as LinkedIn or Facebook Ads What You Need for this Position.
5. Strategized, planed, and executed SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients.
6. Crafted and managed PPC campaigns in Google Adwords, Microsoft Advertising, LinkedIn, Facebook and Twitter, and ABM platforms.
7. Defined content development, syndication, distribution, and link-building strategies.
8. Implemented A/B testing strategies, resulting in a 15% improvement in ad click-through rates.

Experience

5-7 Years

Level

Senior

Education

BSc in Marketing

Description :

1. Tracked campaign performance and metrics (CPC, CPA, ROI), making adjustments to improve outcomes and achieve KPIs.
2. Collaborated with content creators to design compelling ad copy and visuals that resonate with potential clients.
3. Worked with web developers to create and optimize landing pages that convert traffic into leads.
4. Ran tests to continuously improve the effectiveness of ads, landing pages, and overall campaigns.
5. Allocated and managed ad spend effectively to ensure cost efficiency and maximize ROI.
6. Provided detailed performance reports, insights, and recommendations to improve the firms digital advertising strategies.
7. Ensured all digital advertising adheres to the legal advertising regulations specific to the legal industry, including the California State Bar guidelines.

Experience

0-2 Years

Level

Junior

Education

MBA in Marketing

Description :

1. Stayed on top of industry trends: Continuously learn and adapt to the ever-evolving world of paid advertising, exploring new cutting-edge strategies and platforms.
2. Collaborated with other marketing team members to ensure consistency across all campaigns.
3. Stayed up-to-date with the latest PPC trends and best practices and utilizing this knowledge to continuously improve campaigns.
4. Worked closely with the paid ads manager and other team members including web developers, designers, content writers, and the marketing team to develop cohesive strategies and track campaign performance towards achieving common goals.
5. Demonstrated a strong understanding of marketing principles and best practices.
6. Developed, implemented, and managed paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
7. Developed, implemented, and optimized PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.

Experience

2-5 Years

Level

Junior

Education

BA in Communication

Description :

1. Wrote and edited campaign reports for management.
2. Drafted copy for advertisements.
3. Formed and maintained relationships with advertisement publishers and platforms.
4. Managed budget allocation and bid strategies.
5. Monitored and analyzed performance metrics to identify areas of improvement.
6. Tracked and reported on key performance indicators.
7. Maintained keyword lists and create targeted ad copy.

Experience

0-2 Years

Level

Junior

Education

Cert in PPC

Description :

1. Provided recommendations for improving campaigns.
2. Prepared and present reports on campaign performance.
3. Stayed up-to-date with industry trends and changes in search engine algorithms.
4. Strategized, implemented and managed end-to-end paid ads campaigns on leading platforms that deliver the highest ROAS for clients.
5. Crafted clear, concised, and persuasived ad headlines and descriptions that resonate with target audiences and compel them to click.
6. Wrote video scripts for ads that will provide optimal CTR and conversions.
7. Collaborated in developing landing pages for ads campaigns that will resonate with the target market and convert optimally.
8. Created compelling ad copy that boosted conversion rates by 18% across multiple campaigns.

Experience

0-2 Years

Level

Junior

Education

Dip in Digital Mktg

Description :

1. Developed in-depth knowledge of Pay Per Click (PPC) and other Search Engine Marketing (SEM) product.
2. Managed ongoing optimization efforts for existing accounts, andor create the structure for new clients and new campaigns for text ads, shopping and other ad formats within the AdWords and Bing interfaces.
3. Managed reporting and client communication cycles, weekly or monthly depending on the client.
4. Facilitated the management and growth of all PPC accounts and ensure that the expectations of the client in regards to those are met.
5. Attended training and develop relevant knowledge, techniques and skills, and implement according to best practices for each client.
6. Created PPC advertisement strategy.
7. Oversaw search platform company accounts.

Experience

0-2 Years

Level

Junior

Education

BSc in Data Science

Description :

1. Managed and maintained updates for large keyword lists.
2. Understood of clients conversion goals.
3. Monitored performance based on goals, industry standards, and benchmarks.
4. Existed PPC accounts (bid adjustments, targeting updates, ad optimization).
5. Performed research, analyze websites, document changes, and make decisions regarding optimization.
6. Performed click-through rate, conversion, spend, and creative analysis to identify growthoptimization opportunities.
7. Created monthly client reports.

Experience

0-2 Years

Level

Junior

Education

Adv Dip in SEO

Description :

1. Created, managed, and optimized paid search campaigns for clients across a variety of industries on Google, Bing, and other ad networks.
2. Analyzed the performance of PPC campaigns and adjust strategies accordingly.
3. Tracked, reported, and provided analysis on all performance metrics for paid marketing campaigns, this includes internal and external competitor strategy analysis.
4. Communicated campaign performance to internal team members and clients, as needed.
5. Provided actionable insights and analysis of paid search performance.
6. Kept up to date with PPC best practices, keyword research tools, and industry research.
7. Made sure clients stay within budget.
8. Utilized Google Analytics to track performance, enhancing campaign strategies based on data insights.

Experience

5-7 Years

Level

Junior

Education

MSc in Digital Mktg

Description :

1. Constantly monitored and communicated changes in industry trends and search engine algorithms both internally and to clients.
2. Estimated, strategized and supported the sell-in of new SEO initiatives, in conjunction with sales and account team members.
3. Developed working plans for upcoming and in-motion SEO engagements (weeklymonthly resource planning, initiative prioritization, key milestones) in collaboration with the project management team.
4. Assigned and oversaw skill level-appropriate SEO tasksresponsibilities for other team members.
5. Worked with the Windmill leadership team to continuously evolve Windmills digital marketing offering.
6. Managed multiple projects at once, including the capability to balance competing priorities in a fast-paced environment.
7. Interacted collaborated across multiple disciplines to accomplish a common goal.

Experience

10+ Years

Level

Senior

Education

AS in Business

Description :

1. Monitored SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics, and Google Data Studio.
2. Synthesized information to communicate key learnings, actionable strategy, and testing opportunities, and recommend new opportunities to internal stakeholders and partners.
3. Communicated to a diverse set of teams; use data and insight to make a case for what you need to be successful.
4. Developed annual, quarterly, and project-level SEO strategies designed to maximize performance across Technical, Content, and Off-site SEO to achieve business goals.
5. Conducted ongoing keyword research to apply a customer-first lens to marketing initiatives; used these insights to support strategic and tactical recommendations across clients digital ecosystems.
6. Maintained and managed search tools to identify site issues and collaborate with the development team to resolve defects.
7. Ensured alignment between paid search and organic search strategies.

Experience

0-2 Years

Level

Junior

Education

Cert in Google Ads