Description :

1. Managed a 4-member team providing daily leadership, mentorship and support to staff in Dallas and Houston and serving as the central resource for comprehensive marketing needs from seven market leaders and principals.
2. Partnered with regional principals, market leaders and business developers to profile the firm's clients and competitors and develop a marketing strategy to get the right information into the marketplace, repeatedly exceeding profitability goals for the region.
3. Created and implemented regional marketing activity calendar/report tracking the progress of comprehensive marketing initiatives for the region, including proposal submittals, interviews, award submittals, public relations / communications, trade shows and marketing resource maintenance activities.
4. Researched, wrote, proofread and edited copy for project case studies, market-based collateral, staff bios, public relations and online communications for the region, ensuring that all were current and relevant to the region's strategic direction.
5. Implemented website updates highlighting current regional successes in alignment with the region's marketing and public relations strategies.
6. Implemented responses to requests for information, evaluating requirements and working hand-in-hand with marketing staff, project managers and firm principals to produce effective, clear and graphically pleasing responses and presentations that differentiated the firm from its competitors.
7. Provided final quality assurance review of all responses prepared by the marketing team, proofreading for grammar and ensuring the right messaging had been implemented and company-wide brand standards had been followed.
8. Input and maintained all regional activities in the firm-wide database (Deltek Vision), recording key clients, opportunities and project lead to produce bi-weekly tracking reports for Marketing Director.

Experience

10+ Years

Level

Consultant

Education

Bachelor Of Arts

Description :

1. Identify specific marketing goals and objectives, develop an implementation plan, and manage a seven-person regional field marketing team in the execution of marketing plans for corporate markets; analyze region performance data and competitive activity to support the planning process.
2. Provide support and direction for 20+ Franchise owners & operators within the assigned region in an effort to develop, maintain and improve consistencies with the execution of overall brand strategy.
3. Maintain written business performance plans for all franchisees including recaps of all market visits with accompanying recommendations and quarterly sales results; present and disseminate the information to the Franchise Business Consultant team in a timely fashion.
4. Oversee the development of sales-building initiatives, including identifying media support programs and community relations programs.
5. Monitor the competitive environment (including pricing), media landscape and marketplace and as a result, recommend promotions that achieve brand differentiation and preference.
6. Serve as the primary point of communication for information to the field regarding the marketing calendar and media plans, details on the effectiveness of marketing events and conflict resolution.
7. Provide feedback to senior marketing staff on sales performance, competitive activity, sales initiatives and analysis, and marketing plan direction on weekly sales call as well as quarterly business review meetings.
8. Lead field marketing team in the development and execution of effective grand opening plans.

Experience

5-7 Years

Level

Executive

Education

Bachelor Of Science

Description :

1. Established sales growth goals and objectives, developed and executed guidelines and criteria for use of social media including Facebook and Twitter, designed and initiated monthly event calendars for guests, and established a new community and business partnerships to increase brand awareness and revenue.
2. Contributed articles for the monthly employee newsletter.
3. Accountable for implementing and managing corporate fundraising programs in all 17 restaurants, planning events and entertainment to increase lounge sales and guest count, and established and maintained positive community relations by being an active member in local Chambers of Commerce, school districts, and non-profit organizations.
4. Established a relationship and provided food to FM radio station DC 101 (listening audience of 4 million in the VA and MD area) resulting is countless on-air plugs for the restaurants, food, and corporate programs.
5. Pursued and established a partnership with the Potomac Nationals baseball team for the 2010 season and have an on-site presence at their games, at no monetary cost, with exposure to more than 180,000 VA & WDC residents during the regular season.
6. Initiated a partnership with the Marine Corp Marathon, which led to Uno's sponsoring their Charity Summit (March 11, 2010) and promoting Uno's corporate fund-raiser to 120 non-profit organizations.
7. Discovered a professional wrestler that is using his personality to promote and bring awareness to Autism (of which Uno's is a corporate sponsor).

