Salesforce Marketing Cloud Consultant Resume Samples

Description :

1. Designed, deployed, maintained, and optimized lead generation, demand generation, A/B, and multivariate testing, and customer nurture programs using (SFMC) marketing automation software.
2. Leveraged Salesforce Marketing Cloud tools and scripting language (AMPscript) to deliver highly dynamic and personalized content.
3. Provided suggestions out of the box thinking solutions for ongoing or future campaigns.
4. Collaborated with the internal team to manage, create, and deploy campaigns on behalf of customers
5. Managed subscriber data, import, and segmentation
6. Scheduled deployment of test sends and live emails
7. Researched, tested, and applied best practice techniques to improve program performance including email deliverability, response rates, and actionable data.

Experience

7-10 Years

Level

Consultant

Education

BSc in Marketing

Description :

1. Worked on projects to implement the Salesforce Marketing Cloud platform for clients.
2. Built, tested, executed, and optimized customer journeys and marketing campaigns.
3. Worked with the customer data to create segments and data models that meet client requirements.
4. Created content personalization using a simple scripting language (AMPscript).
5. Automated processes within the Salesforce Marketing Cloud.
6. Advised and consulted our clients on how to get the maximum out of the platform.
7. Conducted workshops with project partners.

Experience

0-2 Years

Level

Entry Level

Education

MBA in Marketing

Description :

1. Designed, developed, and deployed technical solutions and applications that optimize the value that clients may derive from their Salesforce systems.
2. Contributed to process and functional design activities. Create functional requirements as input to technical application design.
3. Developed and tested detailed functional designs for business solution components and prototypes.
4. Planned and executed data conversion activities such as test data.
5. Implemented test planning and execution.
6. Supported application build, test, and deploy activities for data integration, application configuration, and reporting configuration of software integration.
7. Trained key users and ensured the availability of training and support materials.

Experience

0-2 Years

Level

Fresher

Education

BA in Communication

Description :

1. Assisted with detailed results reporting and analytics. 
2. Analyzed results across SFMC marketing campaigns, Service cloud, and new customer acquisition efforts, conducting the backend response and ROI analysis. 
3. Analyzed reports to provide actionable insights to the broader marketing team.
4. Responsible for Data analysis and Support efforts to improve segmentation and optimization of lists.
5. Evaluated A/B test results to translate results into insights and recommendations (audience, offer, creative, timing, retention, cross-sell).
6. Supported acquisition programs including assisting with direct mail customer acquisition efforts, the largest driver of new clients. 
7. Uncovered opportunities for growth and optimization by testing hypotheses and analyzing marketing tactics.

Experience

2-5 Years

Level

Junior

Education

Cert in Digital Mktg

Description :

1. Implemented and optimized Marketing Cloud platforms (Salesforce Marketing Cloud or similar) to drive successful marketing campaigns.
2. Able to engage and build relationships with clients.
3. Able to clearly articulate and document project requirements to guide the implementation process effectively.
4. Able to interpret data and derive actionable insights for campaign improvement.
5. Worked effectively in cross-functional teams to achieve project objectives.
6. Handled multiple projects and meet deadlines in a fast-paced environment.
7. Worked closely with the Business Analytics team and the IT department to identify required data for forecasting/reporting and to support the Marketing Team’s data infrastructure needs.

Experience

5-7 Years

Level

Executive

Education

AS in IT

Description :

1. Led client discussions, gathered requirements, and designed solutions in Email Studio and Pardot.
2. Developed solutions, particularly in Email Studio and Pardot, for effective customer engagement.
3. Analyzed and optimized digital marketing metrics, focusing on email marketing and PPC campaigns.
4. Proficiently reported and analyzed email activities using Email Studio reports and Journey Builder, optionally utilizing Data Views and Discover Reports in Analytics Builder.
5. Supported day-to-day execution of marketing activities, campaigns, and lead management.
6. Developed and maintained program performance reports.
7. Created and managed automated journeys, including welcome series, nurture campaigns, and triggered communications.

Experience

7-10 Years

Level

Senior

Education

MSc in Data Analy.

Description :

1. Configured and utilized Salesforce Marketing Cloud tools and features, including Journey Builder, Automation Studio, Email Studio, Content Builder, and Audience Builder.
2. Implemented and managed marketing automation campaigns, including audience segmentation, journey creation, and analytics.
3. Customized email content, created complex data filters, and performed advanced data manipulations.
4. Guided and mentored a team of SFMC developers and administrators.
5. Able to analyze complex technical issues, identify root causes, and propose effective solutions.
6. Understood API integration concepts to facilitate data exchange between SFMC and other platforms.
7. Created personalized customer experiences through advanced segmentation strategies.

Experience

10+ Years

Level

Management

Education

BBA

Description :

1. Responsible for Test Marketing automation with dynamic content and multiple user paths.
2. Designed, optimized, and executed campaigns using strategies such as A/B Testing, and throttled sending.
3. Built and executed email marketing campaigns using Content Builder.
4. Personalized email content for custom customer experience (Dynamic Content, Advance Dynamic Content, AmpScript).
5. Leveraged AmpScript and SSJS for dynamic content to include information from data extensions in emails and to update data extensions with information from Cloud Pages landing pages.
6. Configured account setup and administration for users and new Business Units (BUs, roles and permissions, sender profiles, RMM, Users, build data extensions,).
7. Maintained effective client relations and rapport delivering timely and relevant information with the utmost concern for partners and project impact.

Experience

2-5 Years

Level

Junior

Education

Cert in SF Admin

Description :

1. Gathered business, marketing, and technical requirements to craft a comprehensive and scalable solution.
2. Architected data feeds, platform configuration, and components needed to run complex automated interactions/campaigns.
3. Created standards and solutions to accelerate implementations and improve quality using technology.
4. Proactively identified and resolved problems including client data feed issues.
5. Kept abreast of industry technology innovations, new business practices, and third-party technology solutions.
6. Acted as a consultant and technical expert on the Salesforce Marketing Cloud to serve clients’ needs.
7. Preserved assets by following company recovery, security, and technology procedures.

Experience

5-7 Years

Level

Executive

Education

Dip in Social Mktg

Description :

1. Ensured alignment of business requirements with RRD Marketing Solutions standards and policies, and with industry best practices.
2. Collaborated on functional and technical design specifications while providing subject matter expertise to the project team and developers throughout the engagement.
3. Conducted technical process reviews, design sessions, and other architecture meetings
4. Documented current state technical processes and ran gap analysis between the current state and desired future state.
5. Designed, developed, and documented solutions to meet technical requirements, including the subscriber model and data flow between SFMC as well as other systems.
6. Supported the development team in executing technical design and customizing the platform.
7. Used Microsites using ExactTarget and auto-published them.

Experience

10+ Years

Level

Management

Education

BSc in CS