A Senior National Account Manager serves as the primary relationship owner for the assigned region of top tier client accounts and given the responsibility for growth and retention. Typical activities seen on the Senior National Account Manager Resume describes the following core duties and responsibilities – preparing implementation plans and leading client on-boarding; presenting content strategy and annual plans, setting and monitoring sales targets, networking with key customers for identifying and addressing specific needs, developing and maintaining relationships with customers, ensuring brand consistency, negotiating contracts, collecting and analyzing sales data and trends; maintaining high customer ratings, liaising with sales and marketing departments; and implementing strategies for new products.
Given these responsibilities, the job applicant for this role is expected to possess the following skills and abilities – experience in meeting clients and negotiating terms, understanding of sales performance metrics, solid experience in sales and customer service; the ability to lead and motivate team members; and staying current with internal and external developments. A bachelor’s degree in sales or marketing is commonplace among job applicants.
Summary : Successful management of both non-alcoholic and alcoholic brands within both Walmart and Sam's Club. Delivered 11% growth at Breakthru Beverages via brand expansion, merchandising, and promotional programming within Walmart and Sam's Club. Leveraged Sam's Club Joint Business Planning opportunity to achieve 81% growth over previous year.
Skills : Microsoft Office, Word, Excel, Powerpoint, Access, R, Rapid Miner, Spss.
Description :
Led the growth and development of business with Sonic Restaurant Industries corporate stores as well as franchisees representing 500 stores and $100M in annual soft drink revenue.
Worked with the management team of operations, finance, marketing, and customer service to strengthen the alliance.
Delivered 12.5% year-over-year (YOY) growth and 11% over a business
Worked with Sonic Account Team members to secure a long-term, exclusive beverage contract with the customer, preventing encroachment by competitors.
Instigated launch / testing of successful Refreshment Remix program in Little Rock, AR.
Helped to facilitate approval of nationwide program rollout.
Sold in new product expansion in 105 stores, representing $2M in incremental sales.
Created a comprehensive customer crew incentive program later replicated corporate-wide and presented at national customer convention as a key business building initiative.
Identified need, proposed a revamped customer national coverage plan, and gained senior management approval for deployment the following year.
Experience
7-10 Years
Level
Management
Education
Bachelors
Jr. Senior National Account Manager Resume
Objective : Offering a comprehensive and diverse track record of top performance including experience and achievements in the areas of sales management, personal sales performance, human resource management, employee training, account management, relationship management, product-knowledge presentations, contract negotiations, new business development, strategic marketing, public relations and implementing policies and procedures.
Consistently excelled in servicing National Retail Dealer accounts, including quality of all services.
Developed, implemented and managed wireless sales and marketing programs for National Dealer accounts while achieving established sales channel growth objectives.
Coached and provided direction to National Dealer team to achieve optimum performance.
Met or exceeded stated sales objectives, including personal and team sales performance.
Monitored National Dealer operations for strict compliance with procedures including contractual obligations.
Established audit trails for all financial and performance objectives within contractual guidelines.
Formulated, implemented and evaluated sales incentive programs for assigned Account Sales Representatives.
Conceptualized and evaluated regular store visit program and activity forms to provide feedback to local leadership.
Successfully managed conflict resolution between National Dealers and customers.
Experience
2-5 Years
Level
Junior
Education
B.S
Senior National Account Manager/Analyst Resume
Headline : Dedicated, high-energy individual with proven abilities to build strategic relationships and loyal business following at all levels, leading to the development of new business acquisition, Total Client Success, improved customer retention and mutually beneficial partnerships. Acknowledged growth-driven leader, who possesses an enthusiastic nature, is persuasive, and utilizes solid judgment.
Skills : Microsoft Office Suite, SalesForce.
Description :
Comprehensively managed clients through onboarding and retention phases of account management including consultative user training, configuration and optimization of website, issue management & feature requests cataloging, billing management, advertising consultation and management, recognizing and communicating account growth opportunities and assisting and advising associate account managers on best practices and in the creation of word documents and power point presentations to share with customers.
Currently managed a portfolio of between 85- 120 accounts while consistently meeting or exceeding retention goals.
Created B2B and B2C relationships and product integration and growth.
Worked at the franchise level creating opportunities and support for regional managers.
Conducted regular consultation regarding advertising products, trends as well as the management of purchased advertising.