Experience

5-7 Years

Level

Executive

Education

Certificate

Description :

1. Developed and presented marketing sales support plans to the regional leadership teams, which included the implementation of regional market development strategies.
2. Created, analyzed, and presented custom market insights reports, competitive information and industry trends using research software such as Scarborough, Borrell, Nielsen, and AdMall, which assisted the sales team in generating over $1 million in advertising solutions annually.
3. Launched four new B2B brands and coordinated internal and external messaging, media buying, and sales collateral.
4. Managed and analyzed the results of B2B marketing efforts including social media strategies, updating Wordpress website content on a daily/weekly basis, lead generation and digital/email/print lifecycle campaigns resulting in a 14% increase in digital media revenue (i.e., SEO/SEM, social media, video, web design, re-targeting).
5. Developed and executed B2B and B2C email marketing campaigns using ExactTarget and MailChimp.
6. Managed a team of graphic designers in developing local creative for B2B and B2C marketing campaigns, ensuring brand messages were consistently built across multiple channels and met brand perception goals.
7. Coordinated reporter personality marketing campaigns for over 15 reporters throughout the Louisiana region, which exceeded goals by increasing online store page views by 18% and Twitter followers by over 20%.

Experience

5-7 Years

Level

Executive

Education

Business Administration

Description :

1. Planned and executed local and national marketing initiatives to drive revenue for $4.5 billion franchise, including 1,500 employees, five primary lines of business, and 90 retail branch locations.
2. An integral member of two senior management teams, utilizing consultation and collaboration.
3. Effectively managed $700,000 marketing budget with no variances in order to efficiently create and execute local promotions, sponsorships, and market strategies, including Business 2 Consumer and Business 2 Business initiatives (i.e.
4. direct mail, print, radio, television, outdoor, digital, social media, on-site events, merchandising, etc.).
5. Organized activities that enhanced client, prospect, shareholder, and government relationships for business development purposes.
6. Showcased business expertise and capabilities by hosting educational forums for clients, prospects, and referral sources.
7. Hosted platinum events, designed to delight guests, build a brand and exceed the line of business revenue goals.
8. Successfully launched 3 new branch re-locations and 9 DeNovo (new) branches with special offers, grand opening receptions, traffic-driving promotional on-site events, and radio remotes; bringing in $180 million in deposits and loans - Yielded $18 million within first 2 months of opening first two branches.

Experience

10+ Years

Level

Consultant

Education

Bachelor Of Arts

Description :

1. Conceived and developed comprehensive reports for a base of 750,000 customers which encompassed all key sales, marketing and consumer metrics that led to strategically developing future campaigns and improved customer satisfaction.
2. Managed large data sets to create performance and compliance reports that evaluated the marketing initiatives and strategies which contributed to the long-term goals of the company.
3. Designed comprehensive promotion performance reports which provided written analysis and in-depth results.
4. Directed sales and marketing campaigns that demonstrated product value, increased customer base and were consistently on-time and on budget.
5. Developed and implemented marketing campaigns for product events, advertising, direct marketing, and telemarketing initiatives to support company goals that led to improved customer growth for video services of over 4% 3 years consecutively.
6. Successfully managed team of Marketing Coordinators on marketing tactics, employee sales incentives, budgeting and goal achievement leading to promotions and recognition for team members.
7. Directed sponsorship efforts for the annual meeting of KCTA (Kentucky Cable Telecommunications Association) for donations from new and current sponsors that exceeded the previous year's totals by 5%.
8. Recognized for outstanding management and sales team leadership abilities and awarded the Insight Communications Winner's Circle recognition.

Experience

7-10 Years

Level

Senior

Education

Bachelor Of Arts

Description :

1. Lead marketing for $5 million in sales territory while also managing 4,600 sq ft retail store.
2. Provide strategic and tactical leadership to cross-functional teams of marketing professionals.
3. Manage an average of 10 annual marketing campaigns, sponsorship of 20+ annual events and conferences, and the territory's social media strategy.
4. Served as Industry Liaison on the Board of the California Band Director's Association (CBDA) and as Social Media Coordinator for a major annual music education conference (CASMEC).
5. Overview: Drove 15% territory sales increase (despite the recession and industry-wide sales decline) by leading the transition of a traditional print music business over to web technology.
6. Reduced costs and improved efficiencies by transitioning to digital technology where possible.
7. Turned around struggling Utah business by forging strategic relationships and implementing targeted direct sales campaigns; Turned 40% sales decline into an 11% year-on-year increase Launched and managed a localized social media strategy across 14 locations with results so successful that the approach has been adopted nationally.
8. Played a key role in reversing sales decline of the larger California region by leveraging prior relationships to bring in tens of thousands of dollars in new sales.

Experience

10+ Years

Level

Consultant

Education

Bachelor Of Music

Description :

1. Planned and implemented company and franchise marketing functions and programs in the Southeast United States for an $836 million company.
2. Consistently controlled costs within budgetary guidelines in all designated market areas.
3. Increased Marketing's visibility and effectiveness in the field by coupling on-site promotions with visits to strategic business units.
4. Coached local management on how to effectively communicate with the media.
5. Enhanced field management's understanding of the marketing process through on-site classes in relationship marketing, advertising agency/client relationships and roles, local store marketing, and media calendar/marketing strategy planning.
6. Included assessing market conditions and opportunities, developing and implementing strategies to build positive brand awareness, and creating new streams of referrals through new and existing referent relationships.
7. Developed a unique community-based awareness program that tested to reach at-risk young adults as close to the usage decision-point as possible.

Experience

5-7 Years

Level

Executive

Education

Associates

Description :

1. Worked for one of the world's largest multi-media conglomerates in providing web-based advertising to mid-sized to big-box business.
2. Prepared in-depth business proposals and presentations that encompassed highest quality digital advertising into the marketplace.
3. Provided a consultative approach when meeting with business owners defining their needs and selecting the most appropriate and innovative marketing solutions including but not limited to SEO, Facebook, PPC, Twitter, Constant Contact, PR Web and other digital services.
4. Designed the layout and content of print and digital advertising.
5. Managed all analytical and tactical elements of accounts.
6. Formulated multi-channel media marketing strategies including spot and long-form TV, branded entertainment programming, per-inquiry-pay for performance TV, online marketing, email newsletters, press releases, and direct mailings.
7. Analyzed and purchased online media in all pricing structures including Cost per thousand (CPM), cost per acquisition (CPA), cost per click (CPC), and cost per lead (CPL).
8. Developed comprehensive account plan for designated key accounts that included account set up, customer support and training.

Experience

0-2 Years

Level

Entry Level

Education

Masters Of Arts

Description :

1. Administered marketing and advertising messaging functions for the 14-state region for 1,000 dealers, 28 advertising groups, and 150 wholesale personnel, generating nearly $20B in national sales, which was the highest market share of any region.
2. Operated with consumer influence budget of $48M.
3. Contributed to regional operations, strategic incentive development, and internal/external communications.
4. Produced the largest volume results of any region as well as the highest market shares.
5. Directed process improvements in multimillion-dollar reduction of advertising costs to gain an improved share of voice within the region through consolidating key messages to meet market demand; presented strategic objectives and measurable goals to groups and council to gain support for a new direction.
6. Partnered with regional team members to meet sales and share objectives of all brands, while providing the most effective incentive offers in the market.
7. Developed the pilot for the new advertising campaign, The American Revolution, resulting in the production of mobile transit carrier then converted to the safe and informative on-site event to measure consumer impressions, gather leads, and convert to sales.

Experience

2-5 Years

Level

Junior

Education

Masters of Science

Description :

1. Recruited to set strategic marketing direction for revenue growth in the newly launched market.
2. Led top markets in the country to increase revenue growth through sales to be within the top 10 markets across the country.
3. Managed $2 million budget, established programs for market development, drove sales to increase lead generation, customer retention, and channel management.
4. Supported corporate office in program development and implementation among all business markets and sales teams.
5. Selected Accomplishments: Marketing & Sales Initiatives - Developed sales training program focused on the use of sales tools, product promotion, market share, and networking strategies; subsequently became a regular "Lunch and Learn" program each quarter in every market.
6. Conceptualized and coordinated high-impact sales luncheons and special educational events to increase client base and bottom-line profits.
7. Played a key role in driving sales revenues that resulted in the Sacramento market winning the annual national sales prize two years in a row.

Experience

10+ Years

Level

Management

Education

Bachelor Of Science