Conducted regular proactive consultations to advise and assist brokers in growing their business through agent recruitment practices as well as effective retention of on-line leads generated through SEO and advertising.
Regularly collaborated with our technology department on design and development of our knowledge base center for customers and employees as well troubleshooting and consulting on feature enhancements to existing product offerings.
Created & authored training materials and training outlines using various types of media.
Regularly conducted webinars via Go To Webinar software while training all customers at all levels of software product (s) engagement.
Experience
5-7 Years
Level
Executive
Education
Associate
Senior National Account Manager I Resume
Objective : An accomplished Senior National Account Manager Professional who is recognized for the ability to translate customer needs and issues into vendor-supplied solutions. Successfully developed and grew key National Accounts from a $5 million to $120 million in sales. To utilize relationship building, expertise, industry knowledge and contacts to profitably grow client base.
Skills : MS Office, Management.
Description :
Reported to VP of National Accounts and Buying Groups Promoted through following roles: Sales Rep, Account Manager, Regional Account Manager, National Account Manager Assigned national accounts, responsible for managing and directing all facets of the relationship as well as multiple product lines.
Customized procurement programs which increased product penetration Customized marketing program development, increasing existing product usage by double digits.
Contracted negotiations, partnership and execution programs (used as a standard for other contracts) Increased client satisfaction thru variety of menu offerings, cutting edge internet activities put into place Met and exceeded sales and growth achievement every year Experienced at working with cross functional teams o Coordinated field sales efforts, broker relations, R&D team efforts compliance, and trainings for success of programs.
Interacted with specialized resources,(i.e.chefs, R&D, information systems experts).
Fiscally responsible for all budgets for both customer and company Key Accounts.
Trained brokers, distributors and units on how to market, promote and prepare Pillsbury products.
Coordinated the introduction of new items in this key company test market.
Experience
2-5 Years
Level
Junior
Education
Certificate
Senior National Account Manager II Resume
Headline : Further establish career in Senior National Account Manager with a firm that offers personal and professional growth, challenge and responsibility.
Skills : Experienced in consultative selling and needs assessment, customer service, negotiation, resource allocation.
Description :
Recruited to expand a start-up company in the wireless channel from the ground up.
Given full accountability for planning and executing national sales strategy, identifying and capturing key accounts and establishing a competitive market position.
Delivered 226% of sales quota in the first year of employment by redefining target market and developing comprehensive market position, branding, merchandising, price strategy and developing accessory advisory relationships which create business partnerships with retail, national carrier store chains and sub-distributor partners.
Successfully managed a book of business of $15M and grew an average of 33% above quota year over year by establishing buying influences and having vast knowledge in industry devices and carrier launches for extended sales opportunities.
Increased key accounts consumer electronics and accessory portfolios by 78% by partnering up with key brands like OtterBox, Speck, Incipio, LifeProof, and Griffin to develop and execute promotional and marketing campaigns for brand awareness and sale opportunities.
Worked closely with buyers and help with the trend, forecast and buying seasons and reviews to maximize sales opportunities Manage and work closely with sales support team.
Assisted with the creation and implementation of the sales support role.
Created a team environment with a customer-focused attitude, allowed to focus on growing new and existing businesses while providing exceptional customer service to assigned accounts.
Experience
5-7 Years
Level
Executive
Education
Bachelor's
Senior National Account Manager III Resume
Summary : Seasoned senior account manager with more than 20 years of experience in fast-paced telecom sales and service. Excellent throughout the sales process from business development stage through contract negotiation. Track record of achieving exceptional results in developing productive client relationships.
Skills : MS Office, Publisher, Wordpress, Social Media, Brio, Siebel, Viewpoint.
Description :
Managed all aspects of client relationship.
Developed direct marketing plans, comprising of direct mail, e-mail, web site, advertising, and events, to increase individual participation within each account in order to increase profitability.
Prepared quarterly reports to monitor marketing activities, track sales, budget, and revenue data.
Significantly increased total account growth.
Implemented new client welcome packages to introduce the voluntary employee benefit program and foster accountability for a successful program by tracking quarterly results.
Created successful marketing events called "Educational Seminars" that significantly increased sales and strengthen client relationships.
Planned and coordinated a "Lunch-n-Learn" event, which included three days of activities for over 3,000 attendees.
Experience
7-10 Years
Level
Management
Education
Bachelor's
Asst. Senior National Account Manager Resume
Objective : Accomplished Senior National Account Manager acknowledged for driving exceptional growth in managing client portfolios across geographically diverse markets. Recognized for consistent excellence and development of productive business relationships with executive decision-makers. Managed cross-functional teams with multiple goals and expectations.
Skills : Business Development, Operations Management, Retail Management, Sales.
Description :
Responsible for a block of business that totals approximately $30 million in estimated annual premium.
Accountable to build and foster relationships with assigned inforce customer block of business in developing specific customer specific business.
Provides exceptional service by proactively handling day to day activities for assigned accounts.
Works in partnership with the Sales Representative to Implement and transition new National Accounts to LFG.
Collaborates with clients, brokers, Omaha home office employees, marketing representatives, and third- party administrators to ensure a positive customer experience.
Prepares presentation and participate in Best and Finalist meetings with sales representatives, brokers and perspective new clients.
Coordinates the workflow of special projects that are requested by the client.
Meets with brokers and customers to strengthen relationships and offer additional services, and answer service related questions.
Acts as a mentor to other National Account Managers.
Experience
2-5 Years
Level
Junior
Education
Diploma
Associate Senior National Account Manager Resume
Headline : Utilize experience in sales/management and marketing to help advance the interaction between the customer base and product line. Ability to work effectively in a team environment or with minimal supervision. Communication skills, both verbal and written; extensive experience dealing successfully with customers.
Skills : Expert User of all Microsoft Office Applications, Expert User of all Adobe Design Software, Professional Web Design Using Dreamweaver, Weebly, Wix, Squarespace.
Description :
Maintained stewardship of 2 high-visibility national accounts, Firestone (#1 Volume account with 2,235 centers nationwide) and FedEx (Top 10 Volume) in addition to 6 other accounts.
Responsible for generating incremental volume within mature accounts.
Influenced account marketing investment budgets as much as $400,000 annually.
Interfaced with corporate buyers, category management, regional/district management and store management to address volume and mix opportunities, marketing initiatives, and escalated problem resolution (billing, inventory shortfalls, service issues, compliance).
Consistently increased YOY portfolio volume by 5%+ every year, including a 32% YOY volume increase.
Developed close category management relationship with Firestone that became a benchmark within company: Elevated battery segment to one of Firestone's 3 dominant categories in their portfolio strategy; Facilitated the creation of a dedicated battery landing page on Firestone website; and Helped strategize a value-added battery testing program within negotiated contract pricing scheme.
Successfully gained agreement to every price increase across all accounts - including 4 increases in last 4 years.
Experience
5-7 Years
Level
Executive
Education
Bachelor's
Senior National Account Manager/Consultant Resume
Headline : A Senior National Account Manager who excels in driving new opportunities. Creative ability to develop and implement strategic business plans, to cultivate key partnerships, and maintain long-term relationships. Rare ability to switch between multiple roles as a Hunter, Farmer, Strategist, or Educator. Years of Channel experience coaching, training and motivating sales teams, as well as reseller/distribution development.
Supervises, monitors and supports 33 Account Managers in account satisfaction to ensure profitability and client satisfaction by monitoring account margins, gain/loss revenue for 15 national retail accounts for over 3400 locations.
Ensures account satisfaction by maintaining daily communication with client corporate contacts regarding issue resolution and general on-going account status.
Collaborates with corporate clients on roll-out process for new business.
Manages performance, training and development of Account Managers.
Completes weekly/monthly and special reports for internal management and corporate clients.
Prepares multi-million dollar monthly account billing information for Accounting Department.
Supervises Field support for all accounts currently assigned.
Creates computer invoicing system that enable Maintenance to generate invoices to supply contractors for billing.
Experience
5-7 Years
Level
Executive
Education
Master's
Senior National Account Manager Resume
Summary : Results oriented Senior National Account Executive with experience in radio, television, and digital advertising sales expertise. Energetic professional with organizational and negotiation skills. Willing to relocate.
Skills : Business Development, Operations Management, Retail Management, Sales.
Description :
Responsible for bringing in new business for online publications and new media.
Managed National Accounts and maintained agencies.
Developed integrated marketing plans.
Presented New Media STG Wire to radio and television stations.
Sold first YAHOO Behavioral Targeted program.
Managed team of 7 including sales manager, inside sales representatives, trade marketing and business development.
Developed strong relationships with key decision-makers at accounts including Walgreens, family video, Wegmans, Kroger, Ingles, Pamida, barjan and vpd.
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